Microsoft's Approach To Battling the iPad In the Workplace
An anonymous reader writes "Even though Microsoft's public stance, when asked about the impact of Apple's slate is 'iPad? What iPad?', the Redmondians are preparing the company's partners for battle in 2011. Microsoft is making available to its reseller partners marketing collateral to help them defend against the iPad's encroachment into the enterprise market. I had a chance to check out a PowerPoint dated December 2010 on 'Microsoft Commercial Slate PCs' that the company is offering to its partners to help them explain Microsoft's slate strategy to business users." Besides the iPad, there are also the raft of tablets (available and upcoming) running Android, and Blackberry's QNX tablet that Microsoft will have to sell past.
MS stock has been flatlining the past decade. Ballmer is a dog, chasing another car/successful_product instead of innovating on their own.
Nothing to see here, move along.
they need to have a slate strategy before they can explain it.
Do you even lift?
These aren't the 'roids you're looking for.
What kind of commercial uses does the iPad have? TFA doesn't really mention. I imagine it's pretty good for showing designs to clients - slicker than a laptop, in a situation where impressions matter, even if it would be performing the same function - but I can't think of that many other corporate functions that it fulfils better than the existing tech.
I know you employ some brilliant, passionate, rock star developers. You could probably crush your competitors, if only you didn't move so conservatively at a slug's pace. Trim some of that management, get rid of the red tape, and use your devs!
Easy: just expect your employees to access the Silverlight content or Flash on the Web so that they can actually work!
Sorry, doing real work rarely involves watching Netflix or YouTube videos.
#DeleteChrome
Drop a $7K coffee table on it.
Sorry, someone had to say it.
It may not be the best OS of the bunch, but the fact of the matter is that it will run on a whole host of hardware. Apple and RIM have lost in this respect, because there will be very little choice. Microsoft seems to be in bed with HP. WebOS and Android will take the market because soon enough someone will be running it on a toaster.
And we've seen how this capability has directly led to Linux' dominance of the desktop computing market.
#DeleteChrome
It may not be the best OS of the bunch, but the fact of the matter is that it will run on a whole host of hardware.
Which means very little by itself. Linux runs on lots of hardware but isn't remotely dominating the operating system market. There is more to it than that. It needs to run on the hardware people want and run the software people want and have a critical mass of users of those devices. Pulling all that off is no mean feat. Possible you will be right but you shouldn't be so certain.
Apple and RIM have lost in this respect, because there will be very little choice.
You are presuming two things. One, that people will care about choice in hardware. The iPod is a great example of a device that has dominated its market despite a multitude of alternative hardware choices available. Choice in hardware might not matter much at all. Two, that Apple & RIM need a monopoly to be successful. The iPhone is wildly profitable and popular and Apple is making a fortune even though there are plenty of other choices out there. The iPhone does not dominate the market the way the iPod does but you'd have a hard time arguing it isn't a successful product. Apple's strategy is a bit of a high wire act and they could easily screw it up but they've shown every reason to think they might succeed.
WebOS and Android will take the market because soon enough someone will be running it on a toaster.
My wife was just telling me the other day, "Why isn't our toaster web enabled? Isn't it about time someone did that?" [/sarcasm]
I think the bigger problem will the the same as we see with Android in the phone space.
Rather than the "open" platform resulting in widespread standardization, we only see more fragmentation as each vendor implements their own locked-down flavor of it.
Windows Phone 7 (not "the Windows 7 Phone") is doing just fine. It hasn't been a runaway success, but its done reasonably well on all carriers its been released on and is coming to both Verizon and Sprint soon.
Don't let me get in the way of your trolling, or wishful thinking, or whatever it is though.
It has a presence, yes... but doing "just fine"? The iPhone and Androids each have more units in the channel than WP7 has in-channel and activated *combined*. This is in spite of the fact that WinMo (in various incarnations) have been for sale for (almost) a decade.
