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Advertising Network Caught History Stealing

jonathanmayer writes "Last week the Stanford Security Lab reported some surprising results on how advertising networks respond to opt outs and Do Not Track. This week we made a new discovery in the online advertising ecosystem: Epic Marketplace, a member of the self-regulatory Network Advertising Initiative, is history stealing with unprecedented scale and sophistication. And Epic is snooping some remarkably sensitive information, including pages from the FTC, IRS, NIH, Mayo Clinic, and more. Epic has written a response defending its practices."

143 comments

  1. Adsense by zget · · Score: 4, Insightful

    Google currently owns the largest advertising network, and it will only expand (both internet wise and datamining wise) with Google+. If others can't history steal, it will put them out of business. In practice, Googles monopoly demands others to play bad.. I'm not saying it's a good thing, it is bad. Just stating the facts.

    1. Re:Adsense by Anonymous Coward · · Score: 0

      The Google monopoly on information is pretty scary and there is really no end in sight unless some overreaching legislation comes in. That's hardly going to be effective even if it did actually happen.

      I try to escape Google but GMail keeps pulling me back in. :(

    2. Re:Adsense by Anonymous Coward · · Score: 0

      Whatever excuse you come up with, this is forbidden by the EC privacy protection directive.

    3. Re:Adsense by zget · · Score: 0, Troll
      As someone else here commented, Google has been changing rapidly recently: http://linux.slashdot.org/comments.pl?sid=2339084&cid=36825878

      I also was able to meet with some (middle management) people at Google and their attitude reminded me very strongly of MS's behavior 15 years ago: They don't listen to what others say and what they say often implies: "We're the smartest people on the planet, the world revolves around us, if you don't want to work with us and use our stuff, you're just an idiot." So it think I can conclude that Google sees themselves as "winning" the way that MS saw themselves winning in the late 90's.

      You can see the same change with all the "privacy is not important" and the recent Google+ product. I think we are really seeing a turning point here. Google has finally passed the point where it has, after a long time, accepted it's not the small geeky company it once was and is now just driving for profits. The scary thing is, they have got in a great position to exploit that now.

      It is human tendency to abuse their position. It doesn't even have to be Google as large - there are stories of their employees going thru peoples emails and histories and pasting them to when IM'ing with them. That's why you have security in your own systems, so that people can't abuse it. That's why you also don't give everything to single entity. Google is starting to be the same monopoly that Microsoft was during the 90's, but this time it's also privacy losing.

    4. Re:Adsense by LWATCDR · · Score: 3, Interesting

      What?
      Google does not have a monopoly. Facebook which is a monster does not use Google ads. Google does not have a monopoly on search. Bing and Yahoo which now uses Bing both serve ads and provide search so we can toss out your monopoly idea right there. Google plus has fewer users than Facebook, Twitter, MySpace and until recently Slashdot, so that isn't a monopoly in social networks.
      So now that we know that the facts you are stating is false we can just toss the rest of the comment out.
      They don't have to cheat to compete. Microsoft, Facebook, and Apple all have ad networks now. Apple is making a big push in the mobile ad space I would hope they are not history harvesting.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    5. Re:Adsense by _Sprocket_ · · Score: 4, Insightful

      I thought it was more interesting when you did this post the first time. But I guess you can now copy and paste this in to anything Google related from here on out, right?

      Now I'm wondering. Where does this copy-and-paste come from? When has an agent of Google said "privacy is not important"? And when does Google+, a "social network" service that not only features but stresses limiting communications to user-customizable groups and therefore controlling how public any given communications are, represent an example of privacy not being important?

    6. Re:Adsense by zget · · Score: 0

      Yes, but they are the underplayers too. They cannot compete with Google just because of their massive size and datamining, that they again cannot do because they do not have Google's massive size and datamining.

      And Google is only expanding that. Before they "only" read your email, had your previous searches, youtube videos and statistics of pretty much every site on the internet you visited EXCEPT FACEBOOK. Now with Google+ they will also have and know all of your friend connections, interests and personal sharing. Google+ is a much larger violator to privacy than facebook. Yes, it gives you closer circles, but all of that is still going to Google and even their sign up page says they will collect the data and use it internet wide to track you and serve you better advertisement.

      This has the side effect of someone working at Google to see all of your searches, your friends, your emails, your personal messages, every site you visit on the internet and pretty much everything you do online (and offline, if you have android phone). Google will and does abuse that information according to their pretty open privacy policy. After that there are still Google employees that may or may not abuse those policies secretly. This is especially true with a geeky company, and it's just human tendency.

    7. Re:Adsense by NeutronCowboy · · Score: 2

      Brand new account, copy-paste of some barely supported claims that are a little out there, to say the least.... my shill-o-meter is ringing.

      --
      Those who can, do. Those who can't, sue.
    8. Re:Adsense by maxume · · Score: 1

      All that may help Google sell more ads at higher prices, but the existence of dozens of other ad networks demonstrates that there is plenty of room in that market.

      --
      Nerd rage is the funniest rage.
    9. Re:Adsense by interkin3tic · · Score: 1

      They arguably have a monopoly on -advertising-. Information in general? No, that's absurd. There are dozens of competitors in search engines and in web mail.

      There is a clear end in sight if you're concerned about google knowing too much about your browsing history: QUIT USING GOOGLE. Don't search using google, don't use gmail, don't use google+, run noscript and don't allow google analytics. It really is that simple, no legislation needed.

      As far as the monopoly on advertising, the end in sight would be competitors, you know, COMPETING. Is google doing something shady to keep competitors down? Because if no, and they just happen to be worlds more effective then their competitors, that's not a "scary monopoly" that requires legislation. Monopolies created by one competitor dominating everyone on a fair playing field are not monopolies that need slapping down.

    10. Re:Adsense by interkin3tic · · Score: 1

      there are stories of their employees going thru peoples emails and histories and pasting them to when IM'ing with them

      Stories? Anecdotal evidence?!? Good god, THE HUMANITY!!! That's it, I'm calling my senator right now and demanding that he introduce harsh legislation to keep google employees from looking at e-mail and.or from going on IM!

    11. Re:Adsense by smelch · · Score: 1

      They allow you to opt out of the targeted ad shit, its a checkbox very plainly visible.

      --
      If I can just reach out with my words and touch a butthole, just one, it will all be worth it.
    12. Re:Adsense by LWATCDR · · Score: 1

      Interesting if really odd little rant.
      What do you mean they can't compete there are many ad networks that fact that they exists proves that Google does not have a monoply.
      As far as the rest goes I can fix all your problems for you.

      "Before they "only" read your email," Use Hotmail, Yahoo mail AOL, Zoho mail, GMX mail, Gawab mail, or any of a number of free email systems sites, or use the POP account that cames with your ISP account, or run your own mail server.
      "had your previous searches," Use Bing, Yahoo, and so on.
      "youtube videos" Vimeo or any number of other video sites.
        I don't feel that Facebook steals my privacy because it only puts up what I give it.
      "After that there are still Google employees that may or may not abuse those policies secretly. This is especially true with a geeky company, and it's just human tendency."
      And I rally doubt that you are interesting enough for somebody a google to risk their fat paycheck dream job to spy one you. The paranoia level involved is just a bit in to Narcism at that point.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    13. Re:Adsense by Baloroth · · Score: 1

      You can see the same change with all the "privacy is not important"

      And which rock have you been living under, exactly? Google hasn't ever said "privacy is important". I'm getting a little sick of this idea that all your information, which you freely give to Google whenever you search/ sign of for G+/ whatever, should somehow be "private", i.e. Google shouldn't have it. Its one thing to complain if Google was sharing it freely with the world as Facebook tended/tends to do. But they're not: that would in fact undermine their business model. They don't want everyone having your data, they want your data themselves so that they can mine it and profit from it. Data you give to Google may be mined, and the results shared with advertising partners, but it is by no means made public for the world to see. Unless I'm completely wrong about how Adsense works, if so someone please enlighten me. (Seriously: I would love to be corrected on this if I'm wrong.)

      Maybe some people at Google abuse it and look up the actual raw data themselves, but I have no reason to suspect the information I give to Google, whether on G+ or their search/ad network, is ever seen by anything besides a computer. (I had trouble parsing your sentence where you claimed otherwise: were these employees IM'ing with the people themselves or what?) And if you don't want a computer seeing that data, STOP USING THE INTERNET. Even using a darknet/VPN/Tor won't stop it completely.

      And no offense, but I'll need a little more than someone's "meeting with middle managers" to show that Google is shifting its entire stance, especially when that stance happens to be their entire business model, namely providing free, pretty good quality services in return for being served targeted ads. Google is still funding Mozilla at least through this year, despite having their own web browser. They continue to develop and provide Android under a FOSS license, and built G+ at least partially on offering better and easier to use privacy controls than Facebook. None of that shows a company that is shifting to a "screw our consumers for money till we collapse" mindset that plagues many companies. Maybe its coming, but I just don't see it.

