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How To Tame the Social Network At Work

snydeq writes "InfoWorld's Dan Tynan provides an in-depth report on how IT can tame social networking at work without shutting the organization off to the kinds of business opportunities today's social networks present. 'They're a productivity sink and a bandwidth suck. They're a vector for malware and a gift for corporate spies. They're a data spill just waiting to happen. And like it or not, they're already inside your enterprise,' Tynan writes. 'Most companies are in denial about how much their employees are using social nets, as well as what they can do to stop it.' Worse, many are still balking at the fact that having a presence on social networks is rapidly becoming a requirement for doing business. Strict commonsense policies, next-generation firewalls, data leak prevention software — all can decrease your company's exposure to the risks inherent in social networking while still enabling your company to solve problems, burnish its public image, recruit top talent, and generate ideas through social networks."

37 of 130 comments (clear)

  1. hosts file by Anonymous Coward · · Score: 2, Funny

    add
    127.0.0.2 www.facebook.com
    to
    c:\windows\System32\drivers\hosts

  2. Social Icon by hey · · Score: 5, Insightful

    That Slashdot "social" icon of the two hands shaking has gotta go. Maybe it applied to LinkedIn but not Facebook, etc. How about an image of somebody taking a photo of them self.

    1. Re:Social Icon by StripedCow · · Score: 2, Funny

      How about an image of somebody taking a photo of them self.

      I like that idea. Mod parent up!

      And while we're at it, let's change the Apple icon into something more appropriate, and in line with the M$ icon.

      --
      If Pandora's box is destined to be opened, *I* want to be the one to open it.
    2. Re:Social Icon by Reilaos · · Score: 2, Funny

      How about a man with a megaphone screaming at a canyon?

      Or a picture of someone taking a picture of someone taking a photo of their self?

  3. Facebook Account by Stargoat · · Score: 5, Insightful

    Is it time to get a Facebook Account? I've been on Slashdot for years and as far as I was concerned, that's the only web social interaction I need. Sure, I've got a LinkedIn account, but that doesn't really count.

    Slashdot has been cutting off journal entries and making it tougher to post stuff. It doesn't prompt the journals or make it easy to search through them. I wish Slashdot would change this, but there doesn't seem to be any impetuous towards this.

    Everyone else it seems is on Facebook, but let's face it. Most of them are fairly to exceedingly lame, while the people around here are people who's opinion I want to hear. Still, these fairly to exceedingly lame individuals are my coworkers, friends, and potential employees and employers.

    Will it be necessary to have a Facebook account in 2011?

    --
    Hoist Number One and Number Six.
    1. Re:Facebook Account by Anonymous Coward · · Score: 3, Insightful

      I get all the "productivity sink and a bandwidth suck" I need right here too.

    2. Re:Facebook Account by slim · · Score: 4, Informative

      Is it time to get a Facebook Account?

      It depends on network effects. Are many of your friends/family using Facebook? If so, it might be polite to them if you were to sign up.

      Nobody forces you to put sensitive private information on there. You can block any apps that irritate you.

      My contacts have settled down into a very mature use pattern now; it's used for twitter-like microblogging, sharing photos, and -- crucially -- for forum-like discussions e.g. planning a party or some other kind of get-together. I haven't had a virtual sheep thrown at me, nor been bitten by a virtual zombie, for years.

      Sure, you could say "I can use email for that", but if everyone else would prefer to use Facebook, your not being on it causes them a nuisance.

      It's also quite handy for remembering people's birthdays ;)

    3. Re:Facebook Account by kidgenius · · Score: 2, Insightful

      Is it time to get a Facebook Account?

      It depends on network effects. Are many of your friends/family using Facebook? If so, it might be polite to them if you were to sign up.

      Polite to them?! Umm...i'm close enough (not in the geographic sense) to my friends and family that when we want to talk, hang out, or get together, we use that crazy new invention called the telephone. You might not have heard of it, as it's a fairly new thing....

