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Microsoft Is a Dying Consumer Brand
Taxman415a noted a CNN story on the dying Microsoft brand where they talk about "The less than stellar performance of, and problems in, nearly every consumer division. It cites StatCounter's data showing IE's market share falling below 50%, and is even smart enough to note that's just one statistic with various problems, though the trend is clear. It also seems that MS doesn't want to compete with Android, so it plans to charge royalty fees to handset makers to discourage them from using it in their products. The conclusion is that MS will just be a commercial, not consumer company."
It is? Doesn't Microsoft dominate the OS marketshare, wasn't Windows 7 a huge hit, isn't xbox 360 kicking ass right now, or are we just judging Windows Phone 7? Cause if we are then i gotta say it's a bit early for that. Come on CNN atleast don't make link baiting so obvious and Slashdot stop putting inaccurate shit on the front page.
That's what you get for resting on your laurels.
When I think hip, happening, cutting edge, pushing the envelope, fun.... I don't think Microsoft.
What doesn't kill you only delays the inevitable
It's not a royalty fee in the traditional sense. They are essentially patent trolling.
AND, the summary leaves out that Microsoft is trying to leverage this to prevent companies like Acer from choosing Android for their netbooks or tablet PCs, not phones.
The company I work for is currently positioning itself for the post-PC era, when mobile devices take over the jobs that used to require a big-box PC, or at least a laptop. Very soon these devices will wirelessly talk to keyboard, monitors, each other, the public internet... but they'll fit in your shirt pocket. And they *won't* be running Windows. That's what scares the shit out of Microsoft. The world is changing out from under them, and they are not positioned to be a player in the upcoming mobile and cloud computing world.
Remember the past. This isn't the first time such market forces have killed dominant players in the industry. Remember minicomputer, back in the 60's and 70's? Gone. Remember technical workstations? Killed by the PC. Well, mobile computing is about to do this to the PC, and by extension, to Microsoft.
If their consumer brand continues to erode like this, they might end up with the likes of IBM, which as we all know is not a very successful company.
Not xbox-- that division has lost billions since inception. And not "etc.", either. Just Window and Office. Really, Microsoft never WAS a consumer company; it's always been a business company. So saying it's "no longer" a consumer brand is like saying that Apple no longer dominates the enterprise market.
E pluribus unum
Microsoft has always been a commercial brand and not a consumer one. I've never purchased (or used freely) a Microsoft product because I wanted to. (Xbox being an outlier, even though I have a PS3 now).
I think most people feel this way. It's weird to find somebody who actually chooses an MS product willingly.
With that, Windows 7 is really nice. Too bad it's about 15 years too late.
if you don't come out with something that makes people go "WOW!" every now and then, you're dying
The problem is, if you're largely a software-only company like Microsoft it's very hard to come out with something that makes people go "wow." What are the things that have made people go 'wow' over the past 30 years? iPhones, TiVos, Digital Cameras, Plasma TVs, Priuses, Netbooks, CD Players, webcams... They've all been hardware.
...and sure MS sells xboxes, mice and the odd webcam and zune, but for real hardware they depend on the hardware manufacturers, and it's very very hard to get the likes of HP or Dell to innovate on Microsoft's behalf. Things are further complicated by the fact that Microsoft, as a software vendor, has to be reasonably hardware-supplier-neutral. They last thing they want to do is get in bed with Sony and then piss off Toshiba.
Of course there have been some Googley exceptions like Facebook and YouTube but they're the exception.
When you own the hardware and the software, you can truly innovate when it comes to gadgets - When you only own the software, you can't.
I could have a cutesy "FTFY" moment, but this is far too serious of a problem:
Microsoft has ALWAYS "released incremental improvements and lackluster copies of what the competition is doing." This is their business model, and it has worked for two and a half decades. They won't change until they HAVE to change (which might be what this story is insinuating).
The area they're [Microsoft] failing nearly completely in is Japan... who are very Xenophobic.
Japan loves em some games and mobiles and tech. Guess what, the top selling phone in Sept was the iPhone 4 (and it has been previously numerous times).
Is that xenophobia, or does Microsoft just care to not understand Japan?
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Windows 7 wasn't a huge hit. It just wasn't the steaming pile of crap the Vista was. Water tastes as nectar to a thirsty man, but it remains plain water. Windows 7 sells, as part of new PC's. But many a company and consumer is still on XP. For MS, this is lethal. It NEEDS the continues upgrade revenue to fund its many programs. And those who are still on Windows XP also didn't upgrade their office. A double blow.