      --
      "None can love freedom heartily, but good men; the rest love not freedom, but license." --John Milton
    14. Re:Adsense by Anonymous Coward · · Score: 0

      I stopped reading after your second sentence. Why do you people argue about semantics? Replace "Google has a monopoly" with "Google is halfway to being a monopoly". The point of OP was that there are a few huge companies like Google and Facebook that "own" online advertising and the smaller companies are "forced" to use bad practices or they will "never" be able to catch up. Well, they would be able to catch up just like an infinite number of monkeys with an infinite number of typewriters etc etc etc

    15. Re:Adsense by Culture20 · · Score: 1

      When has an agent of Google said "privacy is not important"?

      http://m.gawker.com/5419271/google-ceo-secrets-are-for-filthy-people
      Some people use quotation marks for paraphrased quotes.

    16. Re:Adsense by _Sprocket_ · · Score: 3, Interesting

      Some people use quotation marks for paraphrased quotes.

      Right. And some people don't know what they're talking about and like to put words in other people's mouths. If you're going to quote someone, quote them.

      What was actually said in the oft-misquoted Schmidt interview:

      "I think judgment matters. If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place, but if you really need that kind of privacy, the reality is that search engines including Google do retain this information for some time, and it’s important to remember, for example, that we are all subject in the United States to the Patriot Act. It is possible that that information could be made available to the authorities." -- Eric Schmidt

      Note that isn't a paraphrase. That's a real, gen-u-ine quote. I don't agree with him that the desire to maintain privacy is any way linked to whether I should or should not be doing something. But what I find even more interesting is that in the same breath, we're being warned about the Patriot Act. We're being told without actually being told (because that would be illegal) that Google is being served with Patriot Act requests. Nobody ever seems to key on that though.

      Back on topic - nowhere does Schmidt say that privacy isn't important. I understand and share the concern over how much data and meta-data Google has access to. I'm even more concerned over the possibility of Google changing hands or Government access to data (i.e. Patriot Act). But let's limit criticism and concerns to real issues. The real issues are enough without making crap up.

      Unless, of course, making crap up is part of a larger agenda.

    17. Re:Adsense by Raskolnikov42 · · Score: 1

      You cannot justify your unethical actions by citing someone else's. This is akin to arguing 'I punched him because he wouldn't stop yelling at me.' Leaving aside the issue of Google's market dominance or not, the practices reported in TFA are shady, and cannot be represented as otherwise.

    18. Re:Adsense by That+Guy+From+Mrktng · · Score: 1

      Does your shill-o-meter model have mode-resolving? that one which tell if the shill is in Praise_Apple mode or Bash_Google mode?

      Did Apple and Facebook partnered to create the black ops known in the underground as iTurfbook?

  2. This shows the efficacy of by Reverand+Dave · · Score: 1

    a self-regulatory network. Just like the wall street bankers want to be self-regulatory or allow the market to be self-regulatory. It's all the same bullshit.

    --
    I got here through a series of tubes
    1. Re:This shows the efficacy of by fuzzyfuzzyfungus · · Score: 1

      "Self-Regulation" is extremely efficacious. It's just that it's a tactic for avoiding actual regulation, not a tactic for providing it...

  3. Re:So this is theft? but downloading music isn't? by Anonymous Coward · · Score: 0

    Let's see, in the first case someone has set up a server to share files intentionally, and in the second case everyday people are having files examined or copied from their personal computers without knowledge or permission. Yup, no difference.

  4. ...Actually Complying? Maybe, but Probably Not. by Lance+Dearnis · · Score: 4, Interesting

    Alright, I read the article on this one, and, there's a divergence of evidence here. Mainly..

    "We applied the methodology from last week's study to examine Epic Marketplace's opt-out practices. (Epic Marketplace was one of the eleven NAI members not included in that study.) We found that Epic Marketplace leaves its tracking cookies in place after both opting out with the NAI mechanism and enabling Do Not Track. We also found that history stealing continues after using either choice mechanism." - This one's from the study.

    "Furthermore, when the user opts out, all data collection efforts cease. The student erroneously concludes that users are unable to avoid participating in segment verification because the opt-out mechanism does not delete the cookie that exists on the user’s computer. Like many other networks have pointed out already in their responses, this is misleading and inaccurate. When a user opts-out, all further collection of behavioral data from that user stops and existing profile data is deleted, even though the cookie itself is not deleted. The reason for this is simple: these cookies provide important operational information necessary for the delivery of any ad, not just targeted ads. For example, Epic Marketplace needs this data to determine how many times a particular ad has been shown to a user, and to analyze whether fraudulent activity is taking place. Ironically, in order to give effect to a consumer’s decision to avoid data collection, the cookie has to remain, otherwise advertisers have no way of knowing that that particular consumer has elected to opt-out of that advertiser’s data collection practices." - and here's Epic's counter.

    These two statements seem strictly at-odds to me; the study states that the History Stealing continues to run, not just that a cookie remains as Epic sems to be saying. Epic claims the data collection stops - straight conflict here. Someone either screwed up their study, or Epic is lying, or Epic is unaware that their 'stop stealing' code doesn't actually work. It looks like they're not gathering personally identifiable or geographical location, and so are in the clear there - but now you've got a pure 'He said, she said' in terms of continuing collection after opt-out. Anyone interested in trying to duplicate this study and add some more evidence to if it continues or not?

    1. Re:...Actually Complying? Maybe, but Probably Not. by gurps_npc · · Score: 2

      As per the article, web histories count as identifiable information. So collecting them counts as gathering personally identifiable information.

      --
      excitingthingstodo.blogspot.com
    2. Re:...Actually Complying? Maybe, but Probably Not. by NoSleepDemon · · Score: 1

      I was going to comment on the spin applied to the headline "...caught stealing" that seems to make the debate a foregone conclusion, and mention Epic's rebuttle, but after reading the articles I had the same issue as you - who exactly is correct here? It would still be nice to not see such inflammatory headlines though.

    3. Re:...Actually Complying? Maybe, but Probably Not. by JMJimmy · · Score: 1

      I also find a couple other things curious:

      1) Epic starts by attacking the person not the argument

      2) Epic goes on a random rant about there being no definition of "tracking"

    4. Re:...Actually Complying? Maybe, but Probably Not. by Anonymous Coward · · Score: 1

      rebuttle

      Rebuttle is what happens when you watch Brazil twice in a row.

      Rebuttal is the word you are looking for.

    5. Re:...Actually Complying? Maybe, but Probably Not. by Lance+Dearnis · · Score: 2

      Well, to summarize responses to all there of these:

      Epic was certainly caught 'history stealing' - the contention is if they continue this practice even if you opt out, not that the practice occurs in the first place.

      While it goes through your web history, it separates out into 'interest segments' rather than directly pulling URLs; in other words, while directly collecting them WOULD count as personally identifiable information, Epic isn't doing that. They don't read 'You went to groupon!', they read 'You went to a site about mass-consumer deals, of which there are 37 sites in this segment.'

      Hey, they're fighting over the definitions of it. It's the typical PR spin move - redefine the words of the pratice to something better for you (Changing 'Copyright Infringement' to 'Intellectual Property Theft/Piracy' for example, to associate with things already known and considered criminal by most people rather than having to convince each person over again that this is bad.) If this practice gets labelled as 'History Stealing', then Epic's considered automatically guilty. If they manage to change the name to 'Historical Data Collection', it sounds pretty harmless now, don't it. And that matters to the Congresscritters who would hold a healing on that. Everyone wants to hear about 'History Stealing', but the latter? People gonna fall asleep.

    6. Re:...Actually Complying? Maybe, but Probably Not. by Anonymous Coward · · Score: 0

      It looks like they're not gathering personally identifiable or geographical location, and so are in the clear there

      Are they? How does the gathered information make its way back to the spy-hq? Through a network of anonymous relay proxies?

    7. Re:...Actually Complying? Maybe, but Probably Not. by Anonymous Coward · · Score: 1

      I've read the articles too, and it does seem rather difficult to disentangle. Epic says the data collection stops once the user opts-out. What they claim may be true, but I notice that they admit that the cookie established for tracking purposes remains after the user opts-out. Why? Why not delete the cookie too? They offer some seemingly-legitimate reasons, but if *anything* is left from the data collection/tracking process they aren't being thorough about implementing the "opt-out". There's a big failure of creativity here, because if they wanted to, they could delete the original tracking cookie and then create a new cookie solely to track the fact that the user wanted to opt-out. That would break the connection between "pre-opt-out" data collection and "post-opt-out" user activity.

  5. Re:So this is theft? but downloading music isn't? by Anonymous Coward · · Score: 3, Insightful

    Yes it's almost like slashdot is not in fact a homogeneous group of readers with a common opinion.

  6. Re:So this is theft? but downloading music isn't? by Anonymous Coward · · Score: 0

    No, getting a browser history is not theft.

    It may be trespassing, or some other crime, but since the owner is not deprived use of his own browser history, it isn't theft.

    It doesn't matter to me much, I have my browser set to delete history and cookies every time I close it.

  7. Re:So this is theft? but downloading music isn't? by calmofthestorm · · Score: 1, Insightful

    The difference is that piracy costs the US 750 million jobs and over $30T each year, whereas "enhanced sharing" of "sensitive" information is good for the economy.

