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50% of Apple's Revenue Comes From the iPhone

BogenDorpher writes "A new report indicates that 50% of Apple's revenue comes from its iPhone product. Not 5%, not 20%, but 50%. In just three months from December 2010 to March 2011, Apple has raked in a total of 24.6 billion dollars. 50% of that came from the iPhone."

48 of 292 comments (clear)

  1. Re:Wait... by wikdwarlock · · Score: 5, Funny

    They also sell proprietary iPhone cables.

    --

    "I must not fear. Fear is the mind killer." -Bene Gesserit Litany Against Fear
  2. What I want to know by Bob+the+Super+Hamste · · Score: 2, Insightful

    What I want to know is how much of that 50% is from hardware sales and what is from app store revenue.

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    1. Re:What I want to know by iluvcapra · · Score: 4, Informative

      Second paragraph:

      Keep in mind that these numbers are not simply based on how many iPhones have sold. The 50% number includes "Related Products and Services" such as carrier agreements, services, and accessories. Anything brought from the App Store is classified as iTunes revenue. iPod Touch and the iPad were not calculated as a part of the iPhone revenue.

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    2. Re:What I want to know by ePhil_One · · Score: 2

      If you read the article, App store purchases counted as "iTunes" revenue. The big delta here is carrier agreements, which were counted as iPhone revenue.

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    3. Re:What I want to know by gig · · Score: 3, Informative

      Apps are iTunes Store, which is a separate $1.4 billion (per quarter) business. Not part of the iPhone revenue.

    4. Re:What I want to know by iluvcapra · · Score: 4, Funny

      Don't let anybody ever tell you you ask confusing, non-sequitir questions, Talderas. You just keep shining on, making sense of the world the way you see it, and maybe someday they'll let you use the scissors with the pointy ends.

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    5. Re:What I want to know by iluvcapra · · Score: 2

      The iTunes Store costs a billion dollars to run, and that was just last year. I think you underestimate how much of that money goes straight back to the content owners. For every piece of licensed music Apple keeps only pennies, and the store's most bandwidth-intensive operation, shipping iOS updates, receives no income.

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    6. Re:What I want to know by UnknowingFool · · Score: 2

      Well of the $1.4B, Apple gets to keep only $420M. That amount has to pay for everything including part of the $1B datacenters Apple built to support the store. In the end, the profit may be $100 million or so.

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    7. Re:What I want to know by tyrione · · Score: 2

      and yet we still hear that Apple "barely breaks even on the iTunes Store".

      Have trouble with the difference between revenue and profits? What is it with people today? They can't seem to distinguish the simplest of concepts and just want to see themselves rant. Keep whining as if you have a zinger back to the original poster who clarified the lazy question about Gross Revenue. You reinforce the notion that most people speak before they think.

  3. But how do this compare with by Anonymous Coward · · Score: 2, Interesting

    the banana phone?

    1. Re:But how do this compare with by belthize · · Score: 5, Funny

      Radiation concerns have killed the banana phone sales.

  4. Another factoid by iluvcapra · · Score: 3, Interesting

    Apple is now the largest cellphone manufacturer on Earth by revenue.

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    Don't blame me, I voted for Baltar.
  5. Ballmer was right again by Anonymous Coward · · Score: 3, Informative

    http://arstechnica.com/microsoft/news/2007/04/ballmer-says-iphone-has-no-chance-to-gain-significant-market-share.ars

    1. Re:Ballmer was right again by hairyfeet · · Score: 3, Interesting

      Frankly I've been saying that for awhile now. You think the Apple prediction was bad? How about royally boning the chance to wipe out Windows piracy AND boost your numbers AND being able to have a captive market to upsell AND boosting the latest IE ALL at the same time?

      Talking to my fellow builders and repairmen the $50 Windows 7 HP deal was wiping out piracy. Like me they went from seeing the "Razr1911" XP and Vista Ultimate installs to Win 7 HP across the board. They were also getting many of those still sitting on the fence deciding whether to keep XP or not to upgrade. So what does he do? Raises the price to $100 and guess what happened? Now there are Windows 7 Ultimate installs all over the place. Smart Move Ballmer!

