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JooJoo Tablet Dies, Fusion Garage Continues On

vanstinator writes "Due to heavy competition from the iPad and a less-than-stellar entrance into the market, Fusion Garage today released a statement saying that the JooJoo tablet is no more." Company founder Chandrashekar Rathakrishnan says that the company will move forward, but hasn't provided much information about future products. According to Geek.com, "The JooJoo has had a short life and will be remembered more for the fighting it caused between Fusion and Michael Arrington than anything else. It started life as the CrunchPad and a collaboration between Arrington and Fusion Garage. Then Fusion cut Arrington out of the picture, the name was changed to JooJoo and the price increased from $200 to $500."

16 of 91 comments (clear)

  1. Chandrashekar Rathakrishnan by MrEricSir · · Score: 5, Funny

    I could drive to the Apple Store during the time it takes to say that guy's name.

    --
    There's no -1 for "I don't get it."
  2. Where's the post mortem on this. by falldeaf · · Score: 3, Interesting

    Googling doesn't really turn up any behind the scenes account of this story. What really happened? Somehow, Arrington's version of the story smells a lot like half-truths. If there are any insiders reading the /. comments, there's no need to wait for VH1 to come out with a crappy new show about the background behind failed business ventures, where comedians past the peak of their career work furiously to humorize angry chat logs and second rate re-enactments, go ahead and blab it all anonymously here... Oh, also, if VH1 is reading and you like that idea; just remember where it came from. We'll call it 'behind the silicon valley business deals', then we'll send me a royalty check.

    --
    check out the Mp3 Garbler I built!
    1. Re:Where's the post mortem on this. by mspohr · · Score: 4, Informative
      This was a project by Michael Arrington of TechCrunch to create $200 tablet like the iPad that was started in 2008 (long before even rumors of an Apple tablet) that generated a lot of hype, a few prototypes and eventually (after a pubic brawl) some actual shipping products (which apparently weren't very good).

      Original announcement of the project:

      http://techcrunch.com/2008/07/21/we-want-a-dead-simple-web-tablet-help-us-build-it/

      Prototype A:

      http://techcrunch.com/2008/08/30/update-on-the-techcrunch-tablet-prototype-a/

      Prototype B:

      http://techcrunch.com/2009/01/19/techcrunch-tablet-update-prototype-b/

      After this, the story gets murky. According to Arrington, his "partners" (Rathakrishnan - Fusion Garage) changed their mind and decided that they wanted to cut him out of the project. Who knows what really happened.

      Some commentary here: http://gawker.com/5415320/the-sad-premature-death-of-the-techcrunch-tablet

      and here

      http://www.tomshardware.com/news/TechCrunch-CrunchPad-Dead-Chandra-Rathakrishnan,9174.html

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    2. Re:Where's the post mortem on this. by falldeaf · · Score: 2, Interesting

      This is about as much as I knew of the story, I'd read Arrington's devastated, public announcement (which seemed fishy to me) and tomshardware.com's covering of the story. I also remember lady ada being interested in the story and being dissapointed by the news, along with some insight from a hardware manufacturers perspective about why it may have failed. But I'm really curious about the conflict between Arrington and the fusion garage folks. What actually happened there?! I think I'll just make peace with the idea that I'll never know.... riiiiight now! Moving on.

      --
      check out the Mp3 Garbler I built!
  3. Re:Kin-like by donnyspi · · Score: 4, Interesting

    Our company was one of those preorders. We were testing our product on lots of different tablets. We received the JooJoo, saw what a piece of garbage it was, and returned it for a full refund.

  4. Re:Hmm by hey! · · Score: 4, Interesting

    Not really. Joo Joo was a major innovation in spectacular Apple competitor fiascoes.

    This wasn't a case of somebody showing up with a crappy styrofoam boogie board long after the wave had passed. This was management realizing they had their crappy styrofoam board in about the right place in time to catch the wave, then drowning as they experienced a giant greed orgasm.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  5. Big surprise. by SocialEngineer · · Score: 2, Insightful

    The largest following that I perceived with the device was the connection to TechCrunch and the price point. Once the drama with Arrington ensued it certainly brought some amusing attention to the device, but the price jump killed something that really didn't seem to have a whole lot of "killer instinct" in the innovation/competition department.

    --
    "Better to be vulgar than non-existent" -Bev Henson
  6. Someone should tell... by CannonballHead · · Score: 2, Interesting
  7. Re:Hmm by Monkeedude1212 · · Score: 2, Insightful

    then drowning as they experienced a giant greed orgasm.