    --
    93rd rule of Slashdot: No matter how obvious my sarcasm is, my comment will be taken seriously by someone.
  8. Re:So this is theft? but downloading music isn't? by NeutronCowboy · · Score: 1

    Who is this "Slashdot" you are referring to?

    Your comment is particularly ironic given your sig.

    --
    Those who can, do. Those who can't, sue.
  9. Re:So this is theft? but downloading music isn't? by Anonymous Coward · · Score: 0

    In the first case, the taking is from "someone else" so that's OK. In the second case, the "someone else" is you, so that's not OK.

  10. I would be willing by Anonymous Coward · · Score: 1

    to pay each advertiser one bitcoin EACH just to not target my IP address with advertisements.

  11. Re:So this is theft? but downloading music isn't? by Overzeetop · · Score: 1

    It can be argued that both sides use hyperbole and rhetorical speech to enflame the masses.

    If you want to be pedantic, you could say that file sharing has the consent of both parties in the sharing (but excludes the third party of the content creation side). The content was, at some point, legally purchased from the creator.
    The collecting of history data by the advertiser is non-consensual. They're not claiming the third parties who purchase this information are stealing data, but rather the actual collector who has not received the consent at the initial "transaction" point of your browser.

    You're not claiming copyright or intellectual property rights on your history data (you cant' - it's not copyrightable) - but someone is nonetheless forcibly retrieving otherwise private data without your permission.

    --
    Is it just my observation, or are there way too many stupid people in the world?
  12. Re:So this is theft? but downloading music isn't? by JMJimmy · · Score: 3, Insightful

    ooo - can I have some of this magic money that appears out of thin air?

  13. Re:So this is theft? but downloading music isn't? by gurps_npc · · Score: 4, Informative

    Not quite. According to Slashdot: Downloading music is a copyright violation, as per the law. Not theft. We then proclaim that the copyright laws are unethical. Often the issue in question is a contract violation with civil, not criminal penalties. BUT Getting someone's browser history is an invasion of privacy (Felony)

    --
    excitingthingstodo.blogspot.com
  14. Re:So this is theft? but downloading music isn't? by Anonymous Coward · · Score: 0

    The difference is that piracy costs the US 750 million jobs and over $30T each year, whereas "enhanced sharing" of "sensitive" information is good for the economy.

    BULL. SHIT. Every pirated song or movie does not = a lost sale.

  15. Re:So this is theft? but downloading music isn't? by NatasRevol · · Score: 1

    Those numbers seem a bit low. But you have a good argument!

    Perhaps you should run for Congress.

    *This post does not follow your rule.*

    --
    There are two types of people in the world: Those who crave closure
  16. There should be a no tracking extension by Anonymous Coward · · Score: 0

    There should be a no tracking extension. It should make it so that the style for the link does not change unless you are accessing it from the same domain name (or same page the link was clicked on, for the paranoid). Additionally, it should make all users have the same information presented. The EFF's panopticlick shows the types information that should be made the same across all browsers. In addition, it should make sure information reported is the same with javascript on or off. As more information is used to identify, the extension can be upgraded to include it as well.

  17. Copyright personal information by Anonymous Coward · · Score: 0

    Easy solution: pass a new new law that I own perpetual, non-transferable copyright on all information about me or my activities. Certain specific implicit licenses will exist to allow people to use information as I intended. However, bottom line is that collecting personal information is a copyright violation, and is actionable.

    Problem solved.

    1. Re:Copyright personal information by nedlohs · · Score: 1

      What a great idea! Let's make facts copyrightable. What could possibly go wrong?

    2. Re:Copyright personal information by Anonymous Coward · · Score: 0

      "Let's make facts copyrightable"

      Nice bit of rhetorical sleight-of-hand there (Reductio ad absurdum)

      I did not say all facts, just facts about an individual. Train schedules can continue to be free of copyright.

      If you want to give it a bit more thought, maybe you can explain how to solve the abuse problem we have now.

      Grow up and learn how to have a reasoned discourse.

    3. Re:Copyright personal information by nedlohs · · Score: 1

      I also didn't say all facts.

      Please explain how the great plan is consititutional in the first place. Given the consitutional basis of copyright law how does the copyrighting of some subset of facts come under the powers of the Government?

      I don't need to have a solution to a problem in order to point out that some proposed solution is stupid.

      "We should fix the problem of not being able to travel faster than the speed of light by murdering all the blue eyed people" - are you going to argue that in order to disagree with that statement you would have to have some other solution to the faster than light travel to propose?

    4. Re:Copyright personal information by Anonymous Coward · · Score: 0

      When you said "(l)et's make facts copyrightable..." you implied all facts. No, it wasn't explicit, but it certainly came across as a sweeping generalization.

      There are lots of facts which come into being within the walls of my house, these facts are not free for collection by anyone who has interest. Having a shotgun microphone does not render my private conversations public. The issue is "intent." When I buy something from, say, Amazon, my intent is for them to use my information to the minimal degree necessary to complete the transaction: they do not (ethically) gain right to use that information for any other purpose. If you don't like the Amazon example, how about your pharmacist? How would you like your employer to be able to purchase a list of all the prescriptions being used by the employees? You might claim that's different, I say it's not because it goes back to intent.

      Why copyright? Nothing else seems to work. Voluntary measures have been a joke, and the guvmint won't be interested until the issue climbs higher up the electorate polls. (and may actually oppose it because it gives them more tools for law enforcement, etc) The only way to stop it is through individual power of action, and the strongest tools available for that involve copyright laws.

      Should all facts be copyrightable? No. Public facts? No. Personal facts? Yes. It will certainly take some work to write fair-use and implied-consent language to keep things from getting ridiculous, but I see that as far easier than any other path of which I'm aware.

      "I don't need to have a solution to a problem in order to point out that some proposed solution is stupid."

      You are correct that you don't need to have a solution to impeach some other proposal. My intent was to criticize you for a rejection that seemed reflexive and thoughtless. In lieu of providing a solution, maybe you could be a little more specific about your critiques rather than thoughtlessly dismiss it as "stupid."

  18. "Surprising Results?" Really? by The+Moof · · Score: 1

    I don't think anyone but the most naive users were surprised at last weeks results, or at this. Even "Average Joe Internet User" knows that, in general, Internet advertisers and their practices are shady.

  19. Re:So this is theft? but downloading music isn't? by Riceballsan · · Score: 1

    I have to agree that theft is a stupid label here, this would fall into spying or illegal wiretapping, it is an intensive surveying of what you are doing in your own home or on sites that the company gathering the information has no right to monitor. Applying theft to terms it doesn't have anything to do with is silly and stupid in all cases. This IMO is a much greater crime then piracy, but neither should fall into the category of "theft".

  20. Re:So this is theft? but downloading music isn't? by Anonymous Coward · · Score: 1

    Sure...use BitCoin

  21. Re:So this is theft? but downloading music isn't? by crashumbc · · Score: 1

    ROFL, please tell me your joking about those numbers? Please?

    You can't ACTUALLY be saying stopping half of the current "piracy" and we would could pay off the ENTIRE national debt?

  22. is this true? I'm not sure it is by TheGratefulNet · · Score: 2

    TFA:

    When a user opts-out, all further collection of behavioral data from that user stops and existing profile data is deleted, even though the cookie itself is not deleted. The reason for this is simple: these cookies provide important operational information necessary for the delivery of any ad, not just targeted ads. For example, Epic Marketplace needs this data to determine how many times a particular ad has been shown to a user, and to analyze whether fraudulent activity is taking place. Ironically, in order to give effect to a consumer’s decision to avoid data collection, the cookie has to remain, otherwise advertisers have no way of knowing that that particular consumer has elected to opt-out of that advertiser’s data collection practices.

    its been a while since I did web programming, but isn't an opt-out better implemented as data stored on THEIR systems and not mine? am I missing something here?

    "we can't be sure you dont' want our shit, so we send you a cookie so we can know you don't want our shit."

    WHAT???

    do they expect technical people to say 'oh, ok, you are right' ?

    so, unless I'm missing something, they should look at their LOCAL database of do-not-track ip addrs and users and not even TRY to write data to their disks (cookies). and if the user denies cookies (as I do on all sites that are not already whitelisted)? their 'design' doesn't allow for THAT case, does it?

    these guys should be sued into negative oblivion. bottom feeding fuckwads.

    --

    --
    "It is now safe to switch off your computer."
  23. Re:So this is theft? but downloading music isn't? by nedlohs · · Score: 4, Insightful

    I realise this is going to be confusing for you, but just try and stay with me:

    Slashdot is not an individual. Slashdot is a collection of people of differing views and opinions.

    Some people who read and post on slashdot think that downloading music without approval of the copright is not theft. Some people who read and post on slashdot think that downloading music without approval of the copyright holder is theft. Some people who read and post on slashdot think that getting someone's browser history is not theft. Some people who read and post on slashdot think that getting someone's browser history is theft.

    Some people who read and post on slashdot think that there's a difference between private data and public data. Some people who read and post on slashdot think that there is no difference between private and public data and that "all information wants to be free".

    Some people who read and post on slashdot think that Obama is the best President in all of history. Some people who read and post on slashdot think that Bush was the best President in all of history. Some people who read and post on slashdot think that Bush and Obama are both reptilian aliens in disguise.

