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Carol Bartz Is Out As Yahoo's CEO

itwbennett sends word that Carol Bartz is no longer the CEO of Yahoo. Company CFO Tim Morse will take up the job's responsibilities temporarily. In an email to Yahoo staff, Bartz said she had been fired over the phone by the chairman of the board. The AllThingsD blog sums up the situation thus: "[When Bartz replaced Jerry Yang], she presented a take-no-prisoners image and was touted as someone with a reputation as a professional manager who could clean up the place. Not so, as it has turned out. While Bartz has streamlined certain areas and made some strong management hires, her performance has been decidedly bumpy and mostly downhill. The share price has settled in at about $12.50 (just about where it was when Bartz took over), Yahoo’s recent financial results have been weak, its key advertising business is struggling, its attrition rate among engineers and others is startlingly high and its product innovation cycle seems stopped up."

32 of 200 comments (clear)

  1. perhaps it's because their pages suck by Anonymous Coward · · Score: 5, Insightful

    Whenever I look at a yahoo page, it's invariably full of crap, almost like someone intentionally tried to make it as annoying as they possibly could.

    Simple, clean, lightweight, and maybe I'd use it for something. But at the moment, yahoo is completely useless. I'm astonished anyone goes there for any reason any more.

    1. Re:perhaps it's because their pages suck by ani23 · · Score: 3, Insightful

      If I was looking for content their content layout isn't stellar either. its a mish mosh of colors and horrible design principles.

    2. Re:perhaps it's because their pages suck by kiwimate · · Score: 4, Interesting

      I don't know...I have been using it as my home page for longer than I can remember. Sign in to my.yahoo.com and set it up the way I like it, done. Clean and simple.

      Yahoo also has my oldest mail account, at something like 14 years. That account is all over the web and if I get one spam e-mail in six months that doesn't get caught it's something I notice because it's so unusual.

      Oh yes, and Maps. Google Maps? Forget it, they still don't know my street exists and it's been here for five years. I like MapQuest, but sometimes it just flakes out and won't give me directions. Yahoo Maps is the most consistently reliable for me.

    3. Re:perhaps it's because their pages suck by TooMuchToDo · · Score: 4, Interesting

      I'm the exact opposite. Profile: 28, male, married, very tech literate (own a hosting/tech consultancy firm). Gmail account for everything (personal, business, local community college account even for the fine welding/fabrication classes they offer that I take), Calendar as well for personal and business, Finance for my portfolio. Hell, as I type this, I'm in Google Chrome, which syncs all my bookmarks across my Windows and Mac machines, as well as my Nexus One and my Xoom tablet. File storage? Google Docs. Contacts? Google Contacts, also synced across everything. Google Maps and Navigation for more uses than I care to type out at the moment. I emailed someone at Google my new subdivision street (with supporting info), and the data was corrected in under a month.

      My point? Yahoo was your thing, Google is mine. Yahoo may have had the lead, but they gave it up (for various reasons, mostly business/management related).
      Its all about momentum, and I think Yahoo doesn't have enough vision, management competency, nor technical talent to compete against the likes of Google, Microsoft, and Apple anymore.

      Sorry to be the Messenger (or Google Talk, if you prefer).

    4. Re:perhaps it's because their pages suck by davester666 · · Score: 2

      Because it's just forwarding to bing.com while keeping the yahoo.com url...

      --
      Sleep your way to a whiter smile...date a dentist!
    5. Re:perhaps it's because their pages suck by drolli · · Score: 2

      The problem is: its getting worse with each restructuring. They try to push in more "own content" to the front pages. Earlier they have been an excellent directory/new aggregator, now the only reason to go there for most people i know is the fact that they have a old email address there...

      The last 5 years they have been completely without a concept what to do long-term with their site. Various attempts of offering things beyond and more and more irrelevant directory/search have been half-assed and could not compete even with shots of small companies at the same topic.

      Yahoo had attempts and some thing going in the direction of social networks going on before others, but they they did not make it a round thing.

  2. typical... by MickyTheIdiot · · Score: 5, Insightful

    Maybe they should be concerned less about hiring "managers" and more with hiring people with actual ideas.

    1. Re:typical... by Anonymous Coward · · Score: 3, Insightful

      Yahoo! has plenty of ideas. It has a problem with execution -- particularly timely execution, which is very important in a market that changes as rapidly as the one they're in.

    2. Re:typical... by md65536 · · Score: 4, Funny

      Most of the managers I know tend to think that all the good ideas come from managers.