    4. Re:Facebook Account by UnknowingFool · · Score: 3, Informative

      Depends on what reason you want to use Facebook. I have a large family all over the country. Keeping up with them would have required a major amount of effort without Facebook. For example I have 2 new nieces and it's very nice that my brother posts pictures of them periodically. That was my primary reason. The secondary reason is to keep up with friends, some of whom I would have never found again. Last it's another way for people to reach me (that I can ignore if I choose). Yes some people are in it for the vanity. It's a tool like everything else.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    5. Re:Facebook Account by slim · · Score: 4, Insightful

      Yeah, the phone has its uses.

      But, example -- I went to a music festival with a group of about 10 people, some of whom I'm close to, some of whom I'm not. We did all the organisation -- when and where to meet up, where to camp, who's driving, what to take, etc. in a thread in a private Facebook group.

      I think that having an asynchronous, persistent system like that is a lot easier for ongoing conversations with more than, say, 4 people.

      Yes, email, or a forum, or Google Wave (RIP) fits the bill too. But in this case the originator of the conversation chose Facebook, so it's likely that anyone not on it would have been excluded from the conversation (maybe you'd be happy with that? Let everyone else discuss the options, and then phone you with their decisions, as a fait accomplis?)

      I don't see a reason *not* to get a FB account. It costs nothing. You can alleviate privacy concerns by not putting anything private on there.

    6. Re:Facebook Account by somersault · · Score: 5, Insightful

      I find telephone calls are anything but polite, they interrupt me when I'm trying to do other things. Facebook is like any other message board. You post when it's convenient for you, other people read when it's convenient for them, and more than two people can communicate simultaneously. Phone calls are a waste of time for Slim's example of organising a party.. if you have a convenient all in one message board/calendar facility like Facebook, that all your friends already use, it makes sense to use it.

      --
      which is totally what she said
    7. Re:Facebook Account by the_humeister · · Score: 2, Insightful

      Mom: Oh yeah, right there!
      Dad: You like that?
      *phone rings*
      Dad: Who the hell keeps calling us?
      kidgenius (704962): Hey guys! I'm outside your house!
      Dad: OMG! Can't u leave us alone for at least 30 minutes???

    8. Re:Facebook Account by betterunixthanunix · · Score: 2, Interesting

      It depends on network effects. Are many of your friends/family using Facebook? If so, it might be polite to them if you were to sign up.

      Or they could be polite and not demand that everyone follow the crowd they are part of. I have my reasons for not joining Facebook, why should I be forced to give in and join? If my friends want to communicate with me, they can use email, the telephone, or even just talk to me in person, so signups or invasions of privacy needed.

      Sure, you could say "I can use email for that", but if everyone else would prefer to use Facebook, your not being on it causes them a nuisance.

      Too bad, if they consider me to be a nuisance for not signing up for Facebook, then they have a choice. They can suck it up, or they can stop communicating with me. If Facebook is so important to someone that they will get aggravated just because I refuse to use it, to the point of not talking to me, then I am not certain I really want to keep them as a friend. Nobody in my social circle has any doubts as to my feelings on Facebook.

      --
      Palm trees and 8
  4. Ha! Try and stop me! by Nursie · · Score: 4, Funny

    I browse facebook via an encrypted tunnel to a private server!

    So it probably just looks like I'm funnelling in and out company secrets or something...

  5. do what at work now? by Anonymous Coward · · Score: 4, Funny

    ... as I sit at work reading about how to tame social networks at work ...

  6. Was that info or a commercial? by gti_guy · · Score: 3, Interesting

    The article looks like little more than an advertisement for "FaceTime's Socialite or Palo Alto Networks' next-generation firewalls".

  7. Resistance is Futile by digitaldc · · Score: 4, Funny

    "They're a vector for malware and a gift for corporate spies. They're a DATA spill just waiting to happen. And like it or not, they're already inside your enterprise"

    Wait, are we talking about social networking here? or the Borg invasion from 'Star Trek: First Contact?'

