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Another Unreleased iPhone Lost by Employee In a Bar

First time accepted submitter MightyMait writes "Looks like another Apple employee left an iPhone prototype in a bar. From the article: 'The errant iPhone, which went missing in San Francisco's Mission district in late July, sparked a scramble by Apple security to recover the device over the next few days, according to a source familiar with the investigation. Last year, an iPhone 4 prototype was bought by a gadget blog that paid $5,000 in cash. This year's lost phone seems to have taken a more mundane path: it was taken from a Mexican restaurant and bar and may have been sold on Craigslist for $200. Still unclear are details about the device, what version of the iOS operating system it was running, and what it looks like.' Once might be an accident, but two unreleased iPhones lost in bars starts to look like a strategy."

35 of 225 comments (clear)

  1. It's a double-reverse by Slur · · Score: 4, Insightful

    Once might be an accident, but two unreleased iPhones lost in bars starts to look like a strategy.

    No, it actually makes it look more like an accident.

    --
    -- thinkyhead software and media
    1. Re:It's a double-reverse by rutabagaman · · Score: 2, Insightful

      To quote my friend Auric Goldfinger: "Once is happenstance. Twice is coincidence. Three times, it's enemy action."

      --
      (insert witty/esoteric/dumb quote here)
    2. Re:It's a double-reverse by uniquename72 · · Score: 4, Funny

      Maybe they were just holding it wrong.

    3. Re:It's a double-reverse by optimism · · Score: 2

      Wow. I had no idea that you knew I was thinking you knew I knew what you thought I was thinking.

      Modern marketing techniques!

  2. Strategy? by MrEricSir · · Score: 4, Insightful

    I have friends who lose their phones in bars every month. I had no idea they were strategic geniuses, I assumed they were just clumsy and drunk. Silly me!

    --
    There's no -1 for "I don't get it."
    1. Re:Strategy? by PCM2 · · Score: 2

      Phones, wallets full of money, 15" laptops... it's ridiculous the stuff people leave at San Francisco bars. Sometimes they don't come looking for it for a month.

      --
      Breakfast served all day!
    2. Re:Strategy? by greg1104 · · Score: 2

      It makes me wonder just how many drunken clumsy incompetent idiots work in the iPhone department at Apple.

      They're just trying to understand their customers by hiring them.

    3. Re:Strategy? by CharlyFoxtrot · · Score: 2

      Yeah right, so now the streets are paved with gadgets are they ? Not falling for it America.

      --
      If all else fails, immortality can always be assured by spectacular error.
    4. Re:Strategy? by tompaulco · · Score: 2

      I guess you want to make sure your product works in the field, and that includes making sure it is easy to operate even when you're drunk.

      --
      If you are not allowed to question your government then the government has answered your question.
    5. Re:Strategy? by CheerfulMacFanboy · · Score: 2

      Hangover 3: Dude, where's my iPhone prototype?

      --
      Fandroids hate facts.
    6. Re:Strategy? by ibwolf · · Score: 2

      There's a bit of a difference when you lose your own production version phone vs. an unreleased version of an upcoming phone the company you work for is going to be marketing/selling in the near future. It makes me wonder just how many drunken clumsy incompetent idiots work in the iPhone department at Apple.

      If you only had smart, responsible people testing the phones in the field, you wouldn't have any clear idea if the product is reasonably rugged or not.

    7. Re:Strategy? by rubypossum · · Score: 2

      I live in the poor part of town, mainly for the low rent. It's a HUD housing and welfare district. Anyway, I know every one of my neighbors and without fail they all have iPhone 4s. Yes, they may be single moms, or currently unemployed. Yet mysteriously they have a phone that I know I can't afford.

      Welcome to the United States. Maybe this is a good indicator for why our politicians of both parties consistently choose to spend more money than we make.

