Slashdot Mirror


Google's Real Name Policy, Why You Are the Product

bs0d3 writes "Google tells their investors: 'Who are our customers? Our customers are over one million advertisers, from small businesses targeting local customers to many of the world's largest global enterprises, who use Google AdWords to reach millions of users around the world.' Site users don't seem to understand. It's not that it's free. It's that you are the product being sold. ThomasMonopoly points out, 'I'm unaware of any company that feels responsible to their product. And if I'm to understand that they're responsible to their customers, the advertisers, I don't want "the world's largest global enterprises" dictating my identity or choosing who in Syria is granted a voice on the world stage.'"

16 of 374 comments (clear)

  1. Nothing new by Mensa+Babe · · Score: 5, Informative

    Is this really new to anyone who hasn't lived in the cage for the last 80 years? This business model is a de facto standard since Phil Taylor Farnsworth invented the tele. Nothing to be upset about. You don't have to use Google if you don't want to. Besides, I'd rather be a product of a company that does no evil than a client of some other companies that do.

    --
    Karma: Positive (probably because of superiour intellect)
    1. Re:Nothing new by Trepidity · · Score: 5, Informative

      Yeah, this analysis goes back to analysis of TV, and is around 40 years old at least. A 1973 broadcast by artist Richard Serra, entitled "Television Delivers People" is one early use of the concept:

      The product of television, commercial television, is the audience.

      Television delivers people to an advertiser.

      [...]

      You are the product of T.V.

      You are delivered to the advertiser who is the customer.

      He consumes you.

      The viewer is not responsible for programming--

      You are the end product.

      (For those interested, he discusses the concept and the reaction it got when it was actually broadcast on TV in this book.)

    2. Re:Nothing new by Seumas · · Score: 5, Interesting

      My thoughts, exactly. If you listen to radio, you are not the customer -- you're the product. If you watch television, you are not the customer -- you are the product. If you read most magazines (even if you pay for them), you are not a customer -- you're the product. When it comes to media of all kinds, you are the product far more often than you are the client.

      That doesn't mean that privacy shouldn't still be valued, even in free services. It should be. But people need to approach it from the mindset that they are trading something valuable (their eyeballs and their personal data) in exchange. It'd be great if there was an alternative to all of these things, for those who would rather pay a few bucks than give up their "soul", so to speak. Unfortunately, the masses do not want to pay for anything, anywhere and catering to the niche who does is usually not so profitable, as a result.

      As for their naming policy? It's entirely within their right to determine how they intend to curate the culture of their service and if it means there will be less fake names posting ridiculous crap on the service than are doing so on competing services and it will somehow elevate the general level of discourse compared to the competing services, then have at it. (This is not to endorse required identification for using the internet - only for using a particular service that is offered on a website to people on the internet.)

      Of course, as far as a company doing no evil . . . I'm not aware of such a thing.

    3. Re:Nothing new by webmistressrachel · · Score: 5, Informative

      John Logie Baird was the first to implement television, stop re-writing history you goddamn Yanks!

      --
      This tagline was transcoded to result in at least one smirk. If you experience failure to smirk, please consult your Gen
    4. Re:Nothing new by advocate_one · · Score: 5, Interesting

      As for their naming policy? It's entirely within their right to determine how they intend to curate the culture of their service and if it means there will be less fake names posting ridiculous crap on the service than are doing so on competing services and it will somehow elevate the general level of discourse compared to the competing services, then have at it. (This is not to endorse required identification for using the internet - only for using a particular service that is offered on a website to people on the internet.)

      They're going to get run out of Germany on a rail if they keep pushing it... the Germans have very long memories of what can be done when your ID can be linked to your actions or what your religion is... Not only Nazi Germany using IBM provided technology to identify Jews and help round them up, But the East German Stasi with their requirements that all typewriters had to be registered with the authorities and samples of text provided... so they could try and track Samizdat newsletters to typists.

