Slashdot Mirror


Deep Packet Inspection Set To Return

siliconbits passes along this quote from a Wall Street Journal report: "'... two US companies, Kindsight Inc. and Phorm Inc., are pitching deep packet inspection services as a way for Internet service providers to claim a share of the lucrative online ad market. Kindsight and Phorm say they protect people's privacy with steps that include obtaining their consent. They also say they don't use the full power of the technology, and refrain from reading email and analyzing sensitive online activities. Use of deep packet inspection this way would nonetheless give advertisers the ability to show ads to people based on extremely detailed profiles of their Internet activity. To persuade Internet users to opt in to be profiled, Kindsight will offer a free security service, while Phorm promises to provide customized web content such as news articles tailored to users' interests. Both would share ad revenue with the ISPs. Kindsight says its technology is sensitive enough to detect whether a particular person is online for work, or for fun, and can target ads accordingly."

125 comments

  1. Really? by Anonymous Coward · · Score: 3, Insightful

    More like the identity theft market....

    1. Re:Really? by Anonymous Coward · · Score: 0

      Yeah, my first thought was "would we give an exception to the USPS to look through and record peoples mail to better serve them advertisements because the USPS is in debt"???? No way. Same with this gig. The companies pursuing this tech will be struck down by our beautiful country's Constitution.

    2. Re:Really? by mjschultz · · Score: 1

      The better analogy is letting the USPS read our postcards and use information from that to create better advertisements to help pay for the service. You have a legitimate right to privacy with a sealed envelope (according to the law) and you have that same right to privacy if you seal your packets (i.e. encrypt them). In fact, your ability to protect your private packets is much stronger than your ability to protect your private mail.

      Now, my personal opinion on the matter is that a decent company shouldn't use DPI in such ways, but it is my responsibility to protect information I want to keep private and to educate others to do the same.

    3. Re:Really? by SuricouRaven · · Score: 1

      There is no constitutional issue if they get the customer's consent. I imagine at first it'll be opt-in, and later on it'll turn into a section under page 23 clause 129(c)3 on your ISP's contract. It's still legally binding, even if hardly anyone ever reads even page one.

    4. Re:Really? by easyTree · · Score: 1

      In fact, your ability to protect your private packets is much stronger than your ability to protect your private mail.

      How so? The contents of paper-based mail can be encrypted with a public key too and additionally has a sticky envelope flap!

    5. Re:Really? by Jane+Q.+Public · · Score: 1

      The fact of the matter is, ISPs, backbone providers and other carriers of Internet traffic should have been designated Common Carriers by the FCC from the very beginning. The ONLY reason they haven't been has been because of massive lobbying on the part of large corporations. But Internet should be by common carrier, just like telephone is.

      And Common Carriers are prohibited from intercepting your information without a warrant. Deep Packet Inspection requires "interception".

  2. Oh, targeted spam? by BadAnalogyGuy · · Score: 1

    How would I get those news stories that I'm so interested in? I'm not going to their website.

    Maybe they'd like to clog up my inbox! Sure, what the hell. I always felt that having midget tranny anal fisting and nasty naked cilice-wrapped nuns were too hard to find. I'd love having that delivered right to me.

    1. Re:Oh, targeted spam? by ColdWetDog · · Score: 1

      Sure, what the hell. I always felt that having midget tranny anal fisting and nasty naked cilice-wrapped nuns were too hard to find. I'd love having that delivered right to me.

      Careful what you ask for. I wouldn't be so quick to be posting stuff like this these days. If you know what I mean.

      --
      Faster! Faster! Faster would be better!
  3. Encryption by Anonymous Coward · · Score: 0

    This is why everything should be end-to-end encrypted... either at the application layer or at the transport layer (or both!)

    1. Re:Encryption by MichaelSmith · · Score: 2, Informative

      An ISP which controls DNS and access to certificates can transparently position itself in the middle of an encrypted link. Unless keys are exchanged off line, or through other networks, end to end encryption will not help.

    2. Re:Encryption by Threni · · Score: 1

      That would be illegal in the UK. ISPs tend to avoid doing stuff that's going to get them fined; lose them customers etc.

    3. Re:Encryption by KhabaLox · · Score: 1

      Can you explain that a little more to the lest tech savvy? What do you mean by "DNS control?" I'm guessing that simply using a DNS server that doesn't belong to your ISP isn't enough, is that correct? Is off-line keys the only way?

      --
      Ceci n'est pas un sig.
    4. Re:Encryption by MichaelSmith · · Score: 2, Informative

      Say you have an account with an ISP. The wider internet is accessed through the ISP network. Nothing stops the ISP from building a model of the internet within their network, so that when you think you are connecting to your bank, you actually connect to a proxy run by the ISP which forwards connections on to the bank.

      This is how it works at my workplace. All SSL connections are proxied.

    5. Re:Encryption by CrossChris · · Score: 1

      It might be illegal, but certain ISPs (Virgin and BT) do plenty of illegal stuff. They have ever since the Phorm technology became available. Do you honestly believe they switched it off once they were caught?

    6. Re:Encryption by SuricouRaven · · Score: 3, Informative

      You can intercept and proxy an SSL connection easily enough, but you can't do so without detection - the certificate won't match, and browers would start warning of something suspicious.

    7. Re:Encryption by Anonymous Coward · · Score: 1

      Sculpture for sale at [url=http://www.thesculpturepark.com]Sculpture park[/url]: bronze sculptures, metal sculptures, glass sculptures, wood sculptures, stone sculptures, sculpture parks!

    8. Re:Encryption by mlts · · Score: 1

      It is trivial to redirect anything going out port 53 to your DNS servers, so if someone is using Google's DNS or OpenDNS, it would end up with the query being returned from the ISP's servers.

