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Apple Sues Amazon.com Over App Store Trademark

tekgoblin writes "Apple is suing Amazon.com over the use of Apple's trademarked App Store name in their mobile software developer program. Apple filed the suit back on March 18th, which detailed the trademark infringement and unfair competition which Apple felt was happening. Apple's statement in the suit reads: 'Amazon has begun improperly using Apple's App Store mark in connection with Amazon's mobile software developer program.' Apple also said, 'We've asked Amazon not to copy the App Store name because it will confuse and mislead customers.'"

60 of 285 comments (clear)

  1. Bring it on. by RyuuzakiTetsuya · · Score: 5, Insightful

    hey Amazon, want to reconsider that one-click patent?

    --
    Non impediti ratione cogitationus.
    1. Re:Bring it on. by WrongSizeGlass · · Score: 3, Insightful

      Exactly. Not that I'm in Apple's corner on this whole "App Store is so unique we need to prevent users from getting confused because they can't buy stuff for their iOS devices that will work from the wrong stores anyway, but that doesn't really mater ..."

    2. Re:Bring it on. by shutdown+-p+now · · Score: 2

      Trademark != patent.

    3. Re:Bring it on. by pushing-robot · · Score: 2
      --
      How can I believe you when you tell me what I don't want to hear?
    4. Re:Bring it on. by somersault · · Score: 2

      If Amazon having an App Store will "confuse" people, then surely OSX having the "Mac App Store" will also cause confusion and mislead customers? Seems a bit of a double standard there. Either that or they're just talking out of their ass.

      --
      which is totally what she said
    5. Re:Bring it on. by Cruciform · · Score: 2

      Sure they are. The grocer is a person. The supermarket is a store.
      I think you fell into a trap set by a pedant.

  2. Appholes by afaik_ianal · · Score: 5, Insightful

    Seriously, they added "store" to a word we've been using in the industry for decades. Surely there's no merit in this...

    1. Re:Appholes by afaik_ianal · · Score: 4, Insightful

      I should probably have included the obligatory link:
      http://www.thedailyshow.com/watch/wed-april-28-2010/appholes

    2. Re:Appholes by pecosdave · · Score: 2

      Yeah, like apples are something new that they invented.

      Apple, the fruity computer.

      --
      The preceding post was not a Slashvertisement.
    3. Re:Appholes by dwywit · · Score: 3, Informative

      Actually, "application" has been used for some time to differentiate user-type software, from operating system-type software - I heard it used in that context back in the eighties, when I first started messing around with an AS/400.

      --
      They sentenced me to twenty years of boredom
    4. Re:Appholes by Anubis+IV · · Score: 3, Insightful

      Trademarks have the concept of a domain in which they are valid. People tend not to mix up produce with personal electronics very often, so you'd have a tough sell at court for your Apple Store idea, especially so since they'd have a tough time registering a trademark in the electronics domain since Apple Inc. would already have a claim there. That said, two different stores, each selling programs for mobile devices, could easily be mistaken if they share the same name.

    5. Re:Appholes by PitaBred · · Score: 2

      It doesn't mean that it's not generic just because they used it first.

    6. Re:Appholes by exomondo · · Score: 3, Informative

      The Apple App Store opened in March 2008. If you do an Internet search for the term "App Store" prior to that you have a very hard time finding any legitimate results. (Google really needs to fix their date search, and Bing and Yahoo! were worse) I didn't find any, but going through lots of results manually is problematic. It is entirely possible that they actually did coin the term - so yes, seriously.

      Bullshit.

    7. Re:Appholes by Giometrix · · Score: 2

      I tried watching this on my iPad, but I couldn't because the video is in flash. Sigh. Appholes indeed.

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    8. Re:Appholes by pushing-robot · · Score: 2

      There's an App for That.

      ("There's an App for That" is a registered trademark of Apple Corporation.)

      --
      How can I believe you when you tell me what I don't want to hear?
    9. Re:Appholes by Ender_Wiggin · · Score: 2

      "The Container Store" is also a trademark for a chain of, uh, container stores, although I've used containers in conversation long before it. Trying to market a knockoff chain "The Container Shop" may not work.

