Facebook Is Most Hated Social Media Company

Hugh Pickens writes "Inc. reports that Facebook, the most visited site on the Internet, is also among the most hated, scoring 64 on a 100-point scale, which puts the company in the bottom five percent of private sector companies and in the same range as airlines and cable companies, 'two perennially low-scoring industries with terrible customer satisfaction,' according to the results of a survey by the American Customer Satisfaction Index. 'Customers have shown that, so far, they have been willing to suffer through a poor user experience in order to enjoy the benefits Facebook provides,' according to the report. 'For companies that provide low levels of customer satisfaction, repeat business is always a challenge unless customers lack adequate choices, as in the case of near monopolies.' Overall, social media is one of the lowest-scoring industries measured by the ACSI — only airlines, newspapers, and subscription television services score lower. However, among social media companies, Wikipedia tops the list with a score of 77."

Comments

Re:G+ just needs some games

[AngryDeuce]

Most people on G+ (at least, most people that I come in contact with in my extended circles) assert they came to G+ to get away from the games and BS that's all over Facebook. I have a feeling if G+ tries to emulate Facebook completely in that department they're going to see people leave, whether it's blockable or not.

In my own experience, blocking the games did no good, as people just started posting directly to my wall directly about the games and harassing me to play so they could get the "X number of friends required to get the golden tractor" or whatever stupid bullshit.

Re:Most hated, or least liked?

[TheRaven64]

It's probably done in the same sort of skewed survey favoured by market research. I did some a few years ago where I gave feedback on adverts. They were universally bad, so I gave them all poor scores, but they asked us to rate them on a scale of -5 to 5. Most of the people they asked seemed to have difficulty with the concept of negative numbers, so they rated ones they thought were really bad around 1-2, and ones they really liked 4-5. No doubt that when they presented these numbers to their customer they moved them to a 0-10 scale, so people giving a score if 2 were really giving a score of 7.