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Austin's Alamo Drafthouse Theater Gives Texters the Boot

Hugh Pickens writes "Ever been annoyed during that nail-biting darkened hallway scene by someone turning on their phone to send a text? Well, don't mess with Texas or you may end up on the screen in a public service announcement. Alamo Drafthouse, a local chain of dine-and-screen movie theaters in Austin, Texas, has long waged a war against impolite moviegoers booting out customers who talk or text during performances. Phoebe Connelly writes that according to Tim League, the Drafthouse's founder, a woman was recently warned twice about texting during a screening, and then, in accordance with company policy, was escorted out without a refund. 'I don't think people realize that it is distracting,' says League. 'It seems like nothing, but if you spend as much time as I do at the movies, you realize the entire theater sees it and it pulls you out of the movie experience. It's every bit as intrusive as talking.' The irate customer called up the Alamo Drafthouse and left a profanity-laced (and perhaps slightly inebriated) message decrying the theater's policies, but the theater got the last laugh as they took the audio of the woman's voicemail, transcribed it, and turned it into an in-house preview [tl: Note, YouTube video contains some profanity] that warns theatergoers against cell phone use during movies. 'Part of what we're trying to do is have a comedic message about what to us is a very serious issue,' says League, declining to give any more details about the woman at the center of the recent PSA."

17 of 370 comments (clear)

  1. Sucks To Be Her, I Guess. by FSWKU · · Score: 4, Informative

    I went to Alamo Drafthouse with some friends a couple of weeks ago when I was in town, and there is NO way this woman could have been ignorant of the policy. Before the trailers there are multiple announcements (some quite amusing) that spell out very clearly that texting, talking, or using your bright-as-twenty-suns cellphone in any capacity are NOT tolerated. They also clearly state that you get one and ONLY one warning. After that, you're ass is outta there. But she apparently chose to ignore the multiple warnings, and now she's pissy that they enforced a clearly defined policy? Sucks for her. Maybe next time she'll put the damned phone away.

    I knew this policy quite well and I've only ever visited the chain ONCE. Plus I don't even live in the area. This woman has no excuse.

    --
    "So after all this, you make my case for me. To end this stalemate, you must die..."
    1. Re:Sucks To Be Her, I Guess. by FSWKU · · Score: 4, Insightful

      In her message she says she was using her phone as a flashlight to find her seat (one of the most annoying things you can do in a theater), so chances are she came in mid-movie and didn't see the trailers or the warnings.

      Meaning she wasn't even considerate enough to come in on time for the movie, so to hell with her. And even that would have only gotten one warning, ergo she had to have kept using the phone after being warned once. Additionally, there are signs posted that warn of this policy as well.

      Another damn good reason for this policy is safety. As there are staff constantly walking around the theater serving food and drinks (in glass containers, no less) in the darkness, the last thing I would want is for some poor staff member to have their low-light vision impaired and end up tripping with a full tray of glass + food/drink.

      --
      "So after all this, you make my case for me. To end this stalemate, you must die..."
    2. Re:Sucks To Be Her, I Guess. by pnot · · Score: 4, Interesting

      In her message she says she was using her phone as a flashlight to find her seat (one of the most annoying things you can do in a theater)

      ... and shortly thereafter says that she didn't know she wasn't meant to be texting. And then proudly declares that she's texted in every other cinema in the area. So I'm going to go right ahead and sound the bullshit horn on this one...

    3. Re:Sucks To Be Her, I Guess. by Parafilmus · · Score: 5, Informative

      When movie theaters are considerate enough to not steal my time with their advertising drivel at the start of the movie I paid for then I will be considerate enough to turn up on time.

      I visit the Drafthouse often. They never run advertisements before their movies, with the exception of previews for upcoming films. To fill the time between movies, they run old cartoons, or kung-fu fight scenes, or whatever wacky reel the projectionist finds entertaining. Never advertisements. For that reason alone, I've stopped patronizing other theaters.

  2. Re:horseshit by farlukar · · Score: 5, Insightful

    I admit it, I check email during a movie because I need to.

