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Music Execs Stressed Over Free Streaming

itwbennett writes "At the Digital Music Forum East conference, held Thursday in New York, music industry watchers gathered to puzzle anew over the continuing decline in music sales. 'We have lost 20 million buyers in just five years,' said Russ Crupnick, a president at the analyst firm NPD Group who spoke at the conference. Moreover, only about 14 percent of buyers account for 56 percent of revenue for the recording industry. In years past, the blame was put on digital music piracy. At this year's conference, however, the focus was on free streaming Internet services, such as Pandora, MySpace, Spotify and even YouTube."

18 of 375 comments (clear)

  1. What about... by MrEricSir · · Score: 5, Insightful

    ...free streaming over the air, i.e. radio?

    --
    There's no -1 for "I don't get it."
    1. Re:What about... by brit74 · · Score: 4, Interesting

      My guess is that the radio station selection is rather limited. Hence, consumers were forced to buy music to listen to stuff they really wanted to hear when the radio got repetitious. Certainly, that's what I used to do: bounce back and forth between the regular radio (which gets old quickly) and my music collection every month or so (while buying new music to fill-out my music collection). Now, with pandora, I just type in the name of a band I kinda like and listen to that. It seems less necessary to buy music anymore because I have unlimited variety with pandora. At least they make ad-revenue from that, though. I kinda figured that might be where music is going: towards ad-based revenue.

    2. Re:What about... by Kjella · · Score: 4, Insightful

      Radio doesn't play the music you want to hear when you want, there's no way to skip songs you're tired of and so on. You might find a channel that's reasonably close but that's it, it's no replacement for owning the song. Spotify lets you play any song directly, save playlists, take the songs offline etc. and is much closer to having a huge mp3 collection on a network drive, owning it isn't that important anymore. Instead of buying CDs or on iTunes to play, people skip the "buy" step and play from Spotify.

      To them Spotify is a huge double-edged sword. On the one side, it brings many pirates to a legal streaming service. On the other side, it brings a lot of profitable buyers to a not so profitable streaming service. But if they make Spotify worse then people will go back to P2P, probably in even greater numbers than before. Not that I think they can stop the move to digital downloads anyway, fewer and fewer use a CD player anymore. Delivering it on CD is just a very impractical temporary medium until you can get it ripped.

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    3. Re:What about... by mhajicek · · Score: 4, Funny

      I kinda figured that might be where music is going: towards ad-based revenue.

      You mean like radio?

    4. Re:What about... by TubeSteak · · Score: 4, Insightful

      My guess is that the radio station selection is rather limited.

      I've been scanning the dial only to hear the same song playing on at least 3 different stations at once.
      This is what Corporate Music has done to us.

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    5. Re:What about... by davester666 · · Score: 4, Interesting

      Maybe. But it does seem especially bizarre that he's not complaining about 'stolen' music, but music that is properly licensed and paid for.

      I guess it boils down to, decisions that the major labels made several years ago to license their music to these streaming services, now seems to be negatively impacting their ability to sell the hot new song of the week. It hurts even more because they no longer can bunch that hot new song with 9 other songs that are even worse.

      Bad executive. No more coke and whores for you. And no golden parachute either!

      --
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    6. Re:What about... by Moryath · · Score: 5, Insightful

      If the music was worth buying, people would buy it.

      As long as most of what they are trying to sell is disneyfied overproduced crap or bieberfied overproduced crap, we don't want it.

    7. Re:What about... by makubesu · · Score: 4, Interesting

      I've had the opposite reaction. Whenever I find a great song on pandora, I want to listen to it again so bad that I usually buy it. Pandora does wonders for traditional markets.

    8. Re:What about... by sharkbiter · · Score: 4, Interesting

      Mod this person up! The music business is all about price models and cost per unit. Nowhere is there any genuine concern for the consumer's tastes, likes or desires. This is a market powered by dollar bottom line and not artistry in any way, shape or form.

