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Finally, an Ad Campaign Aimed At Monkeys

TaeKwonDood writes "Does sex sell for monkeys the way it does humans? Apparently so. And researchers are now hoping sexy billboards can cause monkeys to prefer a flavor of Jell-O they otherwise do not."

59 comments

  1. Go bannanas by mdsolar · · Score: 1, Funny

    just sayin'

    1. Re:Go bannanas by amicusNYCL · · Score: 3, Insightful

      "Monkeys have been shown in previous studies to really love photographs of alpha males and shots of genitals, and we think this will drive their purchasing habits."

      Huh.. so we're really not that different.

      --
      "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
    2. Re:Go bannanas by sortius_nod · · Score: 1

      Was there ever a doubt?

    3. Re:Go bannanas by c0lo · · Score: 1

      Was there ever a doubt?

      Churches (as institutions) putting strict rules on sexuality: it derails the mind from what they are preaching (fear) and their control.

      (in the above, church != religion)

      --
      Questions raise, answers kill. Raise questions to stay alive.
    4. Re:Go bannanas by tautog · · Score: 1

      Was there ever a doubt?

      Churches (as institutions) putting strict rules on sexuality: it derails the mind from what they are preaching (fear) and their control.

      (in the above, church != religion)

      The doubt still doesn't exist, only it's certainty manifested as denial...

    5. Re:Go bannanas by Sulphur · · Score: 1

      just sayin'

      Go primative first.

    6. Re:Go bannanas by Anonymous Coward · · Score: 0

      just ponies?

    7. Re:Go bannanas by Anonymous Coward · · Score: 0

      Was there ever a doubt?

      Churches (as institutions) putting strict rules on sexuality: it derails the mind from what they are preaching (fear) and their control.

      (in the above, church != religion)

      Is this the reason for all the holy pedophelia?

    8. Re:Go bannanas by ArsenneLupin · · Score: 1

      There are also monkeys around which are neither female, nor a bonobo...

    9. Re:Go bannanas by slick7 · · Score: 1

      just sayin'

      Go primative first.

      Once you go primative, you can't go sublimative, just sayin'.

      --
      The mind conceives, the body achieves, the spirit manifests.
    10. Re:Go bannanas by Anonymous Coward · · Score: 0

      "Monkeys have been shown in previous studies to really love photographs of alpha males and shots of genitals, and we think this will drive their purchasing habits."

      Huh.. so we're really not that different.

      "Not that different"? Then where's the monkey protestors making a fuss over the racy billboards?

  2. Not News, Not stuff that matters! by LostCluster · · Score: 2, Funny

    Did I mistakenly load an idle story? Sorry, haven't been here in while.

    1. Re:Not News, Not stuff that matters! by Anonymous Coward · · Score: 0

      It's about sex for monkeys, about "sex sells" and there's a cute girl... to me, for all these three reasons, this is _the_ place to carry such a newsstory.

      8-/

    2. Re:Not News, Not stuff that matters! by sortius_nod · · Score: 4, Funny

      Did you come back just to show how much you don't like a site you don't read?

      Wow, sad life.

    3. Re:Not News, Not stuff that matters! by Anonymous Coward · · Score: 0

      Did you come back just to show how much you don't like a site you don't read?

      Wow, sad life.

      I'd mod you up if I had an account and points.
      +1 Burn.

  3. Would be a lot more interesting... by Dahamma · · Score: 1

    ...to see monkeys aim at an ad campaign.

    1. Re:Would be a lot more interesting... by Asm-Coder · · Score: 1

      Probably would improve the ad campaign.

  4. Been there done that - GEICO by parallel_prankster · · Score: 1

    GEICO has already been selling insurance to monkeys for quite sometime now

    1. Re:Been there done that - GEICO by itchythebear · · Score: 1

      Monkeys are in the market for auto insurance you say?

      You know, that explains a lot about the driving habits of the "people" I encounter to and from work.

      --
      If what I just said sounded like a troll, it was probably just a failed attempt at humor.
  5. Uh Oh by itchythebear · · Score: 4, Funny

    When I pictured an ad using sex to sell jell-o, I pictured a jell-o fight between two attractive females. That was an awesome thought.