    No you don't. A cinema isn't exactly a proper place to work.

    --
    Ceci n'est pas une .sig
  3. Alamo's CEO's blog post by RussR42 · · Score: 5, Informative

    is here.

  4. Re:Respect the policy by LurkerXXX · · Score: 4, Insightful

    Or.... you could not be an asshole, and wait an hour until the movie is over, and then text your friends that it was bad instead of annoying everyone else in the theater behind you.

  5. Re:horseshit by Bieeanda · · Score: 5, Interesting
    No kidding, Jesus. Even if you're tethered to a phone for some reason, there's no reason you shouldn't be prepared to inobtrusively slip out to the lobby. It's not exactly difficult, either.

    For example, a friend of mine once worked as an emergency responder for the Red Cross. Part of that was to carry the emergency contact phone wherever she went while she was on call. If she was going to be somewhere that respectful quiet was expected, like a church, or the theatre, or a classroom, she made damned certain that the thing was set to vibrate. She also made sure to arrive at the venue early, so that she could get an aisle seat and, if she felt the phone vibrate, she could slip out to the lobby without shoving her ass in a row-full of faces. As far as anyone who wasn't in her group was concerned, she would just be politely nipping out to the bathroom. No ringtones, no sudden glare, no conversations, not difficult.

  6. Re:Respect the policy by Idarubicin · · Score: 5, Insightful

    Here is what is playig at the theater. Brides mainds, kung fu panda. x-men, etc. Not a high end theater like landmark or Dundance where the films require a little more attention.

    That's right. Only people who are watching appropriately high-class, cultured, artistic works of cinema should expect to be able to watch a film without unnecessary distractions. Folks who are going to watch mass-market movies just to have a pleasant night out aren't interested in paying attention; of course they shouldn't expect to be able to see or hear what they're watching. Their low-brow entertainment preferences don't deserve any better.

    Seriously? For someone who's bemoaning Austin (Austin? Texas? Really?) as a city of pseudo-chic poseurs, you're awfully stuck up. Sure, this could just be a publicity stunt--but I hold out some faint hope that there might actually exist theaters which care about the audience's experience, and expect a better level of conduct than we seem to settle for in most venues.

    --
    ~Idarubicin
  7. Re:Bad for someone else, but OK for me to do it! by Lemmy+Caution · · Score: 5, Funny

    When driving, for example, it is next to impossible to resist answering the phone when it rings.

    Very not-true, unless you were raised by B.F. Skinner in a Nokia lab.

  8. Re:horseshit by johnlcallaway · · Score: 4, Insightful

    So you admit that you didn't have to go see a movie, but you did anyway and don't see anything wrong with bothering anyone around you while you are paranoid about your kid. Ya know .. my phone vibrates differently for a text message and email than it does a phone call. One would think that if your kid got hurt, someone would CALL you. In fact, if I get a phone call and don't answer it, it vibrates for several seconds. Then, when a voice mail is left, it vibrates again. So I know if someone that just called me left a voice mail.

    So NO ONE needs to check email or text messages during a movie. Tell someone if they really need to get hold of you to CALL YOU and leave a voice mail. NOW you know it's important and you can slip out, check your voice mail.

    Your petty, self-centered excuses (along with others on this board) only show how inconsiderate, self centered, or technologically ignorant you are.

    At least if you are technologically ignorant about your phone, you can learn ....

    --
    I rarely read replies, it's my opinion and if you thought about your opinion a little more, I'm OK with that.
  9. Re:that's Texas for you by ArcherB · · Score: 4, Informative

    Neither the theater operators nor the patrons have any style. Best avoid the whole state.

    You shouldn't speak of things you know nothing about.

    Alamo has its own style. I haven't been since we've had kids, so it's been a while. You don't take kids to Alamo! The place is not like a normal theater. They serve real food and beer at reasonable prices. Not stale popcorn at what calculates out to $150/lb.

