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Android vs. iPhone — Who Wins In 2011?

Hugh Pickens writes "Philip Elmer-DeWitt writes in Fortune Magazine that Apple and Google have two very different strategies in the competition shaping up in 2011 between Android and iPhone. According to the conventional wisdom as espoused by Don Dodge, a Developer Advocate at Google, both Apple and Google will win because they are playing different games. Android will win the market share battle, but Apple will generate bigger profits. 'Apple goes for the high end of the market where they can charge high prices and enjoy great profit margins. Apple has been successful with this strategy multiple times, and will do it again with iPhone,' writes Dodge adding that Google's strategy with Android is to generate revenue streams from mobile search and advertising. Another Google employee, Tim Bray, sees things differently and says he won't be surprised if Apple ships a cheap iPhone and if this time next year, dirt-cheap iPhones were competing against Androids that push the user-experience lever farther than Apple. 'There's nothing fundamental in Android that would get in the way of a industrial-design and user-experience rock-star team, whether at Google or one of the handset makers, testing the hypothesis that these things are central to Apple's success.'"

30 of 424 comments (clear)

  1. I meant to comment earlier by Rurik · · Score: 5, Funny

    I meant to comment earlier, but my iPhone alarm didn't go off.

    1. Re:I meant to comment earlier by The+End+Of+Days · · Score: 5, Funny

      I tried to text you to warn you that might happen, but my Android routed the SMS to your mother instead.

    2. Re:I meant to comment earlier by Lev13than · · Score: 5, Funny

      I just use my Blackberry as an alarm clock. Every night before going to bed I simply remove & replace the battery - I wake up to the sound of the finished reboot, alert and refreshed after about eight hours of sleep.

      --
      When you have nothing left to burn you must set yourself on fire
    3. Re:I meant to comment earlier by bennomatic · · Score: 4, Funny

      I use my Windows Phone 7 phone, and it "just works".

      --
      The CB App. What's your 20?
  2. Everyone wins. by Pojut · · Score: 4, Insightful

    Based on my experience with both Android phones and iPhones, here's how I see it:

    Do you want something that "just works" out of the box, but with somewhat limited customization options? Do you want something that's dead simple and requires little to no learning to use? Get an iPhone.

    Do you like to be able to modify every little facet of your phone, right down to the hardware it runs on? Do you not mind a small learning curve if it means more flexible overall operation? Get an Android phone.

    They both have their place...it all comes down to your preferences and needs.

    1. Re:Everyone wins. by XxtraLarGe · · Score: 4, Insightful

      Stop being so rational & let us rip on each other for our perception of other people's poor choices!

      --
      Taking guns away from the 99% gives the 1% 100% of the power.
    2. Re:Everyone wins. by nine-times · · Score: 4, Insightful

      Fair enough, but if you really want to be able to modify your phone, be careful about which Android phone you get. Many are pretty locked-down, and having an open-source operating system doesn't necessarily mean that the device will be open.

    3. Re:Everyone wins. by gad_zuki! · · Score: 4, Informative

      I'm not sure how much I agree with this, although its fair to say this has become conventional wisdom.

      I've seen non-techies use Android-based phones with ease and not play around with any sort of tinkering. The UI is generally easy to tolerate, not much different than iOS, and the market is dead simple to use. There are millions up millions of Android users. These people aren't exactly Kernel hackers.

      I've also seen techies with jailbroken iphones modify every little thing.

      The conventional wisdom here is failing. These devices, for the end user, are almost identical. There's a low learning curve with both, but once people figure out how to use the market, use a virtual keyboard, etc they're golden. Heck, I might even argue that the Android devices are easier to use as they are boot up and play, while the iOS phones require an iTunes install, credit card information, connecting a USB cable to the computer, and the constant putting in of your complex password when buying free applications via the App store. Some end users find this challenging.

      I recently setup an iphone for my gf and was pretty annoyed at all the hoops I had to jump through just to get started. My own Vibrant took a handful of seconds to create a gmail account and put in the username/password once. Not to mention my phone gets OTA updates and iphone still needs itunes and the USB cable to do this. A large part of the "it just works" myth is Apple marketing. Spend some time at the genius bar or get a job supporting Macs to find that "it just works" is more than a bit exaggerated and has more to do with the lack of malware writers targeting Apple.