    Then I pictured the same ad, but with monkeys. That was a less awesome thought.

    I don't think I want jell-o anymore :(

    --
    If what I just said sounded like a troll, it was probably just a failed attempt at humor.
    1. Re:Uh Oh by ArsenneLupin · · Score: 1

      When I pictured an ad using sex to sell jell-o,

      you pig!

      I pictured a jell-o fight between two attractive females.

      O, what a let-down :-(

  6. Creating a culture of consumerism in monkeys? by gmuslera · · Score: 2

    Thats cruel, evil, even (or maybe, specially) inhuman. Where is PETA? Greenpeace? Is that humanity will never stop finding new ways to torture animals?

    1. Re:Creating a culture of consumerism in monkeys? by Anonymous Coward · · Score: 0

      You're gushing.

    2. Re:Creating a culture of consumerism in monkeys? by Anonymous Coward · · Score: 1

      Yeah! Why don't they torture me by showing me pictures of female genitals and giving me jello! Um, so long as it's human females that is.

  7. No pictures... by frank_adrian314159 · · Score: 1

    They said in the New Scientist article (linked from TFA) that they cannot show the ads "until the study is finished". I think there's a message about who they think the scientific community is, somewhere in that statement.

    --
    That is all.
    1. Re:No pictures... by hey! · · Score: 3, Informative

      Science is competitive. If you've ever worked with scientific data sharing you know that scientists are totally paranoid about unpublished data. And history shows they're justified. Watson and Crick weren't entirely up front with Rosalind Franklin about how they were using her data. Later they stiffed her on the degree of credit she deserved, minimizing her contribution even though they'd have had no chance of being first to publish without her xray data.

      --
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    2. Re:No pictures... by mattack2 · · Score: 1

      BTW, there was a Nova episode about this
      http://www.pbs.org/wgbh/nova/photo51/

  8. Just ask Atari by future+assassin · · Score: 1
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    by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
    1. Re:Just ask Atari by Anonymous Coward · · Score: 0

      Atari also made The Greatest Commercial Ever. A bit offtopic re TFA, but any time that commercial can be mentioned is a good time for that commercial to be mentioned.

  9. Of course it does. Monkey whores. by Seumas · · Score: 4, Interesting

    Does sex sell for monkeys the way it does humans?

    Of course, it does. I know this is a *slightly* different question, but it has already largely been asked a long time ago. Almost a decade ago, researches at Yale were studying monkeys learning to use money. They taught them to use currency to buy fruit and jello. They then discovered that monkeys would use money to buy favors. And not long after that, they discovered that the females would start prostituting themselves to the males, in return for money and then they would use the money to go buy treats for themselves, after the sex.

    It would only seem entirely logical that they would, therefore, have similar reactions to sex used in "marketing".

    1. Re:Of course it does. Monkey whores. by timothy · · Score: 1

      This is an outgrowth of the same Yale studies :)

      Seems that jello is the product they're using, too.

      timothy

      --
      jrnl: http://tinyurl.com/c2l8yr / foes: http://tinyurl.com/ckjno5
    2. Re:Of course it does. Monkey whores. by Seumas · · Score: 2

      So the real story is that Jell-O is funding universities to study how they can literally move product into the monkey world - whether by advertising or whoring. Devious.

    3. Re:Of course it does. Monkey whores. by mug+funky · · Score: 1

      linky? i'm too lazy to google.

    4. Re:Of course it does. Monkey whores. by ch0knuti · · Score: 1

      Here you go. http://www.psychologicalscience.org/observer/getArticle.cfm?id=1804 http://faculty.som.yale.edu/keithchen/articles/YaleBulletin%20text%207_15_05.pdf (pdf) Funny thing is that the pdf (which is published by Yale) dosen't mention the prostitution and favours. Maybe another study?

    5. Re:Of course it does. Monkey whores. by Seumas · · Score: 2

      The researchers tried to downplay that aspect of the study. It wasn't an intentional "let's see if they're pay for sex" study. It was the byproduct of the introduction of currency and economy and trade that occurred naturally and definitely disturbed those involved.

      http://www.nytimes.com/2005/06/05/magazine/05FREAK.html?pagewanted=1

    6. Re:Of course it does. Monkey whores. by ArsenneLupin · · Score: 1

      Seems that jello is the product they're using, too.

