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Google Is Going Postal In Sweden

Posted by timothy on from the cool-uniforms-there dept.

An anonymous reader writes "Google will start to collaborate with the Swedish Postal Service (Swedish original) to sell direct marketing to small businesses, both in the form of fliers (delivered by the Swedish Postal Service) and keyword advertising in Google Search. The area of distribution for the fliers is selected in Google Maps. Google will also will provide templates for the design of the fliers.The idea was concieved within the Swedish Postal Service."

7 of 93 comments (clear)

  1. Huh, Google getting help? by cappp · · Score: 5, Insightful
    Completely opposite to what I expected. Seems the Postal Service is helping Google reach out to businesses to increase their use of keyword searches rather than Google helping a struggling Postal system - at least that's what the end of the article seems to suggest. Perhaps a testbed for a new business model?

    Direct mail is a familiar medium to small businesses. Buying the keywords you are less familiar with. – Many people are interested in an online presence, but there are only a few percent of Sweden's 500 000 small businesses that use keywords in their marketing, says Google's Country Manager Sweden Stina Honkamaa.

  2. Re:That's all we need by Bromskloss · · Score: 5, Funny

    You just put a robots.txt file outside your door.

    --
    Swedish plasma phys. PhD student; MSc EE; knows maths, programming, electronics; finance interest; seeks opportunities
  3. At least their spam filter still works by lars_stefan_axelsson · · Score: 5, Informative

    I never thought I'd see the day where they would encourage junk mail. As a Swede; my "Please no advertisements" sticker on the mailbox is generally respected (it has to be, by law). But the stuff that's directly addressed to me, i.e. that which is handed out by the Postal Service, is more difficult to get rid of. "Hooray no spam here!" indeed...

    --
    Stefan Axelsson
  4. Real-world spam is evil. by slasho81 · · Score: 5, Insightful

    What about do no evil? Junk mail is very evil.

  5. Re:Going postal? by IBBoard · · Score: 4, Informative

    Not always. Pratchett's Going Postal didn't have much killing (unless you include the indirect deaths attributed to Moist von Lipwig's con artist antics that Mr Pump counts up)

  6. Re:Editors by Anonymous Coward · · Score: 4, Funny

    > 'I' before 'E', except after 'C'

    Sadly this has been refuted by science.

  7. Re:Editors by tomhudson · · Score: 4, Funny

    'I' before 'E', except after 'C'. It's conceived, not concieved.

    Seriously, how difficult is it to find an editor who can spell?

    1. There are so many weird exceptions
    2. This is slashdot, where "editor" is a suggestion. Want better spelling and editing - hire a foreigner.
    3. You must be new here