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How Hulu, NBC, and Other Sites Block Google TV

Shortly after the launch of Google TV, it became clear that several networks and services were blocking access. Reader padarjohn points out a blog post from Lauren Weinstein explaining the blocking mechanisms being used and wondering why it's being tolerated. "Imagine the protests that would ensue if Internet services arbitrarily blocked video only to Internet Explorer or Firefox browsers! Or if Hulu and the other networks decided they'd refuse to stream video to HP and Dell computers because those manufacturers hadn't made deals with the services to the latter's liking." Various workarounds are being used to get around the blocks.

24 of 338 comments (clear)

  1. Google does the same by devbox · · Score: 3, Informative

    Imagine the protests that would ensue if Internet services arbitrarily blocked video only to Internet Explorer or Firefox browsers! Or if Hulu and the other networks decided they'd refuse to stream video to HP and Dell computers because those manufacturers hadn't made deals with the services to the latter's liking.

    You mean like country restrictions?

    It would be nice to side with Google here, but they do exactly the same on YouTube. Apply restrictions that content producers require. This time they're just on the other side of the game, and get restricted themself.

    1. Re:Google does the same by Anonymous Coward · · Score: 4, Informative

      You mean like country restrictions?

      There's a huge difference between the two, though. The country restrictions are there due to copyright law. Distributers in other countries could bring legitimate lawsuits against YouTube/Google if they started offering videos everywhere (and the distros would likely win).* With the Hulu/Google issue, it's simply that the networks don't want to play nice -- there are no international laws (or even local ones) prohibiting content from being shown on GoogleTV devices.

      *Now all this isn't to say that copyright laws need to change, but since the laws are written and in place, YouTube/Google needs to follow them.

    2. Re:Google does the same by RDW · · Score: 4, Insightful

      'It would be nice to side with Google here, but they do exactly the same on YouTube. Apply restrictions that content producers require.'

      Indeed. Playing around with the new Apple TV yesterday, I found that the full-length programmes on UK Channel 4's YouTube channels (e.g. http://www.youtube.com/4oDDocumentaries ) aren't accessible with this device even from the UK (they're geographically blocked as well, of course). In this case (basically the same problem iPhone users have with these videos) it seems to be a combination of the usual short-sighted DRM policy from the provider (which fondly imagines serving their stuff only as flv via rtmp makes it 'secure' - presumably they haven't tried RTMPDump!), and Apple's well-known refusal to provide Flash support:

      http://getsatisfaction.com/channel4/topics/create_a_iphone_app_for_4od

      With this sort of nonsense going on all the time, it seems like the only thing you can plug into a TV and make full use of all the (freely and legally!) available content is a media PC with a conventional browser.

    3. Re:Google does the same by Yvanhoe · · Score: 4, Insightful

      The more I look into this kind of issues, the harder it becomes to not consider them like a bug in the capitalist/free trade system. I am not sure this makes me a communist but hey.. It is hard to think about copyright as something that helps spread and disseminate culture anymore. And this kind of greed-driven move just goes to the opposite of innovation, and possibilities. I thought this economical system was supposed to transform individual greed into overall progress, but the more I look into it, the more broken it appears to me...

      --
      The Wise adapts himself to the world. The Fool adapts the world to himself. Therefore, all progress depends on the Fool.
    4. Re:Google does the same by commodore64_love · · Score: 4, Informative

      >>>The country restrictions are there due to copyright law.

      Close but not quite true. When DVDs were first introduced with Region coding, it was done to prevent citizens from buying products from overseas, like Japan or China, for less money than the home versions. The companies wanted to make that impossible, and thereby "break" the global free market. Sell the DVD for $1 in China, and $20 in the EU or US.

      Now they've extended that concept to Online video.
      Basically it's all about Control and money.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    5. Re:Google does the same by node+3 · · Score: 3, Insightful

      Through contract law, just like every other contract ever written.

      Excellent. So, since I have never signed a contract with Paramount, I can legally distribute Iron Man 2 throughout the world? I wish you would have told me this sooner!

  2. Use a service which doesn't block you... by Bert64 · · Score: 4, Insightful

    The more onerous restrictions legitimate services impose, the more people will be drawn towards services that don't impose such restrictions, like thepiratebay.

    --
    http://spamdecoy.net - free throwaway anonymous email - avoid spam!
    1. Re:Use a service which doesn't block you... by westlake · · Score: 3, Insightful

      The more onerous restrictions legitimate services impose, the more people will be drawn towards services that don't impose such restrictions, like thepiratebay.

