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Sony Marketing Man Tweets PS3 Master Key

Posted by CmdrTaco on from the social-hacking dept.

An anonymous reader writes "Sony Marketing Man, Kevin Butler's official Twitter feed retweets a post by @exiva that posts the PS3 Master key. Kevin Butler who has over 69,000 followers tweet read (The tweet now deleted): '@TheKevinButler Lemme guess... you sank my Battleship? RT @exiva: 46 DC EA D3 17 FE 45 D8 09 23 EB 97 E4 95 64 10 D4 CD B2 C2 Come at me, @TheKevinButler'" Here is a screenshot of the tweet.

7 of 351 comments (clear)

  1. So... by Aeternitas827 · · Score: 5, Interesting

    Does this mean that Sony have now published the key? Its not as though the person running the Twitter account had to retweet. Reply or dm would have been sufficient to get the quip in. A simple Google search would have told what this was, after all.

    --
    I don't post AC. I like my -1, Flamebaits. Trump/Sheen 2012 on the Batshit Insane ticket!
    1. Re:So... by miknix · · Score: 5, Interesting

      I think the guy behind TheKevinButler twitter account thought the twittered PS3 master key was some kind of coordinates, that's why he replied "you sank my Battleship?". After someone from Sony realized it was in fact the master key, the marketing team must have removed the related post. Makes sense.. no?

  2. A clever dupe! by LordStormes · · Score: 5, Insightful

    Look at the reply - "Lemme guess, you sank my battleship!" - The marketing guy had NO IDEA what he was reposting, he was simply trying to figure out why some guy dumped a random string of characters on his Twitter. With the spaces in there, it looks like a log of a Battleship game. The original tweeter simply confused a non-IT guy who had no idea that was even a hexidecimal value, let alone the significance of that particular one, into replying to a tweet. In short, absolutely brilliant.

  3. In the context of trade secrets and the law ... by perpenso · · Score: 5, Interesting

    I am guessing, but I think the poster was asking if Sony published in the context of protecting a trade secret. My understanding is that if a company fails to protect and/or publishes a trade secret, either intentionally or accidentally, the information loses its trade secret status in the eyes of the law. So in this context it is an interest question, does publicly repeating what an outside has said count as disclosure of a trade secret with respect to the law?

  4. Re:I don't understand. why did this happen? by zill · · Score: 5, Funny

    1) an unintentional auto-complete disaster

    Yeah, don't you just hate it when you type 46 and 46 DC EA D3 17 FE 45 D8 09 23 EB 97 E4 95 64 10 D4 CD B2 C2 get suggested.

  5. Re:I don't understand. why did this happen? by M8e · · Score: 5, Funny

    Or when you want to write 46 DC EA D3 17 FE 45 D8 09 23 EB 97 E4 95 64 10 D4 CD B2 C2 and 46 DC EA D3 17 FE 45 D8 09 23 EB 97 E4 95 64 10 D4 CD B2 C2 don't get suggested until you typed 46 DC EA D3 17 FE 45 D8 09 23 EB 97 E4 95 64 10 D4 CD B2 C.

  6. XNA by tepples · · Score: 5, Informative

    As I understand it, there hasn't been much of an effort to jailbreak the Xbox 360 console for homebrew because Microsoft offers a limited "XNA" sandbox in which to make, run, and even sell homebrew games, and it appears far more committed to XNA than Sony ever was to Other OS.