I don't know about you, but if I had a product that was universally panned for nearly a decade, and my latest, greatest attempt at rectifying that issue was met with a universal "meh"? I wouldn't exactly call it "doing just fine".
Quo usque tandem abutere, Nimbus, patientia nostra?
I've actually found a business segment where the iPad has made a near perfect replacement for the traditional laptop. I don't see MS catching up anytime soon. I just finished up a 4 month project to get one my clients moved to iPad's for courtroom usage. I was approached by the Sr Partner in the firm to come up with a way for him to use his new toy back in August. I was then given an iPad and list of "requirements". It needed to be able to send and receive email, edit word and pdf's, sync with the firms docket calendar, record dictation in a standard format that would be emailable and would be foot pedal compatible and access documents back in the office. After evaluating a ton of products I chose Pages, Evernote, Drop Box and Dictate on Demand with Team Viewer as an option for the more advanced. It worked so well that the Sr Partner decided everyone needed one.
Now everything they did on a notebook and a digital recorder requiring over $800 in software (MS Office, Gear Player, Adobe Acrobat, etc) has been replaced with a $800 worth of hardware and apps. So far its worked great the most expensive part aside from the iPad itself was the Dictation program which apparently they are quite proud of (it was $99). I had to wait a while for things to get out of beta, but when they say there is an app for that, they aren't kidding. Paired with a bluetooth keyboard (we picked up leather cases from Think Geek that have a keyboard built into the lid) they have all the capability they had with 4x the battery life, better connectivity and all the functionality the needed for a fraction of the price. For me its been great..no mid day treks to the courthouse or off hour support calls because the laptop crashed, got infected or randomly glitched. So far none have had any real issues at all that weren't simply lack of familiarity with the applications. It's going to take an awful lot for MS to be able to compete, windows 7 and its core applications simply aren't designed for finger input, instant on isnt going to happen unless its imbedded and then there is the issue of getting developers on board...based on their tack record with Windows Mobile I don't see it happening any time soon. I really think the biggest rival is going to Google assuming Honeycomb is as good as I hope it will be.
Im really hoping that honeycomb will change that, while the fragmentation problem is certainly real, its really not the hardware folks fault as much as it is Google's. Google put a restriction list on Android that made it impossible for anything that isn't a phone to fully comply enough to provide access to things like the Market Place and Google Experience, as a result the only "full" android experiences were the few tablets that had "oversized phone" features that many people simply don't need. Honeycomb will hopefully loosen those requirements and allow vendors to get more inline and lessen the fragmentation issue while providing a better end user experience...at that point I really think developers will be more inclined to jump on board.
Enterprise can get a Corporate Developer License that allows them to write any software they want for their own devices. At that point, the tablet can do whatever they want it to do, those deployments within the company are not subject to App Store policy. I have not worked with it, either, but I think they added some remote pushing of updates for in-house apps at some point, maybe with or a bit before OS4 came out.
By pure nature of the device they can control what software gets installed since they don't have to give the employees the password needed to download anything from the App Store. There also are a few MS Office alternatives in the App Store.
Not sure about AD integration, though, other than Exchange support (from what I understand remote wipe included) and free Mobile Me locate/lock/delete capabilities. There are rumors Mobile Me will get much better this year, perhaps that's how they plan to expand it.
non-existent and mostly being shown by Microsoft Partners who will probably take millions from Microsoft to not produce them.
Google will have to step up to the plate to get Android and/or Chrome OS on devices made by companies who Microsoft already sells product through. We've seen this before and Steve Ballmer knows this game is a major threat to Windows. He's already willing to spend upwards to a billion dollars just marketing Windows Phone 7. That's just the smart phone so the tablet and netbooks are going to cost Microsoft a few billion in marketing which means massive cash dropped on OEMs to ship Microsoft above all others.
I do believe this is war. Microsoft could afford to lose the smartphone segment but with Apple bringing the smartphone to the tablet, Microsoft knows that Windows is being threatened and most all their billions come from Windows. Not to mention that Google is bringing the tablet and netbook into view with Android and Chrome OS so it'll be spend spend spend to try and stop the bleeding. That didn't help Zune and does not seem to be helping Windows Phone 7 so good luck with that Mr Ballmer.