    9. Re:Encryption by Anonymous Coward · · Score: 0

      I wish I were sure of this, but when is the last time you, I, or the average person, or my ISP, had any real occasion to check a certificate in the ordinary course of business or until something untoward has been discovered, by which time it's too late. I don't want my deep packets or other internet traffic, emails, etc., inspected by these outfits or anybody else. If you data mine or otherwise collect information about me and keep it past the current session to which you are an intended party, whether in your computer or in a shoe box, you ought to have to disclose to me what you did, why you did it, etc., and delete any or all of it upon my general or specific request. I'm a retired lawyer with privileged and confidential, and explosive, information, and legitimate occasions to, and do, research topics that include child sexual abuse, mostly incest, related metnal health issues, official corruption and other crime. I've already been on one utterly asinine CIA computerized list of suspected Soviet sympathizers and spies, and they lied to my U. S. Senator and me about this from about 1959 when they did it so clumsily tht we knew it until about 1983 when they finally admitted it in response to my last FOIA request. Some of my actual and alleged medical records have been similarly screwed up b private entities, including a heart attack I never had. If these fools can't tell the difference between a college student researching Argentine international trade and a Communist, I don't trust the government, or private companies to gather and disseminate information, or their potentially screwed up version, of my Internet activity, or other information about me. I created an alert for some kinds of mental health, child abuse, privacy, etc., information with some major news sites. Years later, I'm still getting ads for residential behavioral, i.e., mental, health treatment facilities for my non-existent teenage daughter no matter what I look up on the New York Times site, for example.

    10. Re:Encryption by Anonymous Coward · · Score: 0

      This is how it works at my workplace. All SSL connections are proxied.

      Yes, but your office has admin rights on your work desktop and installed a new root certificate (that's what my workplace does too). They then generate a new certificate to replace the one from the secure site.
      Your ISP can't do this, unless they give you the cert and ask you to install it. Just proxying the connection isn't enough.

  4. Returns? Did it ever go away? by guanxi · · Score: 3, Insightful

    Deep Packet Inspection Set To Return

    I didn't know Deep Packet Inspection ever went away. Did I miss something?

    1. Re:Returns? Did it ever go away? by Anonymous Coward · · Score: 2, Interesting

      No, it never went away. I used to work for a top5 cable ISP in the US... and all they did put their sandvines servers in 'shunt' mode. Also, they are corporately controlled, so they could be turned on ANYTIME for ANYTHING without the local network admins even being aware. Oh yeah, and I found access to them while i was still there, and still have access to them.... so I could turn them on for ANYTHING without anyone knowing also. Scary, huh? Firesheep anyone?

    2. Re:Returns? Did it ever go away? by Savantissimo · · Score: 4, Interesting

      No, as an ex-employee of a southeastern US ILEC I can tell you that they were doing deep packet inspection (and alteration) on all DSL lines from 2003 at latest. The equipment used was the Lucent BSN5000 switches. We weren't supposed to know about the packet alterations, but they made some problems impossible to fix.

      --
      "Is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery?" - Patrick Henry
  5. Trust by Jugalator · · Score: 3, Insightful

    I'm happy to hear you won't read the mails. I take your word for this, ISP's, because you're trustworthy!
    Thanks for giving me your word, and only reading other parts of my surfing habits!

    --
    Beware: In C++, your friends can see your privates!
    1. Re:Trust by Monkeedude1212 · · Score: 4, Insightful

      Its a stupid thing for them to say that too...

      They also say they don't use the full power of the technology, and refrain from reading email and analyzing sensitive online activities

      Okay - so say my sensitive online activity includes compulsively looking up pornography. How exactly, are you going to determine that its the kind of activity I don't want you to be inspecting, WITHOUT INSPECTING IT?

    2. Re:Trust by Jah-Wren+Ryel · · Score: 4, Insightful

      Okay - so say my sensitive online activity includes compulsively looking up pornography. How exactly, are you going to determine that its the kind of activity I don't want you to be inspecting, WITHOUT INSPECTING IT?

      Exactly the same way all the other trackers like google's doubleclick let people "opt-out" - they still collect all the information about you, they just defer from showing you advertising that would remind you that you are still being tracked. Seriously the industry's idea of "opt out" is never to opt out of data collection, its just to opt out of obviously skeeving you out.

      --
      When information is power, privacy is freedom.
    3. Re:Trust by RobertM1968 · · Score: 1

      I'm happy to hear you won't read the mails. I take your word for this, ISP's, because you're trustworthy! Thanks for giving me your word, and only reading other parts of my surfing habits!

      They... refrain from reading the emails... I wonder if their software is under such restrictions.

      Oh!!!! But they offered free adware software in the past... which would simply allow them to collect even more information (like all your offline information). Neato!

      I trust them!!!! You should too!!![/sarcasm]

  6. Just sell me internet access please by rolfwind · · Score: 5, Insightful

    And then consider it mine to do with as I please. If people thought of internet access like a rented apartment, they would recognize ISPs seeking revenue on the other end for the double dipping and theft for what it was. It would be like a landlord using your rented place as his storage area and requiring toll for any visitors.

    Stop trying to make a 50 cents per user with everything else and be happy with my $20-50 per month. I stop frequenting other businesses that stop treating me less like a customer in my own right and more like a revenue stream to be exploited and maximized at all costs.

    I know some people put up with this (buying the cheapest computers that have all manor or shitware on them) but I stopped that game long ago. Not worth my time.

    I also drop any so-called friends that try to make me their lower step in any mlm scheme. It's all the same thinking and I want none of that.

    1. Re:Just sell me internet access please by Anonymous Coward · · Score: 0

      Great now people who get apartments are going to have to start dealing with someone coming in to paint the new adds on their walls every couple of weeks.

    2. Re:Just sell me internet access please by Culture20 · · Score: 1

      To be fair, if someone is running a meth lab out of their apartment, or has 20 members of their extended family living in a two-bedroom, I think it's okay for a landlord to provide warnings and then evict. That said, the analogy broke down far before that.

    3. Re:Just sell me internet access please by Anonymous Coward · · Score: 0

      I also drop any so-called friends that try to make me their lower step in any mlm scheme.

      Oh thats NO fun. Its better to go to the meeting with their upstream. Then say these words 'what is my time to ROI? Not what can I do with more money but what is my ROI time.' Then walk everyone in the room thru the math on why you need more people on the planet to make money at this.

      To crush a 'diamond' is much more fun. I like diamond dust I use it for my grinders :)

      Plus it shows your friend that you do know what you are talking about with 'that is a scam'. If they do not see it that way leave them be then. At the very least you will have gotten a couple of people out of it.

    4. Re:Just sell me internet access please by T-Bone-T · · Score: 2, Insightful

      You should read your lease. There are a large number of things you can't do in your apartment.

    5. Re:Just sell me internet access please by rolfwind · · Score: 2, Insightful

      That said, the analogy broke down far before that.

      All analogies break down. If they didn't, it would be because all properties down the list would be equal meaning the situation is the exact same in every respect.

      All that matters with an analogy is if it illustrates the point to the audience and whether it is truthful in doing so.