      --
      I have a theory that the truth is never told during the nine-to-five hours. - Hunter S. Thompson
  3. So what? by Mensa+Babe · · Score: 5, Insightful

    Do you really need to know what it looks like? I'm sure it has rectangular design with rounded corners, I mean Apple has invented rounded rectangles so I'm sure they wouldn't waste their greatest contribution to the world of computing. Seriously, this whole secrecy reminds me about Harry Potter. No one would read it if it wasn't the greatest secret on Earth. People, it's just a freaking phone! Who cares if it was lost or not, how it looks like or what OS version is it running. It could run Window$ Mobile for what it's worth and people would still line up to buy them because it's Apple. There, I said it. What I am more concerned about is not the OS version, the design or whether it finally has a real keyboard or not, but more important issues that have real impact on Web developers. Does it finally understand Mobile Web sites? Does it render XHTML Mobile Profile? Or even WAP for god's sake? ActionScript anyone? What about MMS? Let's face it - no matter how badly does it do all of those things that you expect from a $29 Nokia, people will still buy them and love them and the Mobile Web developers will have to live with all of their limitations. XHTML MP, cHTML, WML, AS, MMS, SMS - the level of support of those technologies that in the pre-iOS era we used to take for granted is what we should be interested about, not the shape or color of the new iPhone.

    --
    Karma: Positive (probably because of superiour intellect)
    1. Re:So what? by fredan · · Score: 2

      People, it's just a freaking phone!

      Hey now!

      It's Apple so it's not just a phone!

      This is a Apple product, soon to come, so we need to know, right now, because we can't wait any further, goddammit!

    2. Re:So what? by Dr+Herbert+West · · Score: 2

      It's not Actionscript that's buggy, genius-- it's the set of actionscript developers that can't write stable code. Guns don't kill people, it's car analogies being driven by guns that kill.... ah, forget it.

    3. Re:So what? by exomondo · · Score: 2

      Actually, Apple literally did invent the rounded rectangle UI element: http://www.folklore.org/StoryView.py?story=Round_Rects_Are_Everywhere.txt

      I think you'll find that is just showing an algorithm for fast drawing of rounded rectangles, not an invention of any shape or UI element at all.

    4. Re:So what? by bobdinkel · · Score: 2

      If you make your living developing web apps for mobile devices, you should care a great deal about a new iPhone. And not because of any of the device's inherent qualities. But because people will be in fact lining up to buy it. It's like the stock market in a sense. A stock is worth a lot because people think it's worth a lot. The iPhone is a big deal because people think it's a big deal.

      And people only like Harry Potter because it's secret? Really? Super compelling argument.

      --
      A publicly traded company exists solely to make profits for shareholders.
    5. Re:So what? by exomondo · · Score: 2

      Just looking at the Apple Lisa article on Wikipedia, I find plenty examples of rounded corners in both the GUI: http://en.wikipedia.org/wiki/File:Apple_Lisa_Office_System_3.1.png And the design of the machine itself: http://en.wikipedia.org/wiki/File:Apple_Lisa.jpg

      So because it has them that means they must have invented them? Well you know the samsung galaxy has icons, i guess that means they invented icons. Seriously have you not bothered to look at anything that came before the Lisa?

  4. Strategy by Kittenman · · Score: 4, Insightful
    1: Create media interest in new product

    2: Deny all access to new product for rank-and-file

    3: When attention starts to wane, "accidentally" leave product somewhere it can be found and analyzed

    4: Watch media hype increase

    5: Release new product

    6: Profit!!

    --
    "The greatest lesson in life is to know that even fools are right sometimes" - Winston Churchill
  5. Not again... by geogob · · Score: 2

    It was neither funny nor subtle the first time. Now a second time? I was going to say that someone at marketing lost his original touch, but then I remembered the whole never ending "I'm a mac vs. I'm a PC" campaign... and that was that.

    Who losses a phone in a bar anyway?!

    1. Re:Not again... by geekoid · · Score: 2, Informative

      Thousands of users..

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  6. Interesting job interviews ... by perpenso · · Score: 2

    I have friends who lose their phones in bars every month. I had no idea they were strategic geniuses, I assumed they were just clumsy and drunk. Silly me!