    --
    He who knows best knows how little he knows. - Thomas Jefferson
    1. Re:Resistance is Futile by Anonymous Coward · · Score: 2, Funny

      Oh, don't you worry. We will add your biological and technological distinctiveness to our friend list.

  8. I wonder if they know about Facebook on iPhone? by xxxJonBoyxxx · · Score: 5, Insightful

    The idea that corporate firewalls, IDS and content filters will stop Facebook or other social networking traffic is silly. There are hundreds of mobile devices that use consumer-grade cellular networks already in place; information WILL get out.

    1. Re:I wonder if they know about Facebook on iPhone? by alvinrod · · Score: 2

      Yeah, but it will be more of a pain in the ass for most people. I don't regularly use any social networking sites so I don't know what the experience is like on a smart phone, but it's probably not anywhere near as good as the experience from a web browser. Hell, if the company provides the smart phone, they're probably just as capable of locking it down as any of the staff machines. You can't stop 100% of people from getting access, but if you stop 95% of them, that's probably a satisfactory amount.

  9. Move the firewall inwards by Boss,+Pointy+Haired · · Score: 2

    It's a long time since I had any involvement in corporate IT networks; and I realise that a lot is easier said than done, but if I were designing one from scratch today; I wouldn't treat any physical internal employee work location (ethernet at the desk or office-wide WiFi) as being any different to the wider Internet.

    This would enable an infrastructure to be set-up where protection was focussed around the core services and the communications channel between them and the accessing client rather than having to worry about what is actually going on at the employee's desktop; because even if you do restrict external Internet access your employees are just going use dongles or their mobile phones.

  10. what firewall? by digitalsushi · · Score: 5, Insightful

    My friend is on facebook all day at work. His corporate firewall is ruthless. It is without ruth. It is a brick wall with no peeping holes.

    He doesn't care since he's sitting back in his chair on his droid.

    How the heck can IT battle this? (Is it obviously a social issue?)

    --
    slashdot: where everyone yells sarcastic metaphors to themselves to understand the issue
    1. Re:what firewall? by gblackwo · · Score: 4, Funny

      Unemployment? That usually does the trick.

    2. Re:what firewall? by Ephemeriis · · Score: 3, Insightful

      My friend is on facebook all day at work. His corporate firewall is ruthless. It is without ruth. It is a brick wall with no peeping holes.

      He doesn't care since he's sitting back in his chair on his droid.

      How the heck can IT battle this? (Is it obviously a social issue?)

      Yup.

      I've got a a Blackberry with 3G access. I can pull up Facebook on it just fine.

      I've also got a nook which does a less impressive job of rendering web pages, but generally gets the job done.

      Folks around me have iPhones and iPads available.

      It isn't the corporate network and workstations you need to worry about. It's all the Internet-connected devices your employees are carrying around.

      --
      "Work is the curse of the drinking classes." -Oscar Wilde
    3. Re:what firewall? by slim · · Score: 4, Insightful

      To be fair, as long as he's using FB on his droid, there's no scope for a 3rd party app to put malware on his PC.

    4. Re:what firewall? by Monkeedude1212 · · Score: 4, Funny

      That depends on what kind of Droid he has. Like if he has an R2 unit, that thing'll just plug right into the wall socket and edit the Employee Database so he is still on a paycheck!

    5. Re:what firewall? by MobileTatsu-NJG · · Score: 2, Insightful

      How the heck can IT battle this? (Is it obviously a social issue?)

      Why should they? He's not exposing the company to harm. At that point it's just a productivity issue.

      --

      "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

  11. Requirement? by Yvan256 · · Score: 4, Insightful

    Many are still balking at the fact that having a presence on social networks is rapidly becoming a requirement for doing business

    When I want to see information about a business, I just go to their website, not FaceBook.