    6. Re:Just sell me internet access please by Pharmboy · · Score: 5, Informative

      You should read your lease. There are a large number of things you can't do in your apartment.

      You should read your TOS. There are a large number of things you can't do with your ISP as well. The point is that as long as you are being a good customer, neither should be meddling into your life. There is already protection on the books for renters that vary from state to state, ie: the landlord has to give notice before an inspection, they can't just kick you to the curb for no reason with 1 days notice, etc. The problem is that there is NO consumer protections for customers of internet access. They just keep figuring out new ways to try to make money off of you, typically at your expense. In older consumer markets, they would be subject to fines and/or prosecution for similar actions.

      The problem is that since it is the internet, they think that there are no rules that apply to them, and unfortunately, they are almost correct.

      --
      Tequila: It's not just for breakfast anymore!
    7. Re:Just sell me internet access please by RobertM1968 · · Score: 1

      Actually, YOU should read YOUR TOS so you can see there are a large number of things that the ISPs can do, but haven't been doing up until this point. Much like how a certain OS manufacturer used to have a buncha services that the TOS stated they could use to sell anything you uploaded... and then later added an option in their picture service to do just that...

      Most people never read the fine print in their TOS. I have.

      Most people never stop long enough to try to determine what the term "business partner" covers... I have. In most companies' definition, it includes anyone who pays them.

      Most of the people who actually do read a TOS, never stop to think about what the open ended phrases and "up to" phrases mean. I'm not one of those people either.

      Heck, I've seen various usage agreements and TOS' that allow the company to do just slightly above nothing in offering you a service. Then it becomes a battle of "reasonable expectations" in what can be a costly court case.

    8. Re:Just sell me internet access please by Pharmboy · · Score: 2, Insightful

      You are missing the whole point: In your apartment, the landlord can't just put a clause that allows him to install hidden cameras or gets your first born child. It would be illegal regardless of whether it was in the fine print, as a general rule. (excepting reality shows...). Your ISP however, has the ability to chance the TOS any time without the housing authority oversight. You are stating the whole problem, that they can put shit in the TOS that should be illegal to begin with.

      --
      Tequila: It's not just for breakfast anymore!
    9. Re:Just sell me internet access please by RobertM1968 · · Score: 1

      Where one lives is governed my a different set of rules because the circumstances are entirely different. Physical objects, expectation of being able to be totally naked without being spied on (ie: shower, bedroom, or anywhere else simply for the hell of it).

      Also, housing is deemed for many legal purposes, as your own while it is being rented. You don't buy (in any legal sense) the Internet when you get a connection.

      Also, one chooses what they put online, or what they do online. Which is far different from the expectation of what one will have in their house/apartment.

      Totally different than the Internet. Totally bad analogy that doesnt match on any criteria.

    10. Re:Just sell me internet access please by Pharmboy · · Score: 1

      How about this then: Lets let Ma Bell listen to your phone calls using "deep packet inspection" so they can serve you up advertising. Both are communications channels.

      --
      Tequila: It's not just for breakfast anymore!
    11. Re:Just sell me internet access please by RobertM1968 · · Score: 0

      How about this then: Lets let Ma Bell listen to your phone calls using "deep packet inspection" so they can serve you up advertising. Both are communications channels.

      I didn't say it was right (though, AFAIR, Ma Bell already does that - sans the advertising part). I just said you made a very bad analogy, and that there are no laws that apply to prevent such from occurring, unlike (due to the differences in your analogy) the stuff you used in your renter's analogy.

      So, again, I fully think this sucks, and should not happen. I was just pointing out that sadly, there is nothing to prohibit it that I can find, as long as the TOS allows it. I can't think of an analogy that fits, since I can't find a legal basis for this to be prohibited... but then again, I am not a lawyer; maybe there is one someplace.

    12. Re:Just sell me internet access please by Anonymous Coward · · Score: 0

      No, don't read your lease. Either you've already signed it and are stuck with it, oryouwant the apartment or other space b adly enough to both pay rent and submit to whatever terms yhour landlord came up with, and reading this will just upset you. The typical apartment lease contains a provision, like many other things, that permit the party with the money and power to change the rules at will anyway and you're still stuck with it. I'm a retired lawyer with lots of real estate experience including representing apartment owners and management, and much of the time they are similarly stuck with the terms of the individual leases because te terms thereof are part of the financing. I leased one apartment and the lease specifically provided that they could tear the buildingdown and I still had to pay the rent, and the law holds that in leases, unlike other contracts, the tenant's duties are independent of any duty or breasch of duty on the part of the landlord, 3except, of course, to the very limited extent that the law imposes minimal duties on it, concerning which, as the knowledgeable practicing lawyer who taught our bar exam review course noted, if we had any questions about a law, to realize that the bank, landlord, etc. and their lawyers had written the law. As for ISP and sites', etc. TOS, like a lot of leases and other contracts, I defy the average person to read and understand far too much binding legal verbiage, including different ISP's and sites' TOS etc. Thney don't want you to red, much less understand, this stuff, and they go to great lengths to discourage you from doing so. They hide unplesant terms far from the rest of the other terms on that partiucular subject. They use obtuse language. Then they allow themselves to change the terms after you are committed and leave you no prctical way out. I defy you to compare and contrast different ISPs or Web hosts', or creidt cards', terms, apart from teh fact that they reserve the right to change them at will and do not often really compete on such terms, but instead stick together. There is a lot of this language that, speaking as a retired lawyer, I defy 99% of lawyers to dig out, analyze, comprehend, and make decisions based upon it. He3y, I was kidding! B y all means read anything you sign or otherwise agree to, and make sure you understand it. A famouis lawyer once showed some of us attending a course he taught a memo he had recieved from a major deal-maker client that, so help me, in its entirety, read "We ahve made a deal. Drw up the papers." I had thought I was the only lawyer in the world who ever got instrucitons like that from supposedly knowedgeable business clients. .

  7. Deja vu by jamlam · · Score: 3, Insightful

    Err, didn't they try this before and users hated it and it's invasion of privacy so much that it nearly caused a court case? What's changed to make it different this time? Oh look, nothing, they're just hoping everyone's forgotten already...

    1. Re:Deja vu by fuzzyfuzzyfungus · · Score: 4, Interesting

      Unfortunately, so called "outrage fatigue" is both well recognized and quite effective. People with a direct profit motive can just keep trying, again and again, until all but the hardcore tinfoil hatters lose interest)...

