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Sluggish Android Tablet Growth May Give Microsoft an Opening

theodp writes "In NASCAR, you can finish a race in the Top 3 by leading the whole way or by having spectacular crashes take out those ahead of you. The same may hold true for the tablet race, where Apple has led the whole way, but Microsoft could advance into 2nd or 3rd place as those once ahead of it crash and burn. 'Microsoft tablets based on Windows 8 won't be ready until next year,' notes SplatF's Dan Frommer. 'Unexpectedly, that might not be too late to matter.' Far-fetched as it may seem, Ars Technica's Peter Bright explains why the Windows 8 tablet invasion might work."

15 of 269 comments (clear)

  1. Seriously? by WrongSizeGlass · · Score: 3, Insightful

    Could we see something similar in 2012 between 'Jean Girard' Jobs and 'Ricky Bobby' Ballmer?

    No. 2012 is not the year that the final decision on tablets will be made. Just a little insight for ya', but Android is not going to sit idly by and wait a few years before finding and growing their niche in the tablet market. That kind of strategy may work for companies that think they can't fail because they have a large enough war chest to survive a war of competitive attrition, but Android isn't a sloth-like, relatively static codebase that's hoping others die before stepping in. And let's not forget that given another year Apple will have their next iPad on the market (and who knows what else). Apple is trying to create dependancies between its phone, tablet and entertainment products much the same way that MS made Windows + Office a dominant combination. Until MS can enter the market with strong ties and motivation for users to buy multiple MS phones, tablets and other entertainment products they will not be "racing to the finish line" with Apple, Android and whoever else jumps into the marketplace.

    1. Re:Seriously? by goose-incarnated · · Score: 3, Insightful

      I beg to differ: Google is moving at a snails pace in allowing devs from all over the world to market android apps. MS, for all their idiocy and frankly disgusting litigious nature, have already accepted devs from the majority of countries in the world to put paid apps on its store even though the platform isn't even properly ready yet!!!

      There is one thing that Microsoft frequently gets right that Google can learn from - Developers! Developers! Developers. I did bitch and moan about this (and no doubt will continue to do so) on my blog (see sig if you're *really* interested).

      --
      I'm a minority race. Save your vitriol for white people.
    2. Re:Seriously? by HermMunster · · Score: 2

      Android tablets have taken twenty percent of the market from Apple. That is not sluggish. Android phones are being activated at over 600,000 a day. Microsoft makes more on extortion from companies that create android devices than they do on their own phone/tablet sales.

      Windows 8 has far too many consumer hostile drm features. Let's not forget that upgrading to Windows 8 is not necessary, and vendors have been veering away from Microsoft's offerings for tablets. Both Apple and Google are many times the senior of Microsoft which has no realistic technology in today's market.

      --
      You can lead a man with reason but you can't make him think.
  2. Windows 8 - the new "Hail Mary" by tomhudson · · Score: 4, Insightful

    Even Microsofties are now saying "Wait for the unified world of WP8".

    In the meantime, Apple continues to sell every tablet they can make, no discounting.

    And Android smartphones outsell everyone else.

    The "Unified world" will be a divided one - Android smartphones and tablets, and Apple smartphones and tablets. There is no room for a #3 (just like on the desktop, or we would have had a "year of the linux desktop" already) unless you consider < 1% to be "success".

    1. Re:Windows 8 - the new "Hail Mary" by Rob+Y. · · Score: 2

      Face it, without the requirement to run WIN32 apps, Windows has no built-in market. Unless Microsoft wants to give it away for a pittance, Windows 8 won't be able to compete with Android tablets, let alone iPads. Who's gonna pay an extra hundred bucks for the MS OS on top of their hardware. I imagine Microsoft will somehow make it so you can't run the tablet version on any other hardware, so they're free to give it away without cannibalizing their desktop profits, but still...

      Maybe if they can convince enough people that they want to run MSOffice on a tablet, and give Win8 tabs an exclusive...

      --
      Posted from my Android phone. Oh, I can change this? There, that's better...
    2. Re:Windows 8 - the new "Hail Mary" by shutdown+-p+now · · Score: 2

      Do you mean Win8?

