Augmented Reality's Disruptive Potential

pbahra writes "A company called Layar, based in Amsterdam, is working on products that take augmented reality in a slightly different direction. They provide a platform that allows anyone to build an AR app. Consider these ideas: you can use your mobile phone's camera to view the world; your phone knows where you are and what you are looking at. The implications are profound. One of the most interesting apps that someone produced was a virtual tee-shirt shop. It was placed in the 20 most expensive shopping streets in the world, selling t-shirts. Stop and think about that for a minute. He built a virtual shop where a real one already existed. His shop was accessible via a mobile phone, while the real one was accessible through, well, being real. Real space and its virtual overlay are being used by different people. There will be lawyers."

Comments

Retailers are shaking in their boots

[ratnerstar]

... Because I know when I walk down the Champs-Elysees in Paris, what I really want to be doing is looking at the world through the screen of my smartphone! Why hasn't anyone thought of this before?

Even better: sell t-shirts that appear blank but display hipster slogans when viewed through an AR app.