Google Ties Employee Bonuses To +1 Success
jfruhlinger writes "Last week Google introduced the +1 button, its attempt to tie its search offerings more closely with users' social networks. Now, a leaked memo reveals that every Google employee will have a stake in the outcome, with bonuses tied to the success or failure of the initiative."
Wait until the banking community hears of the blasphemy! Mammon weeps!
If a result is that good, I'm just going to add it to my pinboard.in account. I couldn't care less about clicking on a button to help people I don't even know when they search for something in the future.
Sounds like someone doesn't want Google employees to get their bonuses. And by 'someone', I mean everyone.
Clicked pie.
If everyone at Google is incentivised to push successful features out, then perhaps it will help keep them focused on projects that deliver real value to their customers. Lets hope this is not taken too far and starts to stifle innovation at Google though. Thank you
This is how my company, and I imagine many others, do bonuses. They're not givens.
Every year HQ releases the metric/equation for our bonus. Sometimes it's company wide. Sometimes it's division wide.
For example: (Round numbers, not real)
No one gets a bonus unless we hit a $0.50 dividend.
After that. For every $0.01 above $.50, we get that much as a 'multiplier'.
So as a salary grade 10. I get 10% of my annual salary as my bonus. Multiplied by the multiplier. I earn $50,000 year. We hit $1.20 dividend. That means I get 50k*.10*1.20 = $6000 bonus.
It's not like the +1 button is their entire metric, but I'm sure it plays a role. Unless +1 hits 10% of market usage AND some other things happen, then the bonuses are given.
"...every Google employee..." -- Really?
If the projects I was working on at Google had absolutely nothing at all to do with +1, I'd be pretty pissed if my bonus was riding on whether or not somebody else's project did well.
No they aren't. But internet marketers and other seo-people will to try and push their sites to the top. Then they will also try and enlist ordinary users help by placing +1 buttons on their pages and some will even go so far as to incentivise users for clicking on the buttons. Or having stupid interstitial pages with +1 buttons on them that users have to click to get to the real content.
Football Odds
I'm more interested in a -1 rating. It sucks when my search results are filled with useless crap, copies of the same question without an answer, malware sites, etc. I'd love to rate those down.
I like playing craps, whenever I'm in a jurisdiction that allows gambling. It's a very social game, and you don't need to bet a lot of money to have several hours of fun at almost fair odds (and get free drinks, the real secret to being a low, low, low roller). One thing I frequently saw was players betting a large amount, and then throwing in a dollar or two "for the dealer to play along". I never really thought much of it until I read some forum while in search of the elusive $2 pass line bet + 10x odds instead of the crappy $10 pass line bet + 4/5/6 odds offered by most Strip casinos. The craps dealers on the forum hated when players would make them "play along". Why? Because the player had already decided to spend the money to tip the dealers, and now the player is gambling with their money. This Google thing strikes me as the same thing - some high roller thinks it's a great idea and a lot of fun without ever actually asking the beneficiary if it's what they want. Scratch that, without even thinking to ask the beneficiary if it's what they want.
Shutting down free speech with violence isn't fighting fascism. It IS fascism!
Many social experiments Google ran have failed -buzz and wave comes to mind first- and yet they still keep pushing. People don't go to Google for interacting. Google means business, Facebook and Twitter do not.
This also reminds me of Microsoft's efforts to force themselves into others' more lucrative turfs and looking pathetic in the process. Google should just stick to being Google instead of immitating others.
They are also doing the bonus adjustments wrong. It should be the other way around: If successful extra +25%, otherwise, regular bonus. After all success means (apparently for them) entrance to another market.
I'm more interested in a -1 rating. It sucks when my search results are filled with useless crap, copies of the same question without an answer, malware sites, etc. I'd love to rate those down.
I would like a -1 as well. The number of +1 is not as meaningful as the ratio of negative/positive votes. They should have just reused the known thumbs used on youtube. For complains about useless crap there are other channels though:
For maleware and spam pages there is google's spam reporting page and if you're using chrome there is a plugin by google that adds a "report as spam" shortcut to any search result. As the plugin is trivial I am positive something similar exists for other brothers.
Also there is the feedback link on every search page and the option to hide domains that bug you most (see here).
I'm kind of surprised how Google has kept failing when trying to become a social network. You'd think they'd have everything. The by far largest search engine to market their network on, a crapload of Google accounts already, and most importantly - lots of smart people that are used to designing stuff for the web.
And yet, I'm not sure they get it this time either. I think Ars Technica put it best so far:
Given the size of the Internet, limiting the crowd that is able to sort through it for you to your circle of friends doesn't seem like the best solution. In the same vein, the assumption that Google users only have contacts whose opinion they respect may be a little off-base. The service could prove useful if you have a cadre of impeccably tasteful friends, but we hope this isn't meant to be the magic bullet for Google's increasingly SEO-burdened results.
Beware: In C++, your friends can see your privates!
For maleware and spam pages
I used to get a lot of spam about wares for males. Especially dodgy "pharmaceuticals".
"Little does he know, but there is no 'I' in 'Idiot'!"
Where are the "Dont Like" or "-1" buttons ?
I totally understand why such a thing is not prevalent. Surely - in terms of data mining peoples tastes and interests a "Dont Like" button would be very useful too.
Suppose some company catches on that I am interested in computers - I dont neccessarily want them sending me info about Windows or OSX so i might want to be able to know that I "Dont Like" those topics.
