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Nokia Killing Symbian and S40 In North America

In an interview with AllthingsD, the head of Nokia's US operations declared that Nokia will be focusing exclusively on Windows Phone devices in North America. Reasons cited include the low profit margins of the ubiquitous low-end Series 40 devices and lackluster sales of Symbian based devices. This also means that the N9 won't be making it to North America either.

29 of 148 comments (clear)

  1. Nokia is still in business? by vlm · · Score: 2, Funny

    Nokia is still in business?

    --
    "Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
    1. Re:Nokia is still in business? by mickwd · · Score: 5, Insightful

      Apparently so. But their new CEO appears to be doing everything he can to change this.

      Quite what the major shareholders think about it, I'd love to know.

    2. Re:Nokia is still in business? by UnknowingFool · · Score: 3, Insightful

      The problem is that while they make the most number of mobile phones the larger numbers don't translate into higher profits. In the feature phone market, Nokia is competing against others for razor-thin to no profit. This was evident in their last quarterly.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    3. Re:Nokia is still in business? by Luckyo · · Score: 2

      No, the new brand of phones is called NoWin.

    4. Re:Nokia is still in business? by Luckyo · · Score: 2

      The last quarterly was a great example of your CEO deciding to scuttle the company, and how long it takes from him blowing up scuttling charges placed in all the right places to ship actually starting to sink.

      Funnily, I've played with N9, and it feels superior on W7 HTC phones that nokia design guys had in may in about every way. The old pre-Elop strategy of symbian for low end and meego/harmattan for high end would have likely meant nokia would have been still very much #1 and head and shoulders above everyone else in mobile phone market. But that's all water under the bridge now.

    5. Re:Nokia is still in business? by Darinbob · · Score: 2

      And the basic non-smart phones wont' have symbian or windows either way. So a non issue there. What make Nokia huge in the past was that their core business was also very well designed and everyone wanted one from the basic user to the high end yuppie moron. So Nokia has lost the highest end market but that's to be expected as they're fickle and will chase whatever new lust object comes along. The real problem is that they're losing out on their core business from cheaper dumb phone alternatives, having a great well built phone with a nice design doesn't influence people who only want the cheapest ones available. So they're losing the market at both ends.

      Personally I don't care what idiocy Elop does with the high end phones since that will never be their bread and butter. But they need to recover the basic phone market somehow. They've spent too much time riding high on success that they've lost sight of where their business should be. Their re-org several years back into a matrix made them lose a lot of focus too, dumping telecom division off to partner with siemens, splitting up the phones division into competing subdivisions, etc.

      Meanwhile I still have a basic dump Nokia phone. I would upgrade but I see no replacement. I go to AT&T and the only offerings are either really really low end cheap junk or top tier smart phones.

  2. Open Source to clenched-fist model. by operator_error · · Score: 4, Insightful

    Dear Nokia, I love your engineers. But please ditch your marketing department, just soon as you fire your CEO Stephen Elop, the $hill from Micro$oft. I miss you lots.

  3. Decent kit is going away :( by semi-extrinsic · · Score: 5, Insightful

    It's a shame, really. My wife's 4 year old Nokia E65 is still doing its thing, with an OK web browser, wifi etc., and the battery life is roughly 5x what my LG Optimus gets. Nokia used to make some great kit if you weren't the type that had to have "Apps" that were just repackaging of websites or farting noises.

    --
    for i in `facebook friends "=bday" 2>/dev/null | cut -d " " -f 3-`; do facebook wallpost $i "Happy birthday!"; done
    1. Re:Decent kit is going away :( by maxwell+demon · · Score: 5, Funny

      What would I do without farting noises? That's the pinnacle of funny. The acme of funny even. How can you not have farting noises?

      Learn to make farting noises yourself. Be a producer, not a consumer!

      --
      The Tao of math: The numbers you can count are not the real numbers.
    2. Re:Decent kit is going away :( by syousef · · Score: 4, Informative

      It's a shame, really. My wife's 4 year old Nokia E65 is still doing its thing, with an OK web browser, wifi etc., and the battery life is roughly 5x what my LG Optimus gets. Nokia used to make some great kit if you weren't the type that had to have "Apps" that were just repackaging of websites or farting noises.

