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Blizzard Reveals Diablo 3 (Real Money) Auction House

trawg writes "At a special event at Blizzard HQ in California, gaming press were treated to the first look at the Diablo 3 auction house — featuring real-world money transactions across different regions allowing you to buy and sell items with real money. There'll be a listing fee and a sales fee for auctions, and while they're not talking dollar numbers just yet, Blizzard assures gamers that they're not looking to pinch pennies." Update: 08/01 17:41 GMT by S :The other big piece of news about Diablo 3 is that it will require a persistent connection to Battle.net to play, even for single-player mode. Eurogamer has a detailed write-up about the current state of the beta.

42 of 384 comments (clear)

  1. no offline play = no sale by Anonymous Coward · · Score: 2, Interesting

    tsia

    1. Re:no offline play = no sale by TheRaven64 · · Score: 4, Interesting

      I bought Diablo II and played it in single player and on a LAN exclusively. I'd probably buy Diablo 3 if I could do the same, but it seems that the game is aimed more at WoW players than people who enjoyed Diablo / Diablo II.

      --
      I am TheRaven on Soylent News
    2. Re:no offline play = no sale by milkmage · · Score: 2

      how about RTFA (read THIS fucking article)
      http://www.1up.com/news/diablo-3-requires-online-when-playing

      you could argue that these features enhance gameplay/experience, and the online requirement isn't only for DRM/security (although simple auth like, SC2, should take care of those concerns)

      really like the shared item stash (a la Torchlight)

      A persistent friends list.
      Cross-game chat via the RealID system.
      Persistent characters that are stored server-side (no more having to play online once every 90 days, nor item duplication cheats).
      Persistent party system.
      Player-versus-player and public game matchmaking.
      Dynamic drop-in/out for co-op
      Larger item stash that gets shared among all of your characters (at the moment, up to 10)
      The auction house, outlined here.
      The Achievement system and detailed stat-tracking, both of which feed into the final point:
      The Banner system, a visual way to display your prowess in the game. Banners start out like emblems, where you can choose from an array of symbols, patterns, and overall shape/design. Then, you can tweak its appearance through Achievements and other accomplishments. Examples Pardo cites include whether the character is in Hardcore mode, how many Achievements have been earned, how many PVP victories, and so forth. Additionally, the Banners also have gameplay features; in-game, rather than use Town Portal, you can click on a player's Banner to instantly teleport over to said player.

      now, how about a release date?

    3. Re:no offline play = no sale by Riceballsan · · Score: 2

      why does it matter? Not everyone has 3G everywhere they go, not everyone has a 100% of the time always on connection that has no hiccups or lag ever. Not everyone is OK with the idea that in 5 years if they feel like replaying an old game that they paid $60 for, they may or may not depending on if blizzard felt the game was still profitable enough to keep supporting.

    4. Re:no offline play = no sale by heathen_01 · · Score: 2

      Thats great, but how do any of those features enhance the offline single player game?

    5. Re:no offline play = no sale by arth1 · · Score: 2

      Also, I think you are mistaken by assuming that the majority of D2 players didn't play online.

      I think you're mistaken by assuming that the post you replied to claimed that.

      But yeah, many people played (and plays!) D2 offline. I'm one of them - I can't be arsed to deal with the LULWOT crowd.
      Until there's a way to filter on verified age, that won't change.

    6. Re:no offline play = no sale by X0563511 · · Score: 2

      It's 2011. Network connectivity is assumed, and this is nearly always a valid assumption.

      --
      For large sets, this will be our guide even unto death, for the LORD will work for each type of data it is applied to...
    7. Re:no offline play = no sale by Kenja · · Score: 2

      And yet, many people do not have it 24/7. So this "assumption" you call valid will in fact cost them sales.

      --

      "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
    8. Re:no offline play = no sale by boxxertrumps · · Score: 2

      Between the ages of five and fifteen, there is a very strong correlation.

    9. Re:no offline play = no sale by TheRaven64 · · Score: 3, Insightful

      Mostly these days I play games on a laptop while travelling. If I'm on a train, Internet access is either nonexistent or expensive. If your game requires Internet access, it's either impossible or expensive to use in this environment, so I don't buy it.