    10. Re:Appholes by bloodhawk · · Score: 3, Insightful

      Bullshit, Why the hell are people still trying to credit some company with the abbreviation app, it has been in use in IT for decades and certainly before NeXt even existed. No apple did not invent it, neither did NeXt, I was certainly using it pre 1985 as I have a program called dotapp, which I wrote to output text to a crappy dotmatrix printer at the time, Now while I did a lot of cool stuff in programming back then, I certainly didn't invent the abbreviation and I was using it before NeXt existed.

    11. Re:Appholes by Bing+Tsher+E · · Score: 2

      Yes, you have a point there about competition in the market for mobile devices.

      It would have more validity, though, if Apple would open up the iOS market.

      In other words, only if Amazon is able to sell apps in their 'App Store' that can install on Apple hardware are they intruding into conflict with Apple's trademark.

    12. Re:Appholes by mindwhip · · Score: 2

      ("There's an App for That" is a registered trademark of Apple Corporation.)

      Strange how everyone here uses that phrase to make a dig at how useless most apps on the ipad/iphone (and the devices in general) are... for example...

      "Want a cracked screen on your phone? There's an app for that!"
      "Got an upset stomach and run out of toilet paper? There's an app for that!"
      "Accidentally ran over your neighbours dog? There's an app for that!"
      "Can't remember your own name? There's an app for that!"

      Feel free to supply more examples...

      --
      [The Universe] has gone offline.
    13. Re:Appholes by somersault · · Score: 2

      In a bad mood today? There's an app for that!

      --
      which is totally what she said
    14. Re:Appholes by SenseiLeNoir · · Score: 2

      Ultra B*llsh*t. I have seen the term being used many years ago. Watford Electronics in the UK, had a section of its store called... you guessed it.. App Store. And watford electronics were in business since the 80's (they are defunt now, and have been bought by Sava Stores)

      Nobody trademarked it before because.. its obvious, and its a generic term that describes what is beign sold.

      Apple popularised the app store iPod/iPhone/iPad app store to advertise a feature available on their devices (the ability to easily add and run third party apps that have been verified by Apple). They are hardly the first, the only, nor the last. However, thanks to their marketing they are certainly having a huge mindshare.

      Apple have used SEO techniques (and marketting) to ensure their app store whitewashes Google/Yahooo/Bing results. That doesnt mean they were the first/last or only.

      --
      Have a nice day!
  3. generic; prior usage by Hazel+Bergeron · · Score: 3, Insightful

    The term "application shop" was used for Symbian's shop for quite a while before Apple appeared with its iPhone, "shop" being a simple translation of the US English "store". And "app" has been a generic abbreviation for "application" at least since the late '80s on Acorn's RISC OS, newsgroup comp.sys.acorn.apps being proposed in early 1995.

    You can argue that translations are irrelevant but this is not always so across the world. Regardless, it is ethically questionable to suggest that a generic phrase should become a trademark just because a word has been translated to another dialect of English.

    What is more, the term "app store" is clearly descriptive and non-distinctive as far as UK registration eligibility goes.

    1. Re:generic; prior usage by samkass · · Score: 4, Insightful

      Just because someone once used a similar phrase in the past it doesn't mean it can't be trademarked today. We're not talking about patents. Acorn certainly isn't using it anymore, and there would be little confusion between an iPad and an Acorn OS machine. Besides, to my knowledge Acorn never actually used "App Store". As for Symbian, I'm sure they're safe from Apple's lawyers with their "application shop"-- in fact they can probably trademark that one themselves.

      Apple has historically used "Application" as its descriptive term for this stuff. MacOS's place to put programs is called the "Applications" folder, while Windows used "Program Files". When the iPhone came around, they just shortened it to App, and the phrase became immediately descriptive for what it was-- a tiny application that ran on an embedded device. So an App is a little Application. And a store is where you buy them. But *the* "App Store" is Apple's place to sell iOS apps, and no one else was using that particular phraseology that I know of before them.

      If anything, Apple's biggest challenge is going to be to prove that they themselves didn't ever use it generically, since they were brought rather reluctantly into the proprietary app business when developers refused to use HTML as the way to make iPhone software.

