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Hard-Coded Bias In Google Search Results?

bonch writes "Technology consultant Benjamin Edelman has developed a methodology for determining the existence of a hard-coded bias in Google's search engine which places Google's services at the top of the results page. Searching for a stock ticker places Google Finance at the top along with a price chart, but adding a comma to the end of the query removes the Google link completely. Other variations, such as 'a sore throat' instead of 'sore throat,' removes Google Health from its top position. Queries in other categories provide links to not only Google services but also their preferred partners. Though Google claims it does not bias its results, Edelman cites a 2007 admission from Google's Marissa Mayers that they placed Google Finance at the top of the results page, calling it 'only fair' because they made the search engine. Edelman notes that Google cites its use of unbiased algorithms to dismiss antitrust scrutiny, and he recalls the DOJ's intervention in airlines providing favorable results for their own flights in customer reservation systems they owned."

2 of 257 comments (clear)

  1. No Way!! by revlayle · · Score: 4, Funny

    Google's search engine thinks links to Google-related stuff is more relevant? HOW CAN THIS HAPPEN?!!

  2. Wow, I found something even more blatant by noidentity · · Score: 4, Funny

    Check this out... I search for "bing", and what do I get? A big Google link to the left of the search box. It's even above the search results, in special colors and everything. Talk about biasing the results in favor of Google services! Even worse, the tile bar... TITLE BAR of the window says "Google Search", even though I searched for Bing! The nerve of these people. The DOJ should come down HARD on them for this clear monopoly abuse.