      The Pirate Bay is nothing:

      A few weeks ago, video delivery favorite Netflix made headlines with an amazing statistic: twenty percent of all downstream Internet traffic during peak home Internet usage hours in North America.
      To put that amazing figure in perspective, that's more than what YouTube, iTunes, Hulu and even Bittorrent each individually manage.
      Impressed? Now consider this: Netflix has managed to account for 20% of the North American internet's collective broadband without a streaming-only subscription service. Though one has just been introduced at a lower price, the 20% number was achieved without one...
      Now consider this: that 20% of all internet traffic? It was accomplished by a mere 2% of Netflix's subscribers.
      Netflix's streaming growth might be too much for the Internet to handle

      Netflix has 15 million subscribers. 2% of 15 million is 300,000.

      The Netflix client is in your HDTV, Blu-Ray player, video game console and set-top box.

      The HD video stream is seconds away from launch.

    2. Re:Use a service which doesn't block you... by Uberbah · · Score: 4, Insightful

      The Pirate Bay is nothing:

      Netflix is nothing for when you want to watch a TV show that aired two hours ago. Someday that will be different, but not now.

    3. Re:Use a service which doesn't block you... by ADRA · · Score: 3, Insightful

      I would say you only have a difference of opinion. For one, it does really suck not being within a geographic distribution channel that a service supports. Being in Canada, there are a ton of useful services that are either available in US/Europe that aren't available here. It is frustrating and inane. Netflix only just came to Canada a couple months ago. I as a developer could only just sell android apps to anyone a month or so ago. Hulu? Can't get it without crazy proxy workarounds. Like I said, as a consumer, having the ability to go to thepiratebay.org or a similar service makes sense because frankly there is no distinction about what is or isn't available to me as a consumer. Quite frankly, its the content provider's fault of not arranging the proper agreements and policies to get the content into the hands of people willing to monetize them for it.

      On the flip side, content producers have stupid policies where they usually grant distributors monopolies of distribution for given territories. This is a flaw in the way producers distribute their content into the future, and it will have to be addressed sooner or later if they ever hope to stem the tide of unauthorized copyright activity.

      --
      Bye!
  3. OTOH. Wait... What OH? by hhedeshian · · Score: 5, Interesting

    From TFA: "Ironically, NBC -- one of the networks blocking Google TV -- offers a CNBC Google TV application for fans of its news channel."
    This seems to clearly be a case of one hand not knowing the other hand is doing.

    From T[o]FA: "Google TV isn’t totally a lost cause ... because of the generosity of Comcast ... streams just about everything to Google TV: ABC, NBC, Fox, all but CBS ... The ironic part is that the content seems to be provided by Hulu itself"
    Wait... How many fucking hands do I have?

    Sometimes I really wonder is these media companies are just run by pre-pubescent boys. Does someone have the invitee list to the CEOs' birthday parties?

  4. who's website is it anyway? by burne · · Score: 5, Insightful

    I've been blocking certain sites and services for certain groups like forever. If you live in a specific Asian country you haven't been able to send email to me or any of my users for like ten years.

    It's my website, and I allow or disallow you to see my content. Just like I allow or disallow people to enter my house. Why should things be different when you are Hulu, NBC or anybody/anything else? Within the bounds of law anybody has a right to discriminate.

  5. Re:who's website is it anyway? by Richard_at_work · · Score: 3, Interesting

    My immediate thought was, isn't this more like blocking hot linking of images? Plenty of sites do that, it's not a bad thing at all.

  6. Re:who's website is it anyway? by LWATCDR · · Score: 4, Informative

    They have the right but that doesn't mean that we have to like it.
    The reality is that TV used to be free. You put up an antenna and got TV for free. The networks made money by showing commercials. What consumers want is a return to that type of system. We do not want to pay $100 plus dollars for two hundred channels of which we watch 5. This is going to be the new reality and the Networks need to get a grip on it. The Cable TV model is passing. My mother in law lives near Dallas and gets all her TV OVA again. She gets like 30 channels and all the networks for free.
    Where I live that isn't an option which is too bad so my wife and I are probably just going to drop Cable and watch Hulu. The one channel we really want is CBS for Big Bang Theory but we are willing to stop watching that to save a thousand plus dollars a year.
    If the other networks want to not have us watch that is their business or lack of.
     

    --
    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  7. Re:USER-AGENT by KermodeBear · · Score: 4, Informative

    Read the articles and you will be enlightened.

    --
    Love sees no species.
  8. Re:Allow users to set user-agent/etc themselves by corby · · Score: 5, Informative

    Google should just make an advanced configuration settings page, and let users set whatever user-agent/etc they want there.