      I give credit where credit is due and Jobs has made Apple THE hip upscale brand. Jobs keeps the price high because like Porsche and Ferrari it is part of the appeal. The lesser priced iDevices (even though they are still making him something like 40%+ profits) get people started on the brand like Ferrari jackets. Once you get them hooked it is easier to upsell, and I've seen many who went from one iDevice to having a Macbook and several.

      That is why I still think that ancient Gates Borg icon needs to be retired, and replaced with Ballmer wearing a beanie that says "I heart Apple!" on it, since that seems to be his business strategy. Anything Apple does the sweaty monkey follows it with a lame half assed copy six months to a year down the line. Kin, Zune, how much $$$ has he blown so far just on the fails? I can just imagine him trying to rev up the troops "And with this newest device we'll be cool as Apple and people will flock to us! Yes they will! They really really will! STOP LAUGHING AT ME!!!".

      What they need to do is fire his ass and put one of the office guys in charge. Focus on integration, making things like having home users and SMBs be able to connect their machines no matter where they are as easy as plugging in a USB drive or using Homegroup, bring back Win 7 HP at $50 to wipe out piracy, and quit trying to play falling the bouncing Apple. Leaders win, followers suck. I think it is pretty obvious which of those categories Ballmer falls into.

      --
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  6. Re:Wait... by mbkennel · · Score: 3, Insightful

    1. Create iPhone
    2. Wail on carriers so they don't ruin it
    3. Profit!
    4. Profit!!
    5. Profit!!!
    6. Profit!!!!
    7. Profit!!!!!

  7. This is why Apple is a dangerous company.. by HerculesMO · · Score: 4, Insightful

    I know it's kind of laughable right now, but imagine if Windows Phone or Android make a big dent into Apple's iPhone marketshare.

    That's 50% of their revenue they are cutting into, at high percentages. Just food for thought folks...

    --
    The price is always right if someone else is paying.
    1. Re:This is why Apple is a dangerous company.. by NatasRevol · · Score: 3, Informative

      If you go by OS, then iOS is trouncing Android. Because by going by OS, you HAVE to include, iPod Touch, iPhone, iPad.

      http://blogs.wsj.com/digits/2011/04/19/a-look-at-ipad-users-apple-still-trouncing-android/?mod=e2tw

      --
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    2. Re:This is why Apple is a dangerous company.. by NatasRevol · · Score: 2

      Then don't go by OS. In which case you have to go by device. And there is no Droid or Thunderbolt or flavor-of-the-month-phone that is outselling the iPhone.

      --
      There are two types of people in the world: Those who crave closure
    3. Re:This is why Apple is a dangerous company.. by metamatic · · Score: 2

      Because by going by OS, you HAVE to include, iPod Touch, iPhone, iPad.

      No, you don't. Just like you don't HAVE to include HP's printers that run Android, or the MP3 players that run Android, or the e-readers that run Android, or the Sony TVs that run Android.

      --
      GCHQ Quantum Insert installed. If only our tongues were made of glass, how much more careful we would be when we speak
    4. Re:This is why Apple is a dangerous company.. by NatasRevol · · Score: 4, Insightful

      Why would anybody reasonably try to compare Smartphones to MP3 players?

      People who want to sell apps across an OS.

      --
      There are two types of people in the world: Those who crave closure
    5. Re:This is why Apple is a dangerous company.. by biglig2 · · Score: 4, Insightful

      Shocking as it may be to hear an Apple Fanboi say this - good point RazzleFrog! Because, you see, you're right: Android IS trouncing iOS in smartphone marketshare. And Apple don't care!

      They're making all the profit. They're selling every iOS device they can build. They're seeing Mac sales go up while PC sales go down because of iPad. They're watching RIM go insane and Nokia sell out to Microsoft. They're welcoming all the developers to iOS, who come there first because that's where the money is.

      Hell, it's Apple that's driving Android sales. How many Android phones get sold in response to a customer query of "I want something like an iPhone only cheap" or "I want something like an iPhone but don't want to change networks."