    That created quite possibly the most disturbing mental image of thw eek.

  8. Lesson Learned by vanstinator · · Score: 2, Interesting

    The problem I always saw with the JooJoo was how Fusion Garage rushed it to market whilst in the middle of a complex lawsuit and the looming launch of the iPad. All the pieces could not have fallen together worse, yet they still pushed the launch. After the launch it was hardly better, the interface was buggy, laggy, and slow. It was lacking features, and was paled in comparison to the iPad. I can't help wonder what would have happened if they had taken more care in the product itself than worrying about who owned what.

  9. JooJoo Tablet silenced? by Anonymous Coward · · Score: 3, Funny

    JooJoo Tablet Dies, Fusion Garage

    Sorry to hear that. Fusion Garage was in the middle of recording a new CD. Still, I think another drummer could fill in.

  10. Re:I'm a simple guy... by peragrin · · Score: 2, Interesting

    yep it requires businessmen to think outside the box and think differently.

    That's why it took MSFT two months to figure out how to use a menu with xbox's Kinect.

    It is why MSFT even though they have produced a tablet OS since at least 2002, only ever produced ONE application that took complete advantage of said features.

    It is also why Apple is so secretive about their stuff. Do you know how many ipad failures where tested over the last 8 years?

    --
    i thought once I was found, but it was only a dream.
  11. Re:I'm a simple guy... by hey! · · Score: 5, Insightful

    I'll take a crack at it. In a nutshell, the hardware to do tablets has been around for some time, but not a user interface that makes the idea of a tablet really work.

    Did you ever learn to ice skate? If you haven't, just bear with me and I'll think you'll see what I mean. Before you try skating, you see people zooming around on the ice. Some of them are skating backwards, others are weaving in and out of the other skaters, and you think, "that looks like fun." Then you strap on the skates and find out that for *you*, it's all falling on your ass and barely being able to move at all and that not necessarily in the direction you want to go, mind you.

    Now tablet UIs are all about direct manipulation. You grab things and move them around. It's supposed to be intuitive. It's not supposed to have weird quirks that you have to work your way around. What people expect when they buy a tablet is the equivalent of a pair of magic skates that allow them to skate like an Olympic champion just by putting them on. As the UI designer, you've got to eliminate the learning curve, smooth over the bumps, take care of all the fiddly muscle-memory kind of thing that user's can't put into words (but they can describe the results of lacking it: you fall on your ass).

    That means you really have to re-think the interface from the ground-up for people who will be manipulating things directly on-screen.

    But what the market *got* was Windows with touchscreen drivers. It was the kind of thing that makes sense in the abstract. The Windows rationale has been its huge library of apps and a user base who'd already bought those apps. The value proposition was not self-consistent: all the same old software you are used working the same way it always has ... but with a tablet UI.

    I have a Windows 7 convertible tablet/netbook. A few apps that take over the screen and were built from the ground up as tablet apps work just fine. But trying to use apps designed for *Windows* has all the suckage any Microsoft hater could hope for. It's almost the worst case UI scenario. It works *just enough* that you're tempted to try it, then the damned thing dumps you on your ass.

    Apple did a great job of bootstrapping their tablet with the iPhone an iPod Touch. People didn't expect a platform with a huge app library, they were delighted to use them for Apple's own touch enabled apps. Then once there was a reasonable third party app library they introduced a tablet, and never bothered worrying about getting MacOS apps to work with a touch UI, which would have sucked no matter how brilliant they tried to be.

    I think we'll see some credible Android tablets soon. It's still not easy to do a good touch interface, but nobody is trying to make legacy UI apps work.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  12. Re:I'm a simple guy... by mysidia · · Score: 2, Insightful

    [....] It's still not easy to do a good touch interface, but nobody is trying to make legacy UI apps work.

    And that was the beginning of the end for Windows.

    The vendor lock-in based on backwards compatibility began to end when PC hardware evolved beyond the need for keyboards and mice, and the users were finally compelled to abandon their favorite Windows 9x-based apps once and for all.

  13. who? what? by Alimony+Pakhdan · · Score: 2, Funny

    I'll bet 10 quatloos that less than 1% of /. readers ever even heard of this company or product.

  14. Re:101 by RocketRabbit · · Score: 3, Insightful

    Archos releases products WAY before they are done.

    I guess the neat thing about Android is that you can do their debugging for them!

    From the Archos 101 site:

    "The ARCHOS 101 internet tablet is a tablet who's choice you'll be proud of."

    WHAT THE FUCK DOES THAT EVEN MEAN?