      --
      E pluribus unum
    2. Re:generic; prior usage by Dunbal · · Score: 2

      Surely you mean Microsoft Windows (tm).

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      Seven puppies were harmed during the making of this post.
    3. Re:generic; prior usage by bipbop · · Score: 2

      In the UK, they have "Windows", as ridiculous as that is. Hence the wxWindows rename to wxWidgets.

    4. Re:generic; prior usage by exomondo · · Score: 4, Insightful

      With that in mind, how do you feel about Windows(tm)? :)

      Well given that the App Store is an app store and Windows is an Operating System (not a windows), i don't see an issue.

    5. Re:generic; prior usage by Raenex · · Score: 3, Informative

      I thought the trademark was "Microsoft Windows", not "Windows"

      Microsoft sued Lindows over being similar to "Windows". http://en.wikipedia.org/wiki/Microsoft_v._Lindows They ended up losing some early battles in court and then bought them out.

      They've also bullied/bribed other projects like wxWindows (now wxWidgets). http://www.wxwindows.org/about/name.htm

      Those are just the ones I know about off the top of my head.

    6. Re:generic; prior usage by BasilBrush · · Score: 2

      No he doesn't. Microsoft may have "Microsoft Windows" registered as a trademark, I don't know. But I know for sure they do have the word "Windows" on it's own registered, because I looked it up in the database last time it was questioned on Slashdot.

    7. Re:generic; prior usage by BasilBrush · · Score: 2

      And in the US too.

    8. Re:generic; prior usage by icebraining · · Score: 2

      Windows is not a description of the product (an OS). If they sold window managers, you'd have a point.

  4. Re:you know what confuses me? by Anonymous Coward · · Score: 4, Funny

    Frankly, I'm surprised you can recall your birth experience so vividly.

  5. If you don't want your trademark used ... by GNUALMAFUERTE · · Score: 2

    Then don't name it something obvious and generic. App Store is a short name for "Application Store" which is the very definition of the service they provide. They essentially named it The "App Store" Application Store. It's like naming something the "Oil Comp" Oil Company, or the "Soft. development" Software development company. They are using a generic term, so fuck them. Be more creative and stop trying to ban language.

    Google did the same shit, they named theirs "Market". I mean, come on!. What is it? A Market. Who owns it? Google. What is it called? Google Market TM. FUCK THAT. Call it SuckingCocksthroughagardenhose TM or Bazinga TM and then we'll all support you when someone tries to infringe on your trademark. Actually, if you call it something original, no reasonable company will try to infringe on your trademark.

    --
    WTF am I doing replying to an AC at 5 A.M on a Friday night?
    1. Re:If you don't want your trademark used ... by mini+me · · Score: 2, Interesting

      Actually, "app" is the file extension NeXT chose for application bundles. Since OS X and iOS are NeXTStep derrived, they too use the app extension. When you visit the App Store, you really are buying "app"s. Microsoft opening an EXE Store would be a better example of another company doing something similar.

    2. Re:If you don't want your trademark used ... by SudoGhost · · Score: 3, Interesting

      I was always under the impression it was called the iTunes App Store. Although I realize my opinion has no weight in the larger scheme of things, I'd see a problem if Amazon called it the aTunes App Store or something...but App Store in the American vocabulary does not mean iTunes App Store. My mom calls the Android Market the app store. I don't see anyone getting confused, as most people call any application distribution platform an app store.

      And by the way, Google's app store is called the Android Market, which is very specific, and leaves no confusion about what it is. Amazon can open a 'market' or an 'amazon market' but they can't open an Android Market.

    3. Re:If you don't want your trademark used ... by mini+me · · Score: 2

      The .ipa is just a compressed distribution package (it is a zip file). The .app file is contained within. I guess you could argue that OS X doesn't use .app either because software is typically distributed via .dmg or .pkg files, but I'm not sure what is to be gained.

  6. Want to Sue Your Competitor? by Mirrim · · Score: 4, Funny

    There's an App for that!

    1. Re:Want to Sue Your Competitor? by shutdown+-p+now · · Score: 3, Funny

      Actually, there isn't, because it competes with Apple's offerings.