Unfortunately, I don't think MeeGo has much of a chance.
LoB
"Anyone who stands out in the middle of a road looks like roadkill to me." --Linus
that they can't recompile the Linux kernel while watching flash videos?
Windows Mobile 6.5 is outselling Windows Phone 7. That is all you need to know. Total failure.
Insider but Mac minis and Mac pros are not replacement for Xserves period. In my opinion Apple wasted an absolutely golden opportunity but not pairing up with Oracle to offer OS x server capable sunfires. Apple would have been able to divest itself of having to design and support server level hardware, oracle would not only gain sales but also tons of free publicity, and OS x server customers would be able to stick with their rack mounted hardware. Everyone wins, but since jobs is so obsssed about not doing the whole clone thing I bet he never even considered it. That one is going to come back and burn him.
Monstar L
Their big selling point has always been Outlook/Exchange compatibility. Actually, that might well be the only real selling point they've ever had. The latest incarnation is an attempt to make their products "cool" so they would appeal to people who don't care about Outlook (read: people who purchase phones for themselves rather than receive them from their employer), and to catch up a bit on some of the corner business uses they didn't think of but could implement easily (including some which don't need implementing, as they can be done from anything with an Internet connection)
Anyway, I suspect that the enterprise slate market is Microsoft's for the taking once they deliver a working product. They're the only ones who can really do Outlook/Exchange integration, not to mention the rest of Office. I don't pretend to understand why so many people have such tremendous hard-ons for MS Office (I think that there are perfectly functional free and Free alternatives which are just as good at anything that isn't best done on far more intensive software anyway...), but the fact remains that few corporations are willing or able to just ditch it altogether, and unless your product is compatible it's unlikely to make much headway.
Try not to take me more seriously than I take myself.
No. I can buy chopped liver at the store.
Non impediti ratione cogitationus.
Wrong place for saything something that isn't negative about Microsoft and their products.
That is ridiculous. Lots of hardware doesn't matter. We're talking about a screen and a bezel you hold, with a generic ARM and flash storage and Wi-Fi/3G. Why would you need to switch from IPad for hardware reasons? They are the acknowledged design leader and also the price leader, just as in iPods, and they have the most hardware accessories and custom cases.
Everything happens in the software on a tablet. Having native C apps, desktop class PC apps, is a billion times more important than a variety of hardware that all runs the same small set of Java applets that only do Web-class functionality. Nobody but Apple has native C apps on ARM, and nobody has full-size apps except Apple.
We are talking about corporate here. iOS has deployment and security features that Android lacks. It has Xcode rapid development tools that Android lacks. Corporations can deploy their own apps wirelessly. Their users already know the iOS interface. Even if the users know Android 2, the tablet version 3 is different.
What you have to do is resist saying "Android" and tell me why I'm supposed to pay $799 for a Motorola iPad clone with 32GB and mini Java applets and no installed base and not even available yet when iPad 3G 32GB is $729 and has a full-range of native C apps and 17 million installed base and an upgraded version likely to ship before Motorola?
If you look at music players, it is 75% Apple, 10% Samsung, 15% everybody else. How does that relate to your theory that more hardware choices leads to dominating market share? The non-Apple 25% has hundreds of devices. Apple sells more iPod nano than that whole 25%. iPad is the "iPod PC" the components are very similar and you buy native C apps instead of music. So what has changed from the music player market that users are going to prefer Motorola this time?
This is the 10th year of Linux on the tablet!
I agree to an extent on the tablet front, except for one small bit:
HP currently offers Slate 500's with Windows 7 on it, and has been doing so since October. The specs are roughly that of an HP Mini netbook in a tablet form factor. Mind you, it costs $800 a pop, and has a smaller screen. OTOH, it has everything that folks assert businesses are gagging for, since it has Windows 7 on it. Given that Microsoft hasn't exactly been bragging on it, I'm thinking it probably isn't selling all too well.