    The job interviews for marketing at mobile phone vendors must be fun. How many beers does it take before you begin to have trouble keeping track of items on the counter or table.

  7. how many more before we address the by nimbius · · Score: 5, Insightful

    real issue. Apple has a drinking problem.

    --
    Good people go to bed earlier.
  8. from the self-destruct button needed department... by fotoguzzi · · Score: 2

    Okay, everyone call Apple and say you found this funny looking iPhone in a bar....

    --
    Their they're doing there hair.
  9. Re:Fool me once... by MoldySpore · · Score: 2

    But "real world testing" can be done BEFORE going out to the bar and getting wasted enough to leave your phone there...especially if it's a prototype.

    --

    "I hope you know how very lucky you are to know me, because I am so incredibly incredible."

  10. Response from cops to Apple by manekineko2 · · Score: 4, Insightful

    I find most interesting from this episode the following:

    Apple electronically traced the phone to a two-floor, single-family home in San Francisco's Bernal Heights neighborhood, according to the source.
    When San Francisco police and Apple's investigators visited the house, they spoke with a man in his twenties who acknowledged being at Cava 22 on the night the device went missing. But he denied knowing anything about the phone. The man gave police permission to search the house, and they found nothing, the source said.

    When you or I go to the police and tell them our phone/computer was stolen, but we can track it via GPS from any computer and can even use the built-in camera to take pictures of the perpetrator, they tell us to take a hike and go read up on vigilante justice.

    When Apple goes to the police with a missing phone, the police go with them, stick around to search a person's house, and in the last case:

    Last year's prototype iPhone went missing when Robert Gray Powell, an Apple computer engineer who was 28 years old at the time, left it in a German beer garden in Redwood City, Calif.
    In early August, San Mateo County prosecutors filed misdemeanor criminal charges against two men, Brian Hogan and Sage Wallower, for allegedly selling Powell's iPhone 4 prototype to Gawker Media's Gizmodo blog. An arraignment is scheduled for tomorrow.
    Prosecutors obtained a warrant to search the home of Gizmodo editor Jason Chen, and indicated they might prosecute Gizmodo, but eventually decided not to file charges.

  11. Cnet Comments by mkiwi · · Score: 2

    As some people have already said in the comments on CNet, this entire story may be made up, as the only citation for the phone being lost–and searched for–is an unknown source. The SFPD never received a request from Apple to get the phone, as is noted in the article; however, the unknown source tells us that SFPD did search a house in the SF area. I have a hard time believing this story because of a lack of specific information about the phone itself.

    The conclusion? CNet page views. Mission Accomplished.

  12. In other news: 3G MacBook, Apple wants it back by QuasiSteve · · Score: 2

    Remember that prototype MacBook with what appeared to be a SIM card clot and antenna popping up on e-bay?
    http://news.cnet.com/8301-27076_3-20092180-248/3g-equipped-macbook-prototype-pops-up-on-ebay/
    ( I'd link to a Slashdot article but Google's failing to find it. Or maybe /. never covered it. )

    Welp, they want it back. Rather suddenly, coinciding with cnet's requests for comments from Apple.
    http://news.cnet.com/8301-27076_3-20099494-248/apple-wants-its-3g-macbook-prototype-back/

    I had actually been talking to Cnet all week, since the writer found the full backstory (especially the small claims part) interesting. He asked me if he could publish it, and I asked him to wait until I had heard something from Apple. Despite all my attempts I never did, so I finally said sure go ahead.

    Then did Apple contact me . . . . directly, by phone. Quite possibly because Cnet contacted Apple PR to ask for comment before publishing. Their representative was very pleasant and polite actually, and we chatted for a while. He promised to call me back an hour later with a resolution. When he did they wanted to send an agent from Charlotte directly to me to recover the laptop immediately, tonight, and I didn't feel comfortable with that. Not based only on a phone call, with nothing at all in writing, and in the middle of the night (by the time they would reach Raleigh).

