How Major Film Studios Manipulate YouTube Users
An anonymous reader writes "A year before the major movie companies were offered the chance by YouTube to 'block, monetize or track' uploaded copyrighted material, studios such as Disney were already commissioning PR companies to create bogus YouTube users — complete with authentically 'trendy' semi-literate user-profiles, on accounts that appeared to be set up by young and 'edgy' teenagers. These faux 'users' were able to post high-definition videos from copyrighted movies without being penalised or impeded by YouTube's Content ID algorithms, and their posts, deliberately crammed with piracy-related search terms and timed (even to the day, in one case) to coincide with related DVD and Blu-ray releases, sometimes accrue a million and a half hits or more, whilst those of genuine YouTube uploaders fall at the site's Content ID firewall. This article looks at how the major studios have reacted to YouTube in the last four years, and also examines in-depth three such examples of apparent 'astroturfing' involving the theatrical or disc releases of Toy Story 2, Speed Racer and Spider-Man 3."
Only I got to play bad, not you, 'cause if you do.............
Go to court?
Hire goons?
Shut down Youtube with DOS attacks?
They have a multi-billion dollar investment in their industry. You can hate their movies if you like. You can despise the prices of popcorn. You can't deny they have an interest in being sure that their investment pays off.
As far as actions go, it's less annoying than rick-rolling.
That if you advertise or support a company, and are paid for by the company - you had to declare it?
This is an honest question...
If you post good videos, they're still good regardless of who you are, your agenda, or if everything in your profile is made up. I don't see how they're manipulating anyone.
Why would anyone look on YouTube for high-quality videos?
They are looking in the wrong place.
How breakfast cereal companies manipulate breakfast cereal eaters with hip characters in commercials during kids' TV shows.
.sig
Cosmic colossal astroturfing. 'This is an unpaid ad'. Of course the major studios are gaming the system. If it was on a 'YouTube' channel dedicated to them, then people would know clearly that posts are contrived. Since they have legal sticks that they like to beat YouTube with "Draconian Monetary Crimminals Association (DMCA)" blah blah, they can game the system to suit themselves. A double whammy is if they 1) get their own people to post illegal content that they want uploaded onto YouTube 2) Generate buzz by having a few thousand of their anonymous account holders astro-turf pre-determined content about how great it is, at least enough to get the local tv stations commenting about 'a youtube video' 3) After the set period for maximum ad penetration has passed, threaten to sue Google over DMCA violations, generating more buzz about how kids are sharing files illegally on the internets and how we all need to elect Dracos to enact laws where users have to insert currency into their keyboard before going online, insert currency prior to using google, insert currency prior to seeing their preview ads, and insert currency even if you aren't on the internet 'just for spite'. More than once groups of people have asserted that the MPAA/RIAA are fancy new names for the Black Hand.
If you really can't see how they are manipulating anyone, perhaps you should get your conscience checked.
and far more effective to identify their actual fans on Youtube and offer incentives to keep posting excerpts. There is a legitimate way to do viral marketing.
Apparently it exists in two states at once. On the one hand, pirates are unlikely to ever buy their products when they have access to pirated content On the other, pirates are likely to buy their products if presented with "fake" pirated content to whet their appetites. But no no, its not "advertising"...
The MPAA could easily put the videos up themselves and still astroturf.
We know any video period containing praise may be astroturf.
What are the studios trying to make us think by hiding the POSTER of the video?
We know trailers are not a good representation of a movie, with some movies every worth watching appears in the trailer. Presumably a pirate would make a more balanced trailer. (Although if you stop to think about it, if the pirate wants you to see the movie... then no.)
Perhaps the message is that a pirate considered the movie worth endorsing as opposed to just posting about how much the movie stinks w/o uploading footage.
When your marketing campaign is explicitly built around the fact that your consumers hold known criminals in higher regard than you it's probably time for the FTC to shut you down. (Then again, as much criminal activity as Hollywood as been involved in, bribery, fraudulent lawsuits, I'm fairly sure region encoding is probably an anti-trust violation in that it violates the doctrine of first sale AND prevents competition) this is likely potential consumers listening to the lesser of the two evils.
That was a very long FA to say that studios may be using their own copyrighted materials to promote their own copyrighted materials via a "free" ad medium.
It was boring too.
True point(-s) though.
Somebody ought to do something.
Now I feel like YouTube is evil. I hate advertising masquerading as normal content. It seems like YouTube is party to this; maybe this was their Faustian pact, put up with this crap or we'll sue you for every violation we ever find. People who *try* to make a "viral" video are the epitome of uncool. Especially the fake ones; cellphones cooking popcorn, etc etc. I thought marketing departments were supposed to "get" people. Overpaid idiots.
How is a studio uploading a video any less 'genuine' than anyone else?
BANG.
That's the bit. It's the whole category called "Appearance of Impropriety". It's just this side of entrapment. Notice the article kept sayin "edgy". So I bet some of those profiles have comments like "Look at the movie I ripped" ... but they have a secret Shield Against Lawsuits +7.
Also, then when something goes viral, they then get to make nice cash selling the CD. But sky help us if a User posts a video! Oh gawd, he world will end! Sue him! Oh wait. It went viral too. Print the CD!
My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
Being anonymous is for people who don't already have a large faceless organization to hide behind.
From the perspective of users, what's the problem? Video they're searching for is either there or it's not - who cares who uploaded it or why?