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Google Ties Employee Bonuses To +1 Success
jfruhlinger writes "Last week Google introduced the +1 button, its attempt to tie its search offerings more closely with users' social networks. Now, a leaked memo reveals that every Google employee will have a stake in the outcome, with bonuses tied to the success or failure of the initiative."
As far as I can tell, this is tying the bonuses of everyone at Google to the efforts of the few people at Google involved in social media crap - in turn coming down to the efforts of the few managers who actually want to push the social media crap. It's the ultimate PHB power trip: you are so insistent that a repeatedly-failing idea is good, while at the same time wanting to acknowledge none of evidence or the responsibility that it isn't, so you declare that everyone else has a stake in it. Then it's everyone's fault: after all, they had financial incentive to succeed - which, as everyone knows, is the reason everyone wants to do anything - so the only reason the plan failed must be because all 24k employees just weren't trying hard enough.
Page (Gates) is an intelligent egomaniac who happened to be in the right place at the right time, carried to success by Schmidt (Ballmer) and a few venture capitalist titans. Now add cowardly to his list of properties.
Some (most?) of the people working there know they are not working on this +1 thing. Maybe they can make it somewhat relevant to their job, maybe not. I don't want to make guesses about Google's case but that very thing happened to me in a company I was working for years ago. The bonuses were linked to 3 or 4 goals that made sense for the long term success of the company but that were under the control of very different subsets of the employees. One of them could be somewhat linked to what I was doing but there was no chance I could help at achieving the other ones. It was demotivational and it didn't benefit our appreciation of the management and of the company. Furthermore, if one of those goals looks difficult to achieve employees get the impression that is a way for the company to save money at the end of the year. That's also very demotivational.
By the way, everybody understands what a Like is but with +1... I'm adding 1 unit of what? They could have reused the thumbs up and down of youtube or copied the rating system of Slashdot. I'm looking forward to a -5 Spamindexing, on a scale from -5 to -1.
Small scale thinking. Bonuses should depend on a how well a company does. If you exceed expectations you get a bonus. If anything this is an indication of the direction that Google wishes to head. It is clear they are not content with being a search king or a mobile king. The CEO has just defined success as breaking into social networks, and the employees will be rewarded if the company is successful.
It's the same everywhere. Where I work our bonuses currently ride on no lost time injuries. We have a big problem with safety on site currently. But WTF do I have to do with lost time injuries? I work in an office in front of a computer! But yet when I'm walking around I tend to take notice of things, manhole covers not closed properly, fence railings in disrepair. Now that I have a stake in injuries I report things that are wrong. The system works, sometimes.
If each one of them can just make one other person aware [...]
ugh.. enough reason to keep away from googlers for a while.
Bonus culture has completely ruined service provision in local and national government in England over the past decade. Unfortunately, we are severely lacking an ideology which recognises what you state.
Which is arguably still irrational because an organisation's mission rarely aligns with the short term profit goals of employees/management. Optimum behaviour would be to strip the company and sell off its assets, or as close as possible to that as constraints will allow.
(Hence, again, many recent examples of corporate and public sector plundering.)
The summary posted here at Slashdot invites us to infer more than the memo in TFA says. It seems to imply that Google employees won't get any annual bonus unless the "+1 Button" feature is a success. What the memo says is is that 1/4 of the bonus will be tied to Google's success in its social media efforts *as a whole*.
You get paid for doing your job. Bonuses are something different. I have doubts about the effectiveness of bonuses, particularly for engineers, but if they do have a function it is to get you thinking, not just about the task at hand, but how it might be tweaked to contribute to the overall success of the company. In a company like Google where engineers have considerable scope for creativity, a bonus policy like this might have some positive effect.
As for "social media" being crap, this attitude is *precisely* why managers contemplate steps like this. Just because you have good, even unassailable reasons to believe social media is crap doesn't mean it's an unimportant business. It doesn't matter what *you* think or how justified you are when your customers think differently. Google has to consider Facebook as a key competitor. Facebook has moved into product niches that are important to Google. There's advertising, for one. Everyone one uses Google search, but nobody spends the kind of time many people do on Facebook. Facebook is well positioned to move into other areas such as email and cloud services.
What is really a mystery is why Google chose to pull the plug on Wave. It was poorly marketed, that is true, but it was an unique take on social media: actually using it for *doing* things. The one thing Facebook is *not* positioned to do is launch services that people can readily see require *trust*.
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Not overreacting at all. This is a poor implementation of a good idea. It's well known that to be effective bonuses have to be valluable to the employee (I won't work harder for a bottle of bubble bath), credible (if I accomplish something extraordinary for you, you'll actually follow through and give me the reward) and attainable (this thing you want me to do is actually something I -can- do).
They get 3/3 for everyone working on the project. 2/3 for everyone not.
I've been in that position myself, where there was a bonus if we reached certain metrics, like customer satisfaction. Problem? A large fraction of the company was research (me) and never, and I do mean never, dealt with customers. Giving me a bonus because the customer facing side did a good job is a waste of money.