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How Apple Came To Control the Component Market

An anonymous reader writes "Phillip Elmer-Dewitt draws on several sources to argue that 'Apple has become not a monopoly (a single seller), but a monopsony — the one buyer that can control an entire market.' According to Dewitt, Apple uses its $70 billion cash hoard to 'pay for the construction cost (or a significant fraction of it) of [tech factories] in exchange for exclusive rights to the output production of the factory for a set period of time...' This gives Apple 'access to new component technology months or years before its rivals and allows it to release groundbreaking products that are actually impossible to duplicate.'"

12 of 350 comments (clear)

  1. Unique != groundbreaking by damn_registrars · · Score: 4, Insightful

    allows it to release groundbreaking products that are actually impossible to duplicate

    Just because the design of an Apple product is distinctive doesn't mean that the product is automatically groundbreaking.

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    1. Re:Unique != groundbreaking by SniperJoe · · Score: 4, Funny

      Based on the article summary, if Apple is fronting the cash to BUILD factories in exchange for exclusive rights on the items the factory produces, I think it's fair to say that a lot of groundbreaking is going on.

    2. Re:Unique != groundbreaking by gstoddart · · Score: 4, Insightful

      Just because the design of an Apple product is distinctive doesn't mean that the product is automatically groundbreaking.

      If they're based on components that nobody else has access to and won't for some time because only Apple is in the supply chain.

      If nobody else had access to capacitive touchscreen, like they say in the article, nobody could come up with a product that does the exact same thing.

      The article reads like it can actually give Apple several years of lead time to bring products to market using new, and ground breaking, technologies that rivals can't access because Apple paid for the initial manufacturing capacity.

      Design here doesn't mean the external things that users see, but the actual design and manufacturing of the device ...

      One extraordinary example of this is the aluminum machining technology used to make Apple's laptops - this remains a trade secret that Apple continues to have exclusive access to and allows them to make laptops with (for now) unsurpassed strength and lightness.

      doesn't mean that Apple is making the prettiest laptop cases, it means that nobody else can make a laptop case using the same techniques as Apple does. Which implies there's more behind the scenes than people realize.

      As I read this, Apple is innovating new techniques, and paying to have them brought to market exclusively by them by actually building the manufacturing capacity for the technology in the first place.

      If that's not groundbreaking and innovation ... I'm not sure what qualifies.

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    3. Re:Unique != groundbreaking by object88 · · Score: 5, Insightful

      The vast majority of the population are stupid as rocks, apple is making things accessible for them.

      Wow, way to be a condescending prick. The whole point of computing devices is to make tasks simpler.

      I wonder how you would feel if, in order to feed yourself, you had to hunt or grow your own food. Do you know how to do that? I sure don't. I wouldn't care to be catagorized as a "dimwit" by a hunter, because I don't know how to kill my own deer for dinner. But I'm sure glad that the agriculture industry has come around, and made it simpler to put food in my stomach.

      As a software engineer, I'm glad to make shit easier for people to do. Your attitude can go crawl under a PDP-11.

  2. I wonder... by fafaforza · · Score: 5, Interesting

    how much other manufacturers are really being stopped from using said components. My inclination from past experience is that most non-Apple companies would choose to use lesser quality components to keep prices down. LCD displays for example, have for the most part been a lot worse on laptops, music players, etc.

  3. Who did the R&D work? by RogueWarrior65 · · Score: 4, Interesting

    Lots of people are crying anti-trust but the question I have is who did the R&D for the components in question? Did Apple do the development and contract with the fabricator or did the component company have something cool and Apple said "Okay, we'll back you in exchange for the first production runs."? If Apple did the development work, I see no grounds for anti-trust. Even if it's the latter, so what? It's not like other companies can't do the same thing with other fabricators.

    1. Re:Who did the R&D work? by Relayman · · Score: 5, Insightful

      And Apple allows the fabricator to sell to anyone after the exclusive period (six months, a year?) is over. So Apple is benefiting but also doing the whole industry a favor. Just because Apple wins doesn't mean everyone else loses. Android isn't losing much, is it?

