Google's Six-Front War
wasimkadak writes "While the tech world is buzzing about the launch and implications of Google's new social network, Google+, it's worth noting that Google isn't just in a war with Facebook, it's at war with multiple companies across multiple industries. In fact, Google is fighting a multi-front war with a host of tech giants for control over some of the most valuable pieces of real estate in technology."
The tech industry is basically building up the greatest case ever to be made for why patents, software patents especially, have transitioned away from their original intention and become far more a hindrance and obstruction rather than a means of getting useful knowledge out from closed circles.
Many of their services are built around advertising, which is a point that many seem to miss. At the end of the day google want eyeballs on their ads, and if offering x service at break even or a loss gets enough eyeballs to those ads to make a profit, they are doing well.
Obviously they can offer paid side services on top of this, like gmail for enterprise and google earth pro. Even android is about getting users on their platform, having their eyeballs where they want them.
Slashdot in 2001: "Microsoft is evil. They're trying to leverage their success with Windows to take everybody down. They want to conquer everything and have you using Microsoft-branded operating systems, browsers, phones, webjournals, email, and more."
Slashdot in 2011: "Google is awesome. They're leveraging the success of their search engine to enter these markets with their fantastic vision. I can't wait to use Google-branded operating systems, browsers, phones, blogs, email, and more."
The difference: MS was trying to force people to use their new products. Google is creating good products and inviting people to use the
Looks like Google's marketing was successful.
"I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)
War by definition is a zero sum game.
By what definition? I would consider war to be a negative-sum game.