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Black Eyed Peas Member Joins Intel As Director
siliconbits writes "According to ITProPortal: 'Semiconductor giant Intel has announced that it has hired music artist Will.i.am as Director of Creative Innovation, which is a new post as far as we know. Will.i.am is one third of the popular music group, the Black Eyed Peas, and emulates the like of Lady Gaga, who is partnering with Polaroid to produce some groovy products.'"
They don't have a Steve Jobs, so they figured, hey, what the fuck, the Black Eyed Peas know more about "cool" than our engineers do.
Sigh.
that this job's gonna be a good job...
"A door is what a dog is perpetually on the wrong side of" - Ogden Nash
As a developer I applaud this move. I know many producers who really push the limits of their tech, I'm sure his input will be on the high-end side of what most developers would consider consultation with end users. While his music may not be nearly as innovative as someone like Trent Reznor, I can see the relationship being mutually beneficial. Also, music theory can really help developers when understanding multi-threaded or parallel architecture.
Give it a chance, something really good could come of this.
Where genius and insanity become confused true wisdom is found
The Slashdot blurb says: "Will.i.am is one third of the popular music group"
but TFA says: "Will.i.am is one quarter of the popular music group"
Gee, only hours into the job, and Will.i.am has already fallen victim to the Intel floating point bug...
"A door is what a dog is perpetually on the wrong side of" - Ogden Nash
I work for a company that has done a similar thing. Basically, here's what happens. You choose a celebrity which you want to be associated with. They perform a useless job, with some official sounding title. This then allows the company to say person X is with us. We then *might* get them to be apart of some ad campaigns, some marketing, and similar. Basically, anything that they couldn't fuck up too much, and that we could discard at a moments notice.
We have had "Director of Brand Engineering", "VP of Creative Development" and many other titles for these positions.
It doesn't mean shit, besides "Intel thinks Sam.I.Am is someone they want to associate their brand with".
EoS (End of Story)
This is my footer. There are many like it, but this one is mine.
If y'all haven't noticed, our planet is moving ever more to a "winner takes all" model of success. If you're successful, because of globalization and mass media, you get riches beyond imagination.
If you're not, you get to subsist on little to nothing. This is just another example of how the "winners" cash in, again, excluding the majority of us.
It's not enough that relatively few people now dominate the entertainment industry--it used to be that local people could make a living entertaining other locals because all entertainment wasn't provided by a small group of global celebrities. (Now very few locals can scratch out a living providing entertainment.)
NOW the entertainment moguls are getting the "creative" spots too.
How long, in this winner-takes-all world, until the majority of us are slaves with no means of earning an income, either starving or ekeing out a living by serving the whims of the elite?
--PM