    Thus you can't expect to get a consistent opinion. Slashdot itself has no opinion, the people involved in it have opinions.

    You might seem to get a majority opinion shining through, but you can't compare them across areas. "Majority" may really just mean "loudest", the point remains the same.

    For your example, a perfectly reasonable explanation would be that the "majority opnion" of people on slashdot who care enough about downloading music to be involved in a discussion about that topic is that it is not theft. And the "majority opinion" of the people on slashdot who care enough about data snooping by web based advertising networks to be involved in a discussion about that topic is that such snooping is theft of private data. This makes perfect sense, because *they are not the same people*. Or alternatively the "theft" being referred to in the data snooping case is that of privacy. In the music distribution case if someone downloads a copy of a song the original owner of the song has lost nothing - they still have their copy. In the data snooping case the original owner of the history has lost something - they no longer their privacy.

    So there's two reasonable explanations of our observation, and there will be plenty more. So why are you confused by such a simple phenomenon?

  24. Re:So this is theft? but downloading music isn't? by Anonymous Coward · · Score: 0

    Here's the deal...

    The advertising business is a crap hole. I treat ads like SPAM. I will take any measure to block ads, whether they come through the TV or the Internet. I will gladly help friends and family with setting up blocking software. To people crying "but how are we going to finance our 'free' business if we can't show ads?" I reply "not my problem".

    Regarding music, if I want to share music that I purchased with my friends, I'll do that. I see nothing morally wrong with that. Fine, sharing it with the rest of the world is more problematic, but I really can't see the current system go on. In five years I expect that something like Spotify will exist completely free without ads, decentralized and supported by the public - unstoppable. The music industry has to change. Artist might get paid for performing or recording time but they won't get royalties. And labels are completely doomed as they work today.

    So no, I'm not "stealing" music when I download it. According to the law I'm doing infringement of a fantasy copyright law. And no, I'm definitely not stealing when I block ads. If someone gets stuff from my hard drive, it's likely not theft (I really don't know), but maybe unauthorized computer access? The laws must first protect the citizens, then the corporations. I know that the US cares more about its corporations than about its citizens, but I really don't care much about the US.

    Just my 5 Euro cents.

  25. Re:So this is theft? but downloading music isn't? by Anonymous Coward · · Score: 0

    The difference is that piracy costs the US 750 million jobs and over $30T

    Well, someone needs to say it:

    You're a moron.

    HERP DERP OVER TWICE THE NATIONAL DEBT EACH YEAR DURR.

    Oh, by the way, it's called 'copyright infringement'. Piracy is when a motherfucker with an AK boards your ship, puts it to your head and says, "Hey, what's up, fucker? Oh, were you watching Game of Thrones while sailing the high seas? You've got a first world problem now, motherfucker."

  26. Re:So this is theft? but downloading music isn't? by Anonymous Coward · · Score: 0

    ROFL, please tell me your joking about those numbers? Please?

    HINT: What is the population of the USA?

  27. Re:So this is theft? but downloading music isn't? by Riceballsan · · Score: 1

    In neither case is anything "taken", things are being duplicated with no loss of physical or digital property. This case is spying, wiretapping or something along those lines. It is taking potentially intimate details of the users life that never were intended to be seen or heard by anyone, and selling them to the highest bidder for personal profit. This is closer to the category of filming someone in a shower, then stealing their wallets.

  28. Re:So this is theft? but downloading music isn't? by calmofthestorm · · Score: 1
    --
    93rd rule of Slashdot: No matter how obvious my sarcasm is, my comment will be taken seriously by someone.
  29. This is why you should always adblock by Anonymous Coward · · Score: 1

    I don't care if that hits a site renevue stream enough that they will require paid registration (I will just register and pay). You either do something to block all ad network-supplied crap, or you are at a much increased risk of damage.

    ad networks have, in the past:

    1. distributed viruses and trojans (PNG exploits, for example)
    2. distributed criminal matter (hate speech, k1dd13 p0rn, etc)
    3. distributed content to mislead the user into visiting damaging sites
    4. attacked the user browser to mine information

    Exactly why do we tolerate that kind of crap, really? We should sabotage ad networks as much as we possibly can.

    1. Re:This is why you should always adblock by jank1887 · · Score: 2

      if only there was a loosely associated group of computer hackers sometimes following the activist mindset and settling on particular targets of interest...

  30. Re:So this is theft? but downloading music isn't? by Kenja · · Score: 1

    Theft is when it happens to me, unauthorized sharing is when it happens to you.

    --

    "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
  31. Re:So this is theft? but downloading music isn't? by MozeeToby · · Score: 1

    The good readers of Slashdot got caught up in their own rhetoric when it comes to the "data as property" debate. Here's how it works in reality: data in my possession is my property. I can edit it, delete it, share it, or horde it; because it belongs to me. If I give you a copy of that data, that copy is now your property. You can edit it, delete it, share it, or horde it; I have no say over what you do. That doesn't imply that you can take a copy from me without my permission, it means that by giving you a copy I give you the rights to use that copy in any way you wish.

  32. Welcome back AdBlock by Anonymous Coward · · Score: 0

    I removed AdBlocker about 2 years ago out of pity for ad supported websites. I'll be turning it back on now until I see some satisfactory government regulation.

    1. Re:Welcome back AdBlock by Pliny · · Score: 1

      If you have moral compunctions about blocking ads in general, Noscript is the way to go. Normal ads will get right through while flash and javascript ads won't be executed unless you whitelist it.

      --
      What does this button d$#%* NO CARRIER
  33. Ok. by LWATCDR · · Score: 1

    Well they claim that what they are doing is not an issue. So I simply want to know what sites use them and what advertisers use them along with the name of the script.
    That way I can have the freedom to choose if I want to go to those sites or not and let the site owners and advertisers that I don't like it. Not that it is ilegal or not but I don't like and don't want it to happen to me. That is all they have to do.

    --
    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  34. Re:is this true? I'm not sure it is by Skapare · · Score: 1

    If any of their tracking actually works in the case of user cookies being denied or not kept, then yes. If they choose to still do tracking for such users, they also need to honor do-not-track for those users.

    --
    now we need to go OSS in diesel cars
  35. Re:So this is theft? but downloading music isn't? by Midnight+Thunder · · Score: 4, Insightful

    It is isn't theft. What it is is invasion of privacy and ignoring 'contractual' requirements of 'do not track'. This is why sometimes we need regulation. It is also why the best privacy protection is for the browser to protect itself.

    The analogy here is asking the server not to put tomato sauce in in your hamburger and instead they decide to spit in it, with a big "f*@k you" attitude.

    --
    Jumpstart the tartan drive.
  36. Stanford "biased", Epic "analyzing fraud" by Swave+An+deBwoner · · Score: 1

    From Epic Marketing's Fine Rebuttal:

    The Stanford studentâ(TM)s blog purports to examine a practice described as âoehistory stealingâ. The use of such a pejorative term obviously reveals a bias ..

    followed by

    .. Epic Marketplace needs this data .. to analyze whether fraudulent activity is taking place.

    Hmmmm ...

    1. Re:Stanford "biased", Epic "analyzing fraud" by Anonymous Coward · · Score: 0

      Stanford student runs donottrack.us A project determined to stop all cookies and tracking no matter want their use. That bias immediately skews any reports/studies to support his cause

    2. Re:Stanford "biased", Epic "analyzing fraud" by hubie · · Score: 1

      What I like is that in their response they not once referred to him by his name (Jonathan Mayer), but only by "the student." I would say that was a pretty pejorative use of that word.

      To me, their response comes off sounding like (I'll let you read it with your favorite exaggerated accent): "Stealing? That is such an ugly word. We prefer to call it 'segment verification'."

  37. Computer fraud? by gstrickler · · Score: 4, Insightful

    Epic has no contract, expressed or implied, with the end user to run software on their computer. They have only an agreement with the website operator, who has no authority to grant Epic the right to execute any software on the end user's computer. That said software actually examines the users browsing history to determine if they have visited specific pages, should be considered illegal, even if they only send back a de-identified list of segments represented by those links. Until Epic has received user consent, their actions should be considered computer fraud.

    --
    make imaginary.friends COUNT=100 VISIBLE=false
    1. Re:Computer fraud? by Karellen · · Score: 1

      Huh? The user's browser has, on behalf of the user, explicitly contacted Epic's webserver, requested a copy of the javascript from their site, and run it. It's not like Epic's servers attempted to connect to the user's computer, hacked a firewall, cracked a password or anything. The user (via their browser) has initiated the entire thing here.

      If the user does not want their browser to retrieve and run javascript from every third-party server mentioned by websites they choose to visit, maybe they should get a browser that allows them to whitelist sites to run javascript from. They've been available, with Firefox+NoScript, for at least 5 years now.

      --
      Why doesn't the gene pool have a life guard?
    2. Re:Computer fraud? by Trepidity · · Score: 1

      Wouldn't that theory criminalize any Javascript that: 1) the user did not explicitly consent to execute; and 2) did anything the user found objectionable? I don't like this practice, but that cure seems worse than the disease.

    3. Re:Computer fraud? by gstrickler · · Score: 3, Interesting

      No. The end user requested information from the web site they were visiting. That a third party is running software on their computer is not an implied or expressed condition of that request.