    2. Re:Deja vu by Anonymous Coward · · Score: 0

      They're hoping that American consumers didn't hear about the British experiment presumably.

    3. Re:Deja vu by gilesjuk · · Score: 1

      It's almost considered to be equivalent to wire-tapping. Intercepting someone's communications.

      In the end the EU gave the UK government a big slap for letting it happen:

      http://www.theregister.co.uk/2010/09/30/eu_phorm/

  8. National Do Not Advertise List!!! by Anonymous Coward · · Score: 1, Insightful

    Just like the "national do not call list" we need a "National do not advertise list" .

    1. Re:National Do Not Advertise List!!! by lostmongoose · · Score: 2, Insightful

      It's not about 'not advertising to me' it's about 'not collecting my data in the first place.'

    2. Re:National Do Not Advertise List!!! by Dutch+Gun · · Score: 0

      Advertisement is the motivation for collecting the data. We might be able to solve the collection problem by removing the monetary incentive.

      --
      Irony: Agile development has too much intertia to be abandoned now.
  9. Hmm... by fuzzyfuzzyfungus · · Score: 5, Insightful

    As much as I think Phorm, Nebuad, and their ilk are worse-than-worthless subhumans who are only alive because it is illegal to kill them, burn their corporate offices to the ground, and erase every last miserable trace of their existence, they might actually have an unintended positive impact.

    At present, most sites the public interacts with(outside of the very moment of a credit card transaction or banking login) tend to skip SSL, even when that is a terrible idea. Social networks, email, loads of other not-directly-financial-but-really-shouldn't-be-unencrypted stuff goes flying over the wire, in the clear, because the providers don't want the computational overhead of SSL. Even when they have the capability, it is rarely the default, and people who go to http://foo.whatever/ typically aren't kicked over to https://foo.whatever./

    However, most of those sites depend on advertising and user profiling(either third party, as in the case of sites that run adsense or equivalent, first party, as with Gmail, or as a proprietary advantage, as with Amazon's customer recommendation engine). The advertisers will be, to put it in the mildest possible terms Unbelievably Fucking Ripshit when they hear that ISPs and their spook cronies will be horning in on their action. Not Happy. Very, Very, Not Happy. And if you think that they were not happy at that, just wait until the DPI crew starts injecting 3rd party ads and things into pages. Using your DPI evil to, say, inject 3rd party recommended products right into Amazon or any other online retailer's website would be eminently doable, technologically. That will really piss them off. Lawyers will be deployed, faces will turn purple. Shoes will be banged upon boardroom tables, Khrushchev style.

    Since, as stated above, strangling their executives with the entrails of their own children isn't generally legal, they'll have to do something else. Specifically, pull their cheap heads out of their tightwad asses and start using SSL more seriously. Since your ISP is the ultimate man-in-the-middle, they won't be able to stop them from seeing where you are going; but they will be able to stop them, dead, from monkeying with, or even reading in any useful way, your traffic.

    Ideally, Phorm and friends will do more than the EFF has, probably by a substantial margin, to drive mainstream SSL adoption, and then suffer a series of crippling workplace spree-killings.

    1. Re:Hmm... by Anonymous Coward · · Score: 0

      If I could, I would buy you a cookie and a beer.

      Very well put and spelled out for the average Slashdotter (like me).

      cheers

    2. Re:Hmm... by SJ · · Score: 1

      It's interesting to note that if you try to visit Slashdot on 443, it immediately redirects you to 80...

    3. Re:Hmm... by Anonymous Coward · · Score: 0

      Absolutely, encryption is the key. (Pun intended.) Any communication link you use should be by default assumed to be untrusted, simple as that. Anyone along the chain of hops is able (and sometimes eager) to snoop on connections. It's dangerous out there.

      Often I get the tone from the various as-seen-on-slashdot analogies (unlocked car doors, information that can be seen through your house windows, advertising that you have an open wifi connection) that force is unnecessary or useless when dealing with bad guys who use your data in a manner you find objectionable. It could be fraudsters, vandals, pranksters, or in this case, advertisers. (I agree that preventing it all in the first place is preferable, but must we take all the fun out of imagining the bastards clubbed with a bat?)

      I started studying encryption a few months ago. Later firesheep is released, articles about it and articles like these come along. It feels like encryption is in the zeitgeist. (Or maybe it's just my confirmation bias.)

      Regards,
      AC

    4. Re:Hmm... by tepples · · Score: 1

      It's interesting to note that if you try to visit Slashdot on 443, it immediately redirects you to 80...

      Subscribe to disable this redirection.

    5. Re:Hmm... by pknoll · · Score: 2, Insightful

      One small issue with moving everything to https is that you need one IP address per domain. That puts a pretty big wrinkle in the many, many servers out there that serve up multiple domains per IP. (Technically, you can do so if you utilize unique ports on the same IP for each served domain, but that breaks the "just works" aspect of port 443).

      It's not insurmountable, but it does put more pressure on the already shrinking IPv4 pool. Another reason to hasten the adoption of IPv6, I suppose...

    6. Re:Hmm... by mrmeval · · Score: 1

      So they want us to pay? So they might like this additional ad revenue stream. /. used to be cool

      --
      I'd go on a Vegan diet but the delivery time from Vega is too long. --brownkitty
    7. Re:Hmm... by sgbett · · Score: 1

      How dare they provide a free service, that doesn't do exactly what I want!

      --
      Invaders must die
    8. Re:Hmm... by Aryman · · Score: 1

      Name based virtual hosting with https is possible too.

      http://en.wikipedia.org/wiki/Server_Name_Indication

    9. Re:Hmm... by Anonymous Coward · · Score: 0

      Yes, how dare they take a feature that is built into their httpd, disable it, and ask people to pay for it, even through it doesn't cost them anything remotely significant. Reminds me of telephone companies.

    10. Re:Hmm... by Anonymous Coward · · Score: 0

      Actually TLS costs a bit of electricity and computing power. 2 CPU 8 core Xeon can establish maybe 1000 TLS sessions per second, using minimum recommended 2048-bit keys. User agents might not cache content delivered by TLS. So TLS can triple server costs. In my book that is rather more "remotely significant"!

    11. Re:Hmm... by Tacvek · · Score: 1

      That is absurd, because modern hardware can establish 1500 sessions per core per second if using 1024-bit RSA keys[1]. While going to 2048 bits will take longer, you are claiming it will take over 16 times longer to establish a 2048 RSA session. That does not sound right to me.