      What seems a reasonable request for identification now, can very quickly become a nightmare if the government is taken over by an extreme right or left wing ideology who wish to start rounding up all dissidents

      --
      Donald 'Duck' Dunn: We had a band powerful enough to turn goat piss into gasoline.
  2. Marketing 123 by ge7 · · Score: 5, Insightful

    It shows that the "omg free stuff" marketing works to people. People also go crazy about coupons and all kinds of "give us permission to spa.. mail you and get these cool things" offers and everything else. Even many slashdotters go to great lengths to defense Google just because their stuff is free (and you don't need to use it if you don't want to!!). At the same time they're ranting how government and companies are violating their privacy, when they're themselves whoring it out.

    1. Re:Marketing 123 by nine-times · · Score: 5, Insightful

      It shows that the "omg free stuff" marketing works to people.

      It doesn't work on you, though, right? You're too smart for that stuff.

      But oh, wait... what's this? Look at the site you're posting on. Slashdot is a "free" website supported by ads. You are not Slashdot's customer, you are their product. Same thing, and you fell for it. So of course many Slashdotters will defend the ad-supported model. If you were truly against the ad-supported model, you wouldn't be reading this site.

  3. I'm currently really pissed at FB... by advocate_one · · Score: 5, Interesting
    as they've disabled my account until I can prove who I am... ridiculous as all details on the account are correct and I'm not using a pseudonym or weird punctuation or daft middle name either for it...

    So don't think it can't happen to you, as it has to me and I was following their rules

    --
    Donald 'Duck' Dunn: We had a band powerful enough to turn goat piss into gasoline.
  4. Responsibility by brusk · · Score: 5, Insightful

    I'm unaware of any company that feels responsible to their product.

    That's rather unimaginative. Lots of companies (or rather the people who run them) do show some responsibility toward their product. The first example that comes to mind is animal breeders: the good ones care about the animals they raise and have ethical standards in how they treat them, even when they are going to be sold as food (all the more so when they are going to become pets). Many artists certainly feel responsible toward their product, even when they sell it.

    To what extent is this true of Google? Time will tell, but it's unproductive to say that because they are in this to make money it's impossible for them to be responsible. The real question is what combination of public visibility/pressure, economic incentives, and regulation will lead to optimal outcomes.

    --
    .sig withheld by request
  5. You noticed that now? by Opportunist · · Score: 5, Insightful

    It's been the staple of "free" commercial TV. You, the viewer, are not the "valued customer". You're the product, to be sold to the ad companies. Why the outcry now?

    I don't think it's good or that I feel like it's ok to "sell" me, but, people, if you really just noticed that now, I wonder where you've been the last 50 years.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  6. Re:Here's What's New by Anonymous Coward · · Score: 5, Funny

    The smug, sniffy, MS-hating, open source espousing, latte-drinking, Starbucks-frequenting hipsters with fifty-dollar haircuts all fell for the warm gooey spin that using Google products made them better people -- which would have been hilarious just-desserts if it hadn't had the unfortunate side-effect of increasing their market share so much.

    I'm just glad people are finally starting to wise up. Hopefully the momentary bubble in marketshare will soon be gone and we can go back to paying Microsoft and using closed source software, where we know we're the customer and not the product.

  7. Can we please stop this meme? by artor3 · · Score: 5, Insightful

    "You are the product! Ooga-booga-booga!!1"

    It's just a sound-byte meant to whip you into an outrage by equivocating advertising with slavery.

    Company X provides a product.
    You, the customer, pay for it with tiny portions of your time.
    Company X then sells those bits of time to other companies.

    You are not being sold. You are willingly looking at a few ads in exchange for a product. I know outrage feels good. It's like a drug. But find something real to be outraged over.

  8. Rather than add mod points.. by Kupfernigk · · Score: 5, Informative
    Rachel, I would like to give you a mod point, but I'd like to make a philosophical point if I may, and I can't do both.

    Philo T Farnsworth invented US television, which is that commercial stuff in which the viewers are the sweetcorn, the advertisers are the buyers, and the TV company is the farmer. John Logie Baird invented British television in which the taxpayer is the customer, pays directly for the product, and elects politicians to keep an eye on things. That's quite different, as well as being a whole lot better.