      Nokia also use to let you install apps without having to buy certificates until Symbian Signed came along. The apps just weren't as sophisticated. A change in June means even getting a dev cert costs $$$, so they can go to hell now. There are some very useful applications for customising your phone out there - it's not just fart apps. For example Nokia doesn't do an auto answer to speakerphone app (which would essentially do away with the need for a hands free unit). But you can get an app for that. Before they killed off the freeware community there use to be a lot of good stuff for free for their candybar phones.

      --
      These posts express my own personal views, not those of my employer
    3. Re:Decent kit is going away :( by CastrTroy · · Score: 2

      I just got a Nokia a couple months ago. For the price, it's a really good unit. I'm with a cell phone company that doesn't do subsidized phones (and in the process have much cheaper rates). So I could spend $400 on a nice Android phone, or $150 on a great Nokia Symbian phone. There's $150 Android phones, but I haven't heard anything but terrible reviews about them. I think this is the reason that they've given up on the American market for Symbian. Almost everyone is on a subsidized plan, and therefore don't see the full price of your phone. When a $400 phone only costs $50 (plus huge monthly bill). You can't sell "cheap" smart phones, because people aren't paying money for them anyway.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
  4. What makes the writer think no N9 for USA? by Keruo · · Score: 2, Informative

    N9 is not symbian, its not S40 either. S40 is market segment of budget phones, which you can buy $20/device
    Those devices are popular in africa and india etc developing markets.
    The OS in N9 is Harmattan aka Maemo 6, you know one of the linux based Nokia phones. (No, not Meego)
    It has nothing to do with symbian.

    Only problem with N9 is, that it's 4 years too late.

    --
    There are no atheists when recovering from tape backup.
    1. Re:What makes the writer think no N9 for USA? by Luckyo · · Score: 2

      If you ever had N9 in your hands, you'd know that no, it's not. Hardware needed to make N9 run like it does didn't exist four years ago and neither did software stack that advanced.

      Seriously, find a friend with the said phone and try it before you moan about it being late.

  5. It will be missed... by rhavenn · · Score: 3, Interesting

    I just bought a Nokia C3-00 unlocked and for what I want to do with a phone (phone calls and texting) it works perfectly, plus I get a good week+ of battery life. It isn't glitzy, the UI isn't the flashiest, but the hardware is solid, the keyboard feels good and it just works.

    Far, far too many of the android and Apple products are going for glitz and glamour and eschewing the basics of what a phone should be. That is to say, a phone. In addition, they get crap battery life.

    1. Re:It will be missed... by idontgno · · Score: 3, Interesting

      Far, far too many of the android and Apple products are going for glitz and glamour and eschewing the basics of what a phone should be. That is to say, a phone. In addition, they get crap battery life.

      Well, it kinda depends. For me, an android isn't a phone with crap battery life. It's an ultraportable computer with good battery life and telephony tossed in for free.

      Telephony is almost useless to me, since all you can do with it is talk to people, and that's no fun. But computing on the go... oh yeah, that's where it's at.

      But if you're in the place of "gotta have a phone, can't be cut off from the crowd", yeah, smartphones are neither smart nor phone.

      BTW, in my case also, glitz is irrelevant. It's an HTC Desire, possibly the least glitzy android phone ever made with adequate capability. So, the glitz argument isn't universal either.

      --
      Welcome to the Panopticon. Used to be a prison, now it's your home.
  6. In other words by Anonymous Coward · · Score: 2, Insightful

    'Microsoft to sell only Windows Phone devices under the acquired Nokia brand'. News at 11.

  7. Might work by fyoder · · Score: 3, Interesting

    They've failed from a marketing perspective in the North American market. Partnering with a large US corporation which seems to know a thing or two about marketing could work out for them. Though it would be more reassuring if they partnered with someone who didn't define 'partner' as 'someone you work with until you eat them'.

