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How Hulu, NBC, and Other Sites Block Google TV

Shortly after the launch of Google TV, it became clear that several networks and services were blocking access. Reader padarjohn points out a blog post from Lauren Weinstein explaining the blocking mechanisms being used and wondering why it's being tolerated. "Imagine the protests that would ensue if Internet services arbitrarily blocked video only to Internet Explorer or Firefox browsers! Or if Hulu and the other networks decided they'd refuse to stream video to HP and Dell computers because those manufacturers hadn't made deals with the services to the latter's liking." Various workarounds are being used to get around the blocks.

11 of 338 comments (clear)

  1. Use a service which doesn't block you... by Bert64 · · Score: 4, Insightful

    The more onerous restrictions legitimate services impose, the more people will be drawn towards services that don't impose such restrictions, like thepiratebay.

    --
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    1. Re:Use a service which doesn't block you... by westlake · · Score: 3, Insightful

      The more onerous restrictions legitimate services impose, the more people will be drawn towards services that don't impose such restrictions, like thepiratebay.

      The Pirate Bay is nothing:

      A few weeks ago, video delivery favorite Netflix made headlines with an amazing statistic: twenty percent of all downstream Internet traffic during peak home Internet usage hours in North America.
      To put that amazing figure in perspective, that's more than what YouTube, iTunes, Hulu and even Bittorrent each individually manage.
      Impressed? Now consider this: Netflix has managed to account for 20% of the North American internet's collective broadband without a streaming-only subscription service. Though one has just been introduced at a lower price, the 20% number was achieved without one...
      Now consider this: that 20% of all internet traffic? It was accomplished by a mere 2% of Netflix's subscribers.
      Netflix's streaming growth might be too much for the Internet to handle

      Netflix has 15 million subscribers. 2% of 15 million is 300,000.

      The Netflix client is in your HDTV, Blu-Ray player, video game console and set-top box.

      The HD video stream is seconds away from launch.

    2. Re:Use a service which doesn't block you... by Uberbah · · Score: 4, Insightful

      The Pirate Bay is nothing:

      Netflix is nothing for when you want to watch a TV show that aired two hours ago. Someday that will be different, but not now.

    3. Re:Use a service which doesn't block you... by ADRA · · Score: 3, Insightful

      I would say you only have a difference of opinion. For one, it does really suck not being within a geographic distribution channel that a service supports. Being in Canada, there are a ton of useful services that are either available in US/Europe that aren't available here. It is frustrating and inane. Netflix only just came to Canada a couple months ago. I as a developer could only just sell android apps to anyone a month or so ago. Hulu? Can't get it without crazy proxy workarounds. Like I said, as a consumer, having the ability to go to thepiratebay.org or a similar service makes sense because frankly there is no distinction about what is or isn't available to me as a consumer. Quite frankly, its the content provider's fault of not arranging the proper agreements and policies to get the content into the hands of people willing to monetize them for it.

      On the flip side, content producers have stupid policies where they usually grant distributors monopolies of distribution for given territories. This is a flaw in the way producers distribute their content into the future, and it will have to be addressed sooner or later if they ever hope to stem the tide of unauthorized copyright activity.

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      Bye!
  2. who's website is it anyway? by burne · · Score: 5, Insightful

    I've been blocking certain sites and services for certain groups like forever. If you live in a specific Asian country you haven't been able to send email to me or any of my users for like ten years.

    It's my website, and I allow or disallow you to see my content. Just like I allow or disallow people to enter my house. Why should things be different when you are Hulu, NBC or anybody/anything else? Within the bounds of law anybody has a right to discriminate.

  3. Re:Google does the same by RDW · · Score: 4, Insightful

    'It would be nice to side with Google here, but they do exactly the same on YouTube. Apply restrictions that content producers require.'

    Indeed. Playing around with the new Apple TV yesterday, I found that the full-length programmes on UK Channel 4's YouTube channels (e.g. http://www.youtube.com/4oDDocumentaries ) aren't accessible with this device even from the UK (they're geographically blocked as well, of course). In this case (basically the same problem iPhone users have with these videos) it seems to be a combination of the usual short-sighted DRM policy from the provider (which fondly imagines serving their stuff only as flv via rtmp makes it 'secure' - presumably they haven't tried RTMPDump!), and Apple's well-known refusal to provide Flash support:

    http://getsatisfaction.com/channel4/topics/create_a_iphone_app_for_4od

    With this sort of nonsense going on all the time, it seems like the only thing you can plug into a TV and make full use of all the (freely and legally!) available content is a media PC with a conventional browser.

  4. Negative Scarceness. by camperdave · · Score: 5, Insightful

    The more onerous restrictions legitimate services impose, the more people will be drawn towards services that don't impose such restrictions, like thepiratebay.

    Yes, when will corporations realize that information services are not scarcity driven, but are plentitude driven? The more shows that you provide, the more customers you will attract.

    --
    When our name is on the back of your car, we're behind you all the way!
  5. Take a lesson out of Google's/Facebook playback by gru3hunt3r · · Score: 5, Insightful

    Hmm.. well Google ultimately (at the moment) has the most control.

    What they did with the Facebook address book is interesting - they said "you either play nice, or we won't" - and that's a VERY interesting corporate precedent they've established.
    It basically translates into a simple "quid pro quo" - or perhaps even better "we only have to play nice, when others do".

    What I'd like to see Google announce tomorrow --
    Okay NBC, Hulu, etc. our new policy: we won't index sites which decide to arbitrarily support devices due to "incompatible business models" ..

    and poof - from one moment to the next there will be a big black smoking crater where those websites once were in the google index.

    I don't see why Google.com should be expected to maintain a compatibility database for sites, and return different results so they don't accidentally send Google TV viewers to NBC, Hulu, etc. it's probably easier for them to just drop those offending sites until they "work out their technical difficulties".

    Alternatively Google can just put up big red warning messages adjacent to search results that basically say "this site is broken, it may not work correctly" as sort of a warning that "you either fix it, or we'll drop you in 30 days" or something like that.

    "I will shit on the towel of anybody who pee's in the pool."

  6. Re:Google does the same by Yvanhoe · · Score: 4, Insightful

    The more I look into this kind of issues, the harder it becomes to not consider them like a bug in the capitalist/free trade system. I am not sure this makes me a communist but hey.. It is hard to think about copyright as something that helps spread and disseminate culture anymore. And this kind of greed-driven move just goes to the opposite of innovation, and possibilities. I thought this economical system was supposed to transform individual greed into overall progress, but the more I look into it, the more broken it appears to me...

    --
    The Wise adapts himself to the world. The Fool adapts the world to himself. Therefore, all progress depends on the Fool.
  7. Re:Not without precedent... by Tharsman · · Score: 4, Insightful

    So, what if i connect my computer to that 37" computer monitor with HDTV tuner, that is in my living room?

    As far as networks care, cases like this are just outliers and they just don't worry too much about them.

    I'm failing to see how a pc hooked to my TV is different than the googleTV computer hooked to my tv? Care to explain that to me?

    Easy and yet complex. In short: If there is no difference between hooking your computer to the TV or Google TV, then GoogleTV is redundant and should not exist.

    If you can think off any reason for GoogleTV to exist, you answer your question on why they are different. I can think of many reasons but I'll let you think off the ones you very likely already know.

    Note, I'm not saying I LOVE the fact that this is happening, but I understand it.

  8. Re:Google does the same by node+3 · · Score: 3, Insightful

    Through contract law, just like every other contract ever written.

    Excellent. So, since I have never signed a contract with Paramount, I can legally distribute Iron Man 2 throughout the world? I wish you would have told me this sooner!