    --
    From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
    1. Re:Rather than add mod points.. by plasm4 · · Score: 5, Insightful

      For the same reasons you pay for a fire department, military equipment, soldiers, public education, roads, bridges, national parks, scientific research, and a thousand other things. At least with the BBC if you haven't got a TV you don't pay the license fee. It's nice to have tv programming that doesn't have to cater to the lowest common denominator.

  9. Re:Totally illegal in Canada by canajin56 · · Score: 5, Interesting

    True, but Google is under no obligation to provide services to people who don't provide the requested information.

    Yes, they are. As you said, if they don't like Canada, they can kindly shutter their buildings and leave the fucking country. There are two parts to PIPEDA. The first is that a corporation cannot do ANYTHING with any information collected about a person unless that person has SIGNED a form indicating approval for that EXACT use. The second is that business cannot refuse to do business with somebody who doesn't want to "voluntarily" share personal information. You might be fine with BestBuy and such requiring (oh, sorry, you doublethink'd "require" into "mandatory request") you to turn over your email, phone number, and address in order to buy a cable, but in Canada we put a stop to that retarded practice. Stores have tried to skirt it "We need that information for our service of contacting you for recalls!" "I don't want that service" "It's mandatory!" it didn't go well for them.

    --
    ASCII stupid question, get a stupid ANSI
  10. Re:Here's What's New by bonch · · Score: 5, Insightful

    What's new is that Google has found success (initially, at least; people seem to be wising up lately) among the self-proclaimed and self-absorbed digerati crowd that heretofore viewed themselves somehow above the Marketing that always suckered in the mere mortal consumers beneath them. The smug, sniffy, MS-hating, open source espousing, latte-drinking, Starbucks-frequenting hipsters with fifty-dollar haircuts all fell for the warm gooey spin that using Google products made them better people -- which would have been hilarious just-desserts if it hadn't had the unfortunate side-effect of increasing their market share so much.

    Your post is getting pulled back and forth by moderators because it tells a hard truth. Google fans have become as annoying as hardcore Apple fans. They bought into "don't be evil"--a bit of tongue-in-cheek engineering humor--and built up a religion around the company. Because Google competed with Microsoft, that endeared them to techies who saw themselves as too smart to be using Microsoft products. Because Google used Linux, that endeared them to "M$"-hating nerds who saw Google as part of the open source movement. Android because the rallying cry for cross-armed, anti-social cynics standing in the corner of the party watching the iPhone users socialize.

    Finally, people have begun to wake up to the fact that Google is not what they perceived it to be. Their refusal to implement Do Not Track in Chrome, which would negatively impact their core business of web ads, is one example. Another is the fact that they claim to be all about openness yet withhold the source to Android from non-privileged partners, as well as ship Flash and AAC/MP3 playback in Chrome. They're even using Android compatibility requirements as a way to obstruct phone vendors that choose not to use Google services. And the Street View scandal is interesting because many don't seem to realize they were "accidentally" collecting that data for four years before finally revealing it under pressure from German investigators (Google fans seem to believe that Google stepped forward and admitted it on their own as a gesture of good will).

    However, for so many years, mentioning any of this on tech sites like Slashdot, Reddit, Hacker News, and so on would get you voted down relentlessly by obsessive fans who could not accept any criticism of their hero. Google's purpose in appealing to those crowds--and I wouldn't be surprised if Google employees secretly post here and at other sites to help in this--is to win the support of techie communities, who will then defend them and give them a pass for things that companies like Microsoft could never get away with. It's free advertising.

    The biggest success story, in my opinion, is convincing techies that they are an open source company and making them forget that their core business is built on a closed source search engine. Google are the gatekeepers of the web, a global megacorp that single-handedly regulates web traffic which makes it enormous profits. It doesn't seem to occur to the open source crowd that the web is tied up behind a closed source product that is as closed and proprietary as Windows. You don't have access to the source; you can't view it and see the algorithms it's using; you can't examine how it's using your personal data. For a crowd that's always so vigilant in attacking other companies for being closed, their acceptance of Google is incredible.