      [1] http://www.imperialviolet.org/2010/06/25/overclocking-ssl.html

      --
      Stylish sheet to fix many problems in Slashdot's D3: https://gist.github.com/801524
  10. I think this is... by Etyme · · Score: 3, Insightful

    ...a good reason to encrypt everything by default.

    1. Re:I think this is... by Anonymous Coward · · Score: 1, Insightful

      For how many more years do you think that will be legal, outside of https for your credit card numbers and such which they can't really get rid of?

      Encryption causes all kinds of "problems" for those who would be our masters. I'm starting to surf through an encrypted VPN tunnel for anonymity, and use GPG for emails to and from friends. I expect inside 10 years there will be laws letting governments shut that kind of thing down. Only terrorist need privacy.

    2. Re:I think this is... by Anonymous Coward · · Score: 0

      Optimism: won't happen.
      Businesses need privacy more.

    3. Re:I think this is... by SuricouRaven · · Score: 1

      A valid point. It's not practical to ban encryption, it's too commercially useful. I imagine any government afraid of it will take the UK route: Make it a criminal offense to refuse to supply the keys to a law enforcement agency.

    4. Re:I think this is... by wvmarle · · Score: 1

      That works only in a few situations.

      Encrypted e-mail maybe, encrypted storage in general will work.

      But not your https connection. Or ssl connection. For those there are no keys stored: they are created time and again, and dropped when done. "Listened" in to an encrypted VoIP conversation? Well good luck getting keys to decrypt that.

    5. Re:I think this is... by SuricouRaven · · Score: 1

      A problem for retroactively decrypting something intercepted - but if the government knows in advance this is a call of interest, they can just get the appropriate keys to spoof one end and listen in. Or easier yet: Just pass a law requiring all VoIP providers to include an easily accessible 'lawful intercept' capability, as the US is currently considering.

    6. Re:I think this is... by Anonymous Coward · · Score: 0

      Hope everyone realizes that "only terrorists need privacy" was sarcasm. Here's the big problem with encryption as a solution: What I do not want Big Brother Leviathon, or Big Brother, Inc., either, to know is typically revealed by where I surf, what I read and copy, what I buy, etc., and those other parties can't encrypt this or none of us could find and read it because we would not have the keys. If I could get the key, so could BB government and business. I don't really want anyone accessing the subjects or direction of my research, and no useful site I know would encrypt at my request. The State, the adverse party, has exclusive control of some of the needed material but it's supposed to be open public record, etc. When will the people who use computers, and those of you who know more about things like p;ackets and packet sniffers than I do, ever get our alleged Rpresentatives and Senators to side with us on some real, tough, privacy legislation covering the Internet and computers, the modern equivalent of John Adams' roll-top desk etc.? It is one thing to support sites with ads and quite another to invade ourprivacy in the process.

  11. Your Honor by paiute · · Score: 3, Insightful

    Your Honor, my client was irreparably harmed by a Comcast customer's emails and web traffic, which they now have the technical abiltiy to monitor and are in fact doing so on a regular basis to their financial advantage. Comcast's failure to use this technology to stop the harm done to my client is the basis for our claim of one bazillion dollars in damages.

    --
    If Slashdot were chemistry it would look like this:Cadaverine
    1. Re:Your Honor by Anonymous Coward · · Score: 0

      Anyone who works for these companies, is friends with those who work at these companies, should be barred from trading commodities, equities or bonds on the basis they have access to inside information unavailable to the general public
      Anyone who executes a trade of any sort, including reallocating their 401k spend should be imprisoned for insider trading
      Anyone with access to the end product including advertisers should be barred from all markets as they have access unavailable to the general public
      This includes everyone at google as well

  12. The real problem by morcego · · Score: 1

    The real problem with this kind of technology is that it works often enough to make it worth for them. I for one blame, first and foremost, the people who buy from this kind of advertisement (including spam).

    --
    morcego
    1. Re:The real problem by SuricouRaven · · Score: 1

      Advertising works. It's become a very sophisticated blend of art and science. Modern advertising agencies hook people up to fMRI machines to monitor their brain activity, they employ psychiatrists to find the points of emotional manipulation. This isn't the old days, when advertising was just about making your product look better than your competitor's. A skilled manipulator can make people crave a product without even realising why.

  13. Let it come! by Anonymous Coward · · Score: 0

    Just let it come, and let it come fast so that encryption becomes mainstream and make them shoot themselves in their foot.

    As soon as encryption becomes mainstream it will be much harder for anyone to try to track emails, torrents, IMs, etc.
    Say goodbye to many privacy concerns.

  14. Incentive by Beerdood · · Score: 5, Informative
    When I started reading this article, I thought to myself "what possible incentive could they possibly provide if I opt in for targeted ads? Maybe a cheaper monthly bill?" Then I found this little gem :

    The companies now offering ad services based on deep packet inspection believe they have learned how to make the services acceptable to privacy advocates and Internet users. This includes asking for permission up front and offering people incentives to receive targeted ads, such as Kindsight's free security service, which includes identity-theft protection. Customers can pay a monthly fee to receive no ads.

    Wow, that's just fucking fantastic. So according to their model, you're going to have to pay your ISP to not receive ads..? Great, now my ISP is going to start a protection racket - "hey, for a small monthly fee, we won't bombard you with ads and snoop your data!".

    --
    Global warming and other natural disasters are a direct effect of the shrinking number of pirates - Gospel of the FSM
    1. Re:Incentive by MightyMartian · · Score: 3, Funny

      Yeah, you sees, if you pay da money to us, your bakery won't, y'know, burn down, see?

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    2. Re:Incentive by Rob_Bryerton · · Score: 1

      Not that I agree w/this model of paying to not see ads, but a lot of sites are doing this, including slashdot. Again, that doesn't make it "right". Just a thought.

    3. Re:Incentive by Skidborg · · Score: 1

      Hang on, that fee will only make you stop receiving ads, not make them stop snooping your data.

      --
      Supporter of the +1 Over Dramatic mod option. In memory of apk.
    4. Re:Incentive by Anonymous Coward · · Score: 0

      There is no difference between a discount to receive adds and paying a monthly fee to not receive adds. you may perceive it as a difference but it is really not there.

    5. Re:Incentive by wvmarle · · Score: 1

      Bad marketing.