      While it's common for sites to display ads from ad networks, and the simply displaying of an ad could be considered an implied contract of using most web sites, displaying an ad and running software (even javascript) is not an implied contract. In this case, the software goes out of it's way to ensure that it runs without any indication to the user, thus the user is completely unaware that there is even anything to which he should have be asked to consent.

      --
      make imaginary.friends COUNT=100 VISIBLE=false
    4. Re:Computer fraud? by gstrickler · · Score: 1

      See my reply to the above commenter.

      --
      make imaginary.friends COUNT=100 VISIBLE=false
    5. Re:Computer fraud? by TubeSteak · · Score: 1

      I went to the two websites listed as examples in TFA and I couldn't find the iframe or javascript that they claim is checking on your browsing history.

      Can anyone pastebin the relevant snippets of html or javascript links from http://www.flixster.com/ or http://charter.net/?

      --
      [Fuck Beta]
      o0t!
    6. Re:Computer fraud? by maxume · · Score: 1

      Man, the user is running the browser and the browser is executing the software. That it happens as a result of the default configuration is irrelevant.

      --
      Nerd rage is the funniest rage.
    7. Re:Computer fraud? by maxwell+demon · · Score: 1

      Actually, the problem is not that it runs some JavaScript, the problem is that it sends back information to the ad network.
      I definitely don't agree to send data to a third person when I visit a web page, neither expressed nor implied.

      --
      The Tao of math: The numbers you can count are not the real numbers.
    8. Re:Computer fraud? by Anonymous Coward · · Score: 0

      Huh? The user's browser has, on behalf of the user, explicitly contacted Epic's webserver, requested a copy of the javascript from their site, and run it.

      Alternatively you could suggest that third-party webmasters have induced end-user browsers to do so, without end-user notification and consent, with the intent of the code to reveal private and sensitive information that a reasonable person would find unacceptable under such circumstances.

      The "justification" you present would allow any malware writer who exploits e.g. Flash, PDF, or other vulnerabilities a license to do so without consequence. In almost all cases the end user has directed their computer to do something, which through a series of events leads to an infection/exploit, however it is also almost always a) without notice, b) without consent, c) an unreasonable expectation, d) malicious.

      History-stealing is recognized as an exploit, I believe.

      It's not like Epic's servers attempted to connect to the user's computer, hacked a firewall, cracked a password or anything. The user (via their browser) has initiated the entire thing here.

      The way I see it: The user initiated visiting any one of a zillion websites an advertiser might have their code embedded on, without the users knowledge. The website owners are responsible for causing the advertiser code to run. They are the ones who put it there, know what it does, and have intent to execute it when a user visits. The advertiser is responsible for what their code is designed to do when operating as intended.

      If the user does not want their browser to retrieve and run javascript from every third-party server mentioned by websites they choose to visit, maybe they should get a browser that allows them to whitelist sites to run javascript from. They've been available, with Firefox+NoScript, for at least 5 years now.

      The majority of users have no reason to believe when they visit "legitimate" and normally trusted websites that third-party code on those pages may be considered malicious/exploitative/dangerous/a threat to their privacy.

    9. Re:Computer fraud? by black+soap · · Score: 1

      Isn't that how it should be? If I didn't ask for it, you shouldn't be putting it on my computer.

    10. Re:Computer fraud? by Anonymous Coward · · Score: 0

      While playing a game of tug-o-war, I did not give the other team permission to pull harder then me and make me land in the mud.

      Please re-read how HTTP protocol works and you will see grandparent is correct.

    11. Re:Computer fraud? by Trepidity · · Score: 1

      But you did ask for it! It's not like they came to your house and installed on your computer software that would: 1) request Javascript from their servers; and 2) execute it. You installed software on your own computer that did that!

      If anyone's at fault, perhaps it's Firefox for having JS retrieval and execution enabled by default.

    12. Re:Computer fraud? by gstrickler · · Score: 1

      Your analogy is flawed, as is your conclusion. In a game of tug of war, you have willing entered into a contest with another team.

      In the case of Epic Marketplace, you visited web site X, which could be implied consent to run code from that web site on your computer, so long as that code isn't malicious and doesn't upload information you didn't give it. However, without your knowledge or consent (and likely without the knowledge of the web site operator either), a third party (Epic) runs code on your computer. That alone is enough to sustain a decent "illegal computer access" charge, but they go much farther by taking care to make sure the user sees no evidence that the software in question is running, while it gathers information about what types of sites you've visited and sends that information back to the third party. The web site operator is not directly involved in the running of Epic's software, or the gathering of the results, they're just the agent by which Epic gets access to your computer. Unless that is spelled out in Epic's terms and conditions to the web site using the Epic network, they've also deceived the web site operator, tricking them into providing an access for Epic's malware under the guise of paying them to display ads. Which is yet another example of fraud.

      What Epic is doing is wrong, and it's illegal. As an individual, try something like that on a government computer, and you can bet you're heading to jail charged with computer fraud and/or illegal access.

      --
      make imaginary.friends COUNT=100 VISIBLE=false
    13. Re:Computer fraud? by gstrickler · · Score: 1

      To make your tug-o-war analogy valid, you have to add a third party searching through your stuff:

      For example, you engage in a tug-o-war with another team. While you're busy pulling, their sponsor sends someone to search your duffle bags and car to see what kinds of products you use, what medicines you have, what books and newspapers you read, what radio stations you listen to, etc. and report a summary of that back to the sponsor. All without your knowledge or consent (and probably without the other team's consent or knowledge).

      Clearly, that would be a huge violation of privacy, trust, and of the law. What Epic is doing is the exact same thing, just on a computer rather than with searching through your physical bag/car.

      --
      make imaginary.friends COUNT=100 VISIBLE=false
    14. Re:Computer fraud? by allo · · Score: 0

      no.
      If you run a virus, it was your intend to execute it.
      But if the virus does not do whatever it advertised to do, but destroys all your files, its not your fault.

      if an ad scans your history instead of just displaying an ad, its not your fault. You accepted the ad, but the history-scanning is a trojan horse behaviour of the ad.

    15. Re:Computer fraud? by theCoder · · Score: 1

      Then why do you run a web browser that does that? The web browser is your agent. That's why they call it a "user agent". As your agent, it does (or should do) what you tell it to, and acts on your behalf. Your agent is simply doing what you told it to do, namely download JavaScript and run it. If you don't want it to do that, as the OP said, you can get an agent that gives you control, namely Firefox+noscript.

      Maybe that's a little harsh, but I don't want to think about a future where my user agent isn't under my control, where I can't decide to to change fonts or run things like adblock or noscript that make the website different than the web designer intended.

      --
      "Save the whales, feed the hungry, free the mallocs" -- author unknown
    16. Re:Computer fraud? by maxwell+demon · · Score: 1

      Then why do you run a web browser that does that?

      I don't. I've got AdBlock Plus, NoScript and RequestPolicy.
      But the problem is that it's not the behaviour the browser has out of the box. And moreover it means that browsing can get quite tedious, trying to find out what to allow to make the site work.

      And no, I didn't tell the browser to download third-party(!) JavaScript and execute it. I told it to load a web page and display it. It is the web page which directs the browser to the ad network and tells it to run JavaScript.

      It's like going to a bank to open an account, and when the bank additionally sells your data, you get told: "Well, it was you who trusted that bank. Who are you to complain?"

      --
      The Tao of math: The numbers you can count are not the real numbers.
    17. Re:Computer fraud? by theCoder · · Score: 1

      You make a good point. And as I reflect on it, maybe a more crucial question is "am I trying to solve a social problem with a technical solution?" Using my argument, someone could justify cracking a system, since that daemon that gave back a root shell when asked in the right way is acting as the server owner's agent. But we find that argument unacceptable. So, is a web site doing the equivalent by running unwanted JavaScript on our systems? I can't think that it makes any difference that the web browser downloaded and ran the code. After all, someone once tried to get into one of my systems by convincing a web app to download and run some code (fortunately, it didn't work).

      I don't quite know where that leaves us. It could be argued that this is cracking (or "hacking" to scare the populous) users computers, but where is the line? Third party JS? Is Google Analytics OK, or bad? What about JS that just provides some useful (for the user) functionality that is hosted elsewhere? What about CDNs that just look like third parties (though I really don't understand why they have to be different domains instead of just subdomains)?

      Even if this sort of tracking was clearly illegal, the "Powers That Be" would rarely go after companies that do this sort of thing. And even if they did (or there was a class action suit by the affected people), the advertising companies can multiply as often as script kiddies. The fight against spam has been going on for a long time, even with criminal prosecutions, yet spam still persists.

      I think what is most important is user education. Most people will not realize that this is even happening. Once they do, they will probably want to stop it, either by technical (adblock, noscript), social (just boycott the offending pages), or legal ways. Once enough people demand it, laws probably wouldn't be necessary -- public shame of any brand doing this would be enough to stop it. But until there is a critical mass of people to demand social/legal change, all we're really left with is making better user agents that can avoid the problem.

