Samsung Wants To See iPhone 5 and iPad 3

tekgoblin writes "The suit against Samsung that Apple filed back in April has been full of surprises recently; Apple even asked to see some of Samsung's future devices. Now, Samsung is requesting to view Apple's upcoming devices such as the iPad 3 and iPhone 5."

Comments

Yes I remember...

[lxs]

"I show you mine if you show me yours."

they never did.

Re:Delaying Release

[carou]

Except that's completely incorrect. I know the link says "asked to see some of Samsung's future devices" but that doesn't mean the request was granted. Rather:

She [Judge Koh] also limited the results of discovery to "Outside Counsel Eyes Only," meaning neither Apple nor its in-house counsel will get a peek at the phones or related marketing materials.

Apple will get no opportunity to rip off Samsung's pre-release designs. It's such a shame that the facts are so much less interesting than your speculation.

I have a simple answer to IP questions..

[cheros]

Watch Johanna Blakely talk at TED about the fashion industry.

It's got a number of rather interesting points:

- designers take creative input from anywhere
- logos on goods are the only thing you cannot copy
- the customers for copied goods are not the customers a designer would normally have anyway, something the music and film industry might have to start thinking about (Microsoft understands this better - it's what they use for initial market penetration).

Worth watching, whatever side of the IP fence you live..

Re:I have a simple answer to IP questions..

[wvmarle]

- the customers for copied goods are not the customers a designer would normally have anyway

While (mostly) true, there is a good reason for fashion designers to crack down on copied goods: brand dilution. In Hong Kong it appears almost all women are walking around with the typical LV-styled hand bags. Standard in brown with golden logo printed all over. But of course most of those are cheap mainland-made rip-offs bought across the border or on local street markets.

Those that spend a lot of money for the real thing do not stand out anymore. There is no reason to buy such a bag anymore, and the reason for a fashion-conscious person to buy some designer stuff is to have something unique. Why else pay the big bucks?

Re:I have a simple answer to IP questions..

[Anonymous Coward]

Clearly you do not understand fashion, or do in an autistic way.

The reason to but designer stuff is not to have something unique, it's to be able to be an asshole to those that didn't and make them jealous.

The purest form of joy comes from saying "Oh is that a Loui Vuitton? How much did you pay for it? Oh it's a knockoff? well, mine's real. You cheap whore."

Re:I have a simple answer to IP questions..

[cheros]

Not to stir things up, but it would only be fair to observe that would be the viewpoint of those that cannot afford it..

There are generally two reasons why people prefer a certain fashion brand: the type you mentioned (and yes, there's a lot of them about) and those who simply like the values and design the brand brings.

Let me take a simple example. If you take the trouble to walk into an Armani store you can see two types of clothing: "LOOK AT ME" fashion which has the brand plastered all over it in the biggest, high contrast characters possible. That's the wannabe clothing, and the type most often knocked off.

However, you will also find clothing that is simply well made, decently cut along the line of the cloth and sits well the moment you put it on. That stuff isn't as expensive as you seem to think - especially if you buy a bit more classic (easiest for a man) you can have such stuff for years, provided you don't change shape :-). Because it's expertly cut it also looks good.

This is generally the case with the better brands - as long as you don't go super exclusive a decent brand will have a degree of managed quality. Which make you buy depends on what design you like - I don't have a favourite, I just buy what I like.

I also buy crap if I can't be bothered - that generally lasts twice before I bring it to a textile collection point :-)

Re:Delaying Release

[Anonymous Coward]

That's right, Apple got to where it is today by ripping of Samsung's designs.

Re:What goes around...

[UnknowingFool]

In the actual story, there are details about which products Apple wants to see. Samsung's products are already released or going to be released in the near future. They have been shown and demonstrated like at CES 2011 in February.

• Galaxy S2: released in South Korea April 28, 2011
• Galaxy 8.9: early summer 2011
• Galaxy 10.1: release date June 8, 2011
• Infuse 4G; released May 15, 2011
• Droid Charge: released May 14, 2011

Apple, however, has not announced nor shown their upcoming products. The public does not even know the name of upcoming products. This has been Apple's way of doing things for years. When Apple announces or shows their products, they will announce when they will be available and usually within weeks. The only exception I can remember is the original iPhone which had a six month lead; but the reason Apple stated that it announced so early was that it was going to be hard to keep it a secret much longer as they had to apply for FCC licensing. Apple applying for FCC licensing for a cell phone when they didn't make cell phones was going to be an public indication.

The question one could ask is why Apple needs the design when the product is already released. The answer is rather simple: Samsung, as the manufacturer, is the only one that can provide official designs to Apple. Getting the designs from anyone else is not official.