      They should raise the fees by that amount, and then offer a discount for the version with extra ads. And then the discounted version is the same cost as the old price. And of course advertise the hell out of the "discounted" price as if that's the new "enhanced" service.

    6. Re:Incentive by BlindBear · · Score: 1

      No way, they should REDUCE the cost for the ad infested spyware version and leave the regular version alone! There, fixed it for you. Customer friendly marketing.

      --
      I prefer Classic Slashdot.
  15. Protecting Privacy by vldragon · · Score: 1

    "protect people's privacy with steps that include obtaining their consent" That sounds more like protecting the ISP then anyones privacy...

    --
    Eating the brains of your enemies does not make you smarter. But it's still fun.
  16. Don't touch my packet! by rsteele19 · · Score: 2, Funny

    I read the headline and assumed this would be another story about the TSA's screening procedures...

    --

    This sig is umop apisdn.

    1. Re:Don't touch my packet! by MightyMartian · · Score: 4, Funny

      The difference is subtle. The TSA scanners scan your penis, Phorm's scanners scan you scanning other peoples' penises.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    2. Re:Don't touch my packet! by seanonymous · · Score: 3, Funny

      The TSA's version is called Deep Package Inspection. It's totally different.

    3. Re:Don't touch my packet! by Anonymous Coward · · Score: 0

      Deep Pocket Inspection - they'll inspect the pockets deeply, but they won't inspect the pockets that contain, you know, personal stuff.

  17. Phorm phights phoul phreedom phighters by David+Gerard · · Score: 2, Funny

    Beleaguered Internet advertising phirm Phorm is hitting back at critics with StopPhoulPlay.com, in an attempt to lure Internet activists into herniating from laughter.

    "It is clear that the campaign against Phorm originates in the sinister manipulations of Alex Hanff and Marcus Williamson," said Kent Ertegun, CEO of Phorm, "who have used mind control lasers and the killer robot armies of the Open Rights Group and FIPR to deceive millions of Britons into a Communistic fervor of hatred against the engines of the free market and customer demand, the salesmen and marketers, the true creators and enablers of objective value."

    The website, designed in Microsoft Word, uses the infallible public relations format so successfully put into play by the ReligiousFreedomWatch.org site of the Church of Scientology, an upstanding community institution of similarly flawless repute. StopPhoulPlay.com reveals how:

    • At the age of five, Hanff REFUSED to share his crayons with the little girl next to him, saying she was "poopy" and would only draw a picture to be used against him.
    • At age twelve, Williamson accepted MONEY from his mother to buy sweets, but not to tell schoolmates in case they wanted some.
    • Hanff and Williamson may have attempted to access POTENTIALLY ILLEGAL images blocked by the Internet Watch Foundation.
    • Hanff and Williamson have used WIKIPEDIA at least once in their lives.
    • Hanff and Williamson INVADED POLAND in 1939.

    "Given the persistence with which they propagate incorrect information, we cannot rule out the possibility that a competitor is involved," he said. "The competitor goes under the name 'reality.' Needless to say, we have no tolerance for an entity of such limited possibilities.

    "These people are privacy pirates — people who steal privacy online, off the coast of Somalia. With Internet guns! And drugs! And child pornography!"

    Mr Hanff and Mr Williamson said they were unsure whether to sue Phorm into atomic dust for gross defamation or just to let them continue with their infallible public relations work. Phorm shares have dropped from 405p to being rated a "serious infection risk" by the World Health Organization.

    Picture: Targeted just for you.

    --
    http://rocknerd.co.uk
  18. What if they did this with phone calls? by Logic+Worshipper · · Score: 5, Interesting

    Could anyone imagine the uproar if phone companies let telemarketers listen to your calls to find out what kind you products to market to you? This would give ISPs the ability to that to non-encrypted voip calls.

    I couldn't imagine a cell phone or land-line phone company getting away with that.

    1. Re:What if they did this with phone calls? by dltaylor · · Score: 2, Interesting

      Don't they?

      Not the content, at least for now, but there's money to be made selling the contact list, and not just to the gov't.

      If you're regularly calling the local pharmacy, for example, don't the health insurance scammers have "a right to know that" (for a fee, of course) so they can stuff your mailbox (and email box, if you're lame enough to use your phone company as an ISP) with advertising?

    2. Re:What if they did this with phone calls? by Logic+Worshipper · · Score: 1

      No, no one who doesn't have a warrant has the right to know if I'm calling the local pharmacy, my mistress, or a local drug dealer. And this would include the content of the transmission, not just to/from information.

      Warrantless wiretapping isn't OK, even if it's just done by corporations.

    3. Re:What if they did this with phone calls? by SuricouRaven · · Score: 1

      The health insurance companies would want to know that too. If you keep calling the pharmacy you may have a preexisting condition or just general health, and they'd like to be aware of that before they accept your risk.

    4. Re:What if they did this with phone calls? by Anonymous Coward · · Score: 0

      Won't make a difference, they already have rights to check your medical records pretty much anytime they want. If you are getting something from a real pharmacy there is a doctor who charged someone for an appointment, a prescription written by that doctor, etc, etc. The fact you call them is pretty insignificant.

  19. Nope. Nope and some more nope.. well... by Anonymous Coward · · Score: 0

    The only way i will ever sign up for this is if:
    1) i have full control over the service down to the lowest levels of my "profile".
    2) can turn it on and off at will
    3) will at least get a cheaper connection for it.
    1 and 2 are possible maybes, but i highly doubt 3 will ever happen.

    I, personally, do not mind in the slightest targeted advertising. But if the companies aren't going to be honest with me, or allow me control of my profile to make it better for me AND them*, then i don't want anything to do with them.
    People will wonder if i am serious. And to answer that pretty simply, yes, i am very serious.
    I don't want to see ads for useless crap, or stuff i hate, this is why most people hate advertising as it is, they are unrelated to anything they like.
    I like games, computing, architecture, horror, sci-fi. I don't care about football, i don't care about some awful "pop princess" shaving her head clean, and i certainly don't care about cars.
    I love when websites let you choose what things you get to see. This is usually a much more acceptable method of targeted advertising for most people.