      --
      I am TheRaven on Soylent News
    10. Re:no offline play = no sale by polar+red · · Score: 2

      If !A -> B
      Therefore A -> !B

      get your maths right.
      from !A -> B you can only infer !B -> A

      --
      Yes, I'm left. You have a problem with that?
    11. Re:no offline play = no sale by lgw · · Score: 2

      I don't know about that - gaming while "stuck someplace" must be quite common to judge by the ever-growing "app"-game market.

      --
      Socialism: a lie told by totalitarians and believed by fools.
    12. Re:no offline play = no sale by toriver · · Score: 2

      It's 2011. As internet usage accelerates - Netflix, online gaming etc. - ISPs are throttling network connections, sometimes just blocking service if you go over a certain limit. Why should you need to gobble up unknown amounts of monthly "allowance" from God Emperor ISP to play a game single-player just because they have this fear of piracy? Pirates will have a "no internet required" patch out in no time, meaning only paying customers will be subject to this totally needless (except for DLC and bug reporting) connection.

      What next? "You need to have your tap water running while eating this meal"?

  2. Hello IRS by DigiShaman · · Score: 2, Insightful

    Oh shit. You just KNOW the IRS will be getting involved here. Anytime you have money moving from person-to-person or business-to-person, the Feds will get their pound of flesh. This could get quite ugly for gamers.

    --
    Life is not for the lazy.
    1. Re:Hello IRS by smelch · · Score: 5, Informative

      Uh, what?! You mean that an auction house using real money, just like any other auction house using real money on the internet, might actually require people to note the income on their taxes? Quick! Somebody tell everybody who ever used eBay the government is saddling up to ride in on them at dawn! It's about to get real ugly!

      --
      If I can just reach out with my words and touch a butthole, just one, it will all be worth it.
    2. Re:Hello IRS by Tukz · · Score: 2

      This.

      This is nothing new, a lot of games does something similar with real money, and the IRS hasn't freaked out more than usual (not in my country anyway).
      Move along.

      --
      - Don't do what I do, it's probably not healthy nor safe. -
  3. Oh, look by 0xdeadbeef · · Score: 3, Insightful

    Blizzard jumped a shark.

    1. Re:Oh, look by Desler · · Score: 2

      Why? At least with Blizzard on board finally you don't have to go to some shady 3rd party chinese site to buy items like vast amounts of people did in D2. Or would you rather them go back to their policy of shutting down people for copyright infringement for selling in game items or Wow gold?

  4. Re:Nope, not going to play Diablo 3. by klocwerk · · Score: 4, Interesting

    Fuck everything about this...

    I kind of have to agree...
    I was a hardcore D2 gamer, almost failed out of college because of that game, and I've been looking forward to D3 Very Much.
    But real money? No. I play games as an escape from thinking about things like my bank account.

    Bliz, please rethink this.
    Let a real money secondary economy evolve, but for the love of Pete don't enshrine it in the game.

    --

    "You worthless post!"
    -Shakespeare, 2 Gentlemen of Verona, 1. 1. 147
  5. The new truism by sapphire+wyvern · · Score: 4, Insightful

    If you can't beat 'em, monetise 'em.

    I guess in principle it's probably not _all_ that evil.

    Still, it makes me think the gameplay experience will be like a Free To Play game... but with a $60 USD (or $90 AUD, grrrr) barrier to entry.

  6. Hypocritical decisions by VGPowerlord · · Score: 2

    So, Blizzard doesn't allow Real Money Trading in WoW, but is going to set up a system in Diablo 3 for that?

    --
    GLaDOS for President 2016! "Well here we are again. It's always such a pleasure." -- GLaDOS, 2011
  7. Re:Nope, not going to play Diablo 3. by Desler · · Score: 2

    Let a real money secondary economy evolve, but for the love of Pete don't enshrine it in the game.

    Why? This means that you are less likely to get ripped off since Blizzard will be running it versus the third party sites where you are most likely getting scammed from. Why would you think the second choice is better?

  8. Re:Cue... by Anonymous Coward · · Score: 2, Interesting

    Actually, it will eliminate a lot of that spam, since if you're looking for something, you have a singular, searchable place to go find it. Unfortunately, it will be replaced by "Yo yo, check out my auction for 4 2 soc 2 skill 20 fcr barb circlet". On the plus side, thousands of Chinese teenagers are about to get new jobs.

