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Facebook May Bust Up the SMS Profit Cartel

AndyAndyAndyAndy writes "Fortune had an interesting article recently about wireless providers and their exorbitant profit margins for SMS handling, especially when looking at modern data plans. 'Under the cell phone industry's peculiar pricing system, downloading data to your smartphone is amazingly cheap — unless the data in question happens to be a text message. In that case the price of a download jumps roughly 50,000-fold, from just a few pennies per megabyte of data to a whopping $1000 or so per megabyte.' A young little application called Beluga caught the attention of Facebook, which purchased the company a Thursday. The app aims to bring messaging under the umbrella of data plans, and features group messaging, picture and video messaging, and integration with other apps. The author argues that, if successful, Beluga (or whatever Facebook ends up calling it) could potentially be the Skype/Vonage or Netflix-type competitor to the old-school cellular carriers and their steep pricing plans."

36 of 262 comments (clear)

  1. Google Voice and TextFree by Mean+Variance · · Score: 5, Informative

    I've found the available workarounds are sufficient to the point that I could give a crap about texting fees. I use GoogleVoice and TextFree and they work great. My wife uses Virgin Mobile for $25/mo (that's it no extra taxes or garbage) and can text to her delight.

    1. Re:Google Voice and TextFree by david@ecsd.com · · Score: 2

      If you're chewing up 5 gigabytes on a cell phone, you need to find a better tool for the job.

  2. Another retread by Imagix · · Score: 3, Insightful

    I can already do this. It's called Google Talk (or pick almost any other IM system). Why is "Beluga" any more special than any other IM system?

    1. Re:Another retread by Anonymous Coward · · Score: 2, Informative

      With Beluga, the recipient doesn't have to have *anything* more than SMS capability. They will be charged SMS fees until they get it, but they're still capable of participating in group chat sessions without other individuals in the Beluga Pod.

      I don't believe Google Talk or any other IM system can do that. I could be wrong...

    2. Re:Another retread by blueg3 · · Score: 4, Informative

      So it's Google Voice, but without the other features.

  3. I'm getting old by guruevi · · Score: 5, Insightful

    I remember when SMS was free and was hidden in the advanced menu of a 3-line text display of a phone.

    --
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    1. Re:I'm getting old by DeadCatX2 · · Score: 4, Interesting

      "basically" nothing?

      Every time your phone pings a cell phone tower, it transmits a packet of data to and from the tower. This packet of data has some spare space at the end. This bit of room is where the put the text message data.

      Your phone is using the text message's bandwidth whether or not you're sending or receiving a text message.

      Quite the racket they've got going, making you pay to make use of bandwidth that you're already consuming regardless of the use of text messages.

      --
      :(){ :|:& };:
    2. Re:I'm getting old by Jason+Pollock · · Score: 2

      Actually, you are charged for the entire call, that's why most calls have a "X for the first minute, Y for each additional minute, with a minimum of 60s, and billed in 6s increments".

      The charge for call setup and teardown is included in the first minute charge.

    3. Re:I'm getting old by jquirke · · Score: 2, Interesting

      This is simply a myth. The sending of text messages consumes network resources that cost money. How much they cost is a different question - and I am not disagreeing with you that the markup may be exhorbitant, but I do have to correct your claim.

      In GSM, sending a text message still predominantly operates over an SDCCH (standalone dedicated control channel), which requires a full paging (for network originated) or random access cycle, encryption setup messages, authentication messages. The whole process can take around 5 seconds (don't believe me? put your phone on top of an old radio so you can hear the radio transmission activity..)

      Where your claim is correct is during a call - the SMS uses the SACCH (slow associated CCH) which places minimal additional load on the network, but the majority of SMSes occur when the phone is not in a call.

      Some GSM networks allow the text message to be send as a packet of data over GPRS/EDGE which greatly reduces radio-link (Um link) signalling burden.

  4. Anything to stop the carriers.. by iONiUM · · Score: 5, Insightful

    Well, I can't believe I'm going to say this considering I am definitely not a fan of Facebook, but if this is what it would take to make them drop the completely outrageous SMS price tag, then I'd support it.. And, that's knowing full-well that Facebook is just doing this to increase platform adoption, since if you want to 'text', you'd have to be on FB..

    That said, I doubt I'd use it, just because I don't have a Facebook account. But I'm hoping it would lower the SMS fees for myself. Competition is good, right?

