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Best Buy Unapologetic About Charging For PS3 Firmware Updates

donniebaseball23 writes "After discovering that electronics retailer Best Buy was charging ignorant customers $30 for the 'service' of installing updated firmware on PS3s, IndustryGamers got word from the company on its policy. Best Buy sees no problem with charging for this convenience, even though it's something Sony provides to PS3 owners completely free. 'While many gamers can handle firmware upgrades easily on their own, those customers who do want help can get it from Geek Squad, and we continue to evaluate this offering to ensure it meets their needs. The service goes beyond a firmware updates, and includes user account setup, parental control setup and other components,' a representative said."

26 of 454 comments (clear)

  1. retards by Anonymous Coward · · Score: 3, Insightful

    hey retards, you're paying for labor

    if you pay for a firmware update, you deserve to have $30 taken away from you

    sony will do it for free if you send it in for 6-8 weeks. eat that

  2. Wow by bigstrat2003 · · Score: 4, Insightful

    A company making a killing on a service sees no problem with offering it? I am shocked. Shocked, I say!

    --
    "16MB (fuck off, MiB fascists)" - The Mighty Buzzard
    1. Re:Wow by SenseiLeNoir · · Score: 3, Interesting

      Well, Although I agree with most of what you say, I have used some really cheap ass HDMI cables, which are not that great (connection issues, out of spec, which damage the socket, etc).

      However, you can get decent enough cables much cheaper.

      Recently I bought a cheap ass Micro USB cable for my HTC Desire, and I can tell its plug is just slightly off (diificult to push in, etc). It also refused to charge my phone for some reason. This cost me £1 on Amazon.

      I bought a £2 belkin MicroUSB cable also from Amazon, and it worked fine, and is better made.

      Point being, ultra cheap ass dont always work. However, possible to still get a decent cable, cheap if you know where to look, and yes, they sell that same cable for at least £10 in the brick and mortar shops.

      --
      Have a nice day!
  3. Because? by Gareman · · Score: 5, Insightful

    Are you appalled by the charging or the ignorance? The entire IT service industry works on this principle.

    1. Re:Because? by GiveBenADollar · · Score: 4, Insightful

      If someone is willing to pay $30 for a firmware update, then they probably do need someone to do it for them. I bet a lot of people on slashdot pay someone to change their oil/spark plugs/air filter. Same idea.

    2. Re:Because? by Anonymous Coward · · Score: 3, Insightful

      No it's more like paying someone to adjust your rear view mirror. Clicking a "yes" button and waiting for a while isn't comparable to changing spark plugs. Changing a component in your computer is more comparable to that, and also more acceptable to have someone do for you.

    3. Re:Because? by Khyber · · Score: 3, Funny

      Never played a racing game, I see. :)

      --
      Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
    4. Re:Because? by DrXym · · Score: 3, Insightful
      If someone is willing to pay $30 for a firmware update, then they probably do need someone to do it for them. I bet a lot of people on slashdot pay someone to change their oil/spark plugs/air filter. Same idea.

      Not necessarily at all. The device will update itself, either when it's plugged into the internet for the first time or when you stick that new game in which has some minimum firmware restriction. It's literally a case of the box saying "You have to upgrade, click X to upgrade", followed by a wait while the box does its business. If people knew that they probably wouldn't be conned into paying $30 for the same.

      Sure there is ignorance at work here but that doesn't excuse Best Buy's deception. I wouldn't be surprised if sales staff haven't got some scary sounding patter to go with it. It's a con, nothing more, nothing less. I wouldn't be surprised if they try the same crap when the 360's autumn firmware update turns up.

  4. A fool and his money... by pete6677 · · Score: 4, Informative

    Anyone who paid for this deserves to lose their money. They can think of it as a teaching moment, and will ultimately be better off for it. The worst thing we can do for people like this is have some nanny-state government agency force Best Buy to refund them. This will ensure they learn nothing and continue making stupid idiotic decisions.

    Seriously, if you own an electronic product and can't even handle installing simple updates just take it back to the store and be done with it. It's 2010 already: no more excuses.

    1. Re:A fool and his money... by nacturation · · Score: 4, Insightful

      You order pizza instead of cooking it yourself for EXACTLY the same reason. Cooking pizza is extremely easy. So is installing the PS3's updates.

      Pizza requires raw ingredients, time to prepare those ingredients, and time to clean up from the preparation. This situation is more like you have a frozen pizza ready to go in your freezer. Would you take your frozen pizza to a store and pay $30 for someone to put it in the microwave for 5 minutes for you? That's about the level of effort required here.

      --
      Want to improve your Karma? Instead of "Post Anonymously", try the "Post Humously" option.
  5. Why so controversy? by skuzzlebutt · · Score: 3, Insightful

    So, if my grandma took in her computer to pay to have them do a defrag and update some drivers, maybe run a q-tip across the DVD drive laser--all things that she could do for free at home--she's getting robbed?

    I don't get the controversy here, unless BB was lying about what they were doing.