      --
      ~~~~~ BigLig2? You mean there's another one of me?
    6. Re:This is why Apple is a dangerous company.. by ktappe · · Score: 2

      Why can't I go by OS and platform? Is there some rule that says that isn't allowed?

      Because it greatly dilutes your point if you blatantly cherrypick a dataset to debate. Basically nobody knows or cares who is winning by "OS and platform"....except perhaps fandroids who are desperate to devise any shred of evidence that yesterday's announcement isn't a huge win for Apple.

      --
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    7. Re:This is why Apple is a dangerous company.. by Americano · · Score: 4, Insightful

      Here's why your argument is disingenuous: When you're comparing platforms, the usual reason for doing so is to compare the robustness of the platforms in terms of where a developer/company should focus its efforts at producing apps. And iOS, as an app platform, is much larger than Android, because you can't simply disregard the fact that many (most?) apps work just fine without phone hardware, and can work either disconnected, or over wifi-only, on iPads and iPod touches. If you develop for iOS, you have access to millions of non-iPhone devices.

      So, yes, the aggregate market share of all Android devices is a few % larger than the market share of the single line of phones that Apple produces. So what?

      If your goal is to use that number to convince people that Android is a compelling platform to develop for (i.e., enhancing the value & appeal of the platform with third-party applications that will entice users to buy), then you cannot disregard the fact that iOS is much larger than "only iPhones," just as Android is much larger than "only Motorola Droids."

      And it's interesting to note, with the arrival of legitimate Android competitors to the iPad, that people flogging Android seem eager to overlook the low market share of these devices while touting Android as a total winner for any shop looking to develop apps for a mobile platform.

    8. Re:This is why Apple is a dangerous company.. by BasilBrush · · Score: 2

      Then if you're talking smartphones (as opposed to OSs), then iPhone is the biggest selling smartphone in the world.

      Now are you SURE that's the tack you really meant to take?

    9. Re:This is why Apple is a dangerous company.. by iluvcapra · · Score: 2

      Just like you don't HAVE to include HP's printers that run Android, or the MP3 players that run Android, or the e-readers that run Android, or the Sony TVs that run Android.

      It depends on what you're trying to prove. HP printers and Nooks don't allow you to install 3rd-party apps, unless you're a ricer and you modify them. I work for Sony, I don't know what those TVs run, but if it's Android (maybe you mean Google TV?) it isn't the kind of Android you can buy apps for. If you're a mobile developer the total share of the addressable app market is the most important number. HP printers, STBs (including Apple TV) and ROM-locked e-readers aren't your customers, but iPad and iPod touch owners are.

      Unless you're a location-based app developer, in which case your platform needs GPS and thus you're not interested in iPod touches and most iPads.

      Unless you're an audio-based app developer, in which case iOS's APIs are better.

      Unless you're a modder writing a system utility, in which case Android (apart from most Android phone manufacturers) gives you more options.

      Unless you're an ISV that wants better access to paying customers and wants platform DRM, in which case iOS is your man.

      And on and on. Market share won't decide the "winner" of this market like Windows won in the 90s, the network effects just aren't the same: developers are cheaper and making multiple versions of an app is much easier, data formats all pass over the web now and platform specific data formats are dead.

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    10. Re:This is why Apple is a dangerous company.. by node+3 · · Score: 2

      Why can't I go by OS and platform?

      Because it's contrived. "Hey, everybody, look at this one (and only one) combination of numbers! It makes Android look better than iOS, even though by any other measure, Android is doing worse than iOS."

      When you buy a phone, there are five considerations: carrier, ongoing costs, upfront cost, hardware features, OS. Roughly in that order. Very few people go out of their way to buy Android phones. When AT&T was the sole carrier of the iPhone, hoards of people switched to AT&T for no reason than to buy the iPhone. Few people switched carriers for Android when it was carrier-limited.

      Android's success in the mobile market doesn't really say much at all about the OS itself. On things like portable media devices and tablets, the OS choice becomes much more important. For a year now, we've been hearing about how Android tablets will do to the iPad what Android phones have done to the iPhone. That's based on the delusion that people actually, specifically, want the Android platform itself.