The original xbox was a disaster, the 360 slightly less so but remember that MS counts replacements as sales. So how many 360 sales are really replacement units for the countless ring of death failures? Count these out and suddenly the figures look very different AND no matter how you count the Wii outsold it by far. The 360 is a decent performer, but that was NOT MS ambition. Sony and Nintendo are still ticking over for the next round meaning MS has yet another round to fund with its diminishing Office and Windows income.
Windows Phone 7 SEVEN, SEVEN and it is still crap. So much for the third release being the charm. While Rim, Android, Nokia and Apple are biggering about who is biggest MS is lingering at the bottom. Yet again.
A bit to early for judging Windows Mobile 7? Hardly, it is after all not the first time we handled this beast. We can judge it very easily, has MS learned from mistakes in the past? No? Then it will fail for the same reasons as before.
As for dominate the OS marketshare? Oh boy, you are a fanboy aren't you. OS market share on what? Tablets? No, that is Apple. Mainframes? No IBM. Servers? No that is Linux. Smart Phones? No that is... Apple again (at least not MS) Handheld gaming consoles? MP3 players? Media players? Oh, the desktop... yeah and Apple who does NOT sell Windows is the biggest PC seller right now. Doesn't that give you a bit of a clue?
I know it must hurt for a MS fanboy but their performance of late isn't up to form. MS has a VERY large warchest and can keep the fight going for a long time but they would be smarter to re-examine who and what they are. Their constant shifting position on Windows gaming is just a very obvious clue. Then it is "Everything must be on the console" then combined, then windows gaming alone, then windows live then back to gaming on the PC again. MAKE UP YOUR FUCKING MIND. IE9 shows just how little the company understands about its own products. It claims IE9 can be Windows 7 only because it needs some special shit to run... there are FOUR browser makers who have FASTER browsers AND have it running on XP. But MS itself can't fix the crap IE6. That shows how little MS cares about its customers who might be running OLD software but BUGGY software that MS sold them. And don't come with IE is free because then you are to stupid to talk to.
Recent events like the London stock exchange going to linux after MS putting major money into it AND using it in ads, that shows an MS that is no longer the power it once was. IE has dropped to 50%. This is the browser installed by default as you claim by the company that controls the OS marketshare. Doesn't that TELL you something? Browsing is what most consumers use their computer for and they replaced the default browser with their own choice. It doesn't matter how you measure it, this is LOW.
And how do you measure MY pc in your OS dominance? My work PC? My servers? Running linux all, but either barebones or replaced Windows installs. In my department, the windows guys are in the minority. Granted the Apple guys help with that but still. The days when you would find only Windows machines in a company are gone. This means the days of forced use of the latest office products is gone. The boss with his apple book is a powerfull driver to use an exchange EVERYONE can use.
Bye bye lockin, the prime mover and shaker behind Microsofts success.
No, MS is far from gone, but it can't afford to many more mistakes. In many ways I think MS has become its ancient enemy, IBM. IBM could have owned the PC, it didn't because it made all the wrong choices. IBM is still there, but it no longer controls the industry as it used to. MS might end up the same if it hasn't already.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
The fundamental difference between Microsoft and Apple (or other consumer product companies) is that people like you or I are not MS customers.
Microsoft's customers are Dell, HP and Acer, and large corporate IT departments. That's where most of their money comes from, and they know it. MS cares about their needs and not ours.
Ian Ameline
And in engineering it's almost 100% Windows. Why? Software.
Nobody can handle upgrading IE6? Nobody can rewrite some code?
Nope. In many cases, the vendor for the in-house app is some obscure two-bit company that folded, taking the source code with them. So the customers are stuck with the app as-is, until they can migrate to something else. Budgets are tight these days, and specialty apps are very, very expensive. Companies are reluctant to change something that works when their business depends on it, even if the app is buggy or shitty.
In other cases, the app was written in-house, so they're stuck with what their in-house developers can come up with. Contracting a custom app is expensive, and their budget is probably tight. The developers who wrote the app have probably left the company anyway, leaving it unsupported, and it probably wasn't even developed properly with version control or any documentation, so getting someone else to pick it up and modify it would not be trivial, and it'd probably make more sense to start from scratch, which again means a big expenditure.