Ubisoft Considers Always-Connected DRM "A Success"

Ubisoft made headlines a couple days ago for bringing back their restrictive DRM for an upcoming racing game. Speaking with PCGamer in response to the overwhelmingly negative feedback to this news, a Ubisoft representative said the company has seen "a clear reduction in piracy of our titles which required a persistent online connection," adding, "from that point of view the requirement is a success." One wonders how they measured this, and how they compare it to sales lost due to the bad press it's generated.

Comments

Re:Sales lost?

[Baloroth]

Only a month? I've seen computers go for ~9 months w/o an internet connection still able to play steam games offline. Technically, I think you can go as long as you want, Steam just has a minor issue where it deauthenticates for some reason (incidentally, I believe you can backup the user authorization files and reload them if this happens.)