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Google Discontinues On2 Flix Engine Video Encoder

Posted by timothy on from the save-us-obi-wan-kenobi dept.

trawg writes "Google have recently discontinued sales of the Flix Engine, the last remnants of the purchase of On2 that they were selling directly to users. On2, developers of the VP8 video codec that formed the basis of their new WebM video format, was bought by Google early in 2010. The Flix Engine was a comprehensive API for Windows and Linux that allowed integration of On2 encoders directly into any software product. While you can still buy some On2 products from another company, it's not clear what effect this will have on Google's ultimate video strategy."

3 of 56 comments (clear)

  1. Watch this, large tech companies by a+Flatbed+Darkly · · Score: 3, Insightful

    However large/successful/influential a company is, one must always take into account whether or not the product in question is actually necessary. Codecs are a flooded market.

    1. Re:Watch this, large tech companies by Opportunist · · Score: 4, Insightful

      Yes, but WHY are codecs a flooded market? Because every maker of some kind of crappy hardware thinks it's a spiffy idea to create its own proprietary format(s) that only their own products may used and can be compatible with, in an attempt to lock-in potential customers.

      It's especially damaging to market transparency when it's done by makers of hardware. You can already see it happen where certain (cheap) video equipment can only export what you record with it in a "special" format so only the "special" software from the maker can work with it and only the "special" DVD player from them could play a DVD made with it.

      It's not that we need fewer formats. What we'd really need is fewer of those lock-in formats that serve no purpose but to force people to buy overpriced, unnecessary hardware because they have no choice.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  2. Oh, Boris ... what strategy? by ScrewMaster · · Score: 3, Insightful

    it's not clear what effect this will have on Google's ultimate video strategy.

    For that matter, Google's ultimate video strategy is unclear, quite possibly because they don't actually have one. Google is investing big money in lots of technologies, presumably hoping that one or more of them will become the "next big thing" when advertising is no longer the cash cow for them that it is now.

    --
    The higher the technology, the sharper that two-edged sword.