    11. Re:This is why Apple is a dangerous company.. by node+3 · · Score: 2

      Because by going by OS, you HAVE to include, iPod Touch, iPhone, iPad.

      No, you don't. Just like you don't HAVE to include HP's printers that run Android, or the MP3 players that run Android, or the e-readers that run Android, or the Sony TVs that run Android.

      No, it's not "just like" that at all. They are not running anything recognizable as Android, even if that's what they are running under the hood. Your argument would make more sense if someone was claiming that the AppleTV should be counted towards iOS. But no one has claimed that, because like your argument, it would be nonsensical.

    12. Re:This is why Apple is a dangerous company.. by shmlco · · Score: 2

      I think rather dismal sales of the Galaxy Tab, Dell Streak, HP Xoom, and Blackberry Playbook as compared to iPad sales indicate just how strongly Android smartphone sales were artifically raised by carrier choice.

      In the US and many markets, if you wanted a smartphone on a carrier which didn't sell the iPhone, Android was the only real "iPhone-like" choice available due to the AT&T exclusive. As such, many people didn't buy Android because they wanted Android, but because they wanted a comparable smartphone, didn't want AT&T, and because the Verizon / Sprint / T-Mobile salesperson told them that the Droid-X-Whatever was just as good.

      So selling more smartphones from multiple manufacturers on the #1, #3, and #4 carriers combined? Duh.

      As to why there's not a Android "iPod"? Good question. Apple has sold just as many iPod Touch units as iPhones, which is why combined sales of iPhone and Touch and iPad combind beat out Android combined devices by 59%.

      I'd argue that including the Touch is valid, since I know several people who bought a Touch to get "smartphone" capabilities while keeping a dumbphone that doesn't require an expensive data plan. It means that they haven't bought iPhone, and it also means that they haven't bought Android, but they do have apps, games, and many of the benefits of owning a smartphone.

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    13. Re:This is why Apple is a dangerous company.. by shmlco · · Score: 3, Insightful

      "They are going to write for both because they want to hit as many people as possible."

      As an iOS developer, I'll tell you right now that I'm currently NOT writing for both. Several friends are, and wish they hadn't. Android platform sales suck, just as paid Linux application sales suck. 'Droid-boys don't buy, and as such it doesn't really matter how many eyeballs are on the platform. No sales == no sales.

      That's why most of the Android apps are free and ad-based... at least then you have a chance at SOME money. Unfortunately, they don't tend to click on ads, either.

      Google may need to follow in Apple's footsteps, and produce their own software like Pages, Numbers, Keynote, iMovie, and Garage Band. At least then SOMEONE will be writing quality apps for their platform.

      --
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    14. Re:This is why Apple is a dangerous company.. by BlueStraggler · · Score: 2

      It's not a zero-sum game. The mobile sector is a growth sector, so Android's growth doesn't have to come out of anyone else's bottom line. And even if it is coming out of someone else's bottom line, it's definitely not Apple's, since the whole point of this article is that Apple is crushing everyone else combined in the profitshare metric, and cannot make their devices fast enough.

      But insofar as Android's growth is hurting someone else's bottom line, it's almost certainly Nokia's. They just capitulated and went with WP7, which is a sign of defeat if I ever saw one.

    15. Re:This is why Apple is a dangerous company.. by BearRanger · · Score: 2

      I, too, have been conditioned to believe 7 impossible things before breakfast.

      This is the problem with the stock market. Its fear driven. I *could* be afraid that Windows Phone or Android might make a big dent in iPhone market share. Or I can invest with confidence and wait for actual signs that this is actually taking place. Never mind the fact that 50% of Apple's profits come from products other than the iPhone...

    16. Re:This is why Apple is a dangerous company.. by dafing · · Score: 2

      I'll put it simply : where once schools might have given out "netbooks" - remember those? that little fad of shit quality machines for a few hundred dollars? -, now entire schools are given iPads, even in small, rural cities like mine, Invercargill, New Zealand.