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  4. Is that is why it is begging Samsung for Amoled? by SmallFurryCreature · · Score: 4, Insightful

    This is well known, the reason the iPod got so big is because Apple dared to buy in such huge amounts they not only got the output of entire factories, they managed to drive the unit price they payed down so that nobody else could compete. This is why you there is no such thing as a 64GB mp3 player from Cowon and why Archos tends to go to HD, they just can't buy flash at the price that allows them to compete with apple and its 64gb offerings.

    BUT Apple ain't got it all their way, they misjudged Amoled and for now it seems they can't just buy their way in. Samsung needs all the displays it can produce for itself. Small players like Cowon can get their displays but if Apple wants to use them, it better make some friends. Why should Samsung help Apple with the iPad3? They got their own tablets to sell.

    Is amoled that hot? Well, I compared a nexus S with a iPhone and the nexus can easily be read in broad daylight, the iPhone not so much. As for all angle viewing, I can't always hold the screen steady or at an optimal angle. Enegery usage is claimed to be lower as well (can't verify this myself), they are thinner and lighter and resolutions might be higher for a lower cost.

    So, Apple gets flash nobody else can afford at the same price but they don't get it all. It has always been the tradeoff for a company relying on parts from others. You can buy what you want, but will always be depended on others for what you can buy. The cutting edge will always be held ultimately by those who develop in house but at the huge risk that you bet on the wrong horse and end up with something nobody wants. Remember minitiature HD's? Not the ones that were in the first iPod's, even smaller ones, destined for the smartphones of the future... I seen them in some MP3 players but the risk those companies took didn't pay off, the world turned to flash instead.

    And for all its market power, where is the real innovation with the iPod? What did it, does it do, nobody else did before them AND does it better?

    In many ways the iPod is the wallmart player, it shows the power of bulk purchasing and putting it in a saleable package but little else.

    Or maybe I am just defending my order for a Cowon d3.

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  5. Whats so special about it? by drolli · · Score: 4, Insightful

    Its just another: "We build the factory, you operate it" agreement. Things like this exist in Mining, Oil refining, basically all kinds of manufacturing processes where some big company decides they need more resources of a certain type and sees the possibility to use some of their cash to invest in something where they know it will make revenue.

    I hope for Apple that they don't exaggerate it to the level that the ties created by this investment will hinder their design. If some competitor produces something better, switching has an added cost.

  6. Re:Is that is why it is begging Samsung for Amoled by pherthyl · · Score: 4, Insightful

    >> In many ways the iPod is the wallmart player, it shows the power of bulk purchasing and putting it in a saleable package but little else.

    Usability. It's the feature that tech people don't think is a feature.

  7. I think Apple critics are hilarious by Brannon · · Score: 4, Insightful

    They have to walk a very fine line where they claim that Apple doesn't actually produce products with any intrinsic value, but instead they trick billions of people into thinking that they do with "marketing". Oh and Apple is evil for locking down their devices eventhough the overwhelming majority of their customers are perfectly happy to have them locked down.

    What a sad, pathetic little tribe.

    Run along back to your Ruby coding.

  8. Those unaware of history... by DerekLyons · · Score: 4, Interesting

    Those unaware of history are doomed to make stupid statements...
     

    Remember back when companies actually owned their own factories, made their own parts, and assembled them?

    This outsourcing of all production is a new thing which was brought on by globalization and the availability of cheap labor in places like China and South Korea.

    I remember when some did. Contrary to popular belief, it's never been universal.
     
    Nor is outsourcing as new as you think. Across the 20th century and right down to today production in the US was 'outsourced' to places like the West and the South because land and labor there was cheaper than in the East (especially the Northeast). (That's one of the reasons there are so many abandoned textile and lumber mills from the late 19th and early 20th centuries scattered across the Northeast.) Another key that most people miss is cheap bulk transportation - railroads through the 20th century to now, and container ships from the late 20th century. (Arguably, without containers, the whole 'globalization' things falls apart due to the high labor costs of handling individual boxes multiple times as they switch transportation modes.)
     

    Not that I like Apple doing this, but they have really figured out how to get the best of both worlds. They get the cheap prices of globalization, and the competitive edge of controlling their own production.

    Sears & Roebuck was doing the same thing with production 'outsourced' to the (American) Midwest and the South as early as the 1920's.
     
    There really is nothing new under the sun.