      Let me tell you one thing that Win8 will be able to do that none of the existing tables can: run desktop software. Not x86 software (note: Win32 != x86... it's an API - you can take Win32 and recompile for ARM), but desktop software. Think MS Office. Think Outlook. Even those two would already be a big deal for quite a few deal.

      Why would you want to run Office on a touch tablet? You wouldn't, but it's a whole different kettle of fish when you also have a keyboard dock and touchpad or mouse...

  3. TFA has one really great insight by brokeninside · · Score: 2

    That is, previous MS entries into the tablet realm have failed largely because tablet support was added to Windows as an after thought. MS tablet users had to use the Windows paradigm with support for a touch screen, stylus, handwriting recognition, etc. bolted on after the fact. This made for a crappy user experience. Palm and Apple both understood from the get go with their Palm Pilot and Newton lines that took the tablet paradigm as being central to the user interface. Android and iOS maintain that paradigm.

    It's possible that MS might finally get it with Windows 8. Their future success or failure will depend on this far more so than any of the other factors that TFA bring up.

    The rest of the article was mostly dreck that seems to assume that most tablet and PC users are power users.

  4. Re:Well. WIndows 8 tables and andorid tablets diff by goose-incarnated · · Score: 2, Insightful

    Yes, they do differ - Android has all the strengths and WP7 has all the weaknesses

    (Seriously, no multi-tasking? No programs can run in the background and notify the user when something happens? "Tiles" are laughable replacements for notification icons)

    --
    I'm a minority race. Save your vitriol for white people.
  5. Re:What about Touchpad? by WrongSizeGlass · · Score: 2

    FIRE SALE! $99 for the 16gb model, and $149 for the 32gb model. I guess HP finally found a way to sell them.

    Really? HP's website says that they're "Out of Stock" and I haven't found any retailers or online stores actually selling them for $100/$150.

  6. Re:They have the market covered by aliquis · · Score: 2

    If it was better for games and not from Apple then I'm all for it.

    Though if it's simple games I don't see why they shouldn't be web apps.

    If they are complicated with advanced graphics and such then I could see how Microsoft could one-up especially Android.

  7. Re:As much as I hate to admit it, they may be righ by goose-incarnated · · Score: 2

    And you ignore the benefit of having advertising in your app and hence making money like that.

    Not everyone's dream is to be a conduit for advertising, and not everyone wants an ad-supported product. In fact, most devs just want to do development, and plenty of people are willing to pay for an ad-free product.

    It's unreasonable to ask that devs do more work, open their app UI to a third party *and* waste their users bandwidth simply because they aren't allowed to sell the naked app as it is.

    IOW, Google shouldn't be putting up hurdles for no good reason. FWIW, I'd prefer Android development over any of the competition, but why bother if the other platform lets me sell the app but the android platform forces me to give it away and hope that annoying the user with advertisements would make me money.

    --
    I'm a minority race. Save your vitriol for white people.
  8. Of course..... by Dcnjoe60 · · Score: 2

    "In NASCAR, you can finish a race in the Top 3 by leading the whole way or by having spectacular crashes take out those ahead of you

    Of course in NASCAR, unless you are there at the start of the race, you aren't even in the race, regardless of how fast your car is, regardless of how skilled your driver is and regardless of how many people crash.

  9. Re:Does anyone actually use tablets? by macs4all · · Score: 2

    I never see people sitting outdoors using them. I never see people using them while eating lunch or drinking coffee. I never see people using them at my workplace. I never see people using them at the offices of the other companies I visit.

    Just guessing, but is braille a significant part of your life?

  10. Re:Market already saturated? by robmv · · Score: 2

    Thinkpad Tablet case connector is standard USB, so you can plug any keyboard if you do not have the case near you for some reason

  11. Re:Not a single Android smartphone by tomhudson · · Score: 2
    And I never claimed otherwise. Read what I wrote:

    And Android smartphones outsell everyone else.

    Here's how new sales currently break down:

    Android: 48%
    IOS: 19%
    RIM: Who cares any more? We just want to know who's going to buy them.
    WebOS: Oops!
    WP7: Rounding error.

    Android is getting over half a million activations a day, and that number is increasing by 5.5% every month. You might consider it a bad thing, but people must like the wide choice of Android devices available if they're snapping them up in such volume.