Meanwhile, stories abound of companies buying up iPads like the product was made of solidified cocaine. (mind you, they were quoting Apple as one of their sources, but when they're naming names, and those names are those of some pretty big corporations...)
In the face of that, I'm not so sure that Outlook (especially now that competitors like iOS and Android can connect to it too) is the biggie anymore. iOS has Office-like apps that are apparently more than sufficient for the platform - after all, it's not like you're going to type a novel on a tablet...)
Quo usque tandem abutere, Nimbus, patientia nostra?
Microsoft's Problem is that it has become a "me too, but with Windows(tm)" company. It is a "Windows(tm)" company, and almost everything it does revolves around "Windows(tm)".
In the mean time, Linux is storming the "everywhere windows can't go" places. Windows Tablets have tried to exist for at least 7 years, maybe longer. Windows will not ever be a "Tablet" OS. This is why Apple and Android* are killing it in the Phone/Tablet marketplace right now. Both are designed for that platform with industrial size OS underneath that doesn't feel bloated.
*Droid X owner. Looked at iPhone (AT&T Sucks), Palm, Windows, and had a Blackberry before the DX. The Windows phone I saw feels like toys, and acted like a brat. My Droid feels industrial, and acts like work phone and toy. I'm still looking for the killer app** for it, but otherwise am very happy.
** Killer App = something I didn't know I needed, but can't live without.
Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
Linux isn't dominating desktops.It is dominating in all sorts of other places, often hidden away from the user. It is in all sorts of embedded devices and is now on Smartphones and Tablets, both of which Microsoft doesn't have any real clue about. At least they haven't shown any clue.
My DroidX is a good example of Linux being where Microsoft has no clue. No, it isn't Ubuntu (X/Gnome/KDE) or some other Desktop Linux. It doesn't have to be. But it is Linux just the same. That Nook my friend just bought is Android based, which is Linux.She doesn't know she is running Linux. She doesn't care.
Guess what, Linux is in more places than most people realize.
Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
Quote
it has everything that folks assert businesses are gagging for
Ha-ha.
Don't make me laugh.
They are NOT repeat not gagging for Windows 7.
Most corporate builds are not W7 yet. We tried at my place. But the main sales (Custom built in C/C++ with a bit of Java) app keep bombing out on W7 yet on Vista & XP and even Server 2008 it works fine. MS Support don't have a clue.
I commute an hour on the train into work. I've yet to see more than a handful of laptops with W7. Vista? lots. even some really horrendously locked down XP builds. The majority of laptops are Mac's.
As for tablets. Then it is all iPad. No wait. There was one Android nasty just after Christmas. You know the el cheapo chinese crop that runs android 1.6 and has a resistive screen ($99 in walmart type of thing). The guy had it for a christmas present. He soon swapped it for an iPad.
Hereabouts, the GalaxyTab is MORE expensive than the iPad so no one is buying them. most people I know are waiting until Android 3 is available
Windows Tablets? Yeah I know someone who has a pair of Lenovo X60/X61's. He loves it. Mainly due to the handwriting apps. If there were decent ones for the iPad then he'd change in an instant. The reason is battery life.
Yeah, I expect that somewhere in Corporate land Windows 7 Tablets are all the rage and there might be some people gagging for them. IMHO, they are probably gagging on them.
Like Apple of not the iPad had thrown a mighty big wrench into the market. MS is playing third fiddle here. They have a big chance to miss out completely unless they change themselves radically.
Yeah, but let's be honest for a moment, shall we? The worst case is that they'll be sued and will have to disclose the source. And when all is said and done, some drivers for some variations of ARM CPUs we be contributed to the Linux Kernel.
Perhaps the almost-fatal flaw of the GPL is that there is really no penalty for violation other than the obligation to disclose. I give considerable doubt that any importer is giving more than a half-excited yawn about GPL issues.