    1. Re:Anything to stop the carriers.. by pandrijeczko · · Score: 2

      There's one problem with you plan - babies.

      Yes, go on Facebook and everyone from here to Timbuktu who has had a baby is taking photographs of their baby and putting it up on Facebook.

      Oh, and talking about their babies.

      Lots.

      --
      Gentoo Linux - another day, another USE flag.
    2. Re:Anything to stop the carriers.. by nine-times · · Score: 2

      And, that's knowing full-well that Facebook is just doing this to increase platform adoption, since if you want to 'text', you'd have to be on FB..

      This is sort of my concern. Carriers are charging ridiculous prices, which should be a lesson of what happens when you give a company too much control. So is the solution to hand the control over to Facebook?

      Why not come up with a standard/open messaging protocols? I really don't understand why we need to go with Facebook or Twitter to deal with status messages and short-form messaging. It's like being in the dark ages of the Internet, when you had AOL and Prodigy and CompuServe, but their respective users couldn't interact with each other.

      Ultimately, all these social media companies are guarding their own little fiefdoms, and no one has the influence to push a standard, so I guess we're just never going to get a well-designed system.

  5. I hope this actually puts some pressure .... by gstoddart · · Score: 3, Insightful

    I think most of us have known for years that the amount we get charged for cell phone SMS and data plans is really out of whack.

    How is something with a limit of 140 chars or so worth the 10 or 15 cents they charge you for it?

    They've been advertising broadband and cell for the last decade as "look at all the shiny things you can do", but the price never goes down, and they keep lowering the cap on what you can use.

    They've bet the farm selling telecom services, but they can't actually afford for you to use them the way they advertise them. Or, at least, we can't afford to use them the way they're advertised.

    --
    Lost at C:>. Found at C.
    1. Re:I hope this actually puts some pressure .... by CastrTroy · · Score: 2

      Do they seriously charge you to receive an SMS? that's completely stupid, as your phone automatically receives it whether or not you want it to. Do they also charge you for calls that make your phone ring, but that you don't pick up? What of somebody on an unlimited texting plan sent you 1000 messages in a month? Would you automatically get billed $250 just because somebody decided to send you a bunch of messages, even though you didn't want to receive them?

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    2. Re:I hope this actually puts some pressure .... by Anonymous Coward · · Score: 2, Informative

      Yes, you would get billed for those 1000 received messages. You'd have to call customer support, explain what happened, ask them to block all incoming texts to your device, and then- maybe- you might be able to negotiate a refund.
      But they're not crooks, it's all perfectly legal... as long as you do it on a large enough scale.

    3. Re:I hope this actually puts some pressure .... by praxis · · Score: 2

      Now you are starting to understand why people aren't overly fond of the telecommunications companies Stateside.

    4. Re:I hope this actually puts some pressure .... by FunkSoulBrother · · Score: 2

      I've never understood why everyone gets so offended at SMS rates. Why don't you complain about the markup on bottled water, too. What something is worth is whatever people will pay. You cannot begrudge a company a profit. It's why they exist.

      When I ran a cafe, we purchased bottled water for $0.28 and sold it for $1.50. So roughly a markup of 5x-6x more than we paid for it.

      Let me know when the carriers start charging 5x-6x what an SMS costs them, and I'll happily stop posting about SMS rates.

  6. facebook very untrustworthy by rubycodez · · Score: 5, Insightful

    the way facebook sells and shares private data is too scary, wouldn't want them to have personal contacts or phone browser information

  7. Re:except by Anonymous Coward · · Score: 3, Informative

    My cellphone bill says otherwise. Saved $30 a month by switching to google talk for international texting.

  8. Not normal Data by Anonymous Coward · · Score: 2

    SMS isn't normal data. Ever notice how you can still send text messages even when you don't have a data connection?

  9. Re:Do you have any evidence to support that claim? by fruity_pebbles · · Score: 2

    I'm skeptical too. None of the Google Talk messages on my phone have been billed as SMS.

  10. Re:except by Anonymous Coward · · Score: 2, Informative

    Sorry, but that is not universally true. Even back to the days of the T-Mobile Dash Windows Mobile phone I had. It depends on how the developer creates the IM client. On the Dash if I used (if I remember correctly) AIM it used the data plan. However if I used ICQ or Y! it used SMS to send the "instant messages". Not because T-Mobile charged that way, but because the apps did indeed use SMS to send the "instant messages". Even today on Android, if you use GTalk to instant message, it uses your data plan. Same goes for lots of other IM clients. However if the IM client was created to use SMS then you better have an unlimited SMS plan!!!