  7. Re:Oh dear by mini+me · · Score: 5, Insightful

    Trademark law states that any potential mark violations must be enforced. Apple may very well think suing Amazon over this is as stupid as everyone else, but the law says they have to do it anyway, else lose their rights to the trademark altogether.

  8. Re:App is generic by mini+me · · Score: 4, Insightful

    Windows is a generic term too. My Mac has windows. My Linux system has windows. Even my house has windows. That doesn't mean I can call my operating system Windows.

  9. Re:App is generic by Haedrian · · Score: 2

    You can call your operating System

    "Apple" which is a fruit
    "Macintosh" which is a surname
    OS which is short for "Operating System"
    X which is means "10" or is a letter
    "Snow leopard" which is an animal.

    If you wanted to. But then you can't sue the local greengrocer can you? Linux refers to 'windows' all the times. Its allowed as its clearly not talking about the OS.

  10. Re:App is generic by SudoGhost · · Score: 3, Informative

    Windows is a generic term in certain uses. You can call the underlying x window system a 'window', and multiples of it 'windows'. You cannot call your OS Windows. That's not the same. You're comparing Apples and Oranges (pardon my pun).

  11. Re:App Store is Short For Application Store FAGGOT by Jstlook · · Score: 4, Funny

    Unfortunately, there is no limitation that prohibits people who lack friends from using or posting on slashdot.

    --
    ---jstlook ---For that is the way of Elves, for they say both yes AND no, and mean every word of it. --- J.R.R.T.
  12. Re:App is generic by exomondo · · Score: 2

    You can call the underlying x window system a 'window', and multiples of it 'windows'.

    You can, but you'd be wrong. The X Window system is not a window, it is a window manager.

  13. Re:Hoping this backfires on Apple by Desler · · Score: 2

    They were issued a trademark and trademark law says you must defend your mark or lose it. You can dispute the merits of them being issued the mark, but the law itself compels them into this suit or they lose their mark.

  14. Re:Amazon is either smart or stupid by jrumney · · Score: 4, Insightful

    the trademark that should never have been awarded in the first place.

    Trade marks aren't awarded. They are claimed, and sometimes registered to strengthen that claim.

  15. Re:Rediculous by by+(1706743) · · Score: 4, Insightful

    This is not about the word app -- it's about the phrase App Store (or appstore, or any permutation involving spaces between the two words and capitalization).

    Modifying your own query, we get zero results for "app store" in the given date range, but 18,000+ results if we're not date-restricted.

    This is not the first time a company has trademarked or otherwise branded a simple phrase. What if Budweiser used, "Good to the last drop" as their motto (it's Maxwell House's motto)?

    Personally, I do think Apple's being pretty juvenile, but they were the first ones to use the phrase App Store with real success.

  16. Apple sues Sunnyside Day Care by ZipK · · Score: 4, Funny

    In related news, Apple has sued the Sunnyside Day Care pre-school for allowing one Benjamin Turner, age 4, to bite into an apple in such a way as to result in a mark that too closely resembles Apple's trademarked logo. Apple states that they are "in favor" of children eating healthy snacks, particularly apples, but that they are compelled to protect their intellectual property, lest another child mistakes Turner's apple for Apple's logo and attempts to eat the industry giant's products, website or marketing materials. Turner was napping and unavailable for comment.

  17. It's not even the same word... by wygit · · Score: 2

    Amazon is calling theirs the Amazon "appstore". One word. Lower case.
    Apple's is the Apple "App Store". Two words. Capitalized.
    How can there be any confusion?

  18. Re:App is generic by blueg3 · · Score: 2

    So, Apple could call their new operating system Apple Windows?

    (Incidentally, "Windows" by itself is a registered trademark.)

  19. Off to the USPTO I go! by mykos · · Score: 3

    Since we can trademark our stores based on what we sell, I'm off to trademark hardware store, clothing store, electronics store, video game store, grocery store, and music store.

  20. Re:Oh dear by BasilBrush · · Score: 5, Informative

    Unfortunately, you're confused between patents and trademarks. Prior art can make patents invalid after being granted. But prior use does not make trademarks invalid once they've been granted.