As far as Google being complaint with the GPL source disclosure rule, you might try doing a simple Google search for something related, perhaps download Android source and see what comes up at the top?
I have no problem with your religion until you decide it's reason to deprive others of the truth.
I know that grammar trolling isn't cool, but I'd like you to know that the possessive of "Linux" is "Linux's". You can't have an apostrophe after an X just dangling like that. (wikipedia) Please tell all your friends.
Bio questions? Ask me to start a Q&A journal. Computer analogies available for most topics!
Rather than the "open" platform resulting in widespread standardization, we only see more fragmentation as each vendor implements their own locked-down flavor of it.
You're kidding, right?
Because Angry Birds works just as well on my Droid2 as it does on my wifes LG Optimus. So does Tune-In Radio, (must have!) and EzTether. (another must-have)
In other words, I have yet to notice any significant "fragmentation" between my phone and my wife's, despite being on different networks and being different phones at different pricepoints.
Yes there are differences, pretty much akin to the differences when running Windows 7 on a Dell vs running Windows 7 on a Gateway... pretty comparable. The default icons are different, and the "desktop" is arranged slightly differently. (OMG!)
I read, today, yet another article about "Linux fragmentation"... .something I've been reading about for over TEN YEARS. Somehow, it hasn't really happened, despite Linux running on everything from a low-end ARM CPU all the way up to 128-core SMP/NUMA servers.
Are there differences in Linux compiles? Sure! That's sorta the point! A 200 Mhz ARM core with 4 MB of RAM has quite different needs than a 32-core database server with 192 GB of RAM. One size does NOT fit all!
Are there GPL violations? Well, yeah, but they do tend to not be all that major, because major violations tend to cause problems for companies that perform them.
I have no problem with your religion until you decide it's reason to deprive others of the truth.
Your comment, it's just not true. (not my chart, btw). The integrated Facebook app is a good indicator of a mobile platform's market performance. Facebook users are common enough that they make a significant and representative statistical sample.
WP7 peaked below 1.5% market share on release, and is declining. It's now seeing about 4,300 new adopters each day worldwide, which is pathetic even for Windows Mobile. There is no way this can be described as "doing just fine." Its user base will never hit the 1.5 million units Microsoft claims are already delivered on its current trend, so somebody's about to get stuck with some dead inventory.
Its replacement Windows 8 has already been shown running at CES and the roadmap has a 1/7/2013 in-store availability scheduled. W8 being a full Windows rather than a mobile OS will of course not be compatible. Intel has committed that they will field phone platforms with it that run regular Windows applications on x86 phones. They're "all in".
So there's no reason to buy a WP7 phone. It failed to thrive, its execution date is set. There's no reason to develop apps for a phone with few users and no long-term prospects either.
Funny story: the KIN had about 8,000 sales and 300,000 Facebook likes. The integrated WP7 phone Facebook app has a little over 300,000 users now and less than 4,000 Facebook likes. It looks like buying Facebook likes has gone out of vogue with Microsoft's marketing department. But apparently hiring astroturfers to post on slashdot has not.
Help stamp out iliturcy.
It's not going to work like that.
Soon, the managers are going to ask whether the Microsoft systems are sufficiently compatible with the iPad ecosystem and management tools.
When the IT people start bringing up all sorts of complex reasons why there are problems, the next question will be "So, honestly, are those all problems a consequence of stuff the Windows way on the Windows side of things or the iPad way on the iPad side of things?"
The psychological assumption of Microsoft's implicit invicibility and centrality has been broken.
The avalanche has started. It is too late for the pebbles to vote.
Here's a static image of the graph from last year, with AAPL added for contrast: 2010.
Here's the graph from 2002 to the end of last year: Dead money.
People don't buy stocks so they'll be as reliable as stuffing the money in a mattress. The point of investing capital is to participate in the growth that can be achieved with pooled capital. This ain't getting that done. A dollar invested in Microsoft these past eight years isn't working for you, it's vacationing in the Bahamas. That's not what you want to be happening with your earned money. With your earned money you want to put it to work, so it can pay for you to be vacationing in the Bahamas.
