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Black Eyed Peas Member Joins Intel As Director

Posted by samzenpus on from the let's-leap-ahead-in-here dept.

siliconbits writes "According to ITProPortal: 'Semiconductor giant Intel has announced that it has hired music artist Will.i.am as Director of Creative Innovation, which is a new post as far as we know. Will.i.am is one third of the popular music group, the Black Eyed Peas, and emulates the like of Lady Gaga, who is partnering with Polaroid to produce some groovy products.'"

2 of 188 comments (clear)

  1. Useless job... by definate · · Score: 5, Insightful

    I work for a company that has done a similar thing. Basically, here's what happens. You choose a celebrity which you want to be associated with. They perform a useless job, with some official sounding title. This then allows the company to say person X is with us. We then *might* get them to be apart of some ad campaigns, some marketing, and similar. Basically, anything that they couldn't fuck up too much, and that we could discard at a moments notice.

    We have had "Director of Brand Engineering", "VP of Creative Development" and many other titles for these positions.

    It doesn't mean shit, besides "Intel thinks Sam.I.Am is someone they want to associate their brand with".

    EoS (End of Story)

    --
    This is my footer. There are many like it, but this one is mine.
    1. Re:Useless job... by rudy_wayne · · Score: 5, Insightful

      Basically, here's what happens. You choose a celebrity which you want to be associated with. They perform a useless job, with some official sounding title. This then allows the company to say person X is with us. We then *might* get them to be apart of some ad campaigns, some marketing, and similar. Basically, anything that they couldn't fuck up too much, and that we could discard at a moments notice.

      We have had "Director of Brand Engineering", "VP of Creative Development" and many other titles for these positions.

      It doesn't mean shit, besides "Intel thinks Sam.I.Am is someone they want to associate their brand with".

      EoS (End of Story)

      Sort of like when Linus Torvalds was hired by Transmeta