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Best Buy Unapologetic About Charging For PS3 Firmware Updates
donniebaseball23 writes "After discovering that electronics retailer Best Buy was charging ignorant customers $30 for the 'service' of installing updated firmware on PS3s, IndustryGamers got word from the company on its policy. Best Buy sees no problem with charging for this convenience, even though it's something Sony provides to PS3 owners completely free. 'While many gamers can handle firmware upgrades easily on their own, those customers who do want help can get it from Geek Squad, and we continue to evaluate this offering to ensure it meets their needs. The service goes beyond a firmware updates, and includes user account setup, parental control setup and other components,' a representative said."
Are you appalled by the charging or the ignorance? The entire IT service industry works on this principle.
As someone who has worked for Geek Squad in the past, I have to say that we do not enjoy charging people for this kind of nonsense, but you would not believe how many people come into the store wanting a firmware update on their Blu-Ray player, XBox, or even their iPod. Since it is a business obviously we are not going to step away from a paying customer to set up a machine and download a firmware update for free, so we charge them our lowest service cost, $29.99 for a 1/2 hour labor. Best Buy eventually realized this was a service we were performing on a regular basis and created a "Firmware Update" service for that $29.99 cost.
I really have to stress how many people come in requesting a service like this. I tried to convince people many times just to go home, plug in their device and simply head to the 'download updates' section, but I would constantly get responses like "I don't have internet", "Its just too confusing" and "I don't want to do it myself". Its idiots like this that create a market for a simple service downloading updates, and Best Buy would be even dumber to turn away potential revenue from customers that are willing to pay for something this simple.
Wasn't there an article on here about how Denon only carried $15 HDMI cables at one time, but then created a $150 HDMI cable when their high end customers were demanding a better cable just because they wanted to spend more? I think its kind of the same principle. You cater to your clients and Best Buy's are just one step above Wal-Mart's.
Really this is just another bump on the road that leads to the crumbling of brick & mortar stores. Best Buy is trying to squeeze as much cash out of their customers as they possibly can.
A couple days ago I went in to my local Best Buy to buy a hard drive that they had listed for $129.99 on their website. I got to the store, and it was $165 on the shelf. In the past, it's been no problem to price match things that were on their site. However, this policy has apparently changed in the last few weeks, as they informed me that they no longer match prices on their site. The tag on the shelf wasn't one of the standard corporate tags, (the font was different, and the background of the tag was different) so it looks like they purposely jacked the prices of some items up. Anyway, I proceeded to stand in front of their customer service desk and order the drive off of their website with my phone using the "pick up at store" option. As I walked around for 15 minutes while I waited for the order to "go through" I noticed a lot of tags that were similar to the one I described. When comparing them to the website, all the tags had a significant markup compared to the Best Buy website. Other tags with the standard background matched the price on the website.
The girl at the customer service counter that I talked to said that this was "a new policy that went into effect a few weeks ago." She then proceeded to tell me that they did some sort of study that showed they were losing a ton of money by matching prices on their website. Personally I just see this as a huge death knell for, if not all best buys, at least my best buy.
In the pre-installation case? They're selling open-box hardware at premium prices? And yes, it should be considered open-box, because who knows what they did once it was opened? They could have dropped it, lost cables and manuals, swiped free software/coupons, etc. Once the manufacturer's seal is broken, you can't be 100% sure what you're getting and thus the merchandise should be discounted appropriately.
I don't hate Best Buy for preying on stupid people. I hate them for thinking of it first.
Or better yet -- the few times I've had to go to Best Buy to buy something (trust me, I avoid them like the plauge), and they pull this crap, I go to their website while in the store, and order it there. The website dosen't know about the "Geek Squad Markups", and will charge me the normal amount. I can even check the box to do an in-store pickup.
The manager usually gets real pissed at me when he knows I know there are no untouched boxes, and I'm getting their GeekSquad service for free. I usually explain that I'd rather not have it.