      --
      "Save the whales, feed the hungry, free the mallocs" -- author unknown
  38. Re:So this is theft? but downloading music isn't? by Hatta · · Score: 1

    Unauthorized access to a computer system is a much more serious offense than copyright violation. There are good arguments that copyright itself is unethical and counterproductive, but none to suggest that unauthorized computer access is.

    --
    Give me Classic Slashdot or give me death!
  39. MadMan's Response by ObsessiveMathsFreak · · Score: 1

    Read a response from a professional advertisement and marketing agency? Why don't we just throw the idea of objective assessment out the window altogether.

    --
    May the Maths Be with you!
  40. Re:is this true? I'm not sure it is by aitan · · Score: 1

    So you have a permanent IP assigned to you, and you want that the advertisers always know and keep track (no matter if you clear cookies, or if you enter Private browsing) that it's you the one visiting some pages?

    Well, that might work for you, but the rest of the world doesn't have such luxuries and the IP is temporary so in order for them to keep such preferences, they must store the preferences in your computer.

  41. Re:is this true? I'm not sure it is by Sloppy · · Score: 1

    they should look at their LOCAL database of do-not-track ip addrs

    IP addresses don't opt out of things; people do. There has to be some way of associating a request that they want to track, with an earlier opt-out request. Cookies are the implementation that people have come up with so far, at least until you start sending some kind of global user id in all http headers (an idea that people would hate even more).

    --
    As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
  42. Re:So this is theft? but downloading music isn't? by Midnight+Thunder · · Score: 1

    Does not compute. How can it be costing the USA of twice the population of the country (hint: USA has a population of 300 million), in term of jobs? Add to that the percentage of people impacted by this is far smaller than the real population. I am guessing that it is even below 5% (I don't have figures to validate that estimate)?

    Clearly from the Master of Bullshit Arts line of education?

    --
    Jumpstart the tartan drive.
  43. Re:is this true? I'm not sure it is by Midnight+Thunder · · Score: 1

    The right solution is probably the browser ignoring actions based on domain. Another solution is to ignore sending cookies based on domain and also ensuring JS from that domain can't read certain data. It would require a black list, but if they aren't going to play ball, then we can play hard ball.

    --
    Jumpstart the tartan drive.
  44. Re:is this true? I'm not sure it is by Aladrin · · Score: 1

    They can't be sure it's you without a cookie to verify it. IP addresses change, and so do browser agents.

    If they stored they data on their side, you'd have to re-opt-in every time your ISP gave you a new IP, or you upgraded your browser.

    It sounds like they're storing additional data on it, however, and that's not acceptable.

    --
    "If you make people think they're thinking, they'll love you; But if you really make them think, they'll hate you." - DM
  45. Re:So this is theft? but downloading music isn't? by Anonymous Coward · · Score: 0

    WWOOOOOOOOOOSH

  46. Re:So this is theft? but downloading music isn't? by Anonymous Coward · · Score: 0

    I'm confused here, so according to Slashdot:

    downloading music from say piratebay without approval of copy right holder is not theft

    BUT

    getting someone's browser history is theft?

    Taking someone's browser history is theft. It's theft of privacy. If I go into a store should I expect to have to tell them every place I stopped on my way there so they can sell that info. I would think not. Are stores allowed to put tracking devices on my car to see the other places I visit or other stores I go to? No.

  47. Re:is this true? I'm not sure it is by Marc+Madness · · Score: 1

    Cookies are the implementation that people have come up with so far, at least until you start sending some kind of global user id in all http headers (an idea that people would hate even more).

    Not to mention that a do-not-track cookie and a do-not-track HTTP header member essentially have the same effect from a practical perspective (in that they both modify the HTTP header). However, an HTTP header would work across all domains, not just the domain that set it which might be a disadvantage to those who want to pick and choose who can and cannot track them.

  48. Re:is this true? I'm not sure it is by LordArgon · · Score: 1

    Yes, you're missing something. Imagine you opt out of tracking and the company erases all information about you (including their cookies). What happens the next time you hit their system? You look like somebody they've never seen before. In most systems, that means they give you a cookie and start tracking you. But you just asked them not to track you...

    The only way they can comply is to know that you fall into the group of people who don't want to be tracked. In general, they can do this with a generic "do-not-track" cookie value they drop (like an ID with all zeros, e.g.). Then you and everybody else who doesn't want to be tracked looks identical, but you all still have a cookie from them.

    You mentioned IP address as a way to track users, but that's really unreliable. So you want to go opt out again every time you restart your modem or connect to another network? If you're behind a NAT, your opt out would affect everybody behind the NAT (but only until the external address changed, at which point it would affect nobody).

    As a side note: If you clear all your cookies every time you close your browser, your tracking starts fresh with every browsing session. It doesn't mean you aren't tracked - it just means the scope of the tracking matches the scope the cookie lifetime. I leave my browser up for days/weeks at a time, so deleting cookies on close would actually make me more trackable than an opt-out. A whitelist of sites you accept cookies from is the best way to minimize tracking, but most people won't understand or bother with that. Storing an opt-out cookie is a really simple next-best-thing.

  49. Re:is this true? I'm not sure it is by jank1887 · · Score: 1

    good point. my work pc has firefox set to clear cookies and history at shutdown. so, my do not track request can't be respected after a reboot?

  50. Re:is this true? I'm not sure it is by Anonymous Coward · · Score: 0

    Cookies are the implementation that people have come up with so far, at least until you start sending some kind of global user id in all http headers (an idea that people would hate even more).

    Or perhaps a simple "fuck off and don't track me" HTML header?

    It doesn't actually have to identify you for them to get the message. If they'd honor it, that is.

    -CCarrot (posting AC due to mods in this topic)

  51. Re:So this is theft? but downloading music isn't? by interkin3tic · · Score: 1

    This is closer to the category of filming someone in a shower, then stealing their wallets.

    Incidentally, that's my favorite type of voyeur porn...

  52. Re:So this is theft? but downloading music isn't? by smelch · · Score: 1

    Oh, so if I share my information with google and google alone (per our agreement) and then google sets up a server to share all of it with anybody who wants it, that's ok?

    --
    If I can just reach out with my words and touch a butthole, just one, it will all be worth it.
  53. Re:unless some overreaching legislation comes in by Shompol · · Score: 1

    The legislature will never happen, because the government is starting to take advantage of all the private data amassed at corporate data centers, particularly through Patriot Act. We can expect more legislature that will make all your private info available to government "on demand".

  54. Re:So this is theft? but downloading music isn't? by interkin3tic · · Score: 0

    Slashdot is not an individual. Slashdot is a collection of people of differing views and opinions. Thus you can't expect to get a consistent opinion.

    You can't get a consensus opinion. The slashdot crowd does have consistent opinions on things, despite the dynamic nature of the population. It is not nonsense to talk about usual slasdotter opinions. Nearly any parameter you can measure of nearly any natural population has a distribution, but you can still make statements about the mean. Most clovers in a field have 3 leaves. Yes, some have 4 and some have less, but 3 is the usual number. Most slashdotters are opposed to the RIAA's crackdown on music sharing. Yes, some people probably really like the RIAA, but most don't.

  55. Re:So this is theft? but downloading music isn't? by maxwell+demon · · Score: 1

    Getting someone's browser history is spying, of course.

    --
    The Tao of math: The numbers you can count are not the real numbers.
  56. Re:is this true? I'm not sure it is by VortexCortex · · Score: 3

    You're over thinking things. What if you were allowed to tick a checkbox in your browser, and thereafter it would state clearly in every HTTP request header DO NOT TRACK ME. This enables notification that we do not want any tracking to be performed, and is delivered in the same set of headers that they are already parsing to read the "Cookies" they set.

    It looks like this:
    DNT: 1
    Firefox4 and IE9 Support this, last I heard Chrome didn't (I hear there is a 3rd party plugin now). All those advertising bastards need do is not track people with those settings. Additionally, use a plugin like CookieMonster to manage your cookie settings.

    Them: "Without cookies how will we know if you want to opt out?!"
    Us: "Problem Solved. Read the DNT header fool."
    Them: "We need cookies to makes sure people aren't fraudulently clicking ads, and to count clicks"
    Us: "Not our problem; Besides, Cookies can be cleared -- Store your clicks & hits in YOUR OWN damn database!"
    Them: "... [under breath] But we don't have to, and we won't comply sanely without mandatory regulation."

    They'll cry us a river when it comes down to strict regulations -- The only bad thing is that the law writers don't understand technology enough to just say: "Advertisers must honor the 'DNT: 1' (do not track header) as if the user had followed the advertiser's opt-out procedure, and [insert other shit they should do like delete user records and not set cookies -- though I can manage my own damn cookies, but thanks]."

  57. Re:is this true? I'm not sure it is by tokul · · Score: 1

    am I missing something here?

    Web users are anonymous. You can't identify them, if you don't store something unique on their machine.

  58. Re:is this true? I'm not sure it is by FSWKU · · Score: 1

    they should look at their LOCAL database of do-not-track ip addrs

    IP addresses don't opt out of things; people do. There has to be some way of associating a request that they want to track, with an earlier opt-out request. Cookies are the implementation that people have come up with so far, at least until you start sending some kind of global user id in all http headers (an idea that people would hate even more).