  9. DRM by c1t1z3nk41n3 · · Score: 5, Insightful

    More news to come out is their decision to mirror Ubisoft with an always online requirement. Players will require a Battle.net connection even to play single player. I certainly won't be purchasing it, and it seems that most of my friends won't either. Too much DRM and no LAN play make it a poor investment.

    1. Re:DRM by Baloroth · · Score: 4, Insightful

      Not sure if he can, but I can: here. Took about 5 secs of Google. From the article:

      To play Diablo 3, you'll need a constant internet connection -- it cannot be played offline.

      Amusing part: they're trying to spin this as "good" for players: "no longer will you have to worry about leveling up to 30-40, then having to restart from scratch on Battle.net! Everyone who wants to level to 30-40 and never play on battle.net: you can just go fuck yourself." Thats a paraphrase, but you get the idea. BTW, that would be people like me. No interest in online play, would love LAN/ singleplayer. It's OK: I most likely won't have to worry about either the DRM or playing online. Either through not buying the game or... well, use your imagination.

      Oh yeah, and rich players can buy more power through this auction house. Next step: items that Blizzard is selling that can only be bought on the auction house. They might not do that: depends if Activision (aka Bobby Kotick) is really letting Blizzard be free to do their thing or not. Blizzard would realize that would ruin the game. Activision just sees the $$$$$$$ they could make, and screw the gamers (more).

      Oh yeah, and no modding either, according to that same article.

      --
      "None can love freedom heartily, but good men; the rest love not freedom, but license." --John Milton
    2. Re:DRM by c1t1z3nk41n3 · · Score: 2

      http://www.bit-tech.net/news/gaming/2011/08/01/diablo-3-will-have-always-online-drm-microt/1

      This site references an interview Blizzard gave PC Gamer. Starcraft 2 has a timeout for single player without internet. I didn't know that until I was on a ship for a month and it stopped letting me play.

    3. Re:DRM by Remus+Shepherd · · Score: 2

      You missed the third part of their announcement: No mods. They won't enable them, they won't allow them, and they won't stand by while the community creates them.

      I don't care because I never used many mods, but I expect this to cause a bigger uproar than the auction house announcement.

      --
      Genocide Man -- Life is funny. Death is funnier. Mass murder can be hilarious.
    4. Re:DRM by mgiuca · · Score: 2

      This isn't anything like the Ubisoft situation, which consists mainly of a bunch of PHBs making bad decisions about piracy.

      Haha. So Blizzard makes the exact same DRM scheme as Ubisoft, but it "isn't anything like Ubisoft" because Blizzard used a different excuse to justify it.

      That's better PR, not a better customer experience. Just because Ubisoft are too retarded to come up with a better excuse doesn't mean you should fall for it when somebody else does.

      Honestly I think this is a good thing. It was always too tempting to load up a character editor and give myself lots of cool toys. Now, when someone sees you in D3, they know you've put effort (or money, lol) into what you've accomplished with that character.

      Blizzard already solved this problem, the honest way, in Diablo II. You have "open" characters (which can be played single player, LAN or on a completely separate instance of Battle.net, but are clearly rife with cheating and there is no real economy) and you have "online" characters (which can only be played on Battle.net and require a constant Internet connection, and are protected from cheating). Diablo II already gave you, if you want it, the ability to store your characters in the cloud, to prove that you've put the effort into it, and to have an economy secured from hackers.

      Now eleven years later and what progress has been made? They still have the "online" system with exactly the same benefits and drawbacks, but they have removed the "open" system. There is no legitimate reason to remove a perfectly useful, optional feature that doesn't affect anybody else's game experience.

  10. Re:Nope, not going to play Diablo 3. by MBGMorden · · Score: 4, Interesting

    Realistically lack of LAN play in today's market will only upset geeks, and only a very small subset of them. Battle.NET DRM is indeed annoying in it's own way, but it's also kind of cool - namely in that Blizzard will let you redownload all your games at will. I managed to find my Warcraft III jewel case in a drawer - no clue where the CD is, but it had the CD-key on the case. I logged into my Battle.NET account, registered that game, and poof. Instantly download ability. That's a benefit that I can live with a few negatives to get.