  3. the reason she failed is that . . by ani23 · · Score: 4, Insightful

    She ran the company just to manage the day to day business than to provide thought leadership and future vision.

    1. Re:the reason she failed is that . . by rekoil · · Score: 5, Interesting

      More to the point, it seemed that the biggest initiatives within Yahoo while I was there (from 2009 until early this year) were *all* centered around profit, not users - mainly, cost-cutting and ad tech. As if the goal wasn't to grow users, just grow revenue and profit per existing user. What opened my eyes was when the cost-cutting initiatives that made sense - primarily the data center consolidations, which definitely needed to get done ASAFP - started getting pushed back due to the need for quarter-to-quarter profit management. Bartz should have grown a pair, pushed forward the consolidation even if it meant missing the street for the quarter, allowing Yahoo to reap the rewards much sooner.

      I'll also never forget the quarterly all-hands meeting where the major product announcement for the quarter was...*full-page ads on the login page*.

      Sorry I didn't stick around to see Bartz go, but I couldn't risk her *not* going.

    2. Re:the reason she failed is that . . by Hadlock · · Score: 4, Interesting

      Out of curiosity, my pet theory was that Bartz was installed by Microsoft after the 2008 buyout failed, under the premise that Yahoo would invest heavily in Microsoft's ad network and bing search engine back end. Is there any truth in this? Or did she simply take the path of least resistance and lay down every time Microsoft waived money in her direction?
       
      Particularly after the backdoor buyout of Nokia and installing a Microsoft executive as CEO there, Bartz at the time sure looked like a backdoor buyout of Yahoo.

      --
      moox. for a new generation.
  4. I know! by atomicbutterfly · · Score: 3, Funny

    Maybe they can hire Steve Jobs. I hear he was the CEO of a pretty large company who left recently.

    Oh damnit now I can't remember the name of that company! If only they were in the news more I'd remember them.

  5. Re:Yahoo is Irrelevant by phantomfive · · Score: 2

    The primary skill for a CEO of a company like Yahoo is the ability to create an environment where skilled and creative developers want to come and work.

    You need to create an environment where someone with a good idea can work on it and turn it into a success (or at least try). Where you can work on interesting things, instead of spending all day every day figuring out how to advertise to people. Instead of focusing on cutting costs, focus on creating good products, and making them a success. Good developers like to work on things that are interesting and successful.

    All the new CEO has to do is attract good talent and get out of their way. Remove their barriers that are distracting them from day to day.

    --
    "First they came for the slanderers and i said nothing."
  6. Yahoo! - Time to Grow Up by drgroove · · Score: 4, Interesting

    Yahoo still doesn't know what it wants to be when it grows up. Is it a news aggregator? A search engine? An email service? An online gaming site? A social network? A web hosting company? A bookmark sharing site? A photo sharing site?

    Yahoo reminds me of that old SNL skit - it's a floor wax, and a desert topping. Only Microsoft comes to mind as a parallel when reviewing the absolute scattershot approach to online monetization that Yahoo has taken, but M$ has a host of other products / services (ok, just Office & Windows) that keep it's bottom line solid, allowing it to experiment w/ various approaches online until it finds a "hit". Yahoo doesn't have the luxury of online experimentation that M$ does; it needs to find a magic formula and stick with it, which it seemingly refuses to do.

    BTW, I bet dollars to donuts that in ~5 years, Yahoo, AOL, and IAC (Ask.com) merge. They could call themselves "That 90's Web Company". LOL

    1. Re:Yahoo! - Time to Grow Up by Billly+Gates · · Score: 5, Insightful

      Here is a secret taught in most business schools.

      Most great companies know who they are and do not void in other areas. What is Yahoo? Yahoo was Yang's cool internet links.

      10 years ago they were the internet yellowpages with awesome links to cool sites and a huge resource for information. Back then before slashdot I used Yahoo for tech news and reading and discovering computer related things. They had stuff for auto enthusiasts and for many different subjects. You didn't need to search unless it was something very specific. It was a great resource for the undeveloped internet to get around in. A cooler version of AOL for tech grownups. Yahoo search was not too bad either if you needed to find other things. They were THEE portal.

      Today the portal SUCKS. It was crippled around 2003/2004 ish. They tried to imitate Google first with focusing users on the search page instead of the portal links and communities. Then No NO we are advertisers put HUGE AD on page. Make Yahoo default homepage!! etc

      Yahoo also had a great IM program (back then) and chat rooms and forums before porn spammers bugged you every 3 minutes with private messages and before spyware/malware was installed in the bloated Yahoo IMs of today.