    --
    Loose lips lose spit.
  8. Die Nokia! Die! by syousef · · Score: 4, Informative

    Nokia have turned Symbian OS into a joke. Every application you install including any freeware must be signed or your phone must be hacked. You also need a developer certificate - specific to the phone's IMEI to hack your phone. Ever since this June when Nokia changed Symbian Signed so that getting a developer certificate software for free is no longer possible, Way to turn a smart phone into a dumb phone. I'm locked into a contract until November. After that I'll never buy anything Nokia or Microsoft again. I am not big on brand loyalty but I have been using Nokia phones exclusively since 1998, and now I can't wait to ditch them. Up until a couple of years ago I was able to get good battery life and install the odd app to customise my phone without too much drama. Sure PC suite was buggy and made teathering difficult when it crashed (requiring phone or PC or both to be rebooted) and instead of fixing it it seemed to get buggier with every generation but I could live with that. For the most part the phones were just the right balance of smart phone at a good price. Now they are overpriced pieces of junk - you'd almost be better off with one of those crappy throwaway GSM only phones for all the capability the latest gen of phone give you. Bye bye Nokia, don't let the door hit your arse on the way out and take Symbian Signed with you.

    --
    These posts express my own personal views, not those of my employer
  9. The fact that Nokia said so. by pavon · · Score: 2

    Nokia said straight out that the N9 isn't coming to the US. The writer wasn't inferring anything. RTFA.

  10. Nokia killed it ? by Chuby007 · · Score: 2

    They wrote the article as if Nokia decided to kill the phones... it should be more like, AT LAST, Android and Iphone Completly crushed Nokia, or, Nokia resigned game over.. BTW this "news" have to be cloned, for blackberry in a few months... ( unless they start shipping their stuff with android ) anyhow Bye Bye S40 ! it was good while it lasted !

  11. Re:and what about N900? by Keruo · · Score: 3, Interesting

    > Just get an iPad, a keyboard case, and buy one of the MANY VNC / SSH applications for the iPad. You cannot put iPad in your pocket.
    You don't need to pay extra for a proper keyboard on N900.
    You have MANY VNC/RDP to choose from and ssh application for free on N900.
    You can get N900 for $200 used.
    Those two devices are worlds apart.

    --
    There are no atheists when recovering from tape backup.
  12. Re:Well, there's one brand I'll never be buying ag by Keruo · · Score: 2

    The interesting thing about Nokia today seems to be their patent portfolio.
    They own 70% of relevant mobile patents.
    You need to license them if you want to manufacture/sell mobile phones.
    Their stock is extremely undervalued and even with the 12-month high/average(which is higher) takeover-protection, Nokia might be target for corporate takeover soon.

    --
    There are no atheists when recovering from tape backup.
  13. There's only one question left here by pablodiazgutierrez · · Score: 2

    How much lower will NOK shares sink before MS finally buys out the pieces left? They're now trading at 11 PE ratio, or $5.20 a share. They're valued at about $20B, and they have some $7B net cash. Any financial expert in the room who can advise us when to start buying?

  14. Re:Well, there's one brand I'll never be buying ag by recoiledsnake · · Score: 3, Informative

    I've owned Nokia phones in the past, and have always considered them when it came time to buy a new one. But they just ensured that will never happen again. I can see maybe dabbling with Windows Phone and offering a few sets for variety... but when the news keeps showing that Windows Phone is DoA, I don't get why Nokia would bet everything on a sinking ship. Are they truly that suicidal?

    The article you quoted is rubbish. Here's a comment from there:

    One should invest in a little research before writing.

    1) The 38% drop stems almost entirely from users moving from Windows Mobile to another platform. Windows Mobile is to Windows Phone 7 what the Newton is to the iPhone. Yes, Microsoft is losing to Android but so is Apple. And it is misleading to imply, as you did, that customers are leaving Windows Phone 7. This just isn't the case.

    2) Mango was released to manufactures last month. This was reported by this same outlet that allowed you to publish such drivel. On second thought, you were right to ignore it. I wouldn't trust eWeek as a source either.

    As to why Nokia switched: http://www.businessweek.com/magazine/content/11_24/b4232056703101.htm

    Key takeaway is that hiring open source evangelists to design a mobile OS(i.e Meego) failed and they wouldn't have had enough devices running it. After the board realized that, they jettisoned the CEO and brought in Elop to get alternatives. Blackberry, HP and Google told him to take a hike so the only credible option left was WP7. Interesting angles that you don't see when you read Slashdot comments.

    --
    This space for rent.
  15. Re:Well, there's one brand I'll never be buying ag by Anonymous Coward · · Score: 2, Interesting

    And Nokia still knows a thing or two about selling mobile phones.