    --
    "People who think they know everything are very annoying to those of us who do."-Mark Twain
  11. Conflict of interest by traindirector · · Score: 3, Insightful

    It just lets Blizzard get that percentage rather than an outside company. And why shouldn't they? These people are going to do it one way or another. Why not integrate it into the game?

    The general argument is that then Blizzard has a conflict of interest: will future additions and changes to the game focus on increasing fun, or will they focus on increasing transaction profit?

    It's easy for any person or organization to say "this is just something on the side and we will always focus on our core intent rather than generating extra profit". This is much harder to do in reality.

    It's much easier to restrain oneself from entering a situation with a conflict of interest than getting involved and making questionable choices, perhaps without knowing you are making a tradeoff.

    1. Re:Conflict of interest by traindirector · · Score: 3, Interesting

      If this new trading system isn't executed well, people won't use it.

      Blizzard will likely make a good real-money trading system. That's not the issue.

      The issue is Blizzard will then have an incentive to design the economy around stimulating real-money trading. So the system of drop frequency and the frequency of adding new items to the game could easily be designed to encourage maximum trading. Even if this is not the plan at the start, it will be a factor in every decision they make with game items or the economy, either overtly or in the back of their minds. It could not be otherwise, because as you said, "The whole point of being in business selling games is to make a profit".

      The risk is the economy starts looking more like that of a free-to-play game because the developer has the same motives as a free-to-play developer if they are skimming money from transactions. The next step is the developer selling the rare items for a lot of real-world money to increase profits even more, even though this totally ruins an economy based on scarcity. Then the question is, how much will players tolerate? From Blizzard, I think they will tolerate quite a lot.

      I have no interest in playing Diablo III myself--I just hate to see video games increasingly turning from something developed to bring challenge and fun to the player and sold at a one-time cost into something explicitly designed at every step to encourage players to pay for satisfaction within a game that can be turned off permanently at any time the developer chooses.

  12. Re:Nope, not going to play Diablo 3. by klocwerk · · Score: 2

    Why? This means that you are less likely to get ripped off since Blizzard will be running it versus the third party sites where you are most likely getting scammed from. Why would you think the second choice is better?

    Frankly because I don't care if people doing an explicitly forbidden activity get ripped off.
    Wrapping it into the game likely means that all the best items will get put in the cash auction house, and the in-game-gold AH will only have lesser items.

    I'd love a separate server (cluster) for those who wanted to play in the real money economy.

    --

    "You worthless post!"
    -Shakespeare, 2 Gentlemen of Verona, 1. 1. 147
  13. Re:Nope, not going to play Diablo 3. by klocwerk · · Score: 2

    Because the guy who finds the BFG9000 he doesn't need/want is ALWAYS going to put it on the cash market, not the in-game one.

    --

    "You worthless post!"
    -Shakespeare, 2 Gentlemen of Verona, 1. 1. 147
  14. Re:Nope, not going to play Diablo 3. by Yvan256 · · Score: 4, Funny

    If there's a BFG9000 in Diablo 3 then Blizzard really did screw up the game.

  15. Re:real money? by Dunbal · · Score: 2

    Keep it up. Before the US dollar was the world's reserve, it was the British pound. Look how well that worked out for them. Currencies come, and currencies go. But actually paying for your imports for a change instead of just printing up money for them is going to be a real bitch for you. I can't wait to see how that works out.

    --
    Seven puppies were harmed during the making of this post.
  16. Amazingly bad... by Beelzebud · · Score: 4, Insightful

    This just went from the game I was most looking forward to, to now it being on my Do Not Buy list....

  17. Re:Nope, not going to play Diablo 3. by MeanderingMind · · Score: 2

    Except it's not clear why you can't have the best of both worlds. Being perpetually connected and being able to download games with just a CD-Key are not mutually dependent.

    --
    Thunderclone: ONE MAN ENTERS! TWO MEN LEAVE! ONE MAN ENTERS! TWO MEN LEAVE!
  18. I'd probably count you in the minorty by RulerOf · · Score: 3, Interesting

    I bought Diablo II and played it in single player and on a LAN exclusively.