    If you hate targeted advertising, why do you hate it so much? Do you really think you have any privacy browsing the net? You don't know 100% for sure that ISPs aren't collecting data on you unless you personally work there for one. (or government at that)
    Your government almost certainly has more information on you than all of those internet entities out there combined, regardless, so i don't see why you care so much about some websites gathering some information on you...
    Are you scared friends and/or family find out you are in to midgets or something else? Hey, guess what, all those people you know, they all have sexual fetishes as well. And, unless they are extremely tight gits, they will probably not even care about it the day after, maybe tease you about it for a few days, maybe a week, but they really won't give a damn. If they do? Tell them to go to hell, find better friends, ditch the family, problem solved. (joking, of course. OR AM I?!)

    * by providing amendments to data, such as erasing stuff i don't actually care about and was linked to by a friend, or just casually came across it when browsing random crap.
    They benefit from nothing if they just log and advertise using everything.

  20. "Opt out" of the Internet service altogether? by whoever57 · · Score: 3, Interesting

    Does "obtaining consent" and allowing "opt-out" mean that customers will be free to terminate their Internet connection if they don't opt-in? Or will there be an option to retain Internet service while opting-out of the snooping?

    --
    The real "Libtards" are the Libertarians!
    1. Re:"Opt out" of the Internet service altogether? by Anonymous Coward · · Score: 0

      Of course you would be able to retain your internet connection, for a small fee.

  21. HTTPS everywhere! by Anonymous Coward · · Score: 1, Informative

    http://www.eff.org/https-everywhere

    Inspect *this* !

  22. I love PR articles by thePowerOfGrayskull · · Score: 1

    I love PR articles like this one. This is the kind of piece that future researchers can than use as a reference - since it appeared in a reputable newspaper, it's "proof" that such services are "coming back". Ultimately the companies offering this service are made to appear more legitimate to potential investors and partners -- even though readig the article shows no actual evidence of a "comeback" for deep packet inspection beyond the fact that a couple of companies are trying to get it moving. cf "Suits are back!"

  23. SSL can only be adopted if provided by websites by Mandrel · · Score: 2, Interesting

    Using SSL may not be a solution, because websites that think that these techniques will increase their revenue, because the ads they display will be better targeted, have an incentive to not provide an SSL service.

    1. Re:SSL can only be adopted if provided by websites by fuzzyfuzzyfungus · · Score: 1

      I'm obviously not expecting 100% noncompliance from all websites, there is always somebody willing to try, if the money looks good; but I would argue that Phorm, and anybody with a similar business model, are a necessarily pro-isp, anti-site operator outfit and that that will not endear them to web operators.

      The situation is actually quite analogous to net-non-neutrality. Some sites will likely play ball; but the overall effect of such a scheme is(quite evidently to any player paying attention) a net transfer of wealth from website operators to ISPs.

      Phorm et al. are, essentially, in the business of providing the technology for ISPs to leverage their man-in-the-middle position to extract rents from the online advertising/behavioral-research market, rather than just being a dumb pipe for it; just as deals to selectively speed, degrade, or redirect traffic are attempts to exploit that same position with respect to the market in data transmission. In both cases, certain sites, particularly losers owned by entities with substantial capital from other operations(say, for example, Myspace, which is getting its clock cleaned by Facebook; but might be tempted to buy an otherwise unavailable advantage by making a deal with the men-in-the-middle) may be tempted to bite; but the overall intent is quite clearly against the interests of website operators and advertisers as a class.

      A website operator or advertiser can already show ads and gather data on people who they manage to entice, by offering something of interest or value, to visit them. With Phorm and friends, an ISP can snap up exactly the same data from all their subscribers, while still getting paid. Even if they refrain from actively modifying content(it would be technologically trivial, for instance, to strip google ads and insert bing ones in their place on an unencrypted site) site operators and advertisers aren't going to be happy. If they don't refrain, There Will Be Blood...

  24. You make it sound... by Lanteran · · Score: 1

    ... like there weren't a plethora of reasons to before.

    --
    "People don't want to learn linux" hasn't been a valid excuse since '03.
  25. Oooo.. free "security".. Customized web experience by countertrolling · · Score: 1

    Polly want a fucking cracker?

    I want money! That's what I want!. Peeking at my package.. er packets will cost you a pretty penny.

    --
    For justice, we must go to Don Corleone
  26. tis called https by MarkH · · Score: 1

    quite effective at deep packet inspection and other man in middle attacks.

  27. Now! by CSFFlame · · Score: 2, Insightful

    Everyone needs to get off their asses and enable https.

    1. Re:Now! by dargaud · · Score: 2, Insightful

      Everyone needs to get off their asses and enable https.

      The https-everywhere plugin is great, but as a small website writer, am I supposed to $hell for a certificate or am I supposed to explain to my readers that, yes, the self-signed certificate is not a sign of viral attack onto their browser from my parts. Good luck with that.

      --
      Non-Linux Penguins ?
    2. Re:Now! by CyberDragon777 · · Score: 2, Interesting

      You should get one for free: http://www.startssl.com/?app=1

      --
      We both said a lot of things that you are going to regret.
    3. Re:Now! by wvmarle · · Score: 2, Informative

      Then at least give the correct link: https://www.startssl.com/?app=1!

    4. Re:Now! by Toze · · Score: 1

      Many of the sites I run already have HTTPS.

      I did, however, finally turn on a secured SOCKS proxy this morning, when I discovered my ISP's been doing DPI for over a year. No such thing as paranoia, I guess. :T

      --
      No OS on the planet can protect itself from a user with the admin password. - Yvan256
    5. Re:Now! by dargaud · · Score: 1

      OK, thanks. I did obtain their free certificate, but then what do I do with it ? Ain't I supposed to put it on my site somewhere ? And enable SSL somehow ? Their FAQ doesn't say a word about this, or I'm looking in the wrong place.

      --
      Non-Linux Penguins ?
  28. Keep your hands out of my packets. by crovira · · Score: 1

    I repulsed by the very idea that they would violate of their common carrier status (we're Ma Bell, we connect everyone from presidents and kings to the scum of the earth - Ernestine the hone operator.)

    If your ISP is doing that, thrown them off the 'net.

    The day they announce some bone headed scheme like that is the day I use wide key PGP and 256 bit SSL to encrypt EVERYTHING I send.

    (And I don't use Google mail for anything non-trivial.)

    --
    MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
    1. Re:Keep your hands out of my packets. by Jane+Q.+Public · · Score: 1

      They don't have common carrier status. That's the problem. When the FCC started regulating them, the plan was to make them common carriers. But they lobbied Congress and threw too much money around. The FCC was prevented from regulating them as common carriers.

      One of the chiefs of the FCC recently pushed to re-designate them as common carriers. That would solve a lot of problems (like this one). But so far it hasn't happened.