    --
    My debut novel AMITY now available: http://jeremydbrooks.c
  6. How is this different from ... by perpenso · · Score: 4, Insightful

    How is this different from paying someone to install/upgrade an OS or applications, remove viruses, install a hard drive, add RAM, upgrade a video card, etc? All of these things can be simply done by an end user with a small amount of instruction.

    Or changing the oil in your car, or washing your car, or the many simple things we pay other people to do for us?

  7. but best buy is pre doing and forcing you to buy by Joe+The+Dragon · · Score: 4, Informative

    but best buy is pre loading it and forcing you to buy it with work done and non pre loading ones are out of stock.

    and then when you try to buy they push a $50-$80 monster HDMI cable on you.

  8. Re:but best buy is pre doing and forcing you to bu by Dthief · · Score: 4, Insightful

    so go to another store, let best buy charge whatever they want, and let consumers and the market show them their sins.

    --
    www.RacquetUp.org - Helping Detroit Youth
  9. People are getting dumber and dumber by Anonymous Coward · · Score: 5, Informative

    As someone who has worked for Geek Squad in the past, I have to say that we do not enjoy charging people for this kind of nonsense, but you would not believe how many people come into the store wanting a firmware update on their Blu-Ray player, XBox, or even their iPod. Since it is a business obviously we are not going to step away from a paying customer to set up a machine and download a firmware update for free, so we charge them our lowest service cost, $29.99 for a 1/2 hour labor. Best Buy eventually realized this was a service we were performing on a regular basis and created a "Firmware Update" service for that $29.99 cost.

    I really have to stress how many people come in requesting a service like this. I tried to convince people many times just to go home, plug in their device and simply head to the 'download updates' section, but I would constantly get responses like "I don't have internet", "Its just too confusing" and "I don't want to do it myself". Its idiots like this that create a market for a simple service downloading updates, and Best Buy would be even dumber to turn away potential revenue from customers that are willing to pay for something this simple.

    Wasn't there an article on here about how Denon only carried $15 HDMI cables at one time, but then created a $150 HDMI cable when their high end customers were demanding a better cable just because they wanted to spend more? I think its kind of the same principle. You cater to your clients and Best Buy's are just one step above Wal-Mart's.

    1. Re:People are getting dumber and dumber by Tim+C · · Score: 3, Insightful

      Not to mention that he includes in that "idiots" label people who don't have an Internet connection and so cannot download the update.

      Too many people on here consider anyone who is not familiar with their own chosen area of expertise to be an idiot, while conveniently ignoring the huge gaps in their own knowledge.

  10. The end of brick & mortar? by daitengu · · Score: 5, Interesting

    Really this is just another bump on the road that leads to the crumbling of brick & mortar stores. Best Buy is trying to squeeze as much cash out of their customers as they possibly can.

    A couple days ago I went in to my local Best Buy to buy a hard drive that they had listed for $129.99 on their website. I got to the store, and it was $165 on the shelf. In the past, it's been no problem to price match things that were on their site. However, this policy has apparently changed in the last few weeks, as they informed me that they no longer match prices on their site. The tag on the shelf wasn't one of the standard corporate tags, (the font was different, and the background of the tag was different) so it looks like they purposely jacked the prices of some items up. Anyway, I proceeded to stand in front of their customer service desk and order the drive off of their website with my phone using the "pick up at store" option. As I walked around for 15 minutes while I waited for the order to "go through" I noticed a lot of tags that were similar to the one I described. When comparing them to the website, all the tags had a significant markup compared to the Best Buy website. Other tags with the standard background matched the price on the website.

    The girl at the customer service counter that I talked to said that this was "a new policy that went into effect a few weeks ago." She then proceeded to tell me that they did some sort of study that showed they were losing a ton of money by matching prices on their website. Personally I just see this as a huge death knell for, if not all best buys, at least my best buy.

    1. Re:The end of brick & mortar? by thesandtiger · · Score: 4, Insightful

      Except you still bought the drive from them, so pretty clearly it isn't a death knell for Best Buy, but rather a sign that even when someone sees the kind of shit they're pulling, they'll STILL be a customer. I can understand if you absolutely NEEDED that hard drive then and there and this was literally the ONLY place within 100 miles where you could get it, but to do what you did and then still buy it - it doesn't send them any kind of message, and it definitely does not bode badly for their chances to survive.

      --
      Since I can't tell them apart, I treat all ACs as the same person.
  11. Re:but best buy is pre doing and forcing you to bu by Osty · · Score: 5, Insightful

    But what is unethical about it?

    In the pre-installation case? They're selling open-box hardware at premium prices? And yes, it should be considered open-box, because who knows what they did once it was opened? They could have dropped it, lost cables and manuals, swiped free software/coupons, etc. Once the manufacturer's seal is broken, you can't be 100% sure what you're getting and thus the merchandise should be discounted appropriately.

  12. Re:We're always saying stupidity should hurt, righ by svanheulen · · Score: 5, Funny

    I don't hate Best Buy for preying on stupid people. I hate them for thinking of it first.