    Bullshit. Their phones are not selling, even here in Finland. Consumers no longer want anything to do with their products.

  16. Asymptotically circling the drain... by xeno · · Score: 4, Insightful

    Talk about the walking dead... wow.
    Nokia dumping Symbian in an age when lo-end CN knockoffs come with Android 2.x, and HP is putting WebOS on printers... actually makes a little sense.
    Nokia dumping Harmattan/Maemo6, an in-house controlled solid full-scale OS with a UI that's 4 years too late.. seems lazy or poor judgement.
    Nokia jumping on WinPhone7, with zero control of a third-party franchised OS that has a great UI but functionality 4 years behind the curve... seems genuinely self-destructive.

    Bye, Nokia. Nice knowing you.

    --
    I think not...(*poof*)
  17. Re:Well, there's one brand I'll never be buying ag by ras · · Score: 2

    Key takeaway is that hiring open source evangelists to design a mobile OS(i.e Meego) failed and they wouldn't have had enough devices running it.

    That is clearly bullshit. They didn't fail, as they have now delivered the N9.

    They were late. They weren't late because of open source, they were late because the changed higher ups changed direction one too many times with the dropping of Maemo for MeeGo. But nonetheless they delivered. And they delivered long before Microsoft. They had a working Maemo based phone ready for the market place before Mango was Released To Manufacturing. If they wanted to ship a fleet of new phones ASAP, they should have done it using their home grown Maemo platform.

    People from Microsoft understand the meaning of the term late better than most because they are familiar with Vista. It is a setback, not a disaster. What changed it from a setback to a disaster wasn't open source or engineering decisions, it was the board loosing their faith in the own company's engineering culture - something that Microsoft would never do. They hired a CEO that reflected that opinion and promptly declared declared all their products to be shit. Guess what? Their customers believed them.

    It will be a great a lesson for business schools: it is indeed possible to destroy one of the worlds largest tech companies in 24 months or so. All it takes is a board consisting entirely of spineless, risk adverse morons who are willing to abandoning everything their company is built on and flee to the first exit offered as soon as the going gets tough.

  18. Lose the developers and you lose the market by ripdajacker · · Score: 3, Insightful

    Nokia has made some fundamental errors in their business strategy the last couple of years. Around 01/02 (correct me if I'm wrong) they were the largest manufacturer of mobile phones, they had the largest market share on the mobile phone market, AND they had the largest global market share on the GSM technology market. The GSM department is still thriving, but their focus on the mobile devices market is somewhat shaky.

    They had a good run with Symbian, but they got "too comfortable" in the leading position. The iPhone came in 2007 along with Android in 2008 and the market showed that the following years. Their crisis they face now is economically comparable to the one the whole industry was facing in 1995/6 when there was a shortage of semiconductors.

    The failing of their strategy is seen in a few places:
    1) The high entry barrier for developing for Symbian: license fees, tools, lack of freely available frameworks
    2) The rather rough UI compared to iPhone/Android: the menus are not intuitive, the applications are inconsistent in UI, the whole thing runs rather slow
    3) Failure to adopt higher-end technology: They had only resistive screens until 2010 afaik even though their phones cost the same as competitors with capacitive.
    4) Failure to address the lacking application support: They should have reacted WAAY faster and more aggressive. They should have brought more innovation to the platform, made the tools freely available including the certificates (or for a nominal fee), implemented an appstore AND made the developing environment attractive.

    They lost the developers, therefore they lost the applications. With the applications the content soon followed, and without the ability to consume content your smartphone is not a smartphone; it's a paper-weight that happens to have the ability to call people.

  19. Re:Well, there's one brand I'll never be buying ag by jrumney · · Score: 2

    Only a shill would interpret this statement...

    He tried to negotiate a deal with Google to run Android, but Google refused to give the world's biggest phonemaker any advantages over its smaller partners

    ...to mean

    Blackberry, HP and Google told him to take a hike so the only credible option left was WP7.

    The arrogant attitude of expecting to have a built in advantage as the biggest player in the industry is exactly why Nokia is failing in the market, and that the new CEO holds this attitude is the reason why they will continue failing, whatever OS they choose to put on their phones.