      Heres a local news story about the comparisons.... and the iPad won out by a huge margin. It was cheaper, better, "cooler" (by FAR), had more functionality via Apps... students would actually WANT to use it, to show their parents what they were working on, to use the device with their friends.

      http://www.stuff.co.nz/southland-times/news/4070984/School-trialling-portable-devices-to-augment-students-learning

      Thats a few hundred sales right there, and thats excluding the consumer and business markets. "Digital" is the way of the future, and thanks to the iPad, the present, even in my area, at the bottom of the world.

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  8. Re:Say What? by brainzach · · Score: 2

    Apple is a public company. It is in their financial statements.

    iPhone and related products and services (d) 12,298. Total net sales $24,667. Numbers are in millions

  9. Misleading Statistics by VorpalRodent · · Score: 2

    I find this very interesting. In particular, I've had a number of people talk to me about how awesome Macs are, in particular discussing the adoption rate of OSX, etc. One of the things that continually gets pointed to is Apple's growth as evidence of this. While I don't pretend to have a strong grasp on the various numbers bandied about, if such a large percentage of Apple's revenue is solely from the iPhone, it really puts a damper on the idea that "based on Apple's growth, everyone will be using a Mac in just a few months" (hyperbole mine). Don't get me wrong, OSX market share may be increasing (possibly by large numbers), but my anecdotal examination of the world around me didn't seem to jive with what everyone was claiming.

    --
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    1. Re:Misleading Statistics by Americano · · Score: 3, Informative

      On their Results call yesterday, they said that:
      1) Mac sales continued to increase year-over-year;
      2) Analysts have predicted a ~3% decrease in the PC market this year;
      3) 50% of Macs sold were sold to first-time buyers;

      What does this mean? In plain terms, they are slowly winning a larger portion of a slightly-shrinking pie, and 50% of their sales are going to people buying their first mac. As I recall, the story has been pretty similar for the last few years. The iPhone/iPad/iPod halo effect, I suppose.

      Will everybody be using a Mac tomorrow, or next month? No, of course not. But there's very little reason to conclude that Macs are dead, or even feeling a little under the weather.

    2. Re:Misleading Statistics by hazydave · · Score: 2

      Apple loses a small percentage of their high-end, media industry users every year. In the USA, they've been replacing them, and more, with iMac buyers, won over by the iPhone. But this hasn't translated to international sales, or a significant change in their global market share, which has been hovering around 5% for over a decade (since the dust settled on the x86 Mac).

      Or, to look at it another way, the iPad made nearly as much money as all Macs combined last year. A market they didn't even have in 2009. I don't think Apple's ready to toss out the Mac yet, but that does add some perspective. The engineering effort on the iPad had to be minor compared to all of the work put into all 2010 Mac models. It would be interesting to get a real ROI on each product line.

      --
      -Dave Haynie
    3. Re:Misleading Statistics by shmlco · · Score: 3, Interesting

      "Apple loses a small percentage of their high-end, media industry users every year."

      Depends on the market. Use of Final Cut among the video and movie folk is rising.

      "...or a significant change in their global market share, which has been hovering around 5%..."

      Consider the numbers for US marketshare (9.3%), or US home marketshare (18.6%), or US college student marketshare (25%), and watch the numbers change dramatically. World marketshare is increasing as well, but commodity PC purchasing in India and China is increasing at an even faster rate, thus maintaining the same percentage, seen as a percentage of the whole, is actually a fairly significant accomplishment.

      --
      Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
  10. Don't for get the apps by goombah99 · · Score: 3, Funny

    Incredibly 80% of their profits come just from apps for middle managers, hairdressers and telephone sanitizers.

    --
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    1. Re:Don't for get the apps by The+Great+Pretender · · Score: 2

      I'm currently writing an App to track giant mutant star goats, so don't panic

      --
      A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort.
    2. Re:Don't for get the apps by lpp · · Score: 2

      As opposed to the naturally occuring giant star goats?

  11. Re:Apple stock == huge gamble by alvinrod · · Score: 2

    I would disagree. At the rate they're going, they'll have as much cash on hand as their market cap within a few years assuming the stock price doesn't go up. Also, unless the tablet market withers to nothing, they'll continue to have room to grow. Their PC market share also continues to slowly rise, adding even more growth.