  13. OMG! Evil company take money to provide service! by khchung · · Score: 4, Insightful

    OMG! How dare a money making company actually charge people money for providing a service to people who can do it for free!! /sarcasm

    Is that kind of response expected by the submitter?

    Seriously, for a site filled with geeks who think they are smarter than the general populace, this article FAIL on so many aspects. Just to name a few

    1. Economics 101 - price is determined by supply and demand. If there are people who are willing to pay $30 for someone to do something for them, it is not a company being evil for providing said service for $30, even if it cost the company nothing. Cost does not determine the price, the cost of business only determines how much profit the company can make. If you are pissed about that, go ahead and start your own company to offer this service for free. (much in the same spirit of "write your own patch" in OSS)

    2. Business has a fixed cost, in rent, in salary, in opportunity costs. So it is never really free to help people to install updates.

    3. Guess what? Some people value their time at more than $30 for half-hour, and will be willing to pay $30 to someone if it will save 30mins time and headache. Not everyone is living in their mom's basement with nothing to do and no money to spend most of the day.

    4. Grow up. Most "service industry" is based doing things for people that they can do for themselves, in some cases for free, and that includes a large portion of the IT industry.

    5. From the comments so far, most /.er are more intelligent than the submitter.

    --
    Oliver.
  14. Horribles! by Quiet_Desperation · · Score: 4, Insightful

    It gets worse! There's places that charge you for making dinner! That's right! There's actually people who go out to these places to have meals made FOR them! WHAT FOOLS!

  15. Re:but best buy is pre doing and forcing you to bu by Skylinux · · Score: 4, Insightful

    You probably never worked in the IT industry catering to the consumer. I used to work as an onsite computer tech and our customers would gladly pay a few so that we would do the "complicated computer stuff" for them. One guy payed me $95/hr to come out to his house every few weeks just to install Windows updates. He watched me every time and knew how to do it but he still did not want to do it himself.

    BestBuy is providing a service which some consumers appreciate. If you are not one of them then shop somewhere else.

    --
    Everyone who buys Wild Hunt will receive 16 specially prepared DLCs absolutely for free, regardless of platform.
  16. Re:but best buy is pre doing and forcing you to bu by quetwo · · Score: 5, Interesting

    Or better yet -- the few times I've had to go to Best Buy to buy something (trust me, I avoid them like the plauge), and they pull this crap, I go to their website while in the store, and order it there. The website dosen't know about the "Geek Squad Markups", and will charge me the normal amount. I can even check the box to do an in-store pickup.

    The manager usually gets real pissed at me when he knows I know there are no untouched boxes, and I'm getting their GeekSquad service for free. I usually explain that I'd rather not have it.

  17. Doctors are a great example by Sycraft-fu · · Score: 4, Insightful

    I used to work for the neurology department. I was, literally, working for brain surgeons. Smart, smart people. They did high end research, in addition to surgery, they all held joint positions at the hospital and university. However only one of them knew anything more than basics about computers. They rest just didn't care. Computers were a tool to get their job done, that was all. They didn't learn about them because they didn't want or need to, that's what they paid me for. Also because of this they did whatever I said, easy bunch of people to work with. I'd say "You need X," and the answer was "Buy it." I told them "With the new system do things this way," and they all did. They were used to the idea that in medicine, when an expert tells you what it to be done, you do it. I was the computer expert, in that small domain my word was law.

    None of them were stupid by any stretch of the imagination, just very, very focused. They did what they did well, and relied on others to do what they did well.

    I do think too many computer people decide that anyone without computer skills is an "idiot" as though we should all have the same skill set. Can't deal with a command line? Can't compile a program from source? Can't write your own scripts? Oh you are a moron. EVERYONE should do that... Of course the person saying that is often unable to cook even a simple meal from base ingredients for themselves, or explain the basics of colour matching and so on. They've decided that their field is the important one, and everything else is irrelevant.

    1. Re:Doctors are a great example by DisKurzion · · Score: 4, Insightful

      I told them "With the new system do things this way," and they all did.

      Then you were not working with idiots. I've worked with IDIOTS. I'm talking about people who freak out if their desktop icons get rearranged. I'm talking about people who submit helpdesk tickets saying 'something is wrong', but don't include any details whatsoever. Who insist that they need 7 different toolbars installed in their browser. People who write passwords on post-it notes in plain view. Who give me a blank stare when I say 'Double click the icon.'

      They don't listen to you. They assume that any knowledge you try to impart on them (even as simple as 'On the new system, do this instead of this) is a waste of time. They expect you to fix any problem they have, and disappear.

      I don't expect people to write scripts, use a command line, or compile. Heck, I don't expect them to install, configure, or update anything.

      I expect people (who do their work on computers 6-8 hours a day) to be able to read an error message and fix their own icon arrangement without me babysitting them. I expect anyone who uses a computer for more than 1 hour a day to at least understand basics (start menu, right click, left click, double click). I expect people to be able to follow detailed instructions for very simple (changing desktop background) tasks. Sadly, most people I've come across are incapable of these simplest things.