    As the linked article states, Google does allow users to set their user-agent. The video content sites are blocking on the Flash Version ID, and Adobe does not provide a mechanism for changing that.

  9. Google blocking is a 2-way street by Andy+Smith · · Score: 4, Interesting

    Google can't complain about this until they stop the ridculous blocking of YouTube content on certain devices. I have an Android phone and around 1 in 3 videos I try to view on YouTube have a "not available on mobiles" error message.

    I would guess that this is a 'security' option given to video uploaders. But why? Why allow someone to watch a video on their desktop or laptop, but not on their mobile? Much is made of having YouTube "built in" to mobiles, so why hold back progress by making the mobile world off-limits for certain content?

    1. Re:Google blocking is a 2-way street by whong09 · · Score: 5, Informative

      www.droidforums.net/forum/droid-general-discussions/57157-youtube-blocking-moble-devices.html

      It's legitimate. And it's also happening to me.

      I own a CM6 rooted Froyo android phone and I've had this problem with some youtube videos being inaccessible ever since I've had the phone. That this isn't common knowledge is just surprising.

    2. Re:Google blocking is a 2-way street by GweeDo · · Score: 4, Informative

      Google isn't your problem there man. Those videos aren't allowed due to the content creator. Right now the mobile devices don't support Google's advertising system on YouTube. So if you can't see the ads that overlay the video, you can't see the video.

  10. Negative Scarceness. by camperdave · · Score: 5, Insightful

    The more onerous restrictions legitimate services impose, the more people will be drawn towards services that don't impose such restrictions, like thepiratebay.

    Yes, when will corporations realize that information services are not scarcity driven, but are plentitude driven? The more shows that you provide, the more customers you will attract.

    --
    When our name is on the back of your car, we're behind you all the way!
  11. Re:who's website is it anyway? by burne · · Score: 5, Interesting

    They have the right but that doesn't mean that we have to like it. The reality is that TV used to be free. You put up an antenna and got TV for free. The networks made money by showing commercials.

    If they block you they are not showing their commercials to you, and they are losing money. That is what you should be telling them. Companies need money, rejecting customers is losing money, or at the very least leaving money (that they could earn) to a competitor.

    You don't want goverment stepping in, you want corporate greed winning from stupid RIAA/MPAA-inspired blocks.

  12. Take a lesson out of Google's/Facebook playback by gru3hunt3r · · Score: 5, Insightful

    Hmm.. well Google ultimately (at the moment) has the most control.

    What they did with the Facebook address book is interesting - they said "you either play nice, or we won't" - and that's a VERY interesting corporate precedent they've established.
    It basically translates into a simple "quid pro quo" - or perhaps even better "we only have to play nice, when others do".

    What I'd like to see Google announce tomorrow --
    Okay NBC, Hulu, etc. our new policy: we won't index sites which decide to arbitrarily support devices due to "incompatible business models" ..

    and poof - from one moment to the next there will be a big black smoking crater where those websites once were in the google index.

    I don't see why Google.com should be expected to maintain a compatibility database for sites, and return different results so they don't accidentally send Google TV viewers to NBC, Hulu, etc. it's probably easier for them to just drop those offending sites until they "work out their technical difficulties".

    Alternatively Google can just put up big red warning messages adjacent to search results that basically say "this site is broken, it may not work correctly" as sort of a warning that "you either fix it, or we'll drop you in 30 days" or something like that.

    "I will shit on the towel of anybody who pee's in the pool."

  13. Not for anything but by kilodelta · · Score: 3, Interesting

    Google's Market Cap is currently at $199.88 Billion dollars. ABC is $86.45 Billion, CBS is $39.7 Million, and NBC is for all practical purposes a part of GE so they're not a target.

    You could well see a Google takeover of ABC and CBS. That would be interesting.

  14. Re:Not without precedent... by Tharsman · · Score: 4, Insightful

    So, what if i connect my computer to that 37" computer monitor with HDTV tuner, that is in my living room?

    As far as networks care, cases like this are just outliers and they just don't worry too much about them.

    I'm failing to see how a pc hooked to my TV is different than the googleTV computer hooked to my tv? Care to explain that to me?

    Easy and yet complex. In short: If there is no difference between hooking your computer to the TV or Google TV, then GoogleTV is redundant and should not exist.

    If you can think off any reason for GoogleTV to exist, you answer your question on why they are different. I can think of many reasons but I'll let you think off the ones you very likely already know.

    Note, I'm not saying I LOVE the fact that this is happening, but I understand it.