    My friends and I did the same, at least initially, but once I got onto Battle.net, I played online exclusively. The rest of them did the same once they got internet access at home.

    One of them did something I thought very odd, though. He played on Battle.net, but only ever by himself. He didn't trade items, either. I couldn't fathom why anyone would do that, considering the palpable negative effects the added latency and the occasional full-on desync had on the game itself.

    [nostalgia]
    To this day, I really, really miss hacking that game. I hereby give a shout out to anyone who recognizes these names or hacks: Herzog Zwei, Thohell, Very_Superior (though a jerk he mostly was), BootyJu1ce, EvilCheese (very, very brilliant hacker), Oxide (who I was told was a twerp), the Chest Hack (0x44, how we hardly knew ye), "The Matrix" (and anyone who liked the Ith War Pike I made on USEast), and (quite possibly the funniest exploit ever) Imbue Scanning.
    [/nostalgia]

    That game made me loathe dialup internet.

    --
    Boot Windows, Linux, and ESX over the network for free.
  19. Developer Ethical Dilemma? by Vesuvias · · Score: 2

    So I write code for Diablo 3. I find, while looking at the source code, an exploit. I give this information to my wife/child/best friend who then uses it to gain an advantage in gaining real cash. I don't fix it. I still do my job, I still fix every bug Q&A finds, I still give great input into the hard technical decisions. I just don't fix this one exploit I found. Even if I am caught the best they could claim is incompetence.

    Evil, possibly, but I am a developer and an atheist. I offset my personal moral compass by knowing that they are underpaying me for my brilliance and contribution. The CTO has a yacht and a Ferrari for goodness sake.

    The risk/reward relationship between getting fired and doing something unethical but monetarily beneficial will be more skewed toward unethical behavior because of this decision. They are now dealing with money and all the security concerns that come with it, whether they like it or admit it or not.

  20. Another Anecdotal Lost Sale by Zirbert · · Score: 2

    I'm *only* interested in single-player and LAN play for D3. I have absolute zero interest in playing any game online with strangers. These announcements are throwing me very strongly from my original plan to purchase two copies of D3 - yes, purchase, at retail - and the player's guide, immediately upon release. Now I'm thinking I would be much, much better off to wait a few weeks (days? hours?) and download the cracked-for-offline-play version, or just not bothering at all. Blizzard is going from getting around $150 from me upon D3's release to getting a goose egg.

    The killers here are the lack of LAN play, the 10-character limit (which is absolutely mindblowing - can I at least delete them and rotate, or do Activision's beancounters expect me to buy another copy of D3 if I want to replay with different skill builds for an 11th time?), and the always-connected requirement. None of those are acceptable. They aren't even up for discussion for me.

    I don't care at all about the auction house, because I don't play online, so I'm not concerned with keeping up with the latest 'leet loot all the twelve-year-olds have. See how it all comes in a circle?

    Blizzard, it's not too late. One of your own VPs is explicitly telling me not to buy this game. "I want to play Diablo 3 on my laptop in a plane, but, well, there are other games to play for times like that", indeed. There are lots of other games. I wanted to play this one, but you don't want me (or anyone else in my family - I'm the head of a household full of game geeks) to do so.

    -Zirbert

  21. Wait... by JustAnotherIdiot · · Score: 2

    ...so you mean i can profit with /real/ money off the laziness of other players now? Count me in.

    --
    What do I know, I'm just an idiot, right?
  22. This will never happen by Yamioni · · Score: 2

    If my past 5 years of playing WoW have taught me anything, it's that Blizzard is all too eager to cave to customer demands. It will only take a small percentage of customers dissenting to get both of these (shitty shitty shitty) ideas scrapped.

    I'm all too happy to pay Blizzard $15 a month for WoW, as I feel it offers me good value. I would be all too happy to pay for D3 when it launches too, because I trust that it will be a good game. However if they do happen to keep the persistent connection bullshit intact, I will be all too happy to find one of those nifty offline cracks that emulates a BNet server on my local machine so I can play the game I legally acquired on my terms, not theirs.

    --
    Cool post bro, highfive \o