  29. "Security" Service? Really? by Lanir · · Score: 4, Interesting

    I love how they settled on the soft target of "identity theft protection" too. This is just a non-starter.

    Let's see if we can boil down what a truthful ad for their spyware would look like.

    "Hi! I want to provide you with a service we're going to say protects you from someone pretending to be you. Most likely we'll make sure you can't possibly sue us if someone does steal your identity or we'll just claim someone got your info offline or from a computer not covered by the service.

    In return, you let is spy on you and use this to send ads to you. We promise not to look at certain types of info but this won't be transparent to you in any way. And realistically speaking, we can't possibly keep up with every site of the type we're saying we don't look at but we'll lie to you and say we won't look at email or sites with medical information anyway. By the way did we mention our EULA will immunize us from prosecution for doing it anyway?

    In summary: We onwzorz your infos and you oggle our ads. We'll also make gratuitous statements about protecting your info but you won't be able to hold us to any of it. Have a good day! Big Brother is watching and he wants you (and your little wallet too)!

  30. So, Advertisers/ISPs can by Stan92057 · · Score: 1

    So, Advertisers/ISPs can do this,but police need a search warrant to do the same thing? This is a very wrong picture.

    --
    Jack of all trades,master of none
    1. Re:So, Advertisers/ISPs can by JeffAtl · · Score: 1

      Even worse, this gives the police the ability to obtain the information without a warrant by just asking the ISPs to make it available to them.

      Wiretapping laws would probably protect voice communications, but all other information would be fair game since the ISP isn't acting as an agent of the police but simply an entity willing to share information that it owns as a "public service".

  31. Re:Oooo.. free "security".. Customized web experie by Anonymous Coward · · Score: 0

    Don't peek my packet man!

  32. I disagree by way2trivial · · Score: 0

    if I'm the pipe that feeds you, and I provide your web pages

    I can certainly answer with whatever I want to your request
    and make it seem to come from the same IP address as you asked it from

    --
    every day http://en.wikipedia.org/wiki/Special:Random
    1. Re:I disagree by SuricouRaven · · Score: 2, Informative

      You could, in theory... except that the browser already has a secure certificate installed with which to verify your identity. They come on the Windows CD (For IE, the most popular browser still) and are thus beyond your power to control. The math is very well-tested. Without access to the corresponding secret numbers for those certificates, no interception without detection. A government agency could pull it off, by demanding those certificates, but an ISP couldn't without their help.

    2. Re:I disagree by imaginieus · · Score: 1

      In theory, yes, it would be impossible to spoof an ssl certificate. However, in practice there are numerous man-in-the-middle attacks on SSL implementations.

      It would not be trivial, but there are ways for an ISP to spoof it's identity even with SSL.

    3. Re:I disagree by MichaelSmith · · Score: 1

      the browser already has a secure certificate installed with which to verify your identity. They come on the Windows CD (For IE, the most popular browser still) and are thus beyond your power to control.

      In many places the browser is entirely controlled by the ISP. Consider mobile phones for example. Additionally some people install software on their clients when they set up their internet connections.

  33. They'll still snoop your data by Anonymous Coward · · Score: 0

    The just won't target you with ads. They'll save the data until the day when you can't afford to opt out...

  34. Use a VPN by Anonymous Coward · · Score: 0

    Use a VPN in a country like Switzerland that has stringent data protection laws. Problem solved, everything is encrypted to hell, and you don't have to dick around with SSL.

    1. Re:Use a VPN by mlts · · Score: 1

      That is probably the best solution we have... until ISPs wise up, go actively to war against their customers and start blocking ports.

      The problem is what VPN services are worth using, versus the ones who would turn you in (or are already selling the user data) in a heartbeat? The guy who riffled through Palin's E-mail account was using a VPN.

      I am sure someone would make a killing by having a VPN service that has a good reputation, with a fast connection and located offshore somewhere, perhaps with server farms to redirect traffic back to the US (so the offshore links are outputted domestically for Hulu access.)

      Caveat: You have to trust your VPN provider because they know where all your traffic really goes.

  35. Use and anonymous cafe by Anonymous Coward · · Score: 0

    It can be done.

  36. The difference is jurisdiction by Anonymous Coward · · Score: 0

    US not EU. Different and sharper set of teeth in the EU. The UK government is in the process of being taken to court and facing very large daily fines for not dealing with the problem. It is now hurriedly trying to change the law - too little too late as usual.

  37. Scum and Trash by BlindBear · · Score: 1

    Scum and Trash or is it Trash and Scum Inc. These companies are turd polishers, the internet does not need them. The people that run these companies will take every last vestige of your private life and sell it if they think they can make a buck, please try to put them out of business as soon as possible.... perhaps we could get them an honest job, flipping' burgers maybe.

    --
    I prefer Classic Slashdot.
  38. More fucking bullshit lies, right to our faces. by kheldan · · Score: 1

    That's what this shit is. "Oh, we'll respect your privacy, give you opt-in". Bull. Fucking. Shit.
    The government is seizing websites en-masse as the tools of the MAFIAA that they are. Big telecoms are purchasing control of the internet. Advertising companies are datamining the living fuck out of us. So-called "social networking" sites suck in clueless people who don't have any clue that their privacy is precious and priceless, and these people willingly post their entire lives for all to see and for corporations to collect their data to use however they see fit. Meanwhile the dumbass masses are pacified by technological bread and circuses, oblivious to all that's going on around them until it's too late. Meanwhile our votes are meaningless, and our politicians don't really give a flying fuck about anything except sucking the cocks of the big corporations that keep them in office with their gigantic contributions. Am I the only one who feels powerless? I just hope I don't live long enough to see them kick MY door in.

    --
    Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
  39. Network security for consumers by bouldin · · Score: 1

    There are obviously a lot of problems with these ad services, but maybe there is some value to the Security-for-Ads business model.

    The enterprise has an arsenal of security technology that, for the most part, has not made it to the consumer space. This makes consumer-owned computers very easy targets, and that has given rise to botnets.

    Either ISPs can give away this kind of security (e.g. IPS, botnet detection) for free, or consumers can pay for it. But, consumers will not pay for it. Maybe supporting network security for consumers with ads isn't such a strange idea.

    That said, Kindsight does not seem to have much of a security focus. The most detail I could find on their website are vague references to "advanced threat detection technologies," and none of the positions in their job listings include security expertise.