  11. Re:except by shadowfaxcrx · · Score: 2

    Yep. Using Talk let me drop my txt plan. Not to say others aren't, but considering how much Verizon likes to nickel and dime customers, I'd be surprised if others were doing that and they weren't.

    --
    "I disagree with you" does not equal "flamebait."
  12. Re:This is why... by characterZer0 · · Score: 2

    Verizon lets you disable all text messaging other than messages to and from Verizon services. See if your carrier does the same.

    --
    Go green: turn off your refrigerator.
  13. No by Tanman · · Score: 2

    You are confusing "internet companies provide IM clients which bill as SMS if you use them" with "companies monitor traffic to . . ."

    if you get your new non-smartphone with its included AIM application and send messages with that, it will likely bill those as a SMS message. That is entirely a different thing.

    At least that is my experience.

  14. Voice Data by Lord_Jeremy · · Score: 3, Interesting

    Cell phone networks use digital voice protocols, of course. Essentially, your audio is being streamed as a (compressed) data file over a data network. The GSM-EFR audio codec has a bitrate of 12.2 kbps. Obviously more modern phones probably use a higher-bitrate codec. That means for one minute of audio 60 * 12.2 kb or approx. 750000 bits of data is sent. One AT&T text message costs $0.20. The maximum size of an SMS message is 1120 bits (140 characters). That means in the data space of one minute of voice you could send 700 messages. At 20 cents each that's $140. Now I'm pretty sure that there aren't any cell phone plans (excluding sat phones) that cost $140 per minute of speech.

  15. Re:What will they think of next? by avgjoe62 · · Score: 4, Funny

    I hear they're working on extracting fibrous cellulose from trees that, when dried, you can create images on using nothing more than a graphite stick.

    --

    How come Slashdot never gets Slashdotted?

  16. USA Only? by Gonoff · · Score: 3, Insightful

    In Europe, we have been getting better rates than you for years. I believe my teenage son sent over 3,000 text messages last month. Beats me how he manages to get good grades and play sports. I think his plan includes 500 talk minutes and "unlimited" internet - he has never gone over anyway. Costs £30/month because he wanted an extra clever phone. I think the cheap plans get down to between £10 and £15.

    I have never heard of anyone paying to receive them. It's like post. The sender pays. The only real ripoff we have is roaming abroad costs and the phone companies are supposedly being compelled to lower them. I don't think you want that to happen in your country. That is government restricting business practices. We like it though.

    This was not to laugh at you, but to show you what can be done as a start. We need to get it even lower here. Lobby your representatives or something.

    --
    I'll see your Constitution and raise you a Queen.
    1. Re:USA Only? by blahbooboo · · Score: 2

      Not in my experience is Europe cheaper than plans in the USA anymore. A few examples.Cell phone overall costs are FAR cheaper in the USA than in Europe. We can roam the entire continent with our standard plans, Europe buy a sim card per country. USA has no cost to call a cell phone (most plans have PLENTY of minutes), Europe it's expensive to call a cell phone from a land line (~$0.25-0.50/minute when called from USA to Europe cell phones). As for unlimited internet, a friend of mine in London grabbed an "unlimited internet" sim card -- sure it was "unlimited" until he hit 500mb of data! haha crazy. Most of the time when I see details of european cell plans, and overall costs, USA actually comes out about same or better.

  17. Re:except by trapnest · · Score: 4, Informative

    That's not really the case, most of the dumbphone "IM" applications are really sending IMs over SMS.

  18. Re:except by MonsterTrimble · · Score: 2
    I got caught on this when using the phone's built in messengers. Made a $40 phone bill $170. After swapping to the unlimited plan (cost an extra $5 but unlimited text and net) I switched to eBuddy which handles Yahoo, Facebook & more a la Pidgin/Kopete.

    By the way, does anyone know if they are planning a new version of Kopete? it seems like all real development has ended on it which is a pity because I loved it until the lack of facebook support for months after Pidgin had it killed it for me.

    --
    I call it 'The Aristocrats'
  19. Re:except by icebike · · Score: 3, Insightful

    Plus One.

    Google talk has totally replaced SMS for me on my Android phone.

