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Facebook, Microsoft Team Up Against Google

Pickens writes "In a move that could be the biggest threat to Google's search standing yet, Microsoft and Facebook announced that they're teaming up for social search. When someone uses Bing's search engine to look for a new car or a book, she can see which ones her friends liked. While industry watchers say this is an interesting move for search, what's most notable is that Facebook turned to Microsoft for this deal and not to the market leader, Google. Facebook CEO Mark Zuckerberg says there is a specific reason he wants to go with Bing: 'They really are the underdog here. They're incentivized to go out and innovate. They have all these smart people and are trying to do all these new things.' The real importance of this week's announcement is that it highlights the growing strategic conflict between Facebook and Google, says analyst Ray Valdes. 'There is a battle for the future of the Web, and it is not about search engines, but about the social Web.'"

21 of 297 comments (clear)

  1. Plus. by PsyciatricHelp · · Score: 5, Insightful

    Plus they gave me a bonus.

    1. Re:Plus. by timeOday · · Score: 4, Insightful

      I don't attend parties (LAN or otherwise) that are hosted by someone I don't know, I've never been into the club or bar scene, and during any "compromising" situation I'm in, I'm generally surrounded by people just as paranoid about it as I am.

      Good grief, is that what we've come to? You think you're not affected by facebook (because of your "common sense"), but actually it sounds like facebook is controlling your life.

  2. Google - Diaspora by SoTerrified · · Score: 4, Insightful

    So is this a deliberate attempt for Facebook to allocate resources towards Diaspora? Are they deliberately fueling the two headed monster that will replace them?

  3. There is a battle for the future of... by Dystopian+Rebel · · Score: 4, Insightful

    There is a battle for the future of the Web, and it is not about search engines, but about the social Web

    There is a battle for the future of people's *privacy*. On one side, ordinary people. On the other side, spooks and profiteers who tell us that "privacy doesn't matter".

    --
    Rich And Stupid is not so bad as Working For Rich And Stupid.
    1. Re:There is a battle for the future of... by Ephemeriis · · Score: 4, Insightful

      There is a battle for the future of the Web, and it is not about search engines, but about the social Web

      There is a battle for the future of people's *privacy*. On one side, ordinary people. On the other side, spooks and profiteers who tell us that "privacy doesn't matter".

      That is not where I would have drawn the line...

      I would have said we had ordinary people on one side, and paranoid privacy geeks on the other side.

      I'm not going to say that "privacy doesn't matter"... But our idea of privacy is a fairly modern invention. Move out to a small town and you'll quickly see what a lack of privacy really is. Everybody knows what everybody else is doing. Doesn't matter if you're on Facebook or not. It's just the relatively recent migration to large cities where you can get lost in the crowd that has created this idea of privacy.

      Which isn't a bad thing. I like my privacy, personally.

      But it isn't like Facebook/Google/Bing/Big Brother/whatever are eroding this ancient and mighty establishment called "privacy".

      --
      "Work is the curse of the drinking classes." -Oscar Wilde
  4. Re:Oh dear... by Anonymous Coward · · Score: 5, Funny

    ...I shall delete the thing soon.

    That's what you think.

    Regards,
    Mark Z.

  5. Will never take off by jonescb · · Score: 4, Insightful

    This seems like one of those things that sounds like a cool idea but never takes off. Most people probably aren't hugely interested in seeing which cars their friends recommend. I think most people are still in the mindset that if they want someone's opinion on something they'll ask them directly. Maybe there are some interesting uses for this, but the cars example in the summary seems pretty bland.

  6. Maybe a bit too much information by Quato · · Score: 4, Insightful

    I can see it now.... I'll be shopping at Walgreens.com and there will be popups on that say what kind of Hemorrhoid cream my boss uses, and that my Aunt Grace just bought a some warming KY-Jelly.

    Some things need to stay private.

  7. Finally! The death of Facebook! by Anonymous Coward · · Score: 5, Funny

    Microsoft have a habit of fatally betraying any company they "partner" up with. I couldn't have picked a better candidate for such a fate!

  8. wait....mark said WHAT?! by nimbius · · Score: 4, Insightful

    incentivized to go out and innovate??? Someone forgot this Bing technology which microsoft has innovated so greatly is mostly just yahoo under the hood. based on the core technology alone, one could surmise they dont have many intelligent folks working long hours on this. I suspect the real reason was a nice, greasy palm full of cash from microsoft.

    as for the social web i could take it or leave it, mark. People forget the original "social web" was IRC and usenet. All you've offered arguably is a clever sand box for market research and a communications system that doesn't challenge anyone to engage in a real conversation.

    --
    Good people go to bed earlier.
  9. Re:"Social Web" is... by Anonymous Coward · · Score: 4, Insightful

    ...the "Push" of this decade.

    It's actually a wonderful analogy. The social web traps the bugs (read: users) and allows the spiders (read: companies) to suck them dry. Eventually the social web gets tangled, and a new spider comes along to spin more line.

  10. PR Translation by c · · Score: 5, Insightful

    They really are the underdog here.

    "Their search engine sucks."

    They're incentivized to go out and innovate.

    "They gave us a lot of money"

    They have all these smart people and are trying
    to do all these new things.

    "They're rich and desperate. Ka-ching!"

    --
    Log in or piss off.
  11. Granpa Google by dasdrewid · · Score: 4, Interesting

    They're incentivized to go out and innovate. They have all these smart people and are trying to do all these new things.