(Image credit: Google Finance screen scrape)
Help stamp out iliturcy.
2% dividends against a stock that decreases in value by 7%, both annual for last year, isn't exactly a great way to grow your retirement fund.
Help stamp out iliturcy.
Is that really true? Right now, I mean. If so, can you point to some links?
Fine as in a distant fifth in a five horse race. The only good news is that they are not sixth.
Except MSFT won't modify Outlook, or Office to work on a touch screen. They have had 8 years and not done it once why would they bother now?
WP7's exchange support is also lacking behind android and the iPhone. try reading some of the business reviews on it. WP7 focuses on twitter and facebook more than Exchange.
People won't change what they know. it is why Office 2007 and 2010 have less users than Office 2003(which is what I have at work) Businesses don't want to spend $2000 for 10 people to get a new office suite every 3 years. not when that suite will work just fine in 10 years.
why is IE 6 still around? Because people coded for it and it alone and now they can't/won't change the applications they have.
i thought once I was found, but it was only a dream.
Our senior exec all carry iPads now.Many have ditched their laptops and just travel with iPads.
All the issues you mention matter to IT. But senior execs want iPad's and it's up to IT to get them into compliance (remote wipe etc).
This is being driven (I guess in most companies) from above (the top) so IT objections have a limited effect.
It does look like a big problem in the Enterprise for MS. I don't think Windows tablets will fly as a replacement.
The whole presentation fails to grasp MS's own original enterprise strategy, this was that you sold to senior execs and IT had to implement (often against their better judgement). This looks like trying to sell to IT, sorry but the iPad has been sold to senior execs and IT will have to implement (against their better judgement, like MS used to do.
"the sound was dead. So they rebooted it for me."
There's no reason whatsoever that an embedded OS should need a reboot to get the audio working again. I'd say linux failed there, wouldn't you?
Not that windows would necessarily fare any better, just sayin' is all.
They're the only ones who can really do Outlook/Exchange integration, not to mention the rest of Office.
See, I think the way to capitalize on this is to make apps for Outlook and Office on every mobile platform. There are millions of people who would pay upwards of $20 to get Office on their iOS or Android device. Rumor has it that $20 is about what MS is licensing out WP7 for. Instead of putting all those resources into creating a new OS, and working with hardware, etc, they could just bring Office to everything else. They don't have to compete with Apple and Google, and no matter which of them wins, MS wins.
Having a filesystem creates all sorts of security, reliability and administration problems? Really?
Wow... I guess you should tell the people with all the iPods, other MP3/WMA players, digital cameras, and similar that they've got all sorts of security and other problems.
The problems you mention do not come from having filesystems. More to the point, the iPad and Chrome have a filesystem- it's just not directly exposed to the user. All the problems you indicate stem from code execution- and ONLY that.
I am not merely a "consumer" or a "taxpayer". I am a Citizen of the State of Texas
My impression is that you are pretty locked into a now-antiquated world where basic computing endpoint devices require an extreme amount of management and administration. Prepare to watch the world go wizzing past you.
When my company rolled out iPad/iPhone support, it looked like this:
1. Buy yourself an iPad (or heck, here's some money and go buy one yourself)
2. When you do, go download this free app (which runs on Android/iPhone/iPad/etc) that lets you easily access and check your work email (here's the security code to use)
3. You can also access this free Citrix portal app that lets you connect to the internal network (remote-desktop/vnc/etc/Outlook/etc. here's the security code to use)
Don't need 'anti-virus/anti-malware' crap because, well, it's an Apple product, and it accesses the corporate network via secure and well defined protocols. If the iPad is lost/stolen, they invalidate the codes those apps use to connect to the network. If they need to distribute a custom app (which generally they wouldn't because they could just make it a public app with a security-code), they can do so via an Enterprise license.
Done. Welcome to 2011.