    1. Re:Requirement? by GrumblyStuff · · Score: 2, Insightful

      I don't know but it's practically becoming The Internet. That fucking logo is everywhere and businesses are falling all over themselves screaming, "FOLLOW US ON FACEBOOK AND TWITTER!"

      Pisses me off to no end.

      Worse still is websites doing the same thing.

      Hello! I'm on your fucking website! I don't need to go to another one to read what I want that's already right fucking here in front of me!

  12. man up and block it. you don't need it. by cornercuttin · · Score: 2, Interesting

    first of all, 90% of companies out there can't really benefit from FB whatsoever. there is no financial benefit whatsoever. so block it, and tell your employees to shut up and quit wasting time. and companies need to quit making FB pages for themselves. you can't promote your own FB page as a company, and then get pissy if people spend time on FB within your organization. not having a FB account is wonderful. it is such a stupid thing.

    1. Re:man up and block it. you don't need it. by i_b_don · · Score: 3, Insightful

      So this of course means that you're also totally ok with blocking slashdot too, right?

      That's what gets me the most about this entire topic is how many people are ok with saying "facebook@work = evil, stealing from the company lazy employees!!", but "slashdot@work = ok because it helps me with some downtime to keep me productive."

      d

      --
      all language nazi's will burne in heil!
  13. How To Tame the Social Network At Work by sexconker · · Score: 2, Insightful

    Evaluate employees based on whether or not they perform their duties, not whether or not they look busy.

    Hold the managers to the same standard.

    If you need to squeeze more blood from the rock that is your personnel, realize that blocking sites, banning cell phone use, etc. will only drive them to do the minimum to avoid being fired. If that's what you want, go for it.

    If you want good workers, treat them like decent people. Work isn't play, but it doesn't have to be a prison, either. In the 70s we realized we should allow personal calls at work so long as they didn't take up all of your time and impact your work performance. In the 2000s, we realized that people also have personal email accounts.

    Maybe by 2030 we'll realize that people also have social lives. Hiring and firing won't be contingent on a clean slate social network profile. Socializing while at work will be tolerated as long as it doesn't impact your performance.

  14. Hahaha!! by decipher_saint · · Score: 4, Insightful

    'They're a productivity sink and a bandwidth suck. They're a vector for malware and a gift for corporate spies. They're a data spill just waiting to happen. And like it or not, they're already inside your enterprise,'

    Hahaha! I believe those things are called "people" ;-)

    Seriously though, if work gets done and private info stays private then who cares?

    I mean, go hang with the people that smoke outside the building, they talk shop nearly constantly. I've been able to inadvertently overhear some pretty interesting details about the infrastructure of several IT shops that way just by passing by and saying "hello" to co-workers enjoying a smoke break.

    --
    crazy dynamite monkey
  15. Easy Solution by mhesler · · Score: 4, Insightful

    Keep people busy and make them accountable for getting their work done. Otherwise, what's the problem?

  16. Technology is not the answer by Philodoxx · · Score: 4, Insightful

    The solution to this problem lies with management, not technology. Replace Facebook with "Playing cards" and the solution is the same. If you have somebody who wastes time at work it should be up to that person's boss to stop that behavior and get the person back to work.

    --
    Oh, a lesson in history from Mr. I'm my own grandpa.
  17. Just block the social game servers by Leemeng · · Score: 2, Interesting
    Can't you just block the servers used by Facebook games? e.g. Zynga, Mindjolt, etc. The domains and IP ranges should be easy to track down. That should eliminate a major time sink, while still allowing access to FB messages, events, groups, etc which could possibly be used for work.

    But really, if you've got someone playing Farmville 6+ hours a day at work, then it is an employee problem, not a security problem...

  18. They allow facebook because they WANT to spy by mathmathrevolution · · Score: 3, Funny

    I am convinced that my company decided to allow Facebook because they wanted direct access to people's personal lives and if you use Facebook over the network you give that to them. They can monitor and store every interaction with FB, and nosy managers can get access to this whenever they want. If they didn't let people access FB over their network, then they couldn't legally invade their privacy.