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YouTube Launches Ads You Can Skip
wiredmikey writes "A new format that YouTube has been testing for a while officially launched today. YouTube is launching TrueView, a new ad format that lets users skip over ads they aren't interested in — and advertisers are actually okay with it. When a TrueView ad unit begins playing, you'll notice a five second countdown timer — as soon as that's up, you'll see an arrow that will let you skip the remainder of the ad and get back to the content you wanted to see, or you can choose to keep on watching the ad."
Please don't show them to me, you're just wasting my time and your bandwidth.
I can tell in two seconds if it's an ad I've already seen, and in that case, forcing me to watch it again is just annoying me and wasting your bandwidth.
Don't thank God, thank a doctor!
Only when browsing porn. Thats the only time I've found pop ups convenient.
So at 5 seconds everyone participates in a no-opt-out survey on whether or not the ad interests them. No wonder advertisers like it! They get to sell their products to everyone for 5 seconds at a cut rate, to known-interested parties for X seconds at a normal rate, PLUS info on which ads get the most dropouts, least dropouts, and presumably WHEN they drop out.
Actually, your initial suggestion has a valid point buried within it. I think the 5 second adds are what companies should be aiming for in the current market
I don't think companies seeking or publishing advertising realize how diluted the ad experience gets when there's so many ads with so much content to each.
For example, the current TV ad saturation is 22 minutes of program to 8 minutes of ads for a 30 minute slot or over 25% of the total time. For some online videos it's even worse - for example I've been subjected to a 30 second commercial in return for viewing a 45 second clip (thanks to CNN.com.) With that type of trade-off, instead of the viewing experience being enjoyable, the onslaught of ads begin to make the viewing experience a chore and overall the ads become less memorable.
I actually applaud Youtube for this implementation because 5 seconds is enough to get a rudimentary message across. If that message annoys the viewer it can easily be skipped over so companies that don't advertise with fresh or entertaining content and are viewed as an annoyance can be skipped easily. Good trade-off for everyone.
Well, back to rejecting software patent applications.
Yes, there are a some ads (which ones vary from user to user) which promote products or services that a user was not previously aware of and in which the user is interested and which are, in fact, ads the user wants to see.
Heck, people voluntarily choose to watch infomercials, which are really long ads that aren't even attached to other content.
Not only that, but sometimes ads are pretty cool.
If I have been able to see further than others, it is because I bought a pair of binoculars.
So... in the event that the advertisement is less than five seconds in length, you can't skip them.
Having unskippable < 5 sec ads is a significant improvement over having unskippable 30+ sec ads.
"You cannot simultaneously prevent and prepare for war." -- Albert Einstein
Pretty much every major website will do this to you (IGN, MTV, CNN, Hulu). I hates ads with a passion. The worst is one time I wanted to catch an episode of Viva La Bam on MTV.com (say what you want, the episode was funny), and I seriously had to watch the same Latisse eyelash commercial 4 times in a row and the commericial lasts about 45 seconds. After that, it went to another commercial and gave me the option to skip it. Or when I go to Cinnemasacre, I have to watch that stupid commercial before every single video for Mobile PC or whatever it is called. I think in order to attract people that frequent sites, if they switched commercials more instead of showing the same one over and over, I could possibly have interest, but when you force me to sit there and watch the same commercial 4 times in a row, or the same one at the beginning of every video, I just get annoyed.
The world is how you make it
And not to forget: keeping the viewer's 100% attention just so they don't miss the skip button once it appears. Forcing the viewer to interact with the ad is probably more worth than them actually watching the remaining 15s of the ad.
I'd rather have this than a website putting up a paywall to support themselves.
I'd rather click a button to end the ad and tell someone their ad sucked, then pay for a subscription. Especially considering some videos on youtube aren't worth the bits they are stored on.
Besides, this might actually lead to halfway interesting advertisements.
The target market to see IE9 ads is whomever MS determines is the target market. If it's something you don't have, wouldn't that make you the ideal candidate to advertise the product to?
You could have bootcamp, you could do virtualization, and so on.
The Kruger Dunning explains most post on
Now if only the online video providers could fix a problem where they try to show you the same ad dozens of times in a row, it may actually become bearable.
Just write down the name of the product advertised and put it on your black-shopping-list. The only thing that will stop adds is the effect of adds. As soon as *BUY ME* will stand for won't buy you... the adds will be gone. As long as they work they will stay.
I'd rather have paywalls. The more paywalls the better. Let those who build websites solely to milk websurfers for cash die in obscurity. This whole part of the post '94 web experiment is an informational toxic sludge and needs to go already.
The people who manage Hulu's advertising must be complete morons.
My favorite example is that they think you're going to sit through a 1:30 block of ads in the middle of your show. If you reload the page, it pops up a 15-30 second ad like you were just starting the video, and takes you right back to where you were. With a little F5 action I cut on average 45 seconds off of each ad break on Hulu. Seriously brain-dead.
The more commercials you force me to watch, the less likely I am to buy any of your shit. This is the case both out of spite, and a subconscious hatred toward the products caused by over-advertising.
If the only way you can accept an assertion is by faith, then you are conceding that it can't be taken on its own merits
How is this "letting users" skip ads, compared to the existing Youtube popups we can close instantly?
TrueView is not an alternative to the pop-ups. It's an alternative to the 15- or 30-second video ads before some partner videos.
You do realise that:
-She's not actually waiting for you
- She's not in your area
- You're going to need a credit card to find these things out.
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