    But, I don't remember seeing previews there. Before the movie, they show clips from old, terrible 70's B-movies. Usually the type that Quentin Tarantino tries to emulate, but worse. Or, maybe they'll show a comedian. I guess it really depends on the type of movie you are going to see. I remember seeing boobs during the "previews" when going to see American Pie at Alamo. This theater marches to the beat of its own drummer. It is different than anything I have ever experienced at a movie and can't wait to go back. Alamo certainly has a style that is all its own. Ask anyone who has ever been there.

    Just because you can't understand the "style", doesn't mean that it's not there. It's probably just too far above you for you to see. By insulting that which you don't understand not makes you an idiot, but an asshole as well.

    --
    There is no "I disagree" mod for a reason. Flamebait, Troll, and Overrated are not substitutes.
  10. Re:Its a very serious issue... by tm2b · · Score: 4, Insightful

    I wonder if you have some sort brain damage or something, or are just assuming the least instrusive phone possible during the brightest scene possible.

    How could you not find a bright backlit LCD distracting during a dark scene in a movie? The Alamo's policy is a great one - they prohibit children under a certain age, too, outside of certain designated showings They are well-loved in Austin for these kinds of policies - I won't go to other theaters now unless I want IMAX or they are not showing a movie I want to see. It really does make a different kind of experience, making sure that nobody is distracting their neighbors.

    --
    "It is our blasphemy which has made us great, and will sustain us, and which the gods secretly admire in us." - Zelazny
  11. Re:Bad for someone else, but OK for me to do it! by SuperMog2002 · · Score: 4, Funny

    When driving, for example, it is next to impossible to resist answering the phone when it rings.

    I have a proven, reliable algorithm for not answering the phone when it rings, either while driving, or in a movie theater, or even while coding. Here it is, in all its unpatented glory:

    1. Step 1: Don't answer the phone

    Works every time!

    --
    Sunwalker Dezco for Warchief in 2016
  12. Re:Its a very serious issue... by RoFLKOPTr · · Score: 5, Insightful

    Yeah, this seems like an incredibly stupid thing to become so righteously anal over. I've never once been distracted by someone texting in a movie. Talking, yes, but never texting.

    This is just some stupid theater owner's personal crusade to fight a really ridiculous cause. They've probably spent 10x as much fighting cellphone use as they would have lost in customers had they allowed them in the same capacity as any other theater. Heck, if they are escorting people out of the theater for texting, that would be WAY more distracting than someone just using their phone.

    I would stay away from a theater with this policy out of spite.

    You must not have to deal with many texters. Many times have I had to kick the back of somebody's chair because I'm being blinded by their lack of ability to keep themselves from chatting with their friends every minute of every day. It's not about being righteously anal, it's about not wanting to have your $11 experience be ruined by some self-centered asshole.

    The Alamo's policies alone make me wish there was one around here that I could patronize, but the fact that they would take an angry person's voicemail and make it into a pre-show video (without trying to appease the hypersensitive by censoring the hilarious overuse of profanity) makes me want to travel to Texas solely to give them my money.

  13. Re:Bad for someone else, but OK for me to do it! by theNAM666 · · Score: 4, Funny

    >Very not-true, unless you were raised by B.F. Skinner in a Nokia lab.

    Yeah, and what about it? Next you're going to insult my dogs because they drool every time a bell rings?

  14. Re:Its a very serious issue... by Austerity+Empowers · · Score: 4, Interesting

    The irony being that, although they do have a system to order food and drinks that doesn't necessarily involve talking, frequently one does need to talk. The wait staff is continuously whispering to people to make sure they are receiving the correct order. This is pretty distracting, but then I go to the Alamo Drafthouse for exactly this service and I just have to accept a certain level of distraction.

    I like the Alamo Drafthouse, their "concessions" beat the crap out of the overpriced Cinemark down the street, but one thing you are not getting there is silence and full devotion and reverence to the movie. If anything it's a nod to the fact that many of us in the audience aren't there to watch a movie so much as sit in an air conditioned theater away from our own children, with each other, sharing a relaxing (and typically mind numbing) experience, but also resting the frayed nerves one receives after a week of maximizing shareholder potential, balancing our finances, maintaining our habitat and trying to raise our spawn to be good citizens.