      When was the last big superstar group? Bon Jovi, wasn't it? They rode around in a frickin' jumbo jet, fer chissakes! And when their music lost favor, where were they then? Right now I'm listening to Duke Ellington and am amazed at the variety of style that that man could come up with in his head and on a train with just a pencil and a blank scored sheet of music. No way in hell would the music conglomerates even think of signing on such talent in this day and age!

  2. people are broke.. by Anonymous Coward · · Score: 5, Insightful

    and most of the music sucks! What else is there to say?

    1. Re:people are broke.. by Draek · · Score: 5, Insightful

      How about "I really love Jamendo"?

      Because I do. Just putting it out there in case anybody wants some nice, freely-available indie music to replace the RIAA trash and stop giving those bloodsuckers free advertisement and/or money.

      --
      No problem is insoluble in all conceivable circumstances.
    2. Re:people are broke.. by Mordok-DestroyerOfWo · · Score: 4, Informative

      I will drink to that. I've found some pretty amazing talent on Jamendo, and honestly I get more enjoyment out of music when I know the artists are in it for the love of music. I'd also add in OCRemix if you're into remixed classic video game music. I'm not a huge fan of techno, but some of the artists have turned the video game music I grew up with into truly haunting and beautiful instrumental music.

      --
      "Never let your sense of morals prevent you from doing what is right" - Salvor Hardin
    3. Re:people are broke.. by David+Gerard · · Score: 5, Insightful

      "I have a hard time hearing the music in it at all. Just shouting and a beat."

      It's poetry. The most successful form of poetry in history. Kids on street corners practice their poetry and aspire to be poets when they grow up!

      --
      http://rocknerd.co.uk
  3. Funny... by E+IS+mC(Square) · · Score: 4, Insightful

    Funny that I bought most of the music in last 3 years after listening on Pandora.

    What they don't get is - digitization has made me purchase just one good song from otherwise crappy album and hence paying only a dollar and not a full 10-20$ they used to charge.

    1. Re:Funny... by Man+On+Pink+Corner · · Score: 5, Insightful

      But every generation thinks that modern music isn't as good as it used to be.

      Sure. But the thing is, this used to be something that happened once you hit 40 or 50, when you were old enough to have teenagers of your own.

      Now, almost as soon as you graduate from high school and get exposed to more diverse music in college, you look back at what you were buying and listening to, and wonder WTF you were thinking. Pop music has become so irredeemably shitty that the so-called generation gap is all but gone.

  4. None so Blind as Those Who Will Not See by causality · · Score: 5, Insightful

    "We have lost 20 million buyers in just five years," said Russ Crupnick, a president at the analyst firm NPD Group who spoke at the conference. Moreover, only about 14 percent of buyers account for 56 percent of revenue for the recording industry. In years past, the blame was put on digital music piracy. At this year's conference, however, the focus was on free streaming Internet services, such as Pandora, MySpace, Spotify and even YouTube.

    They will clutch at every straw and leave no stone unturned in their quest to increase sales... except for the myriad ways that they are their own worst enemy. It will never occur to them that suing your own customers is not good for business. They will never think that what is in my opinion the obvious "buy-a-law" political corruption (designed to institute perpetual copyright) in which they engage makes people with a conscience decide not to support them.

    They will never consider that threatening tens of thousands of people with lawyer letters demanding they either pay a settlement or face a lawsuit they could not possibly afford, with no regard for the fact that many of them were innocent, might earn them some ill will. Nor will they think that taking children to court and using interrogation procedures obviously designed to intimidate them is something that decent people don't care to reward financially.

    Nope, it's them evil pirates, those horrible music streaming services, etc. Of course it is. That adequately explains everything.

    It's at a base level and I openly acknowledge that, but I can't help but to smile when I see that they are showing signs of desperation. They deserve more failure than they are experiencing.