    The prior use of "AppStore" as an unregistered trademark by SalesForce.com gives SalesForce.com the right to continue using the mark. But it doesn't invalidate Apples's registered trademark, nor does it in any way give Amazon the right to use the mark.

  21. Re:App is generic by 517714 · · Score: 2

    Apple was not able to use the name McIntosh because it is a trademark associated with what your greengrocer sells. Your greengrocer may have large apples of that variety, but wouldn't describe them as Big Macs.

    --
    The US government have made it clear that we have no inalienable rights; any we do not defend vigorously will be taken.
  22. Re:Rediculous by recoiledsnake · · Score: 2

    None of those are similar to 'app store' and the current lawsuit because they're not self descriptive. Facebook is the closest though, but if they sue someone making, lets say Anonymous Coward's face book, they will be laughed out of court because such use precedes the trademark. Microsoft can't sue people using the 'word' to describe words, only if someone makes word processors with that name. The problem isn't that 'app store' is generic, but that it describes itself without Apple even entering into the picture. You cannot trademark words like Television and then sue people calling their product a television. On the other surely you can use the word 'Television' to sell apples in the supermarket and trademark it for fruit. Adobe cannot sue shops that sell photos for calling themselves a photo shop, which is similar to what Apple is trying to do here.

    --
    This space for rent.
  23. Re:App is generic by BasilBrush · · Score: 2

    Apple didn't sue Woolworths for use. They objected to Woolworths registering the apple logo as a trademark under a description that included electrical goods and technology. Areas where Apple already has an apple logo trademarked.

    If Woolworths had just tried to register the trademark for grocery, then Apple wouldn't have objected.

  24. Re:Rediculous by BasilBrush · · Score: 4, Informative

    But Salesforce.com didn't register it as a trademark. The prior use means that Salesforce.com can continue using "AppStore" as a mark. But it doesn't invalidate Apple's registered trademark. Apple still has the right (and the duty if they want to keep their trademark live) to prevent companies other than Salesforce.com using the mark.

  25. Re:Rediculous by by+(1706743) · · Score: 2

    Well, Ubuntu is a windows-based operating system, in that all programs/applications and even configuration can (nominally) be done through boxes on the screen which can be dragged around, resized, minimized, etc.

    Maybe this only works because no one wants to say they're windows-based in the first place ;) (someone's probably gonna drag up a Lindows reference...)

    Actually, I'm sure there's a market in Silicon Valley for an appetizer joint that brands itself as an App Store (or App Place, or something that takes a jab at Apple). It would be great to be a waiter there...no substitutions or user requests! (Now I'm thinking of a Sony-themed restaurant...they take away your food half way through your meal...)

  26. Re:Oh dear by Anonymous Coward · · Score: 2, Informative

    http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:1s4tir.3.1

    Owner (APPLICANT) salesforce.com, inc. CORPORATION DELAWARE The Landmark @ One Market Street #300 San Francisco CALIFORNIA 94105

    Filing Date June 14, 2006
    Live/Dead Indicator DEAD
    Abandonment Date December 5, 2008

    Sorry, your example did not enforce their mark and lost it.

    While Apple can not sue salesforce for their use of AppStore, salesforce no longer counts as prior usage in the eyes of the trademark office.

    Apple suing Amazon right now is a requirement if Apple does not want their current existing active mark to do the same.

    There was even an older mark on the term back in 1998, abandoned in 2000.
    http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:1s4tir.3.2

    But bad news, that doesn't count either :P

  27. Re:App is generic by Ash-Fox · · Score: 2

    You're delusional. I wouldn't know if they meant the iPhone app store, the Android app store

    So, what you're saying is.. Because 'app store' is a generic term, you wouldn't know, correct?

    As this is despite the fact Android calls theirs Android Marketplace etc.

    So in summary, because it's a generic term, Apple shouldn't have that trademark.

    --
    Change is certain; progress is not obligatory.
  28. Too Generic by Tsu-na-mi · · Score: 2

    Isn't "App Store" the functional equivalent of "Flower Shop", "Fruit Stand", or "Gas Station"? [what we sell] [synonym for merchant establishment].

    Should never have been granted a trademark on the name.

    --
    I've built up so much character I have an alter-ego