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Windows Phone 7 Sales Continue To Struggle

Posted by Soulskill on from the clippy-to-the-rescue dept.

rtfa-troll writes "Even with the pre-Christmas buying rush, Microsoft is already desperately offering a new buy one get one free offer similar to the ones they gave for the KIN. According to the article, 'Windows Phone 7 devices can't even manage two per cent of the fortnight's sales.' These aren't official Microsoft figures; they come from online shopping sites. But since Microsoft official sales figures seem subject to manipulation, this is perhaps one of the better guesses we will get at the success of Windows Phone 7 until well into next year. This also strongly backs up other reports of deeply disappointing phone sales. Even Microsoft supporters have been wondering for a while whether it's time for Ballmer to go. If the sales reports are true, then he may be pushed before he jumps."

10 of 351 comments (clear)

  1. Microsoft Needs to Make a Compelling Case... by TomHandy · · Score: 4, Interesting
    A new phone buyer has a ton of options, between the iPhone, Android, Blackberry and hell, even webOS. For Windows Phone 7 to succeed, Microsoft needs to make a strong and compelling case that says "This is why you should buy a Windows Phone instead", but so far I haven't really seen it. The marketing message seems a bit muddled, focusing on the notion that people use their devices too much and that Windows Phone is all about using it as little as possible - an interesting idea perhaps, but not the strongest and most dynamic message. The real question is if there are a lot of people really dying for that - in theory you might think there are, but in practice people seem to be pretty happy with the way things are working.

    I don't think the Windows Phone approach is bad actually - there is something to be said for a device that really streamlines the experience - but the question is how much the market wants it. I'd have to see evidence that iPhone/Android/Blackberry/webOS users are really dissatisfied with the current way of doing things (in the way that pre-smartphone users were with their regular phones).

  2. Re:Less editorialization please by theodp · · Score: 3, Interesting

    Samsung Galaxy S (T-Mobile) – buy one, get one free! (Android 2.1 OS). Yes, kind of looks like you need Steve Jobs' reality distortion field to convince people to pay undiscounted prices. :-)

  3. Re:To recap... by hedwards · · Score: 3, Interesting

    The problem is that MS is not likely to let on if the Windows 7 phones are as big a flop as the Kin was. I've heard several figures for that debacle, none of which is over 10k units sold. Other than that, I'm not sure where you'd go to get real numbers from, perhaps AT&T.

  4. Re:Less editorialization please by saleenS281 · · Score: 3, Interesting

    Comparing a brand-new phone to ones that already have market-momentum is brain-dead, as has already been discussed on this forum. Android sold nowhere near as many phones their first day/week/month when it first came out. iPhone wasn't much better.

  5. Stop the constant WP7-bashing. by the+linux+geek · · Score: 4, Interesting

    So far I really haven't seen any indications that the OS is doing badly. My AT&T store said that the demand for them was high, especially for the Focus, and I've seen similar responses from the T-Mo reps. I don't think you can write off the system until it's been released on the CDMA networks and has had a few updates.

    My personal experience with it has been somewhat mixed. The UI is superb, lightyears beyond Android, but it has its share of weaknesses - a big one I can think of is lack of socket support in the public API. I think this will probably be added in the January update, but in the mean time, it means there are a lot of application types that just aren't available, like an IRC client. The dev tools are generally excellent, just limited in terms of exposed functionality.

    1. Re:Stop the constant WP7-bashing. by aristotle-dude · · Score: 4, Interesting

      My personal experience with it has been somewhat mixed. The UI is superb, lightyears beyond Android, but it has its share of weaknesses - a big one I can think of is lack of socket support in the public API.

      So you think that square boxes and text that is cut off is light years ahead of other UIs? Have you browsed the web much? MSFT basically took ideas from flash websites and created an inconsistent UI out of it. Should I really expect any more though from someone with the username "linux geek"? The UI is crap.

      The lack of socket support is a minor issue compared to the lack of copy and paste and a lack of multitasking this late in the game. They rushed it out. There are gaping holes in the API which cause it to be much harder to develop on compared with even Android let alone iOS. iOS provides a rich set of frameworks whereas MSFT platforms usually offer only basic functionality and you have to either "roll your own" or buy an off the shelf third party library.

