Heise's 'Two Clicks For More Privacy' vs. Facebook
First time accepted submitter FlameWise writes "Yesterday, German technology news site Heise changed their social 'like' buttons to a two-click format (Original in German). This will effectively disable unintentional automatic tracking of all page visits by third-party social sites like Facebook, Twitter or Google+. Less than 24 hours later over 500 websites have asked about the technology. Facebook is now threatening to blacklist Heise (Original in German)." As I read the updated story, Facebook has backpedaled a bit, so "blacklist" may no longer be the operative word. An anonymous reader adds a quick explanation of the changed interface: "Instead of enabling Facebook to track a user (arguably without prior consent) by placing a 'like' button on the website in the usual way, a greyed-out like button is shown. If a user wants to share or 'like,' he has to execute an additional click to enable the original Facebook 'like' button and get the desired behavior. This technique obviously has a disadvantage for Facebook, because the behavioral tracking does not work anymore."
Can I [Like] this?
"disable unintentional automatic tracking of all page visits by third-party social sites like Facebook"
I think anyone who cares the slightest bit about privacy already blocks facebook's address blocks, googles trackers, and so on.
Your computer obeys you. You get to decide whether it stories cookies from any given site, whether it loads *anything* from facebook's addresses, whether it loads web bugs, and so on. It is under your control. I figure that my computer exists to make MY life easier, not to make money for facebook or google.
"Automatic tracking" can almost entirely be disabled already - and for years now. You just have to DO IT, and most people would rather bitch than spend the 5 minutes it takes.
They embed a Facebook "like" button on their website... And then they decide it's creepy so they grey it out???
When I think something is creepy I just remove it....
Take off every 'sig' !!
Instead of all of the false positives and stray clicks, social media sites should get better data, no?. Smaller data set? sure. Better targeting definitely. They will lose out on impressions but id rather have better quality than throwing things at a wall and seing what sticks.
"Blacklist" — if that's how Facebook reacts when a website declines to hand over unnecessary data to them, how does Facebook react to the sites which deliberately manipulate the data sent back to Facebook? Or maybe Facebook doesn't realise the extent to which that is happening already?
I have to say that I'm impressed with Heise doing this. This puts the choice of being tracked into the user's hands.
Ignorance is blissful, to the ignorant.
Um, what? They're purely losing data. Instead of having both (1) the list of users / IPs / whatever who view a page and (2) the list of users who "Like" that page, they now only get (2) and their IP info, rather than everyone's. There is no advantage.
Privacy is just something to gossip about.
My big ten inch
Record of a band that plays the blues.
I think it's a great idea, keep up the good work heise.de
make imaginary.friends COUNT=100 VISIBLE=false
Or is it already? It doesn't look like it
This filter list for the Firefox addon "AdBlock Plus" is exactly what you're asking for. It blocks social networking elements everywhere except on the sites themselves.
http://www.camp-firefox.de/forum/viewtopic.php?f=4&t=82797
When you're done reading Facebook, Click "Account" then "Log Out" before visiting any other sites. Only be logged into Facebook when you're actively using Facebook.
#DeleteChrome
I had just learned about what Facebook had been doing by reading GameBoyRMH's sig:
Facebook's pure HTML tracking system - How long has this been going on?
I adblocked facebook connect a long time ago due to privacy concerns. Facebook already knows enough about me - my friends, my family members, my interests, the places I've been tagged. They don't need my personal browsing history.
that has a "like" button regardless of if I click it or not?
It seems like every web site out there is using it, and in this case it's the web site owners who (primarily) are interested in the data. So I guess we cannot count on them to do the job.
I guess only firefox / chrome plugins will save us here.
Not really, with the like button the way it is, lets say 2 people went to the page, a skate boarder and a teacher, skateboarder likes the page, teacher glances over it. With that information facebook knows that the teacher looked at the page, but wasn't inclined enough to like it, but if they noticed 75 teachers looking at it without liking it, they'd know something interests teachers in that page enough to look at it, The skate boarder likes it. For the skate boarder side the information is the same, but the information of who is looking at it, but not liking it, is still valuble data.
Some missing context: http://www.kreativ-ackern.de/2011/08/20/gefaellt-mir-facebook-dienste-illegal/ (In German).
Basically, a German authority for privacy rights has recently claimed that embedding a Facebook "Like" button on your web site is a violation of german privacy rights, because it allows tracking of all users of the web site by a third party. According to the article, having a "Like" button on your site can yield in fines up to EUR 50k. This is probably technically and legally correct, I doubt that anyone would actually be sued any time soon, though. But the headline has made a big splash on the german internet in the last weeks, and I'd assume that heise's move is a direct reaction to this (which is mentioned in the document as a possibly legal way to have a Like button on your web site).
They implemented this before adding like buttons to their page. heise did not have the tracking buttons on their page, like /. has. So the post is somewhat misleading.
