Borders Bust Means B&N May Get Your Shopping History
coondoggie writes "To perhaps no one's surprise, Borders bookstore collected a ton of consumer information — such as personal data, including records of particular book and video sales — during its normal course of business. Such personal information Borders promised never to share without consumer consent. But now that the company is being sold off as part of its bankruptcy filing, all privacy promises are off. Reuters wrote this week that Barnes & Noble, which paid almost $14 million for Borders' intellectual assets (including customer information) at auction last week, said it should not have to comply with certain customer-privacy standards recommended by a third-party ombudsman."
If the privacy policy said only Borders would access the data then when Borders ceases to exist than so should the data.
Data doesn't disappear just because the company does. This is why anyone who's interested in privacy should be ensuring that no-one else has their data in the first place.
A 'privacy policy' is not a legally-binding agreement, and even if it was there's no guarantee that it would apply in bankruptcy.
You have to scroll way down to find this, but this is part of the Borders privacy policy:
Disclosures in connection with acquisitions or divestitures.
Circumstances may arise where for strategic or other business reasons Borders decides to sell, buy, merge or otherwise reorganize its own or other businesses. Such a transaction may involve the disclosure of personal and other information to prospective or actual purchasers, or receiving it from sellers. It is Borders' practice to seek appropriate protection for information in these types of transactions. In the event that Borders or all of its assets are acquired in such a transaction, customer information would be one of the transferred assets.
I wonder if you could use the theory that the information isn't Borders', it's yours - and by breaking the contract under which it was provided, Borders no longer has a right to it.