    --
    It is a miracle that curiosity survives formal education. - Einstein
  5. Re:Greed knows no bounds by Dunbal · · Score: 4, Insightful

    Except the big Wall St. banks. They're doing just fine. Cha-ching! Oh by the way oil is at $112, cha ching! We'll just get our friends at the Fed to keep interest rates at zero forever so you might as well stuff your money under your mattress since that way at least you will save on all the bank fees. You sure as hell aren't going to get any interest even on a CD. But remember to pay your 5-6% on your mortgage, plus all those other hidden fees, and pay your 20% on your credit card. Making money with interest is not for you, it's for us. Cha ching! Oh and we haven't told you what is going to happen to your savings with all this inflation we're not telling you about (believe the CPI because we take out energy and transport costs - hah, I mean, who uses THOSE THINGS anyway). Your house prices are not increasing though, so you're not even keeping up with this inflation. In 10 years or so you won't be able to afford a car, but we'll lend you one in exchange for your first born. After all it's your patriotic duty to save American car manufacturers! Cha ching!

    --
    Seven puppies were harmed during the making of this post.
  6. Don't think so, the user has other options by SmallFurryCreature · · Score: 5, Interesting

    The entire problem recently is simple. It is the MP3.

    It has changed fundamentally how we listen to music, how we use music and how we expect to get it.

    Napster wasn't just about not paying for music, it was about a different way to GET music. Only very recently has the music industry stopped the old practice of releasing a song for radio with a lead of a couple of weeks before it is available in the stores. The OLD logic was that they would advertise it through being played on the radio, create hype for the release , then have it released on a day with people queuing like they were selling iPhones or something. It worked because the consumer really didn't have much choice. There were few radio stations back then and you couldn't count on them playing the songs YOU wanted, so to hear your favorite artist when you wanted to, you needed a recording of it. Because only physical media existed this either meant buying one yourself OR getting a taped copy from someone else (and this happened a LOT, far more then the record industry would have you believe) OR borrowing an album from a friend (this happened a LOT as well).

    There was no other choice, recording from radio was a lot of work and many stations talk(ed) through songs to try to stop this. The akwardness of LP's also meant people listened to music differently, you either had the radio on for casual listening OR had to flip a LP every twenty minutes or so for "serious" listening. While there were LP changers they were more expensive and couldn't play the B-side (at least mine couldn't, yes, I know I am old). The physical medium forced consumer behavior.

    With the Sony Walkman this changed. While tapes had been available before, now people COULD play music on the go and HAD to make their own tapes (commercial tapes are to short). This helped create the era of the mix-tape, where people would create their own mix of music and share this as some sort of DJ on an individual basis. It made people see LP's not so much as things you listened to, but merely as containers for music which you then "downloaded" to your Walkman.

    It was still a slow and akward process and the Walkman lost some of its original appeal. With the MP3 player it came back with a bang. Now people could create their own custom collection for hours upon hours of music. It changed the way people got their music.

    Rather then having to buy an entire LP pre-filled with a music selection or get a friend to mix a tape during a slow process with a desired music collection, you could just pick music up from all sorts of places and use it in one long playback. Until you actually created your own tape with different music from different sources you just are not capable of understanding what a change a M3U playlist is. Just put a binary file on your MP3 player and it will be played. Guy at work has a new song? Copy it and you can listen to it. Among your collection, no quality loss like with a tape copy, no having to splice it in or create a new tape.

    And because we could just take bits of music from anywhere, we did. My own early MP3 collections where a complete mix of different encoding settings and filename conventions, picking whatever song I liked from where I could find it.

    AND then LISTENING to it, whenever and wherever I wanted it. Exactly the music I wanted, anytime, anyplace.

    I don't just not buy music anymore, radio has all but disappeared from my life. If it wasn't for the radio on my MP3 player, I wouldn't even have a radio anymore. Oh wait, my clock radio has one and I use it because NOTHING wakes me up faster with the vile bitter hatred I need to get my day going then being woken by morning radio.

    As for ads? Why should I listen to ads when I pick my own music? Ads are what we put up with on radio until something better came along. We no longer consume music this way.

    And because we could pick up music anywhere, buying it is no longer an option. I had maybe a collection of 100-200 lp's. But that was build up over years and there were plen

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