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How Hulu, NBC, and Other Sites Block Google TV
Shortly after the launch of Google TV, it became clear that several networks and services were blocking access. Reader padarjohn points out a blog post from Lauren Weinstein explaining the blocking mechanisms being used and wondering why it's being tolerated. "Imagine the protests that would ensue if Internet services arbitrarily blocked video only to Internet Explorer or Firefox browsers! Or if Hulu and the other networks decided they'd refuse to stream video to HP and Dell computers because those manufacturers hadn't made deals with the services to the latter's liking." Various workarounds are being used to get around the blocks.
I've been blocking certain sites and services for certain groups like forever. If you live in a specific Asian country you haven't been able to send email to me or any of my users for like ten years.
It's my website, and I allow or disallow you to see my content. Just like I allow or disallow people to enter my house. Why should things be different when you are Hulu, NBC or anybody/anything else? Within the bounds of law anybody has a right to discriminate.
The more onerous restrictions legitimate services impose, the more people will be drawn towards services that don't impose such restrictions, like thepiratebay.
Yes, when will corporations realize that information services are not scarcity driven, but are plentitude driven? The more shows that you provide, the more customers you will attract.
When our name is on the back of your car, we're behind you all the way!
Hmm.. well Google ultimately (at the moment) has the most control.
What they did with the Facebook address book is interesting - they said "you either play nice, or we won't" - and that's a VERY interesting corporate precedent they've established.
It basically translates into a simple "quid pro quo" - or perhaps even better "we only have to play nice, when others do".
What I'd like to see Google announce tomorrow -- ..
Okay NBC, Hulu, etc. our new policy: we won't index sites which decide to arbitrarily support devices due to "incompatible business models"
and poof - from one moment to the next there will be a big black smoking crater where those websites once were in the google index.
I don't see why Google.com should be expected to maintain a compatibility database for sites, and return different results so they don't accidentally send Google TV viewers to NBC, Hulu, etc. it's probably easier for them to just drop those offending sites until they "work out their technical difficulties".
Alternatively Google can just put up big red warning messages adjacent to search results that basically say "this site is broken, it may not work correctly" as sort of a warning that "you either fix it, or we'll drop you in 30 days" or something like that.
"I will shit on the towel of anybody who pee's in the pool."