      To this day they could make a comeback as no one has replaced them yet as a cool portal for communities, groups, and cool links. Google is mostly minimalistic to find something new and that is it. But like HP and and a skeleton of companies that died before them they tried to focus on the dollars and change who they are until they are a no one. Yahoo could have turned into the facebook with Yahoo 360 and into something that still is a void in the market. Mainly a cool portal for everything you need or want that is managed.

      But that is going to be very hard. Ask.com is still around believe it or not but the term Yahoo might as well mean MSN or RealPlayer. They left their roots and focused on cost accounting. They could have bought out Google if they were smart back in 2005 before the IPO. That would have saved them but still. Bad UI designers and wrong focus on ads crippling the portal was their mistake .... and a bad search engine too

  7. yahoo started out as yang's bookmarks? by decora · · Score: 2

    anyone remember back in the day? when this new mosaic thing was the hot product ? and some thing called 'netscape' your buddy down the hall had on his weirdo 'linux box'?

    did anyone think back then, that we would have to listen to this corporate bullshit? stock price and quarterly earnings? this is what we built the internet for? so we could listen to investment bankers yell at people about ad revenue?

    1. Re:yahoo started out as yang's bookmarks? by SigmoidCurve · · Score: 2

      Well said. I look around at the endless swamp of copycat startups and wonder why I am in this ridiculous industry. At one point I thought the world was changing, instead of the same tired advertising cliches wrapped up in shiny social apps and glittering cloud storage. The fact that a stagnant stock price is used as evidence of Bartz' failure is itself part of the problem. Haven't these short term metrics already been thoroughly discredited? Then why does the financial press keep returning to them?

      FTLOG people, please innovate. The internet right now is a thick wasteland of d-baggery without a soul. Every other site serves stealth cookies and multiple MBs of javascript code all trying to figure out more ingenious ways to take your money. I miss 1995, I'd give anything to complain about someone's use of the blink tag or tables used for layout.

      --
      Dictionaries are for loosers.
    2. Re:yahoo started out as yang's bookmarks? by snookums · · Score: 2

      The Internet used to be pirate radio, a speakeasy, and the underground press rolled together.

      Now it's television.

      --
      Be careful. People in masks cannot be trusted.
  8. Re:Women CEOs = Failure by gpmanrpi · · Score: 2

    Ooh! Ooh! Women tend not to be sociopaths, they are just insane in other ways. That must be what you mean. Or it could be that it takes more than a few generations of techincal equality to achieve actual equality.

  9. Re:Women CEOs = Failure by gpmanrpi · · Score: 2

    Point of Clarification: Ms. Bartz did not seem like the right person to fix an entity as fundamentally broken as Yahoo!

  10. Re:Yahoo is Irrelevant by Archangel+Michael · · Score: 2

    I love Mobile Smartphones, they are starting to bring back sanity in websites. Why can't all websites function like the good ones do on my Droid? Clean, unbloated, fast loading ...

    It is sad when I hit a website on my gig Inet connection (at work) and .... buffering buffering ....

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  11. Firing by phone isn't illegal... by mark-t · · Score: 3, Interesting

    ... but it's in very poor taste, and heinously unprofessional. Even worse, the fact that they weren't willing to do it in person can make it look like they were trying to hide something, and may even provide sufficient basis to warrant an investigation. They may not have done anything wrong, in which case it will blow over, of course, but it'll still be a bit of a pain in the rear for them for the time being if an investigation does end up happening

    1. Re:Firing by phone isn't illegal... by drnb · · Score: 2

      ... e-mailing the entire company to tell them that you were fired ...

      This is why you fire people in person. While they are in your office you have IT cancel all their accounts and log them out of everything so they can not access the corporate network or email when they leave your office.

    2. Re:Firing by phone isn't illegal... by adsl · · Score: 2

      If they fire their ceo by telephone, just how do and will they treat the rank and file employees? Does the Chairman know what damage he has just done to Yahoo as a 'place to work"' by acting in this manner? By all means replace a senior exec, if that's necessary, but do it in a formal and respectful manner, or suffer the widespread consequences amongst your employees.

  12. Re:Women CEOs = Failure by PPH · · Score: 2

    Because tech guys equate female leadership with their mom yelling down the cellar stairs at them. And they resent it.