    All fine and good, but why should I HAVE to opt out of something like this just to protect my privacy? What makes these marketing troglodytes think they have a right to track my browsing habits by default?

    --
    "So after all this, you make my case for me. To end this stalemate, you must die..."
  59. Re:is this true? I'm not sure it is by Anonymous Coward · · Score: 0

    well there are ways. one way is to come up with a browser plugin that creates a opt out cookie on open of browser from a list of sites that creates them. or some how create a do not track users agent... so plugins or browsers could when making requests from these users agent be ignored... those would be my sugestion I think user agent would be the better of the two ways a more permanent solution. in that is in the optout user agent and they start setting cookies ect flags can be triggers and the hammer of the web will com down.

  60. Link to opt-out by Anonymous Coward · · Score: 0

    Epic's statement refers repeatedly to the ease of opting out and how firmly they obey it when you do, but neglects to provide an opt-out link.

    For your convenience: http://www.epicmarketplace.com/optout.php

    Interestingly, I had (according to Epic) "not opted out" previously and had therefore given them permission to do whatever they like.

    Disclaimer on page:
    "Note that if you change or delete the Traffic Marketplace opt-out cookie, change browsers, or get a new computer, you may need to opt out again."
    In other words, if you catch us it's probably your fault.

    There's also a link to Network Advertising Initiative control panel for opting out of multiple ad networks. There's no way to sort it to show what networks you're active in (the message is actually a .gif, I suspect to inhibit searching).

  61. Re:So this is theft? but downloading music isn't? by nedlohs · · Score: 1

    Why not try reading what I wrote?

    You know the bit which talked about exactly that point and how you can't compare them because not everybody cares about the same things equally.

    Most slashdotters are opposed to the RIAA's crackdown on music sharing

    Please show the evidence for that. All I see is that "most slashdotters who comment on articles about the RIAA's craskdown on music sharing are opposed to it", which is a very different claim.

    Yes in articles about the RIAA cracking down on music sharing the most popular opinion on slashdot is that copyright infringement is not theft.

    Yes in articles about snooping browser histories the most popular opniion on slashdot is that such browser snooping if theft.

    There is no inconsistancy or strangeness in both those things being true*. It isn't the same people. Some people are more interested in sharing music and hence make up the bulk of the opinion in articles about that. Different people (with overlap of course) are more interest in privacy and hence make up the bulk of the opinion in articles about that.

    * Note: I'm not arguing one way or the other about those actually being "the slashdot opinion", I'm just taking the original claim.

  62. Re:So this is theft? but downloading music isn't? by Anonymous Coward · · Score: 0

    Zzzzing!

  63. Re:is this true? I'm not sure it is by jvkjvk · · Score: 1

    Yes, of course they have to track you to know that you have opted out of tracking.

    How else do think it would work?

    This pattern is depressingly similar to how the whole legal system is going.

  64. Salesmen by Osgeld · · Score: 1

    they do anything they can to get you to buy some shit you dont want including lying and stealing, then get all offended when you call them on it

  65. Re:So this is theft? but downloading music isn't? by scrib · · Score: 1

    I have to laugh at the responses you have gotten in spite of the dead-giveaway signature of yours. Bravo!

    --
    Help! Help! I'm being repressed!
  66. My comment on Epic's post by Anonymous Coward · · Score: 0

    ...is "awaiting moderation". Since they'll never approve it, I reproduce it here:

    http://epicmediagroup.wordpress.com/2011/07/20/epic-marketplace-response-to-behavioral-advertising-and-tracking-allegations/#comment-251

    “NO data obtained from segment verification is personally identifiable information (PII), nor is that data ever merged with other data points that are, or may be, personally identifiable.”
    Do you make this promise on behalf of yourself, or on behalf of all the customers you sell data to, or on behalf of your national security partners, or all of the above? If so, how do you know, and what visibility do you have into their use of data? Do you deploy security personnel to their data warehouses to enforce this policy? Lastly, what anti-reverse-engineering protections did you put in your Javascript to protect it from being re-used by malicious parties who do want to steal personal data? If you have no protection, you have advanced the state of the art of identity attack by publicly releasing this code, correct? Thanks in advance for your truthful and complete answers.

  67. Re:So this is theft? but downloading music isn't? by RedDeadThumb · · Score: 1

    Or alternatively the "theft" being referred to in the data snooping case is that of privacy. In the music distribution case if someone downloads a copy of a song the original owner of the song has lost nothing - they still have their copy. In the data snooping case the original owner of the history has lost something - they no longer their privacy.

    Following that line of argument, the owner of the copyright on the song has lost something as well - the ability to control who/ when/ where the song can be copied.

  68. Re:is this true? I'm not sure it is by tokul · · Score: 1

    good point. my work pc has firefox set to clear cookies and history at shutdown. so, my do not track request can't be respected after a reboot?

    They are not tracking you regardless of your do-not-track request. You setup destroys their tracking info upon reboot.

  69. Re:So this is theft? but downloading music isn't? by Culture20 · · Score: 1

    Taking someone's browser history is theft. It's theft of privacy. If I go into a store should I expect to have to tell them every place I stopped on my way there so they can sell that info. I would think not. Are stores allowed to put tracking devices on my car to see the other places I visit or other stores I go to? No.

    Checkout workers are almost uniformly asking for zipcodes now. I decline, but might not be able to in the future.

  70. Re:is this true? I'm not sure it is by Anonymous Coward · · Score: 0

    do they expect technical people to say 'oh, ok, you are right' ?

    so, unless I'm missing something, they should look at their LOCAL database of do-not-track ip addrs .

    It's kind of ironic you talk about "technical people" and then start spouting absolutely useless nonsense like storing IP addresses. There is so much wrong with that ... It'd be funny, if you weren't serious. If you were, it's just sad.

  71. Re:is this true? I'm not sure it is by black+soap · · Score: 1

    Or maybe they need to go to an "opt-in" system, to make it easier for them to be honest. I suppose there could be a reason they wouldn't want that, though...

  72. Re:is this true? I'm not sure it is by black+soap · · Score: 1

    I think that is the idea. They don't want to be identified, yet storing something unique on their machine makes it pretty easy to identify them.

  73. Re:is this true? I'm not sure it is by 0123456 · · Score: 1

    Yes, of course they have to track you to know that you have opted out of tracking.

    Here's an idea. Maybe they could, you know, have people opt-in to tracking, and then the only people being tracked would be the ones who had asked the company to track them.

    Of course as we all know, almost no-one would volunteer to be tracked unless there are financial benefits (e.g. supermarket store card discounts) and only inertia prevents most people from 'opting out' of online ad tracking.

  74. Not "Stealing", it's just "Verification" by psydeshow · · Score: 1

    Did you read the response? What a classic case of corporate misdirection. They redefine history stealing as "segment verification", which presumably means that they are using this technique to verify that a visitor is part of a particular segment of people that advertisers are trying to reach.

    Clue: It doesn't matter what you do with the information, if your process involves checking to see whether a user has visited any of a list of sites in the past, that technique is known as history stealing and it is wrong. As in unethical. As in, shame on you, and browser makers should be working very hard to prevent you from doing it.

    To try to claim that "segment verification" doesn't leak personally identifiable information is also disingenuous. If you were just checking one or two sites, maybe you could make that claim. But the whole point of this exercise is verifying which marketing segments a visitor is in. The full set of those segments can be used to build a detailed profile of who the visitor is and what she does with her browser. Combine with IP address, browser version, and any number of other available factors, and you get a remarkably unique fingerprint that will be, in many cases, unique to that person.

    They should just say, "Yes, we use your browsing history to determine more or less who you are. It's very clever and completely legal." But being in advertising, they can't help but try to spin their way into looking like the good guys, being harassed by evil academics. Telling a story to sell bullshit, that's the game.

  75. Submit crap to their tracker by Anonymous Coward · · Score: 0

    I have a new idea... Submit crap to their tracking URL in order to trash their data set.

    #!/usr/bin/perl
    use strict;
    my $tracking_url_format_string = "http://i.pixel.trafficmp.com/a/bpix?pid=%s&plid=%s&top=%s";
    my $i;
    my $url;
    for ($i = 0 ; $i 50000; $i++) {
            $url = sprintf($tracking_url_format_string, 1, $i, $i);
            my $result = `curl $url`;
    }

  76. Advertising Network Caught History Stealing by Tooke · · Score: 2

    At first I thought that somehow history was caught stealing something by an advertising network. It took me a minute to realize the title actually meant "stealing history". If the used word order is really that important, the submitter could've at least thrown a hyphen in there to make it a bit clearer.

    --
    Anybody want a peanut?
  77. Re:So this is theft? but downloading music isn't? by whoever57 · · Score: 1

    Does not compute. How can it be costing the USA of twice the population of the country

    Let me award you a well-deserved "whoosh".

    --
    The real "Libtards" are the Libertarians!
  78. Re:So this is theft? but downloading music isn't? by whoever57 · · Score: 1

    Checkout workers are almost uniformly asking for zipcodes now.

    Not in California

    --
    The real "Libtards" are the Libertarians!
  79. Re:So this is theft? but downloading music isn't? by TheLink · · Score: 1

    Does not compute. How can it be costing the USA of twice the population of the country (hint: USA has a population of 300 million),

    Compute better then. I think the AIs are gaining on you.