Heise didn't change their social 'like' buttons. They introduced them. Heise never had these buttons before because of the privacy issues.
I did the same thing on some of my sites but I didn't think about facebook tracking, I just loaded my "like" stuff into a div using jQuery so it didn't bog the users down with all the facebook bloat stuff and I didn't need to show their ugly icons until the user wanted to see them - same mechanics, different goal.
127.0.1.1 www.facebook.com
/ just saying
The best ideas are common property
Where's the like button for this page?
quite right.
On my home network, I've redirected sites like FB Gmail, G+ etc to a dummy web page that just displays a picture of a Cow's backside doing what comes naturally.
Visitors do get quite a surprise...
This magazine writes alot about privacy and they put this button there without protection like now. Why not?
It is quite obvious how getting this icon from facebook every time a page is loaded will allow facebook to track it. But why does that mean you have to click twice after this change? Couldn't they just host the icon locally and still let the link do what it used to do on the first click?
Do you care about the security of your wireless mouse?
I wonder if someone shouldn't produce a script which does this so lots of sites can implement similar behaviour. Not just Facebook but also Google+, Digg etc.
Um, what? They're purely losing data. Instead of having both (1) the list of users / IPs / whatever who view a page and (2) the list of users who "Like" that page, they now only get (2) and their IP info, rather than everyone's. There is no advantage.
So, a page hit by (1) that merely contains Facebook content (the "like" button) automatically means Facebook needs that (1) tracking information and NOT the site hosting the other 99.999% of the site content? If the original site isn't interested in their own page hit statistics, surely they must recognize the value of that data. Why the hell don't they sell it themselves? Or perhaps they should sell (1) to Facebook instead of giving it to them for free. (sorry, Facebook, but you don't own the patent on who can fabricate a revenue stream from utter bullshit)
This is actually a fantastic solution to a good part of the social-network-tracking-you problem - namely that Facebook et. al. are not only tracking what you do on their site, but also a lot of your other activities.
The best part is that Heise has promised to release the source code next week, so other sites can use the same approach. I definitely want to see this everywhere.
Assorted stuff I do sometimes: Lemuria.org
If I'm understanding this correctly, Facebook, using their "Like" button, has basically been allowed to receive two distinct types of tracking information. One is the information they should be allowed to see (who actually clicks on the "Like" button), and the other is information on whomever loaded the page that contained a "Like" button.
And now, someone has come up with a rather ingenious way to separate those two data streams, and if they're smart about it, sell the latter data back to Facebook rather than allowing them to get it for free.
And Facebook is trying to strongarm them by blacklisting. Now, the question is when another 1000 sites do this same thing, in an attempt to generate an additional revenue stream(selling hit data to FB), will Facebook continue to try and strongarm them by blacklisting?
Why am I having flashbacks and cold sweats over who will win that strongarm war? The words "too big to fail" flashed in my mind for some reason...
to facebook :-))
cb
Actually (1) is interesting to Facebook because that data of a single user (unique cookie) from a lot of sites means a marketing profile of a unique person ("this person reads foxnews.com, likes to visit gaming websites, shops at target.com", etc, etc) that Facebook can sell to ad-sellers.
What time is it/will be over there? Check with my iPhone app!
and this fact? this surprises you? really?
every day http://en.wikipedia.org/wiki/Special:Random
If I'm only using one browser, I just use Chromium's "Incognito Mode" for any site that requires me to log in (Gmail, etc). Normally I would do that, and also use Firefox alongside with noscript to do my regular browsing, and clear all data on exit. I'm currently looking for an extension that sends random/bogus useragent, screen res/color depth/etc data every time to make every impression unique.
Those who don't want this bullshit can install the lovely Facebook Disconnect extension for Chrome, which removes any and all Facebook tracking from any non-Facebook pages.
Pain in the arse to have to install an extension because of one company's idiocy, but there we go.
I write bullshit
AFAIK that doen't help. Since the button is loaded from the facebook site, they have access to facebooks ID cookie locally stored in your browsers profile and can track you _regardless_ of being logged in or not. In fact it seems, they even create an ID cookie the first time you encounter the like button, even when you are _not_ a facebook member and convert it to a track record once you became one, so facebook nows where you've been in the past in the second you decide to join...
George Orwell may have missed slightly on the dates, but you really have to hand it to him that his vision of "TV's" that watch the watcher would be a widespread part of maintaining an authoritarian society that feeds a tiny few at the expense of the many.
Heise have recently published the source code under the MIT license:
http://www.heise.de/extras/socialshareprivacy/
Unfortunately, documentation and strings seem to be German only, but it's probably not excessively complex to set up. Maybe someone can start an English language fork?
Btw, users have already created plugins for Wordpress and Joomla:
http://wordpress.org/extend/plugins/2-click-socialmedia-buttons/
http://wordpress.org/extend/plugins/wp-socialshareprivacy/
http://joomla-extensions.kubik-rubik.de/2csb-2-click-social-buttons