Ubisoft Considers Always-Connected DRM "A Success"

Posted by Soulskill on Friday July 29, 2011 @08:38AM from the all-about-the-benjamins dept.

Ubisoft made headlines a couple days ago for bringing back their restrictive DRM for an upcoming racing game. Speaking with PCGamer in response to the overwhelmingly negative feedback to this news, a Ubisoft representative said the company has seen "a clear reduction in piracy of our titles which required a persistent online connection," adding, "from that point of view the requirement is a success." One wonders how they measured this, and how they compare it to sales lost due to the bad press it's generated.

1 of 224 comments (clear)

Min score:

Reason:

Sort:

Sales lost? by Anonymous Coward · 2011-07-29 08:41 · Score: 0, Troll

I doubt it. Gamers simply aren't that hardcore or idealistic.
They all flocked right back to PSN, credit cards in hand, when it came online, didnt they?
Everyone flocked to Steam to get HL2, when it was doing the same thing.
They're right. Gamers will put up with just about anything. And don't kid yourself, you're never offline, you fucking nerds.