    --
    Have gnu, will travel.
  13. Re:UH OH by Anonymous Coward · · Score: 2, Insightful

    Nope. Bartz Gals == Old Boy Network.

    Women don't bring anything new to upper management. They act just like men. Kind of like the ending in "Animal Farm."

  14. Re:Yahoo is Irrelevant by schnell · · Score: 2

    You need to create an environment where someone with a good idea can work on it and turn it into a success (or at least try). Where you can work on interesting things, instead of spending all day every day figuring out how to advertise to people. ... All the new CEO has to do is attract good talent and get out of their way. Remove their barriers that are distracting them from day to day.

    No offense, but Google is just now belatedly realizing that this is not what you should do. They are shutting down "products" left and right because for years they have greenlit seemingly every neat idea that an engineer had, and basically none of them except AdWords and Android have positively impacted the bottom line. We would all like to work at companies like you describe, but it turns out that creating that type of environment doesn't help unless you do have managers who are exactly "barriers" to the bad ideas and letting the good ones through. And those are very hard to find...

    --
    "95% of all Slashdot .sig quotes are incorrect or completely fabricated." -Benjamin Franklin
  15. Re:Yahoo is Irrelevant by r3x_mundi · · Score: 2

    There is a bit in truth in both of those statements. Google may be shutting down a lot of its "experiments", but they had all served their purpose and their benefits have been incorporated into existing products. Innovation doesn't mean green lighting every "neat idea"...they should all serve a purpose, but if you don't allow your employees to spend some time to innovate and try new things, your never going to improve your products. Some of the worst places ive worked at is where they punished you for thinking outside the box or doing something different, even if they had real potential to provide a lot of benefits.

  16. Re:Yahoo is Irrelevant by Builder · · Score: 2

    Completely irrelevant. I mean, they're just the most popular image sharing and image related social provider on the web today (flickr).

  17. I too miss the Yahoo of old... by NickFortune · · Score: 2

    I've been using it for a long time, and My Yahoo is my home page, but I'm not married to Yahoo. (I do feel nostalgic about it sometimes, for lots of reasons which I won't go into

    I feel nostalgic for Yahoo, I must admit. I remember them around 1995 or so when I was on the web using Mosaic and with a monochrome monitor. Yahoo search was the best thing in the world back then, and their home page had lots of cool stuff, like hot sites that were genuinely interesting.

    And then it changed. They crammed more and more junk on the front page. Horoscopes. Puff photo-coverage for minor celebs. The search bar, (my principle reason for visiting) got shoved out the way somewhere to make room for links to paying customers, and suddenly it was no longer a joy to use. That was also about the time they started polluting the search results with paid-for links. Admittedly, they were doing this along with every other search engine on the planet, but by this stage the only reason I still went there was because they were marginally better than the alternatives.

    And then Google showed up. Nothing on the first page but a logo, a search box and two buttons. And search results where the first half dozen hits didn't instantly take me to someone selling marginally related goods. What a breath of fresh air that was...

    I loved Yahoo mail as well. I had an account for years - still do in fact. But then they started pressuring me to buy more space, and refusing to let me even report spam without paying extra. And they kept moving the mail button on the homepage, in what seemed like an ongoing attempt to obfuscate the services that I found useful.

    I stopped using Yahoo mail long before Google got in on the act. The account's still active, so I guess they didn't mean all those threatening sounding alerts demanding more money from me.

    And the pattern repeated, time and again. I was a big fan of yahoo groups. And then they started inserting adverts into the message threads. Not just a discrete banner on the message window, but a full page message with some sniffy text from Yahoo saying how because it was a free service you had to read the following advert. And then the next message would be the advert. After which, now that you'd thoroughly lost your train of thought, they'd return you the thread proper.

    They do seem to have got better recently. I don't go there much, but when I do it looks cleaner and less deliberately annoying than it used to be. And if those impressions are accurate, then there are probably a lot of people who'd find Yahoo useful.

    But I think they've got their work cut out for them. I think they burned too many bridges, back in the day.

    I just hope the moral of the tale isn't lost on Google.

    --
    Don't let THEM immanentize the Eschaton!
  18. Bartz had a good record at Autodesk by Animats · · Score: 2

    Bartz did well at Autodesk. While she was in charge there, Autodesk essentially took over the entire computer animation software industry. They got into solid modeling CAD, where they'd been behind, and are now the leader in that area. She managed to avoid getting Autodesk into anything dumb during the Internet boom, and picked up some good technology in the following bust.

    Autodesk is about the size of Facebook, but doesn't get much press attention.