    I mean, jeez, yeah. The last thing I heard about Google doing was building cars that drive themselves in traffic. That's sooo mid-2000s... Facebing is looking to the future here! Those 500 people that I once knew in HS and college that I haven't talked to in 3+ years and that every time I do I'm reminded of why I don't talk to them (nothing in common, completely antithetical views on most things, too many freaking country-club-kiddies who don't know the difference between Bing and Best Buy)? Those are *definitely* the people who's likes I want showing up first in my search engine results!

    Now, to be fair, Microsoft does actually have some pretty sweet research going on. And while most of that research is in things pretty unrelated to search, a lot of Google's research is also pretty unrelated to search. But to say that you're going with Bing over Google because Bing is "incentivized to innovate" sounds like that phrase had it's own paragraph in the contract, right above where the $ was followed by a dozen "0"s.

    Hey, gotta pay for the Newark school system somehow, right?

    --
    No trespassing. Violators will be shot. Survivors will be shot again.
  12. Lemmings by PPH · · Score: 4, Insightful

    When someone uses Bing's search engine to look for a new car or a book, she can see which ones her friends liked.

    And with a map interface, we can all see which cliff all the other rodents are leaping off today.

    --
    Have gnu, will travel.
  13. Translation: by Todd+Knarr · · Score: 5, Interesting

    Translation of Zuckerberg's comments: "Microsoft has loads of cash, and they're willing to cut me an insanely good deal and throw money my way if it's got any chance of giving them a leg up on Google.".

  14. Why would I want this? by 93+Escort+Wagon · · Score: 4, Insightful

    If I care about my friends' opinions on a particular topic, I ask them about it.

    This is just so silly - doubly so, given the typical Facebook user's definition of "friend". Tell me, if you're doing a search - do you honestly care what random "Facebook Friend" Joe Schmoe, who you last met 20 years ago in daycare, liked or didn't like?

    --
    #DeleteChrome
  15. What, Google's worrying? by Anonymous+Showered · · Score: 5, Insightful

    Google's working on cars that drive by themselves.

    What the fuck is Microsoft innovating?

    Facebook is just a fad...

  16. Re:and why would I want this? by Allicorn · · Score: 4, Insightful

    Most folks/corporations/ip-rights-holders don't mind being "liked". But if you publicise loudly enough that you "dislike" them, they might sue to stop you.

    As a consumer, you are only allowed two votes: Consent or Abstain. There is no Dissent.

    Eventually there'll be no Abstain.

    --
    OMG!!! Ponies!!!
  17. Microsoft just fits with Facebook by formfeed · · Score: 5, Insightful
    Enough people are worried already about Google knowing to much. For Google, it really wouldn't help to get tainted by a cooperation with Zuckerberg, the poster-child of give-a-damn about privacy.

    Microsoft's business strategy "be evil" seems a much better fit for Facebook.

  18. Re:Oh dear... by causality · · Score: 4, Insightful

    I really am regretting ever creating a Facebook account. If things carry on in this direction, I shall delete the thing soon.

    Those of us who found serious problems (mainly privacy-related) with Facebook from the very beginning, decided not to participate at all, and said so, tended to catch some flak for it. As in, something other than a well-reasoned rebuttal to the position. Usually this was in the form of someone's personal offense that I would point out a flaw in their favorite new service, or that I would steadfastly value the privacy they seem to have given up on.

    "If things carry on in this direction" indeed. I think this is like many political proposals. People tend to look at short-term effects without considering that these represent movement in a particular direction. The path that the momentum is taking can be identified early on and the destination can be known long before the end of that path is reached. It is something of a law of nature that events tend to unfold, to evolve, to become more so, to continue along their current direction in a straight line unless some counter-force alters that path. The longer something goes on the more inertia it accumulates; the more inertia it has the greater that counter-force (or backlash) must be to have any effect.

    I for one identified early on that Facebook and similar sites appeal to a form of vanity I do not personally possess. Even if I did find that tempting, vanity is not a rational reason to participate in something. They do this while coming with disadvantages I find unacceptable, such as the loss of control over any personal information posted there (read their privacy policies, they make this quite clear) and the extensive use of personal information for tracking and marketing purposes. As another poster has pointed out in reply to you, you have no real assurance that your account is ever truly deleted even after going through a needlessly complex process to request that this be done.

    The pattern here is a valuable one to recognize and simplicity itself. When many proponents of something display that kind of denigrating personal offense when you question the purpose or usefulness of that thing, and resent that you question it rationally at all, it should be a red flag. I've rarely or never seen anyone do that when the object in question is an inherently good or useful thing that can stand on its own merits. The regret you express can be described as a lesson about popularity, trend, and bandwagon appeal and the unwarranted power these can have over your decision-making. To be sure, it is a valuable one.

    --
    It is a miracle that curiosity survives formal education. - Einstein
  19. Re:Oh dear... by Jah-Wren+Ryel · · Score: 4, Interesting

    I for one identified early on that Facebook and similar sites appeal to a form of vanity I do not personally possess.
    Even if I did find that tempting, vanity is not a rational reason to participate in something.

    Perhaps the reason you caught flak was really for such a snooty attitude.

    While narcissism may be a motivator for some users of facebook, it can hardly be said that vanity is the draw.
    The ability to easily connect (and reconnect) with friends present and past is quite valuable to most regular people.
    The price may be too high and too hidden, but that doesn't make the value provided any less meaningless.

    --
    When information is power, privacy is freedom.