More Users Are Shunning Facebook
Hugh Pickens writes "Blake Snow writes that evidence suggests that a small but increasing number of users — at least in North America, where Facebook use is especially saturated — may be shunning the site with Facebook losing nearly 6 million users, falling from 155.2 million at the start of May to 149.4 million at the end of the month, the first time the US has lost users in the past year. Some users complain they're spending so much time on Facebook that they're short-changing the rest of their lives. 'I figured out that I wouldn't look back as an old man and wish I had spent more time on Facebook,' says David Cole, an IT manager from Boston, adding that he believes the popular social-networking site is a useful tool, but not a replacement for what he calls 'realbook' experiences. Kip Krieger, a college student from Virginia, says Facebook has become predictable. 'It's really gotten to a point where I know pretty much what my friends are going to post. They usually just write the same thing over and over again, and I am getting sick of that.' Still there are a lot more satisfied customers of Facebook than disgruntled ones, so are Facebook shunners a tiny minority or part of a growing trend? 'Having that connection with others is a very powerful thing,' says Toby Bushman who felt so much pressure that she decided to rejoin Facebook, and is glad she did. 'It makes me feel like I'm a part of something bigger and more grand than just my life as a stay-at-home mother.'"
Seriously, what are they expecting? That their friends are there to entertain them 24/7? I don't expect MSN Messenger to entertain me all the time either, why would I expect Facebook to do so. It's a communication tool. I've found it really useful, especially since I'm living in different sides of the world every half a year and having friends, wife and a family in both. But I don't expect it to stop hunger or give world peace.
Facebook is going to make money by exploiting and mining the data they have (and ads). Losing some customers is to be expected. The interesting thing is that they reached a saturation point already.
But it doesn't seem like these folks are going to go to another social networking site.
Except for ending slavery, the Nazis, communism, & securing American independence, war has never solved anything.
I bet the loss in users is nothing compared to the proportion of users who keep their accounts but don't use the site, or view without ever posting. The site is an unpleasant minefield of tiny little areas you never want to click on. If users are declining when so many people have more than one account, I bet they're tanking more than they'll ever want to admit.
A written, physical letter is like a hand-made gift in these times. Between that and sites like Facebook there is still E-Mail - faster and more practical than the first, but much more personal (and hopefully with thoughtful content) than the latter. E-Mail is my favourite tool since 1991 to keep in contact with people I care about.
Facebook is following the same trajectory of all social networking sites from the dawn of the Internet ... people pile in, then eventually take a harder look at the product they are becoming and start to pull away, starting a long bleeding decline. What's astonishing is that once again, a company appeared which honestly seemed to think they were different, that they weren't subject to the same pattern of free-growth and decay-on-monitization.