Slashdot Mirror
Privacy Option Proposed To Control Behavioral Ads
techinsider sends this quote from Security Week:
"A group of media and marketing trade associations, with support from the Council of Better Business Bureaus, today announced the details of a self-regulatory program designed to give consumers enhanced control over the collection and use of data regarding their Web viewing for online behavioral advertising purposes. The program promotes the use of the 'Advertising Option Icon' and accompanying language, to be displayed within or near online advertisements or on Web pages where data is collected and used for behavioral advertising. The Advertising Option Icon indicates a company's use of online behavioral advertising and adherence to the Principles guiding the program. Similar to a Web site’s privacy policy, consumers will be able to link to a clear disclosure statement regarding the company's online behavioral advertising data collection and use practices as well as an easy-to-use opt-out option."
yes, and it the same attorney who has been doing this for years. he has been representing the DMA for decades. Every time there are proposed regulations they form a new org that does nothing. Like TRUSTe, complaints will be useless and they will never take action against their members (who pay the bills!)
Indeed, here in the US, they've made exceptions for all the people that we really don't want to hear from, ie., politicians. During election season it's terrible. 7 or 8 calls a day, frequently from a robocaller. Charities aren't quite as bad, but still they call frequently enough as to be an annoyance.
a search engine that specifically advertised privacy
You mean like startpage, a search engine powered by Ixquick that doesn't record your IP address?