Also , a friend of mine on FB the other day posted an item about a crime that had been committed in his neighbourhood and people were "Liking" it. That doesnt work in my mind. Someone gets stabbed and people "Like" it ? whats the world coming too ?
Nick
Electronic Music Made Using Linux http://soundcloud.com/polyp
And what's really bad is that even when Google eventually retracts the memo (which they are certain to do), they still can't "unsay" it. the taint of it will linger, and CVs are already getting dusted off.
At least, once financial well-being is established?
http://www.youtube.com/watch?v=u6XAPnuFjJc
Instead, it's supposed to be independence, recognition, and other such things?
...turning your friends into business opportunities, the same socially damaging outcome to hit every pyramid marketing scheme and cult member.
This is Google's sweet spot. Surprised they haven't hit on this earlier.
So Google, with its pretty sweet database of what people are searching for all over the Internet, feels the need to inject bias and conflicting opinions into the matter?
Part of Google's success was -removing- the personal opinions of those doing the searching, favoring what they ultimately searched for over what they felt was good. This gives much crisper results than simply asking people, "So, what do you like?", since for some unusual reason, people always seem to like glitchy porn sites and random advertisement-filled linkholes.
Reminds me of a certain fruit-logo company, who hired a soft-drink marketer as CEO in the nineties. He tied employee profit sharing to market share, instead of, well, profits. Nearly ran the company into the ground. Until the wunderkind who made the mistake of enticing the soft-drink marketer returned and realized that no matter your market share, if you're profitable, you get to stay in business.
When it fails the employees will start finger pointing at other employees. Great way to destroy your company. Bad idea.
- I've got bad karma because I won't parrot everyone else's opinion
Also reads as if your staff don't succeed with this they will be denied money. It's just not worded like that.
After logging in slashdot still does not take you back to the page you were on. It's been that way for 20 years.
+1 Archaeopteryx.
My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
+1 on your +1 to the -1. If we could get rid of all the crap from all the crappy websites with crappy business plans, the world would be a better place (probably even for the owners of the crappy sites).
bang goes my karma... again...
And next year I'll tie my employees' benefits to how often I get oral sex.
Why not? It's logically tied to most of my employees' jobs just as much as most of Google's employees' jobs are tied to the +1.
Must be nice, most companies don't give bonuses. i got one about for years ago ( a 50 dollar "gas" card) whoopie...
Who cares how their determining how they give them, at least their giving them...
I've said it before and I'll say it again: Until Google stop insisting on users of their social networking products also use gmail for email those products are going nowhere.
Very few people are going to be willing to switch their primary mail account or go through the hassle of redirecting/checking mail in gmail as a secondary account. This is probably doubly true when said products are deeply average.
Don't forget that Google also knows your social circle if you've given them enough info. They'll certainly weight +1 by your friends and the people you follow on Twitter at a higher level than evil +1's. I was about to say that this is more a crowd-sourcing feature than a social feature, but this is really the thing that makes it more a social thing.
You have to be logged in to +1 something.
+1 cromulent
- For the complete works of Shakespeare: cat
1984 appears to be happening right now
Nah, it's not 1984 until someone ties a rat to your face.
And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
"I'm gonna write me a new minivan this afternoon!" (self-clicking +1 button)
Of course, the +1 button is just a side-note to the larger social-networking goal, but management mandates of intellectual property are always doomed to produce poor results. If a person or group of people within Google could produce the next Facebook, why would they give it to Google?
There's nothing wrong with social media. Google is just completely doing it wrong. They're trying to re-create what other sites already have in place instead of doing something new and innovative. Google should already get the hint that people don't want to create google profiles and re-friend each other after what happened with buzz. Adding a +1 button to recommend cool sites to friends won't want to make people buy into google's social network. People are fine with using facebook and twitter for that. Also, haven't sites like stumble upon and delicious been doing this for years? Does anyone have any common sense at google these days?
This is just like the page rank buttons via the old Google toolbar.
They took it away because users weren't using it, and advertisers/SEOs were.
+1 will be the same.
Google's result quality will continue to spiral downward.
They should aim for +11!
So they'd need an email account or 2, then? Something tells me the average Google employee could figure out how to get around that (admittedly tall) obstacle.
The proper term is "SEOdomites," you ignorant clod :-p
If they don't also include a "-1" button, it's just as lame as FaceBork.
And if they *do* include a "-1" button, it's STILL just as lame. Imagine giving everyone mod points. Now make it so that SOEdomites have a financial interest in gaming this feature. Welcome to the reality of antisocial networks.
Well, now we know that "+1" isn't about search quality.
Most ad clicks come from a tiny percentage of users. 85% of ad clicks come from 8% of users. Worse, from an advertiser perspective, the heavy clickers don't buy much. Also, ad click-through dropped 50% from 2007 to 2011. Only losers click on ads now.
"+1" is likely to have similar demographics. If it's important to you for your friends to know that you like some product, you probably have no life. Or you're a spambot. As an approach to social networking, it seems rather lame. Wave and Buzz were at least original.
As someone who tracks search spam, I've been underwhelmed by Google in the last six months. The Google Places merge into web search last October, and the subsequent heavy spamming of recommendations, should have taught them that "social signals" are very easily spammed.
Levy's new book "In the Plex", about Google, just came out. I recommend it if you need to understand Google.
Google and Facebook are in one big battle - and it's going to get worse.
They're both ad platforms and Facebook is competing very, very well with Google. Google's continued failure to get social networking going is an enormous strategic problem.
So, yes, tieing everybody's bonuses to this is appropriate.
there is no -1 button.