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Women Remain the Ignored Audience In Gaming
donniebaseball23 writes "Research firm Interpret has released its new report, 'Games and Girls: Video Gaming's Ignored Audience,' which finds that while the female audience in gaming has grown, games tailored to their needs and preferences continue to go missing. Women represent 50% of the market and their usage of HD consoles like Xbox 360 and PS3 is rising. 'It remains to be seen whether developers and marketers will effectively invest in understanding and exploiting the undertapped female gaming market,' said Courtney Johnson, analyst for Interpret."
Unless, of course, 50% of the gamers (the women) flock to a medium which they don't like.
Any guest worker system is indistinguishable from indentured servitude.
In other news, it is discovered that male population is ignored in fashion industry. There is great inequallity if we look at fashion where vast majority of products is aimed at female population. You just have to look around your nearest shopping center to see that most shops are centered around fashion and most of this shops target women. No shit, really? Women aren't being targete by game developers? Guess what, maybe it's because most women don't give a flying fuck about games? Just like clothes shops don't target men cause most men don't give a flying fuck about fashion.
My Windows is NOT slow, it's special!
Duke Nukem Forever was all about women. What more do they want??
Unless, of course, 50% of the gamers (the women) flock to a medium which they don't like.
Exactly. From TFA:
"Market representation for women has grown to 50 percent overall, with console use rising significantly in the past two years"
Apparently, we're supposed to think that somehow this demonstrates that female gamers are being ignored and not getting what they want.
Next they'll tell us that women are being forced to play games against their will.
Games are for fun, so that women are playing them says they are having fun with them.
To me it just sounds like whining. If there are specific things that need to be done differently to attract women to gaming, let's hear them. However just saying "Oh they aren't good for women," sounds like bitching without evidence to me.
The only thing they list in the article "For instance, they are much more likely to prefer to play solo than men, and play games for less competitive and more narrative- and character-driven reasons." is stupid. Why? Because we HAVE plenty of games like that, and there is no reason that ALL games should be like that.
To me what that says is "Women tend to like single player RPGs more than multi-player FPSes." Ok, wonderful. Turns out there are plenty of those. The market is being enough for both kinds of games, and in fact for more than that.
I also question that one since story driven, single player games have been around for much longer. While competitive multi-player games are popular, they are new. For many a year single player was the big thing (because we lacked the Internet), yet fewer women were in to gaming.
I personally think any lack of women in gaming (which I've not observed, lots of women play games in my experience) is more cultural/mindset than anything else. Women feel like gaming is not something they should do, so they don't. That isn't the sort of thing different kinds of games really can fix.
So if things really need to be done different, well let's hear it then. However all I see here is bitching that amounts to "Girls don't like online FPSes." To that I say:
1) So what? There are plenty of other kinds of games. We can have games for all kinds of people, not every game need to be targeted to every person (as such a thing would fail).
2) Says who? Though far less common then men, there are women who enjoy shooties plenty well.