    I said I needed to consult my lawyer, since I had promised I would do so before taking any action regarding the machine, and that we will take the matter back up first thing in the morning. I'll let him handle the matter from here rather than dealing with Apple directly, and hopefully everyone will be happy with the outcome. I actually rather like Apple and their products, so try not to bash too much guys! They haven't really done anything wrong at this point.

    source: http://forums.macrumors.com/showpost.php?p=13272429&postcount=38

  13. iPhone walks into a bar... by seven+of+five · · Score: 2

    Bartender says, hey, buddy... you look lost.

  14. Here's the real strategy by billstewart · · Score: 2

    Apple knows they're going to lose more prototypes of iPhones, iPods, or whatever other new shiny things they make over the next few years, because that just happens sometimes. Employees accidentally take the wrong devices out of buildings, go to bars, whatever. They try to keep stuff under wraps, but can't stop all the accidental leaks.

    So Apple's now having their art department make fake prototype devices and leave them around in bars on purpose. They don't all have to work perfectly, the amazingly cool features can be simulations, the battery life doesn't have to be as long as they'd like, the parts can be more expensive than the real manufactured product, the cases can be entirely different shapes, the phone number in the speed-dial list is for Fake Steve Jobs, and in general you'll see stuff that's at best quirky and interesting, but won't find out anything about the real products. And if those Android folks get one, it's going to take them forever to reverse engineer the product or application because it's fake.

    --

    Bill Stewart
    New Fast-Compression-only CPR http://preview.tinyurl.com/dy575ks
    1. Re:Here's the real strategy by cyclomedia · · Score: 2, Interesting

      I just pictured a Police Squad like moment where someone goes into a bar and attempts to order a drink, their task being made more difficult because of the surfaces being piled high with "lost" tablets, phones, laptops, gizmos, dongles and widgets

      --
      If you don't risk failure you don't risk success.
  15. Re:Fool me once... by MoldySpore · · Score: 2

    You conveniently cut off the rest of my sentence. It read: 'But "real world testing" can be done BEFORE going out to the bar and getting wasted enough to leave your phone there...especially if it's a prototype.' The ending is key. I'm not saying that testing shouldn't be done in a bar. But when you are carrying a prototype device that has already once been lost in a bar once before, just last year, you'd think it could be done responsibly or without incident. And is a bar the best place for "real world" tests? I think "real world" tests implies that tests should be done all over the "real world". Seems these testers they are giving these prototypes to have a penchant for going to the bar and forgetting they have a prototype device in their pocket that CAN'T GET LEFT IN THE BAR.

    --

    "I hope you know how very lucky you are to know me, because I am so incredibly incredible."

  16. Re:Fool me once... by MoldySpore · · Score: 2

    In my book, "real world testing" doesn't mean "take it home and fiddle around with it as if you're using it."

    Agreed. But it also doesn't mean "go get wasted at the bar with the new prototype and then leave it there...AGAIN". UNLESS they are doing it on purpose. Hence, my initial comment.

    --

    "I hope you know how very lucky you are to know me, because I am so incredibly incredible."

  17. Re:I don't remember, but the quote is like this... by somersault · · Score: 2

    That's what she said.. hmm.

    --
    which is totally what she said
  18. Re:Fool me once... by tlhIngan · · Score: 2

    But when you are carrying a prototype device that has already once been lost in a bar once before, just last year, you'd think it could be done responsibly or without incident. And is a bar the best place for "real world" tests? I think "real world" tests implies that tests should be done all over the "real world". Seems these testers they are giving these prototypes to have a penchant for going to the bar and forgetting they have a prototype device in their pocket that CAN'T GET LEFT IN THE BAR.

    Well, one of the best ways to do real-world testing is to use that phone as your primary phone - make all your calls/texts/etc on it as things can crop up during that testing that you may not see by simply carrying your own phone around, using that for your daily activities and only glancing at the phone you're supposed to be testing from time to time.

    And unless Apple hires a bunch of teetotallers to do their testing, part of real life involves going to bars after work. And other social places.

    Plus, carriers often do their own testing as well, so they'd need a few prototypes, and chances are one of those could lose it as well.