    4. Re:Everyone wins. by JustinOpinion · · Score: 4, Informative

      I agree with your position that both phones/platforms are good, and that it comes down to what people want.

      However I don't think the main differentiator is "just works" vs. "customizable". In my experience, they both "just work" for the vast majority of things. Buy a new iPhone or a new Droid and you'll be answering emails and browsing the web within minutes. And both are extensible via apps: the app market for iPhone is somewhat bigger, but on Android you have the option to install non-approved apps. These balance out to some extent. Overall, both platforms are fantastic in terms of extending your phone's capabilities, because the "top" apps (the best thousand apps, say) are available on both platforms.

      To me, the big difference is which ecosystem you're buying in to. If you use Google services (gmail, Google Calendar, Google Voice, etc.) then Android is simply amazing. Within a minute of getting your new phone, all your contact details, appointments, and so on are all working perfectly. (One of the times where "the cloud" actually works/makes sense.) If you buy heavily into iTunes and the rest of the Apple universe, then an iPhone will seamlessly integrate into your workflow.

      Of course you don't have to buy into their technology the way they want you to (you can use gmail from an iPhone just fine), but the experience is more streamlined if you do. If you don't buy into either ecosystem, then both types of smartphone seem pretty evenly matched, at least in my experience.

      I do agree, by the way, that Android is more customizable and hackable. For some people that's an important differentiator. But I think for the public-at-large the bigger differentiator has to do with what ecosystem they've already bought into (or want to start using)...

    5. Re:Everyone wins. by sosume · · Score: 3, Funny

      It's not so difficult.

      - Do you like to install iTunes on your pc? Get an iPhone.
      - Do you want to see Ads? Get Android.

      - Do you want to make sure everything always works on your phone (until the next version is available)? Get an iPhone.
      - Do you want the latest and fastest cutting-edge hardware, be it with a lot of bugs? Get Android.

      - Do you like Steve Jobs or hate Flash? Get an iPhone.
      - Do you hate Steve Jobs or like Flash? Get Android.

    6. Re:Everyone wins. by DrgnDancer · · Score: 3, Informative

      One thing I've really liked about iPhone is its ability to "clone" itself. I've replaced two iPhones now with newer models: we replaced my original iPhone with a 3GS, and my wife's 3G with a 4. In both cases I've plugged in the old phone for one last sync, then plugged in the new phone and had it take the "identity" of the old phone. The result in both cases has been a completely identical phone just with more power and capabilities. Literally everything transfers: apps, settings, obviously stuff like contacts and calendar entries... It's a complete clone. Saves a ton of time setting up a new device. For security reasons saved passwords are the only thing that don't transfer (which I consider more a feature than a problem). I set up my wife's new 4 last weekend (it was her Christmas present), and five minutes after I started it looked and acted just like her 3G.

      So yeah, the ecosystem point is definitely valid, and while there are some disadvantages to having to plug your iPhone in for syncing/activation there are also some nice advantages.

      --
      I don't need a million points of light, just two points of multi-mode fiber and a 10 Gig-E router.
    7. Re:Everyone wins. by UnknowingFool · · Score: 3, Funny

      I disagree with you, but I'm pretty sure you're not Hitler

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    8. Re:Everyone wins. by stewbacca · · Score: 3

      "Just Works" is a target of getting about 90% of the stuff that 90% of the people want or need working well. Just because you don't like the tradeoffs that Apple has made doesn't make it a bad product. Yes, that's right, I don't care that the iPod still doesn't have an FM tuner. Call me a fanboi.

      No wonder the outliers are the ones who complain about iStuff, while the rest of us churn happily along.

    9. Re:Everyone wins. by SiChemist · · Score: 4, Informative

      My android phone does a similar same thing, but wirelessly (and automatically). When you sign in to your google account with your new phone, your contacts are synced and all of your applications are re-downloaded from the android market.