    It's sad if AIs pass the Turing test because the humans have become stupider ;).

    --
  80. Re:is this true? I'm not sure it is by Just+Some+Guy · · Score: 1

    they should look at their LOCAL database of do-not-track ip addrs

    So I need to opt out of tracking at home. And at work (blocking other people sharing the same outbound NAT who want to be tracked for some odd reason, possibly involving incentive programs). And at the coffee shop. And in motels. And in libraries. And every time my DHCP lease changes. Basically, every IP I'll ever occupy - however temporarily - I'll need to re-opt-out from.

    so, unless I'm missing something

    Yes, I think you're missing something.

    --
    Dewey, what part of this looks like authorities should be involved?
  81. Re:So this is theft? but downloading music isn't? by iceaxe · · Score: 1

    Hey, it's my turn with The Opinion!

    --
    WALSTIB!
  82. Re:So this is theft? but downloading music isn't? by interkin3tic · · Score: 1

    You know the bit which talked about exactly that point and how you can't compare them because not everybody cares about the same things equally.

    I'm not getting how that dictates you can't generalize the prevailing opinion on a subject. Some people care more and some less about the RIAA, but most people are opposed to it.

    Most slashdotters are opposed to the RIAA's crackdown on music sharing

    Please show the evidence for that. All I see is that "most slashdotters who comment on articles about the RIAA's craskdown on music sharing are opposed to it", which is a very different claim.

    I'm afraid I don't see much distinction. Those that comment on articles about the RIAA crackdown would be a sample of slashdotters at large. It's going to be skewed towards people with strong opinions either way, yes, but I think it's a safe assumption that the lurkers on such stories are not significantly different from the commenters in terms of pro RIAA or anti RIAA. If 80% of the comments are opposed to the RIAA, I'm guessing the percentage of slashdotters opposed to the RIAA is going to be closer to 80% than 50%.

    Getting back to the original point, I do think it's likely that a significant portion of slashdotters do think that violating copyright and downloading music is not theft while downloading someone's browser history is an invasion of privacy. I do not think that OP's point was absurd per se for the reasons you brought up.

  83. Re:is this true? I'm not sure it is by Sloppy · · Score: 1

    All fine and good, but why should I HAVE to opt out of something like this just to protect my privacy? What makes these marketing troglodytes think they have a right to track my browsing habits by default?

    Lots of reasons:

    1. We speak of "do not track" instead of "ok to track." The debate is already framed to their advantage.

    2. You're ok with it. Almost everyone is ok with it. Otherwise, they wouldn't send the requests (complete with the cookies they asked you to send, the last time you communicated with them) to the ad servers, and especially wouldn't download and execute javascript which sends extra "histort stealing" information to them. Some people say they're not ok with it, but their behavior reveals how weak their conviction is. If you're really not ok with them tracking you, then they're not tracking you (because in the end, you're always in control).

    3. Like lots of mass-surveillance techs, it was so impossible to do back when the basic parameters of who-has-the-right-to-what were spelled out in constitutions and philosophies. So there aren't any serious prohibitions (legal or cultural). Some places like Europe try to have privacy laws, but they are incomplete (though may work to varying degrees) and unenforceable. (read on, about enforceability)

    4. They can get away with it, and could get away with it even if it were prohibited. The act of learning things about you, especially when they passively gather it from information that you send to them, is totally internal. Laws that essentially say "you're not allowed to pay attention to things people tell you" are unforceable. It's like violating DMCA in your home to watch a DVD: it might be against the law, but nobody is ever going to know that you did it, unless they're already after you. (Not that this stops there being a prohibition against watching DVDs, but everyone knows it's a stupid law so it's a harder sell to do things like that.) The only externally visible symptom is that they'll tend to show you better-targeted ads, and how do you prove anything from that?

    5. They can outspend you. Should the opt-in-vs-opt-out question come up in a legislative body, they have a voice and you do not. This is how things will be until people start really voting.

    HTH.

    --
    As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
  84. Doesn't affect me by Anonymous Coward · · Score: 0

    I regularly update my hosts file to block asshole companies like this.

  85. Re:So this is theft? but downloading music isn't? by Midnight+Thunder · · Score: 1

    Oh, I thought that was a bird. :)

    --
    Jumpstart the tartan drive.
  86. bahahaha by Legion303 · · Score: 1

    "self-regulatory"

    Well there's your problem.

  87. wrong by Tom · · Score: 1

    Epic has written a response defending its practices."

    If you still don't see what's wrong with these people, that sentence is all you need. Get caught with the hands in the cookie jar and then go about explaining why it was an ok thing to do.

    How long until we as a society finally realize that corporations do not have ethics ? They are, almost by definition, psychopaths. We need to start treating them like the dangerous criminals they are.

    No, I'm not a communist. I do, however, strongly advocate seing things the way they are, and not fool yourself with delusions of an idealized version of your world. And corporations behaving as valuable members of society is an abberation, not the norm.

    --
    Assorted stuff I do sometimes: Lemuria.org
  88. Re:is this true? I'm not sure it is by Tom · · Score: 1

    You're spot on.

    They claim that a click on an "I accept" button constitutes a binding contract. But a checkbox in the configuration that I don't want to be tracked doesn't?

    Frankly, stop treating corporations like responsible citizens. They aren't. They are cheaters, liars and frauds. Their only purpose is profit. If they were humans, they would qualify as psychopaths.

    Treat them like that.

    --
    Assorted stuff I do sometimes: Lemuria.org
  89. This is part of why I use by Anonymous Coward · · Score: 0

    A custom HOSTS file: To block out advertising, period! It's my bandwidth I pay for, for one thing (yours too), out of pocket - I want ALL of what I paid for (not just some, not 1/2... ALL!). It's apparently not only your money's worth being reamed by ad networks, but now also your privacy (as well as adbanners being shown & proven to harbor malicious script malware @ times since around 2004 as well (more than just a few times in fact)).

    Not only do you surf NOTICEABLY FASTER using one, but also safer as well, and you get all of the bandwidth you pay for too (triple bonus).

    "Ever since I've installed a host file (http://www.mvps.org/winhelp2002/hosts.htm) to redirect advertisers to my loopback, I haven't had any malware, spyware, or adware issues. I first started using the host file 5 years ago." - by TestedDoughnut (1324447) on Monday December 13, @12:18AM (#34532122)

    FROM http://tech.slashdot.org/comments.pl?sid=1907528&cid=34532122

    Now?

    20++ ADVANTAGES OF HOSTS FILES OVER DNS SERVERS &/or ADBLOCK ALONE for added layered security:

    1.) HOSTS files are useable for all these purposes because they are present on all Operating Systems that have a BSD based IP stack (even ANDROID) and do adblocking for ANY webbrowser, email program, etc. (any webbound program).

    2.) Bad news: ADBLOCK CAN BE DETECTED FOR: See here on that note -> http://arstechnica.com/business/news/2010/03/why-ad-blocking-is-devastating-to-the-sites-you-love.ars

    HOSTS files are NOT BLOCKABLE by websites, as was tried on users by ARSTECHNICA (and it worked, proving HOSTS files are a better solution for this because they cannot be blocked & detected for, in that manner), to that websites' users' dismay:

    PERTINENT QUOTE/EXCERPT FROM ARSTECHNICA THEMSELVES:

    ----

    An experiment gone wrong - By Ken Fisher | Last updated March 6, 2010 11:11 AM

    http://arstechnica.com/business/news/2010/03/why-ad-blocking-is-devastating-to-the-sites-you-love.ars

    "Starting late Friday afternoon we conducted a 12 hour experiment to see if it would be possible to simply make content disappear for visitors who were using a very popular ad blocking tool. Technologically, it was a success in that it worked. Ad blockers, and only ad blockers, couldn't see our content."

    and

    "Our experiment is over, and we're glad we did it because it led to us learning that we needed to communicate our point of view every once in a while. Sure, some people told us we deserved to die in a fire. But that's the Internet!"

    Thus, as you can see? Well - THAT all "went over like a lead balloon" with their users in other words, because Arstechnica was forced to change it back to the old way where ADBLOCK still could work to do its job (REDDIT however, has not, for example). However/Again - this is proof that HOSTS files can still do the job, blocking potentially malscripted ads (or ads in general because they slow you down) vs. adblockers like ADBLOCK!

    ----

    3.) Adblock doesn't protect email programs external to FF, Hosts files do. THIS IS GOOD VS. SPAM MAIL or MAILS THAT BEAR MALICIOUS SCRIPT, or, THAT POINT TO MALICIOUS SCRIPT VIA URLS etc.

    4.) Adblock won't get you to your favorite sites if a DNS server goes down or is DNS-poisoned, hosts will (this leads to points 4-7 next below).

    5.) Adblock doesn't allow you to hardcode in your favorite websites into it so you don't make DNS server calls and so you can avoid tracking by DNS request logs, hosts do (DNS servers are also being abused by the Chinese lately and by the Kaminsky flaw ->

  90. History Stealing? by malacandrian · · Score: 1

    The Battle of Hastings is mine, Epic. You can't have it.