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Intel Insider DRM Risks Monopoly Investigations
Blacklaw writes "Intel's Sandy Bridge line of processors is impressing the tech community with its power, but a sneaky little feature designed to appease Hollywood has some concerned about Intel's intentions: Intel Insider. If a major video streaming service, such as Lovefilm or the US-based Hulu, were to implement Intel Insider technology on their movie streams — as a way of convincing Hollywood to release films sooner and in high definition without worrying about piracy — it would mean that only those who use Intel's very latest Sandy Bridge CPUs would be able to stream movies. Not only would those using older Intel chips that don't support the technology be cut off from the service, but those on systems featuring CPUs from rival manufacturers such as AMD and low-power specialist VIA would also be excluded."
In a blog post about this new feature, Intel denies that it is DRM.
From that link to Intel's website:
So it's not Digital Rights Management, it's just Content Protection. I feel better.
Just another proletarian malcontent.
Ars had a nice writeup of this yesterday, referencing a 2006 post of theirs. The basic gist is/was that DRM simply CANNOT be a good sell for tech companies, and given that Intel and the other consumer electronics companies are so massive when compared to production costs, why don't they just buy one? Intel could piss on its shoes and come out with the budget for a dozen major films, which they could then release DRM free, to the joy of all of their customers. Hollywood is big, but there are only six major production houses and a number of smaller ones... all of which are worth far less than the major tech companies. Want more movies on iTunes, Apple? You've got the cash, so BUY a production house.
I didn't mean to editorialize, but I think I started to convince myself by the end there.
I live in constant fear of the Coming of the Red Spiders.
Duh? Of course if you are using a CPU that doesn't implement the technology that the service is based on you wouldn't be able to use it. This is like saying that "Intel Faces Monopoly Investigation" because x86 code only runs on... x86 processors.
Congratulations, you just proved the point. Intel DID face monopoly investigations for x86 instruction sets. That's why AMD exists, because Intel was forced to license the i386 instruction set.
If Intel doesn't license out this technology, and it becomes the dominant media distribution platform, they'll likely face the same problems again. However, Intel has learned, and these days AMD and Intel cross-license quite a bit. x86_64, for example, is AMD tech that Intel has licensed.
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It has been said before, but it needs to be repeated by high-profile writers until Hollywood listens.
DRM will always be cracked. You are not stopping pirates. You are punishing paying customers by treating them like criminals. Hollywood is convinced (like the music industry was) that no one would willingly pay for digital content if they have the capability to pirate it. The reality is that iTunes is the #1 seller of music, with Amazon #2. People do actually like paying for legal, digital content.
People will pirate. DRM isn't the solution. Finding ways to reward paying customers and treating them well is the solution.
http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
Just take a look at Sony - they are even more paranoid about piracy as a result of owning a movie studio.