    They will be solid for the next three years at the very least, even if Steve Jobs were to retire as CEO. Eventually they will reach a point where they need another massively successful product line in order to continue growing, but the smart phone and tablet markets are still incredibly young and it will be many years before they become saturated.

    I see a fairly safe bet rather than a gamble. Android isn't hurting Apple's sales much if at all, as Apple is selling all that it can produce. If Android were to vanish from the market overnight, Apple's sales would not likely see a large increase. If there's cause for concern, it might be supply chain disruption due to the disaster in Japan, but with Apple's massive cash reserve, they can easily acquire the parts they need. In a certain sense, the tsunami is probably much worse for Apple's competitors than it is for Apple.

  12. Re:Maybe they should buy a phone company by RazzleFrog · · Score: 2

    If approved T-Mobile will be owned by AT&T, too. It's already in the works.

  13. Re:Apple stock == huge gamble by metamatic · · Score: 2

    Even if it doesn't, the iPad is going to face serious competition from the latest Android 3 tablets this summer.

    --
    GCHQ Quantum Insert installed. If only our tongues were made of glass, how much more careful we would be when we speak
  14. Re:Apple stock == huge gamble by jo_ham · · Score: 2, Insightful

    Funny, that's what everyone said about the first iPad.

    "Any time now!"

    "Soon!"

    "Just around the corner"

    "Ok, well *now* it'll get serious with Honeycomb..."

    In the meantime, Apple released the iPad 2.

    I've no doubt that there will be strong competitors to the iPad, but the supposed "cheaper, better, faster" Android tablet that was meant to appear months ago still hasn't arrived.

  15. Ballmer was wrong again by Cheech+Wizard · · Score: 2

    It only goes to show Ballmer has no vision. He's all bluster. You say: "He was right based on the state of things at that time." which is why MicroSoft is always behind the 8 ball. A successful company wants a CEO who can envision the future correctly, not one who predicts the future and fails every time. Apple predicted the future correctly (and is repeating its self with the iPad) based upon "...what was known at the time" of the prediction.

  16. Re:Apple stock == huge gamble by tripleevenfall · · Score: 2

    >I've no doubt that there will be strong competitors to the iPad, but the supposed "cheaper, better, faster" Android tablet that was meant to appear months ago still hasn't arrived.

    These same "Wait till next year" noises have been coming from the Android camp since the iPad was first unveiled.

    The Xoom might be the first credible iPad competitor looking at the device itself, but how many products ever come in ABOVE apple on price and succeed? The average consumer will consider Android when it's functionally equivalent and cheaper. People see the price tag on the Xoom and say "Well I could just get an iPad for that much."

  17. Profit can be competed away by sjbe · · Score: 2

    They're making all the profit.

    The risk to Apple from Android is that smartphones (and other devices) get commoditized thereby sucking significant profits out of their devices. Apple is a company build on selling differentiated hardware at higher prices - they cannot compete on low prices and when they tried in the past it nearly put them out of business. Android is a defensive play for Google since much internet use (and thus ad dollars) is moving to mobile devices and away from PCs. Android and iOs don't bring in money directly for either company - both exist to keep their main revenue streams viable (mostly hardware for Apple and mostly advertising for Google) and both are essentially given away. The big difference is that Google can (theoretically) make just as much money from a low priced smartphone as a high priced one whereas Apple cannot. Apple will likely have to move downmarket at some point to protect their high end sales in much the same way they did with their iPods. I doubt they can forever compete only at the high end of the market.

    The bigger risk to Apple is simply that they drop the ball majorly with some future iPhone release. It's not a diverse revenue stream and if they can't keep the iPhone ahead of the pack and in demand, they could be in serious trouble very quickly. It's something of a high wire act - high risk and high reward.

  18. Re:Wait... by BasilBrush · · Score: 2

    Yeah, the information that Nike shoes cost $20 to make really hurt Nikes sales.

    The information that Coca-Cola is just carbonated tap water with a bit of flavoured syrup has really hurt Coca-Cola's sales.

    The information that bottled water is just water, and sometimes from the local tap water supply means that customers won't possibly pay even more than for Coke.

    Oh wait, none of those is true.