      ... as a lube?

    7. Re:Of course it does. Monkey whores. by timothy · · Score: 1

      Jell-O is all purpose.

      timothy

      --
      jrnl: http://tinyurl.com/c2l8yr / foes: http://tinyurl.com/ckjno5
  10. Statue of Liberty by user+flynn · · Score: 2

    Is anyone else picturing the Statue of Liberty barely sticking out of a sandy beach?

    --
    In the distance you hear an ominous moo.
    1. Re:Statue of Liberty by WrongSizeGlass · · Score: 1

      Is anyone else picturing the Statue of Liberty barely sticking out of a sandy beach?

      Am I the only one picturing the Statue of Liberty covered in Jell-o?

    2. Re:Statue of Liberty by Anonymous Coward · · Score: 0

      "Damn you all! Damn you all to hell!!"

    3. Re:Statue of Liberty by Anonymous Coward · · Score: 0

      No, but I'm picturing Washington, D.C.

  11. I thought it was The Onion by Anonymous Coward · · Score: 0

    And was disappointed.

  12. Here is something of interest to everyone by SunTzuWarmaster · · Score: 1

    Scientists report that scientists are testing monkeys to see if the monkeys would make good scientists. This would save money because the monkey scientists perform the experiments on themselves. However, it's not all good news though. Some scientists are going to be out of a job, unless, of course, they happen to be monkeys. http://www.youtube.com/watch?v=zOxYKuaUqt8#t=31s

  13. Missed the mark by Belial6 · · Score: 1

    While she may have had some valid things to say, they were vastly overshadowed by her example where she kept pointing out things that functioned exactly as designed and where no mistakes were made, and claiming that because they were bad for the unwashed masses, that they must have been mistakes.

    Her basic premise was a mistake.

  14. Re:This has already been done by Kompressor · · Score: 1

    Mod parent down; SPAM.

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  15. "Monkeys" non-generic for male, just as is "men". by Anonymous Coward · · Score: 0

    It's a big duh that funds are only available to research what turns on MALE monkeys. And equally clear that the other primates posting comments were wearing their issued-at-birth "Females exist as people and potential equals?" blinders. But hey, no matter--who really cares what female primates want, anyway?

  16. Re:"Monkeys" non-generic for male, just as is "men by mug+funky · · Score: 2

    um, they used alpha males as well. they did two sets of ads.

    at least read the summary.

  17. Prior art: every Light Beer commercial ever by sweatyboatman · · Score: 1

    seriously, light beer commercials are the most brain-dead things I have ever seen. How else are you going to sell that crap?

    --
    It breaks my pluginses, my precious!
  18. Tivo by lytlebill · · Score: 1

    This just means that after teaching them how to use money, we'll have to teach them how to timeshift past all those annoying commercials.

  19. At first.... by CAIMLAS · · Score: 1

    At first I thought this was an acknowledgement of the poltical season being in full swing. Thankfully, this does not yet hold true, and we're actually talking about monkeys.

    --
    ~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
  20. Not until the human part is finished? by dutchwhizzman · · Score: 1

    I doubt they'd be worried about the scientific part, if there wasn't a part of the ad where they did the exact same test with humans to compare.

    --
    I was promised a flying car. Where is my flying car?
  21. I already wondered what the gorilla by dutchwhizzman · · Score: 1

    in the marketing department was doing there lately. It appears he's the new manager there.

    --
    I was promised a flying car. Where is my flying car?
  22. Everybody's Got Something To Hide... by Roblimo · · Score: 1

    Everybody's Got Something To Hide Except Me And My Monkey: http://www.youtube.com/watch?v=MN6ejvcV9Vs

  23. This sounds like something... by Anonymous Coward · · Score: 0

    This sounds like something Cave Johnson would come up with.

  24. Re:"Monkeys" non-generic for male, just as is "men by ArsenneLupin · · Score: 1

    It's a big duh that funds are only available to research what turns on MALE monkeys.

    ... and female bonobos...

  25. Fox network executives by Anonymous Coward · · Score: 0

    Well the Fox executives should be pleased. Someone else is doing their market research for them.....