  3. Re:Not just them... by LucidBeast · · Score: 3, Funny

    Symbian rocks!

  4. Android wins by XxtraLarGe · · Score: 3, Insightful

    iPhone owner here. I use it all the time & develop for it, but Android simply has more & less expensive options. You can get Android on virtually every carrier and you can get them 2 for $99. The iPhone is only on AT&T, and even AT&T runs advertisements for Android phones. Apple's saving grace is that the iOS also runs on the iPod Touch & iPad. Android wins if by winning you mean continues to increase in market share, but Apple will continue to turn a handsome profit off of the iPhone, which I'm sure is their only real concern.

    --
    Taking guns away from the 99% gives the 1% 100% of the power.
  5. Re:Fatherly Advice by The+End+Of+Days · · Score: 4, Funny

    Not to cast aspersions on your wife, but logically speaking, until she's dead you haven't disproven anything.

  6. Re:The bigger questions is... by MichaelJ · · Score: 5, Insightful

    IMHO Android would have been a non-starter if the iPhone had been available to all carriers (GSM & CDMA both) and not restricted to AT&T. A lot of people (myself included) passed on iPhones for the sole reason of refusing to use AT&T. Android currently suffers from too much product fracture. Too many different customer experiences based on vendor customization, and so much different hardware it's hard for developers to test everything, as well as hard to use newer, better APIs because older OS versions, whose updates are controlled by the carriers and may or may not happen, don't have them.

    --

    Michael J.
    Root, God, what is difference?
  7. Advertising by TexVex · · Score: 4, Interesting

    I have been sick to death of advertising for pretty much all my adult life. I think it's a horrible shame to name so many of our modern points of interest after corporations. I hate how everything must be branded, and I especially hate how tasteless it all is. Product placement sucks. Most of all I'm just blown away at how I have to pay for the carrier to bring the advertisements to me.

    I pay about $80 per month for cable TV, and all the channels are ad-laden; it is standard for each hour of programming to contain 20 minutes of advertisements. Now, DVR technology has allowed us to skip those commercials if you're willing to watch the program on a time delay. But doing that costs extra. A few years ago I used an old PC as a homebrew DVR and it didn't cost anything above a small investment in hardware and software, but nowadays things are so locked down the only realistic option is to rent the box and pay for the "service" from the provider. So, as I see it, I'm getting screwed from every direction.

    The content itself is laden with product placement, it's subsidized further by being 33% pure commercial advertisements, I have to pay to bring the crap-laden content to my TV, and I have to pay more to filter out some of the noise.

    The internet is rapidly heading in the same direction. You can't view a lot of content without turning on scripting and flash, and the scripting and flash bring advertisements that cannot be blocked. I'm paying an ISP to bring the crap in for me, and the services that offer to sell me access to the content still won't promise to remove all the advertising if I do so.

    So, with my iPhone, at least it's not loaded with advertisements. Of course it brings in the Internet ads for me, but it blocks the invasive ones and I bless the iPhone for the lack of flash. But at least for the most part I'm getting fair value for the service I pay for: I make and receive phone calls and text messages, and neither are subsidized by advertisement.

    So, to me, the iPhone wins. I don't care about the openness and inexpensiveness of Android if it means everything I do with my phone is partially paid for by advertisement. I'm not going to pay a carrier for voice and data service so that they can use that pipe to shove ads in my face every time I pick up my phone. It's just ridiculous.

    I'm starting to believe that our society will end not in natural disaster or nuclear armageddon. Instead, the signal-to-noise ratio of all our communications will drop so low that our culture and our future just disintegrate.

    --
    Fun with Anagarams! LADS HOST, SHALT DOS. HAS DOLTS. AD SLOTHS, HATS SOLD. ASS HO, LTD.
    1. Re:Advertising by VGPowerlord · · Score: 3, Interesting

      Here, let me light two of your strawmen on fire:

      I pay about $80 per month for cable TV

      One of these is true about this statement:
      1. That currency isn't USD (I can believe $80 AUD)
      2. That's for cable service including VOIP, Internet access, or both.
      3. You're getting ripped off by your cable company.