    Even my Iphone friends use one of the many Google Talk clients, like IMO. Nobody in their right mind would use SMS internationally, and unless you paid for the unlimited SMS plan you would be nuts to pay for SMS on a per-message basis.

    Google talk is Google's implementation of Jabber, (XMPP) and interoperability with standard Jabber Servers/Clients has improved of late to the point where you can send and receive to just about any standard jabber gateway, and any jabber client.

    The Android version of GTalk comes on every Android phone, and is essential for the Android market to work. But it leaves a tad to be desired, as Google has only implemented about half of jabber capabilities on the smartphone platform.

    But there are a dozen or so XMPP/Jabber clients in the android market to choose from, some of which handle file transfer and voice calling as well.

    SMS is a dead man walking. The carriers priced it out of existence.

    --
    Sig Battery depleted. Reverting to safe mode.
  20. SMS uses the thin "control" pipe. by Ungrounded+Lightning · · Score: 4, Interesting

    I remember when SMS was free and was hidden in the advanced menu of a 3-line text display of a phone.

    SMS messages go over the (VERY!) low bandwidth control channel used for communication between the cellphone and the tower, and from there over the call set-up channels among the towers, their controllers, and the rest of the telephone network. Using them to let cellphone handsets emulate a text pager (and a text pager message sender) was something of an afterthought, put into the GSM spec and then ported to others. Because they're on the control channel, they work even if the phone has no data service or is not data service capable.

    Once they caught on and started having major traffic despite the small packet size, the telcos put a price tag on them, both to try to avoid channel saturation and as a handy revenue stream. (Yes even a large number of the little text messages wouldn't clog the channels. But a customer-deployed IP-over-SMS would have been trivial. Charging a few cents for every 140-byte packet killed that idea.)

    Now that mobile data services has created a fat data pipe under the separate "payload" bandwidth, moving the services currently running on SMS makes great sense for the users. But now that SMS messages have become a major income stream, despite their extreme price, the carriers have no incentive to kill this surprise cash cow. So the innovation has to come from apps developers.

    --
    Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
    1. Re:SMS uses the thin "control" pipe. by Splab · · Score: 2

      While absolutely right, also totally way off the mark depending on the market.

      The US market is very peculiar, so you might be spot on there, but over here in the EU where there is competition, SMS are in most cases free, even though they do as you point out actually cost quite a bit to service, the competition here is just so fierce you can't charge anything meaningful for them.

      I used to work for a carrier and trust me, there is nothing we would like more than to have our users stop using SMS and MMS and move everything into cheap data.

      We even welcomed VoIP clients like Skype - we couldn't care less how you contact the outside world, only thing we care about is how calls arrive at your phone.

    2. Re:SMS uses the thin "control" pipe. by Ungrounded+Lightning · · Score: 4, Insightful

      The US market is very peculiar, so you might be spot on there, but over here in the EU where there is competition, SMS are in most cases free, even though they do as you point out actually cost quite a bit to service, the competition here is just so fierce you can't charge anything meaningful for them.

      I agree completely (with the caveat that, if a significant number of people started using IP-over-SMS to avoid data charges it wouldn't stay free AND unfettered for long.)

      The US cellular market has been noncompetitive from the beginning, due to a failing of the FCC: They defined "competition" to exist when there were TWO cellular carriers in a given market, and initially allocated the spectrum in a way that made it essentially impossible for a third player to get in. They stayed that way for decades, while a small number of carriers became entrenched.

      Market forces don't significantly drive down prices until there are THREE competitors (or the barriers to entry are so low that a new player is always a possibility that must be headed off.) At two players the market forces drive their prices toward each other but don't penalize that price point being high. The incentive is still to go for all the market will bear, creating a defacto cartel with no communication but price signals. Add a third player and the incentive shifts toward defecting and sucking market share from both of your competition. (Or at least that's how I understand it.)

      These days we've got opportunity for more players (with more bands, plus service alternatives). And we are seeing some price and service pressure. But we've got a long way to go before somebody with a better idea can get funding from investors burned by the .com collapse and roll out a continent-wide service that would win the resulting price war and the ability of the entrenched players to turn up more/better services when it's in their interest to do so.

      --
      Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
  21. a shiny new Thursday by amaupin · · Score: 4, Funny

    A young little application called Beluga caught the attention of Facebook, which purchased the company a Thursday.

    Nice. Wish someone would buy me a Thursday.