      --
      Jesus was a compassionate social conservative who called individuals to sin no more.
    2. Re:Stop the constant WP7-bashing. by bds1986 · · Score: 4, Interesting

      My AT&T store said that the demand for them was high, especially for the Focus, and I've seen similar responses from the T-Mo reps.

      I'd expect nothing less from a salesperson. "This item is wildly unpopular, we have crates of them sitting out the back and we'll never get rid of them all, but please pay the full advertised price" isn't exactly a good marketing pitch. We really need to see figures from a third-party without a vested interest in moving units to determine WP7's success/failure.

    3. Re:Stop the constant WP7-bashing. by sideslash · · Score: 3, Interesting

      The lack of socket support is a minor issue compared to the lack of copy and paste and a lack of multitasking this late in the game. They rushed it out. There are gaping holes in the API which cause it to be much harder to develop on compared with even Android let alone iOS. iOS provides a rich set of frameworks whereas MSFT platforms usually offer only basic functionality and you have to either "roll your own" or buy an off the shelf third party library.

      (*yawn*) When the iPhone was released, it didn't have _any_ SDK for writing installed apps, and it stomped all over existing smartphone platforms that did support custom apps, multitasking, clipboard, and sockets -- such as the old Windows Mobile. What made the iPhone a huge success was not its SDK or apps. Just stop think about that for a bit. I think it could be entirely possible for a new smartphone platform to "succeed", i.e. sell widely and turn a large profit, with a tiny app store selection -- if people found the core experience "cool" enough.

      Microsoft is rolling out features slowly and deliberately. In my opinion (speaking as a WP7 app dev, previously iOS), they are doing a great job on quality of the specific features they've put out so far. There are loads of open source stuff that fills in the holes (such as SQLite). Now, don't get me wrong, I do like to see people complaining about missing features -- that's great, because it keeps pressure on Microsoft to fill in the holes. But some people need to cut out the baloney about the whole platform failing because e.g. non-HTTP socket apps can't be written yet.

  6. Re:Phone 7 doesn't feel quite ready yet by Shemmie · · Score: 4, Interesting

    I can kinda relate to this. MS is my bread and butter, but when faced recently with Android for the first time, and leaving 5 years of Windows Mobile, or WP7, I had to opt for Android. And I'm really glad I did.

    It is weird, but Android feels like the Windows of the smartphone World. I can install anything I like on it, which will lead to a support nightmare in years to come, when non-tech have installed the Chinese 'super speed up my phone' app. But in allowing people to install what they like, I'm there. I don't want my mobile phone locked down tighter than a ducks ass into iTunes or Windows Marketplace, tyvm.

    And those WP7 ads are fantastic - the phone you don't need to use much. What the hell? I admit to having to pull myself away from my new phone, as between using it as an ebook reader, mp3 device, gaming platform, web browser, ticket system for my public transport, etc - this thing is immense. I 'want' to use my phone a lot - as a commuter, it's a fantastic device. But then, when has MS marketing ever 'helped' MS - I swear they're paid per cock-up they achieve.

    The lock-in on WP7, and massive restrictions at launch feel very unprofessional. MS knew they were playing catch-up, and had to launch something superb, that was ahead of the game. The gaming does look good on WP7, but it seems they completely abandoned their enterprise market to do it - what used to be fleets on Win Mobile devices will soon be no more - and still MS keeps saying "Yes, it's coming. You'll be able to do 'x' on it, soon". It should have been ready to cater to business on day 1, not as an after thought.

    It seems MS really believed they could launch a consumer product that would float on its own merits - even with my MS tinted glasses on, I admit that's something they've never really been good at. They lack 'coolness' to do what apple can do in the consumer market - something I hate as a concept, but concede is a big issue in getting consumer electronics to sell. I originally thought I'd look at Windows Phone again next time my contract's up, but to be honest, I can't see it still being a player in 2 years time.

  7. Re:Folks have learned their lesson by Shados · · Score: 3, Interesting

    Thats unfortunately the issue. Microsoft has been going "Try something, if its not a uber success after 2 weeks, drop it, start over with something else". After getting screwed with the Zune (which was a formidable device at the time) in Canada (no music store ever made the light of day, even though they promised over and over and over), the Zune HD virtually not making it out of the states (and got forgotten after its first push), I don't see why Windows 7 Phone (which IS completely awesome btw) would be any different.

    As a .NET dev who knows Silverlight, I could easily go and make stuff for Windows Phone 7. Will I? Lol, I'm not that stupid...