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Angry Birds Exec Says Console Games Are Dying

Posted by Soulskill on from the mobile-killed-the-console-star dept.

RedEaredSlider writes "Angry Birds marketing lead Peter Vesterbacka went on the offensive today against his console counterparts, arguing that the model pursued by companies like Nintendo is 'dying.' In a panel discussion at the South by Southwest Interact conference in Austin, Texas, Vesterbacka said that innovation wasn't coming from large development firms like EA and Ubisoft, but from smaller, more nimble developers like his own. Vesterbacka also pointed to the major concern over the price model for console games. Compared to mobile titles like Angry Birds that run for 99 cents, games on large consoles hover around fifty dollars. Still, the executive did admit that the business model for mobile games had yet to be completely figured out."

5 of 350 comments (clear)

  1. News at 11 by Pento · · Score: 5, Insightful

    Executive of company that produces games for one platform says that another platform is old hat, and will die out.

    I'm shocked. Shocked, I tell you.

    1. Re:News at 11 by Seumas · · Score: 5, Insightful

      Well, everyone knows that the tens of millions of real gamers out there are about to throw out their high resolution beefy PC gaming and 65" 1080p gaming to play rip-offs of 30 year old Scorched Earth / Tanks / Etc games and very minimal and lacking versions of sim and god games on a 320x200 flash/html5 interface on a social network web page!

      Now, is it likely that there will be more of these casual/social gamers who spend all of their time playing these idiotic "recruit your friends to improve in the game!" pyramid schemes on very rudimentary and simple games than there are who play "real" video games? Absolutely. The same way there are more people that listen to Britney Spears than will ever listen to, say, Tom Wait. But that doesn't mean that one market is dumped and ignored in favor of the other. There will be a huge market for free or cheap casual games that you can play on the bus on your way to your job answering phones at the dentist's office or while you're waiting for your kids to finish soccer practice. And there will be a big market for involved, innovative, complex, competitive "traditional" gaming that the rest of us enjoy.

    2. Re:News at 11 by MoonBuggy · · Score: 5, Interesting

      I do think it might turn up the pressure on the old business model a bit (which is probably a good thing, IMO). You'll always be able to justify spending $50 for the amount of entertainment that something like Fallout gives, but when decent games start popping up for very little cash, you think twice about dropping that much on some slightly updated sports game. Back when there was no such thing as a $1 game, even the crappy ones seemed better value at full price. The biggest potential risk, I think, is the market swinging too far the other way and making big-budget epics untenable, in the same way that cheap reality TV is detracting from more expensive but higher quality shows.

  2. Uhh.. by Anonymous Coward · · Score: 5, Insightful

    Angry birds is not innovation. It's the best of a mediocre selection.

  3. Re:How Ironic by Seumas · · Score: 5, Insightful

    You're both off. They're both very much based on Scorched Earth, from 1991. A game that probably 95% of us have played at some point (especially in the 90s). I'm pretty sure Scorched Earth wasn't the original, either, but it was sure as fuck a site earlier than the supposedly "innovative" Angry Birds (and all the flash games that were around long before Angry Birds that were essentially the same thing, too).

    The success of Angry Birds is kind of like the band that is beloved for decades and never receives the commercial or critical success and acclaim. Decades after, another band comes along and essentially rips off their entire personal and style and sound and maybe even directly cops some of their music and it's at just the right time that everyone in the world hears it and digs it and THEY receive acclaim and success for being geniuses, when all they really did was cop from the real geniuses. Your mom and your little sister have no idea about video games and as far as they're concerned, Angry Birds is the most original, entertaining, and incredible thing ever invented and well worth their $20. Why the rest of the world isn't calling it for what it really is, I have no fucking clue.