      So, with my iPhone, at least it's not loaded with advertisements. Of course it brings in the Internet ads for me, but it blocks the invasive ones and I bless the iPhone for the lack of flash.

      So... don't install Flash. Believe it or not, neither PCs or Android devices require Flash to be installed, and if it is installed, both let you uninstall it.

      --
      GLaDOS for President 2016! "Well here we are again. It's always such a pleasure." -- GLaDOS, 2011
    2. Re:Advertising by elcid73 · · Score: 3, Informative
  8. It's not the tech, silly... by cerberusss · · Score: 4, Insightful

    Quote FTFA:

    "There's nothing fundamental in Android that would get in the way of a industrial-design and user-experience rock-star team, whether at Google or one of the handset makers"

    Nothing fundamental in Android, no. Except the solid design/UI-experience from Apple doesn't have anything to do with technology, but rather with the whole company structure and culture. I don't think that can be emulated by putting together "an industrial-design and user-experience rock-star team" and then planting it at Google or HTC or Samsung or whatever.

    --
    8 of 13 people found this answer helpful. Did you?
  9. Re:Google's strategy with Android is to generate by mcgrew · · Score: 3, Insightful

    One manufacturer makes iPhone, many make Androids. It seems like an easy question to me.

    And I'm a nerd, dammit, not a marketer or MBA. Why should I care who gets the most profits or market share? When did the Ferengi take over slashdot? I don't care how it sells, I care how it works.

  10. What does "win" mean here? by joh · · Score: 5, Insightful

    I mean, there is no doubt that Android will be on more devices sold. With uncounted devices from uncounted companies and carriers this is to be expected.

    What's interesting is if there will be *one* model of an Android phone that will sell better than the iPhone. If the iPhone will stay the best selling smartphone in 2011, well, it's still the bestselling smartphone.

    I'm totally expecting the prices for smartphones spiralling down. An unlocked Android smartphone for $99 with no contract should be possible. It will have crappy battery life, a crappy touchscreen and a crappy camera, though.

  11. Re:Fatherly Advice by Anonymous Coward · · Score: 3, Funny

    You haven't seen "Paladin Gangbang" 1 through 7, have you?

  12. Re:Fatherly Advice by pak9rabid · · Score: 3, Insightful

    Is it just me, or does it seem like every Slashdotter here that has a girlfriend or wife feels like they have to let everybody else know about their significant other, regardless of how out of context it is to mention them?

  13. Re:Fatherly Advice by drinkypoo · · Score: 4, Funny

    I don't know, let me ask my lady for her opinion.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  14. On cheap iPhones by sean.peters · · Score: 3, Insightful

    he won't be surprised if Apple ships a cheap iPhone

    The analyst may not be surprised if Apple ships a cheap iPhone, but I would be. What on earth would make anyone think they would? There's a reason why the "conventional wisdom" is that Apple sticks to the high end of the market - not only has that been their strategy forever, but Steve J. never misses an opportunity to reinforce the idea that it's their strategy. Right now, Apple customers can count on the fact that whatever Apple puts out is at least going to be well-made. If Apple were to make a cheap, crappy iPhone, that friendly customer perception would be out the window - folks that now instinctively by Apple products would become open to persuasion by other companies.

    I can't understand why anyone would think Apple would drop a strategy that's made them so much money. Apple can't be Dell, and doesn't want to be.

  15. $99 isn't cheap enough? by Brannon · · Score: 3, Interesting

    I think the definition of expensive on this forum is whatever price Apple charges. Expensive in this space used to mean $600, now you can get a spectacular top of the line iPhone for $299 and less capable units (new) for down to $99.

    $229 for a very nice iPod touch or $499 for an iPad? Seems like a pretty good deal to me.

    Apple's strategy isn't to charge extra to artificially inflate their brand, but rather to make high quality devices and charge as little as they can for them and still sustain their business and large R & D expense.

  16. Re:Google's strategy with Android is to generate by SiChemist · · Score: 3, Informative

    The best selling single android phone to date is the original Motorola droid (a high end smartphone). So, I don't think that you can say that the primary target demographic for android phones is "cheap".